MxMIndia

Category: MARKETING

  • The 360-degree campaign has been developed by BBDO India

    Brand Idea gets India grooving with #SabKaTimeAaGaya

    By A Correspondent

     

    Brand Idea is launching a 360-degree media campaign to launch the ‘Har Recharge Pe Extra’ promotion. As per the new offer, on every recharge, all Idea prepaid customers will get assured benefits of unlimited calls, cashback and extra data during the offer period. The campaign has been developed by BBDO India.

     

    The campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics – ‘Aagaya Aagaya, Sabka Time Aagaya’.

     

    Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea said: “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”

     

     

  • Indeed for SMB brings hiring solutions within reach of Indian entrepreneurs

    Indeed partners with Radhika Apte for SMB campaign

    By A Correspondent

     

    Talent recruitment platform Indeed is targeting small and medium-sized businesses with and has partnered with actor Radhika Apte to tap into a millennial audience.

     

    Said Bharat Jayaprakash, Senior Director, Indeed India said, “Our mission is to help people get jobs and with the SMB sector offering so many emerging employment opportunities, we aim to connect the right talent with the right job role, while also assisting companies in addressing their hiring needs. Our partnership with renowned actress Radhika Apte will further our goal by forming a connect with budding entrepreneurs, and how we aim to empower them with efficient hiring solutions. Her large millennial fan base in India will enable us to drive our message effectively.”

     

     

  • Encourages consumers to practice Organic and Sustainable living for a better tomorrow

    Organic Harvest unveils new campaign, #FixWithSix

    By A Correspondent

     

    Organic Harvest has announced the launch of ‘#fixwithsix’ ad campaign. The campaign aims to promote the practice of organic and sustainable lifestyle. The campaign resonates with brand’s philosophy of providing a chemical-free organic lifestyle to its consumers.

     

    Said Rahul Agarwal, CEO – Organic Harvest: “We firmly believe that chemicals are for laundry and not for the skin. Organic Harvest is not just a personal care range, it is a lifestyle. We are the pioneers in organic personal care product category and our brand motto is to make this world a better and beautiful place to live in, and what better way to do this, than to live a chemical free life, an organic life. My objective, through Organic Harvest, is to reach every individual and make them aware about the amount of harsh chemicals that not only have harmful effects on them but on the environment as a whole.”

     

    Also, Organic Harvest is encouraging people to adopt six simple actions through its exclusive outlets and e-commerce platform – plant trees for greener planet, use organic personal care products for green skin, use reusable cloth/jute bag for shopping, de-digitise to reduce harmful radiation, adopt organic products to reduce chemicals from our living.

     

     

  • Launches campaign in four South Indian languages addressing varied needs that DTH fulfils

    Tata Sky goes aggro on Jingalala in South

    By A Correspondent

     

    Tata Sky has launched its latest campaign in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs.

     

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “So far, people here believed that DTH is an expensive choice and deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

     

    Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather said: “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”

     

     

  • Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent

    Schindler announces its new brand campaign, ‘We Elevate’

    By A Correspondent

     

    Schindler India has launched its latest brand campaign ‘We Elevate’. With ‘We Elevate’, Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent.

     

    Talking about the new campaign, Ashok Ramachandran – President, Schindler India and South Asia, said: “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders. “

     

     

  • The company has established a center of excellence over the years to help address climate change

    Tata Power launches climate change initiative, I Can

    By A Correspondent

     

    India is on its way to encourage constructive talks about the global climate change scenario. Tata Power, through ‘I Can’, the second phase of its ongoing ‘Switch Off to Switch On’ campaign, is making significant efforts to showcase the company’s multi-disciplinary and collaborative approach.

     

    Said Shalini Singh, Chief Corporate Communications & Sustainability, Tata Power: “Taken as a whole, the net damage costs of climate change are likely to be significant and to increase over time. We believe sustainability is a construct that is embraced and woven into the enterprise strategy.  As a responsible organization, through our campaign ‘Switch Off to Switch On’, we are trying to foster sustainable living amongst individuals and help fight climate change.”

     

     

  • Sourav will be playing a role of his own life – how he outplays rivals and silences critics

    Senco gets Sourav Ganguly to promote jewellery collection

    By A Correspondent

     

    Senco Gold & Diamonds has rolled out a new brand campaign ‘Shine On’ featuring former Indian cricketer Sourav Ganguly who is also the company’s brand ambassador. In a TVC for Aham, a new range of men’s jewellery, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.

