MxMIndia

Category: MARKETING

  • #DiwaliKaSafar is what the campaign has been titled

    Samsonite unveils Diwali campaign

    By A Correspondent

     

    For Diwali 2019, Samsonite India delivered a story that was never told before. The luggage major focused on travel enablers across railway, roadway, airways, etc. urging everyone to take a moment to offer gratitude to them and wish them Happy Diwali as they miss their Diwali for their “#DiwaliKaSafar”.

     

    Said Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia: “India travels back home for Diwali but while we’re on our journey back home, we often forget the ones who take us home, who make it possible for us to reach home safely and most often we also forget the fact that it’s their Diwali too. Our new campaign #DiwaliKaSafar is simply lead by the thought of wishing our travel enablers a happy Diwali and thanking them for their service. A thank you can go a long way and a Diwali wish can certainly make someone feel at home even when they are away from home.”

     

    Added Bodh Deb, Vice President and Branch Head of Autumn Grey – Mumbai: “For Samsonite our endeavour has always been to do meaningful communication that resonates with our audience. For this Diwali, the insight we came up with was a simple but powerful one. While so many of us travel back home to spend time with our family, we often miss to acknowledge the selfless service of all the Travel Enablers in our society. This Diwali, we wanted to take a moment to say Thank You to them for sacrificing their Diwali, so that we all can travel back home to our families and enjoy our favourite festival with our loved ones.”

     

     

  • Targets to-be-wed millennials and their families

    OYOs Weddingz.in unveils inaugural digital and outdoor campaign

    By A Correspondent

     

    OYO acquired Weddingz.in, has rolled out its first digital and outdoor campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, ‘Venue Sahi Toh Stress Nahi’, aims to highlight the upside of booking the right venue for a memorable wedding experience.

     

    Commenting on the campaign, Sandeep Lodha, CEO, Weddingz.in said: “Millennials prefer convenience in this era of technology, the internet and smartphones. As India’s largest wedding solutions company, we are focused on offering these millennials and their families services at the tap of a button. We understand the many challenges faced by an Indian couple and their families while organising a wedding in today’s time-crunched world. Hence, this campaign is designed to highlight Weddingz.in’s comprehensive and convenient solutions to put together a hassle-free wedding experience. With a digital and OOH approach, we are aiming at capturing the attention of online as well as offline consumers.”

     

     

    The campaign has been conceptualized by Sociowash and produced by Dil Se Films in collaboration with Weddingz.in’s in-house marketing team.

  • Brings the best of search and display marketing to brands

    InMobi adds Microsoft Advtg platform for marketers

    By A Correspondent

     

    InMobi announced that it has extended its partnership with Microsoft by adding the Microsoft Advertising business to its current portfolio of offerings. InMobi will now be able to offer marketers an integrated solution to power their campaigns built on search capability of Microsoft Advertising and mobile capability of InMobi Marketing Cloud.

     

    Said Mark Richardson, VP of Global Corporate Sales at Microsoft: “We see an immense opportunity to grow the search and display market in India where digital is growing thirty percent year on year. Our relationship with InMobi, India’s first tech unicorn ,will enable Microsoft Advertising to leverage InMobi’s knowledge of the Indian mobile landscape and its go-to-market platform to grow the business further.”

     

    Added Vasuta Agarwal, MD, Asia Pacific at InMobi: “The extended partnership between Microsoft Advertising and the InMobi Marketing Cloud will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and display platforms. Our deep appreciation of Indian marketers’ needs, a keen understanding of the Indian market and a customer-obsessed team, position us uniquely to bring Microsoft Advertising to marketers in India.”

     

     

  • Campaign aims to break the clutter and create a whole new differentiated identity for Imagica

    Imagica unveils new brand positioning

    By A Correspondent

     

    Imagica has launched its new brand positioning in India as ‘India’s Biggest Amazement Park’.

     

    Said Raveendra Singh, Head of Marketing, Sales & Strategy, Adlabs Entertainment: “Imagica has been relentlessly pushing the envelope each year to pleasantly surprise guests with its unique offerings. This has translated into a strong intent to sustain as well as keep increasing the entertainment quotient that leaves guests with a sense of amazement. Decision to therefore embrace the new brand positioning as India’s Biggest Amazement Park, has been simple and effortless. From brand strategy standpoint, the campaign treatment approach applied is also truly innovative with the brand now having a voice of its own in the form of Dr.M.A.Zing. To take the amazement concept a step forward, we have also re-evaluated our pricing strategy. We are offering guests access to this unparalleled entertainment universe at charming pricing of INR 999 onwards every-day, all through the festive season.”

