MxMIndia

Category: MARKETING

  • The brand has launched a new campaign ‘Dil, Dosti, Domino’s!’ to further strengthen that relationship with its consumers

    Domino’s takes emotional route with consumers

    By A Correspondent

     

    Domino’s Pizza has unveiled its new campaign ‘Dil, Dosti, Domino’s’, that aims to strengthen the emotional connect with consumers by creating tasty and memorable moments of togetherness.

     

    Speaking on the launch of the new campaign, Kapil Grover, Chief Marketing Officer, Domino’s Pizza India said: “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

     

    Added Swati Bhattacharya, CCO, FCB Ulka: “Domino’s pizza is designed to be shared for people to gather around the “magic circle”, pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

     

  • The activity will aid young parents to acknowledge and appreciate the creativity and hidden talent in their child

    Seven Seas unveils new campaign, #MyLittleGenius

    By A Correspondent

     

    In the run-up to Children’s Day, Procter & Gamble Health brand Seven Seas has launched a new campaign ‘My Little Genius’. The campaign encourages parents to discover the true potential in their little one and celebrate it with the whole world.

     

    Said Procter & Gamble Health Limited’s, Managing Director, Milind Thatte: “Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels including our Seven Seas Facebook page. We call on parents to send in stories of their little geniuses at the earliest and see their child’s talent celebrated on the Seven Seas® ‘Museum of Genius’.”

     

    The on-ground unveiling  of the ‘Museum of Genius’ will take place three days after Children’s Day… that’s November 17

     

     

  • The campaign has been conceptualised by Gemius

    Alpino Health Foods rolls out digital campaign

    By A Correspondent

     

    Alpino Health Foods has launched a digital campaign titled #BeBetter and stars Shweta Mehta of MTV Roadies fame. Conceptualised and executed by Surat-based Gemius, the campaign focuses on educating their consumers on the high nutritional value and the absence of harmful fats and cholesterol, hence providing better health for better performance.

     

    Said Chetan Kanani, co-founder of Alpino Health Foods: “With the launch of #BeBetter campaign and having Shweta Mehta on-board, we want to spread a message that protein-rich foods if taken in the right way and the right quantity can help you perform better and gain a better health – #BeBetter!”

     

    Highlighting the creative thought process behind the campaign, Saurabh Pacheriwal, co-founder of Gemius added: “Alpino resonates better health and strives to create an impact in the community by offering products which makes one fitter, everyday. The Peanut Butter is revolutionary and a rich source of protein. We wanted to set the brand messaging clear while also connecting with the audiences from fitness and FMCG worlds, together. Shweta rightly resonates with the messaging and the audience connect as well.”

     

     

  • Mirum has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

    Mirum wins digital mandate for Joyalukkas

    By A Correspondent

     

    Mirum India has bagged the mandate for marketing automation services for Joyalukkas Jewelry.

     

    Said Mihir Karkare, EVP – Mirum India: “We are thrilled to work with one of the biggest jewelry brands in India. Marketing Automation is the future of digital marketing and every consumer centric brand will need to have a marketing automation platform in the near future. As a Salesforce Gold Consulting partner, with 8+    years of experience and having done close to 80+ implementations of the marketing cloud stack, we are confident of delivering best-in-class solution for Joyalukkas”.

     

     

  • The mandate is for the Indian subcontinent with a total media value of Rs 200 crores

    MediaCom bags Parle Agro mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch that lasted for well over three months, beverage major Parle Agro has awarded its media mandate to MediaCom India. The account has been serviced by OMD.

     

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian subcontinent with a total media value of Rs 200 crores.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

     

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, added: “First, massive congratulations to MediaCom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands.”

     

    Added Navin Khemka, CEO, MediaCom South Asia: “Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. ”

     

    The account will be managed and supervised from the MediaCom Mumbai office. MediaCom will begin working on the account from December 2019.

     

     

  • The new TVC takes brand’s ‘Deewarein Bol Uthengi’ proposition further

    JK Wall Putty relaunched in a new identity

    By A Correspondent

     

    JK Cement has announced a brand refresh for its brand JK Wall Putty with its new avatar – JK Cement WallMaxX. The company has rolled out a new TV campaign across the country, announcing the brand re-launch, featuring their popular ambassador, Chhutkau, to further strengthen the brand’s key positioning ‘Deewarein Bol Uthengi’.

     

    Speaking about the campaign, Niranjan Mishra – Business Head (JK White Cement) said: “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services to our customers. JK Wall Putty has recently achieved the prestigious Superbrand status, placing it in an elite league of the world’s best brands. Having created a massive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX is aimed at providing better than the best to the customers. As you know, ‘max’ is a popular abbreviation of ‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.”

     

     

  • The TVC – Asli Aukaat – encourages people to check their score free of cost before applying for a loan

    ClearScore encourages loan seekers to check credit scores in latest ad film

    By A Correspondent

     

    ClearScore, a free credit scoring fintech platform, has announced the launch of its first TV campaign ‘Credit Score Matlab ClearScore’.