     

    Added Joy Ghosal, Co-Founder and Head – Creative Strategy, Marching Ants: “In today’s world where all parks are seen or treated equally, our objective was to create a superlative proposition deserving of Imagica’s scale, size and experiential superiority as a communication context to the consumer. The key proposition was articulated using the tangible superiorities of Imagica by coining a new term in the category. This was derived out of consumer speak who termed their experience at Imagica as always amazing. With this in mind we created the character Doc. M.A.Zing – a quirky ‘scientist of fun’. Through short films, this character narrates Imagica’s amazing story of largeness, fun and exhilaration and finally calls out the Rs 999 price point.”

     

     

  • The brand encouraged people to share portraits of those special moments spent with their big family on social media

    Cadbury looks to get families together with #BadiFamilyBadiDiwali

    By A Correspondent

     

    This Diwali, Cadbury Celebrations has launched its ad campaign titled #BadiFamilyBadiDiwali. Commenting on campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said: “Over the years, Cadbury Celebrations has become synonymous to festivities in India. With an aim to reinstate the joy of gifting, we are encouraging the audience to celebrate festivals and share delightful moments with their loved ones because happiness shared is happiness multiplied. In this era of technology, through our campaign we are promoting that the true spirit of Diwali lies in celebrating with family. Linking in with the Cadbury Dairy Milk Generosity Campaign, the campaign and the digital film, brings alive the acts of generosity through family togetherness, that makes our festivals full or warmth and renewed good feelings amongst relationships far and close”

     

     

  • The campaign showcases a range of vibrant, colourful festive celebrations from across India

    ‘Ghar Aaya Tyohar’ celebrates year-long festivals of India

    By A Correspondent

     

    Maruti Suzuki has unveiled its new festival season-specific campaign titled ‘Ghar Aaya Tyohar’.

     

    Commenting on the campaign, Shashank Srivastava, Executive Director – Marketing and Sales, Maruti Suzuki India said: “Festivals are a high point in life of people. India is diverse, people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its own beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people the same happiness and pride of owning a Maruti Suzuki car, which we have delivered for decades.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact:“India is a nation described by diversity, just like its festivals. But one festival that binds everyone together is the joy of buying a new car. After all, it gives different people different reasons to celebrate. For a young person it’s a celebration of the coming of age, for a woman it’s a celebration of freedom, for a family it is a celebration of togetherness. We believe Maruti Suzuki is that one name which can do complete justice to the feeling of Ghar Aaya Tyohar, because as a brand it has touched many lives.’’

     

     

  • Campaign designed on the principles of Ikea’s six dimensions of sleep

    Ikea’s new campaign urges Indians to sleep better

    By A Correspondent

     

    Swedish retail furniture and home products chain Ikea has launched a new integrated campaign ‘Let’s Celebrate Sleep, Everyday’. Through this campaign the brand wants to urge consumers to sleep well in order to get ready for the festive times.

     

    The ‘Let’s Celebrate Sleep, Everyday’ TVC is followed by a series of digital films which talk about the six key ingredients required for a peaceful sleep, which are comfort, light, temperature, sound, air quality, color and furnishing.

     

    Commenting on the ongoing campaign, Amitabh Pande, Marketing Head, I Ikea India said: “Through this campaign, we want to focus on sleep as a key ingredient to enable us to do all the things we want to do in our lives. Especially during the festive season, when the day’s activities demand higher energy levels from us. In this scenario, a good night’s sleep can help us make the best of our times, spent with friends and family. We are taking small steps to help our people adopt a healthy lifestyle through our wide range of beds, mattresses and sleep accessories, catalyzing the importance of sleep.”

     

     

  • The concept behind the launch film was to bring to life Cred's attributes

    Supari Studios executes launch campaign for Cred

    By A Correspondent

     

    Supari Studios has created the launch campaign of the members-only platform, Cred that allows users to manage their credit card payments from one place.