     

    Said Hrushikesh Mehta, Country Manager, ClearScore: “We believe that credit education and awareness are of utmost value. Being aware of and educated about one’s credit score facilitates easier and cheaper access to finance whenever someone needs it. The purpose of the television commercial is to educate credit seekers to check their credit score on our fintech platform – for free – and find suitable credit offers quickly and easily,” adds Hrushikesh.

     

    Added Srreram Athray and Elizabeth Dias, Group Creative Directors, Ogilvy, Mumbai: “When you apply for a loan you always have the jitters – what if they don’t approve it? And you go through self-doubt and fear. We took a light-hearted and yet in-your-face way of dramatizing what goes on in the loan seeker’s mind. Thus, underlining the importance of checking credit scores to be able to avail any form of finance.”

     

     

  • The agency has been tasked to create the upcoming consumer campaigns for the brand

    Bang in the Middle bags Colorbar Cosmetics mandate

    By A Correspondent

     

    Bang in the Middle has been appointed by Colorbar Cosmetics as its creative agency. The agency has been tasked to create the upcoming consumer campaigns for the brand.

     

    Speaking about the development, Prathap Suthan, Managing Partner, Bang in the Middle, said: “Colorbar is a beautiful brand and stands at the threshold of brilliant growth across India and other regions. In a market that’s more conscious about looks and empowerment, Colorbar is a brand that has pitched tent right in the centre of the action. It’s been awesome to be entrusted with their journey forward, and we hope to build even more love for the brand.”

     

     

  • The portfolio includes Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few

    Dentsu Impact to handle digital business for tea brands under TGBL

    By A Correspondent

     

    Dentsu Impact’s Bengaluru branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few.

     

    Said Puneet Das, Vice President – Marketing, Tata Global Beverages India: “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium.  We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24×7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”

     

    Speaking on the win, Amit Wadhwa, President, Dentsu Impact added: “With the consumer and the media landscape changing rapidly, brands are evolving too. With this evolution, it is extremely important for agencies to re-invent through expertise and ideas and, when you win businesses through this fresh thinking, you know you are on the right path. This new partnership is a big step for Dentsu Impact, especially the Bangalore branch, in truly being the new age agency. We are extremely excited and look forward to partner TGBL in creating some interesting work together.”

     

     

  • Planting a tree for every Tata AIA term policy bought

    Tata AIA partners Republic Media for a green future

    By A Correspondent

     

    With Protection as the main purpose, Tata AIA Life Insurance has launched Rakshakaran Hero initiative, along with Republic Media Network, wherein Tata AIA will plant a tree for every term policy bought. This co-opts policyholders for a collective aim of protecting future generations.

     

    Said Rishi Srivastava, MD & CEO Tata AIA Life Insurance on the occasion: “Being a part of the Tata group, our work is guided by the purpose of serving society through greater Protection. Financially securing families while protecting the environment blends our purpose with a larger societal goal. We celebrate the heroism of our policyholders in taking the firm step of protecting their families by planting a tree on behalf of each of them and extending this protection to the environment. I am encouraged and delighted by the response from the policyholders and this has charged our organisation to spread Protection further.”

     

    Added Republic Media Network’s Group CEO Vikas Khanchandani: “Republic is committed to partners on building projects with strong purpose that drive positive change and impact. Climate sustainability is a pressing concern and initiatives like Rakshakaran Hero are important for addressing the concern at an institutional level. We are delighted to partner with TATA AIA Life Insurance on this noble initiative and will extend our full reach and capabilities to popularise Rakshakaran Hero.”

     

     

  • As part of the Allen Solly Children’s Day Celebration, children are coming together at exclusive Allen Solly Juniors stores across Bangalore, Cochin, Calicut, and Lucknow

    Allen Solly celebrates Children’s Day with an emotional twist

    By A Correspondent

     

    Allen Solly brought out a creative way to make their junior stores a hub for colourful creativity on the occasion of Children’s Day. At the event, children were paired up with a group of talented kids from local NGOs like CRY, Sparsha Trust, Sarthak Foundation and SOS Children’s Village to participate in a drawing competition at the exclusive Allen Solly Junior store across cities to win exciting prizes.

     

    Commenting on the event, Anil. S. Kumar, COO, Allen Solly said: “Allen Solly Juniors is about fun and vibrancy. Children’s Day is all about celebration and we wanted to connect with the little ones on their special day. Story telling is every child’s favourite past time and hence we made that the core of the celebration. Kids coming together to have fun, doodling and colouring as a team made the event more special.”

     

     

  • It also features Maharashtra State Award winner, Priya Bapat

    Ching’s Secret ropes in Neena Gupta in ad campaign

    By A Correspondent

     

    Capital Foods’ flagship brand Ching’s Secret has launched a new ad campaign featuring actor Neena Gupta and Maharashtra State Award winner, Priya Bapat.

     

    Said Navin Tiwari, the CEO of Capital Foods: “Food is an integral part of India. It unites the varied demographics of the country and yet lets each region maintain its own uniqueness. However, Desi Chinese is a cult food loved across the country by people of all age groups. Recognizing this distinctiveness, our masalas make the whole cooking experience as enjoyable as the dining experience. Through this campaign we have brought to life various parts of India and have united them with easy-to-make Desi Chinese.”