     

    Said Akshat Gupt, Co-founder and CCO, Supari Studios, and Director of the film: “When Cred approached us to create this launch film, their ask was simple: ‘Make this the best fu**ing film you’ve made’. Keeping that in mind, I really wanted to experiment and do something we’ve not pulled off before. In terms of production, we challenged ourselves and wanted to do a couple of long one- takes. We put significant effort into the production process and did several things in-camera itself rather than in post – used single-takes where we felt it could really elevate the script and narrative, rigged every light from the main source down to the smallest practical and timed them, allowing transitions from one set to another to be as smooth as possible.”

     

     

  • The film is about a small town new age mother who breaks societal norms for her daughter

    ACC celebrates Diwali with unique message

    By A Correspondent

     

    ACC has come out with a new ad film which celebrates the power to change, evolve, and kindle new thinking. The film is about a small town new age mother who breaks societal norms for her daughter and is a role model for many.

     

    Said Ashish Prasad, Chief Marketing Officer, ACC Limited: “We at ACC believe in the brand philosophy of Karein Kuch Kamaal. And kamaal is not only about our actions and doing things differently but also about our thoughts and thinking new, thinking different. Through this film ACC would like to encourage social change in India.”

     

     

  • The brand has installed an innovative billboard near the airport at Mumbai

    VIP rolls out holiday offer for travellers

    By A Correspondent

     

    VIP Industries has introduced a holiday offer where with a purchase of luggage worth INR 5999 or higher, the brand assures a return journey airline ticket to any destination within India. A billboard was installed near the airport at Mumbai for the purpose.

     

    Commenting on the launch of the new offer, Sudip Ghose, MD, V.I.P Industries said: “We wanted to stimulate the desire to travel in our consumers this season at a time when the sentiments are slightly down due to the economic downturn, hence what better way than offering a free round trip to a destination of their choice. This innovative offer also needs innovative mediums to quickly establish the message and this innovative billboard does just that.”

     

     

  • Displays personalised video messages from family and supporters to runners on LED screens during Airtel Delhi Half Marathon 2019

    Airtel launches #NetworkOfCare campaign

    By A Correspondent

     

    Bharti Airtel has rolled out an innovative campaign on the theme, #NetworkOfCare to mark the completion of the 2019 edition of the Airtel Delhi Half Marathon (ADHM). The campaign details Airtel’s innovative initiative that motivated runners at the marathon this year.

     

    Said Vani Venkatesh, CEO – Delhi/NCR, Bharti Airtel: “At Airtel, we are always obsessed with delighting our customers and making them feel special. The #NetworkOfCare campaign is an expression of the role of support and care in people’s lives to stretch that extra mile. This year’s ADHM pleasantly surprised runners midway into their run with heartwarming messages from their family and friends cheering them to complete the marathon. As the network that cares, we feel privileged to bring people closer to each other and ensure seamless connectivity for our customers at all times.”

     

     

  • Brittannia launched gift boxes that appeal to all segments of society

    DCell adds a festive sparkle to Britannia’s gifting range

    By A Correspondent

     

    Britannia Shubh Kamnayein has offered gift boxes to cater to all segments of society.

     

    Speaking about the brief to dCell, Vinay Subramanyam, Head Marketing, Britannia Industries Ltd said: “We wanted to create packs that personified and delivered to consumers, Britannia’s core thought of “Exciting Goodness”. Our gifting brand Britannia Shubh Kamnayein believes that festivities need to be part of everyday lives, and not just festivals. Our products are our key strength and many of our products are closely associated with beautiful experiences with friends and family. dCell, our design agency, has captured this thought beautifully on the pack. We are particularly pleased with the outcome which is a perfect balance of celebration, joy and a premium pack identity. We look forward to playing a small yet significant role in further enriching our consumers’ relationships.”

     

    Added dCell’s Unit Creative Director, Bhumika Shah: “Design has always been a key driver for change. While it’s been a privilege to be a part of Britannia Shubh Kamnayein’s journey, this year is special. India celebrates festivals with great gusto which brings alive a sense of togetherness and sharing gifts is a large part of it. This year Britannia’s gift packs are a testament to a new generation breeding inclusivity and equality. Our packaging design represents that through indulgent, celebratory graphics that capture the pride and joy of gifting. They break away from traditionally overused Diwali iconography. The dynamic glittering swirl encases the product shot, forming a window to the world of indulgent, delicious cookies and biscuits. We have styled the food shot to depict abundance as it flows out of the swirl creating a sense of depth and richness. The range of gift boxes is differentiated through vibrant colours, sparkling gold stars and foiling details giving them an eclectic festive look.”