     

    Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of Aham, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”

     

     

  • It will be aired across television as well as social media platforms

    Xiaomi India launches new brand campaign to promote K20 Pro series

    By A Correspondent

     

    Xiaomi India also launched a new brand marketing campaign, True Master, promoting the Redmi K20 Pro.

     

    Addressing the new brand campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said: “We wanted to explore a unique approach beyond just the traditional smartphone ads that regularly feature camera or design at a surface level, and instead offers a powerful story element that resonates with our flagship product. Choosing a story with Tai chi theme was a conscious effort from our side to portray the exceptionally speedy performance of our flagship killer, Redmi K20 Pro, which displays a creative contradiction to the rather slower moves of the martial art form treading on a comical note. The story reflects our firm belief in the innovative technology and incredible specs of the device.”

     

    The campaign is a collaborative effort between the brand marketing team of Xiaomi and McCann Worldgroup’s MWG-TAG-Bangalore.

     

  • The films capture the brand’s ethos of passionate indulgence

    Pan Vilas gets Manoj Bajpai to endorse Premium Elaichi variant

    By A Correspondent

     

    Pan Vilas Premium Elaichi has launched its ad campaign starring Manoj Bajpai, Jameel Khan and Elli Avram.

     

    Said Anirban Sen, Business Head, Chewing & Confectionary, Godfrey Phillips India:  “Pan Vilas Premium Elaichi is an embodiment of ‘Shauk Badi Cheez Hai’. The tagline of the brand underlines the inherent promise of highest quality. ‘Shauk Badi Cheez Hai’ has proved to be a powerful message and has helped us differentiate from the ordinary, stand apart from all other brands in the market. This new TVCs allow us to reinforce this message and create a greater and lasting impact in the minds of the audience.”

     

    Added Amit Gambhir, Marketing Head, Chewing & Confectionary, Godfrey Phillips India: “Passion is what defines this brand both in terms of quality and ethos. The brand salutes those who live their passion every day, that’s why we say-“Shauk Badi Cheez hai.”

     

     

  • This ranges from kitchen appliances to cookware, fashion, beauty, devices, electronics, large appliances and more

    Amazon India launches second leg of its ‘Apno Ka Saath’ campaign

    By A Correspondent

     

    Amazon India launched the second leg of its ‘Apno ka Saath’ campaign, building on its ‘trusted, one stop shop’ ethos. It has been conceptualised by Ogilvy India.

     

    Talking about the treatment of the campaign, Ravi Desai, Director – Mass & Brand Marketing, Amazon India, said: “Be it conversations around food or the weather, with our ‘Apno ka Saath’ campaign, we have tried to weave in stories that every household in India can relate to. It is always heart-warming to see the small joys of convenience & comfort being brought to you by someone you trust. With over 17 crore products, Amazon.in is able to meet all these needs, from daily essentials to large appliances and more.”

     

    Added N Ram Moorthi, President-Ogilvy Group Companies, South: “The objective of the second phase is to add an extra dimension to the promise made in the ‘Apno ka Saath’ campaign which ran previously. We continue with the three characters – the brothers and the bhabhi but focus on delivering the message that when you buy products, Amazon also has your back – be it through brand warranty, installation guaranty or easy returns.”

     

     

  • The game is a throwback to the ‘90s with the classic 8-bit art style and multiplayer arcade gaming

    Dentsu Webchutney executes Friendship Day campaign for Logitech

    By A Correspondent

     

    Inspired by the ‘90s era, Dentsu Webchutney has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard.

     

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hectic work schedules and social media have changed the way we perceive friendship. Things were very different back in the ‘90s. We took this nostalgic hook and decided to hack into the keyboard interface so that at a time five players can play independently with their avatars. With this fun game, we hope to evoke the spirit of friendship the way it was in the ‘90s.”

     

     

  • The campaign will be supported with a digital film, along with an integrated multi-media marketing campaign

    Cadbury Dairy Milk’s ‘Purple Heart’ campaign takes on cyber-bullying

    By A Correspondent

     

    Cadbury Dairy Milk has announced the launch of #HeartTheHate campaign, against cyber-bullying.

     

    Commenting on the launch of this unique campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said: “Cadbury Dairy Milk as a brand, believes that if there’s one thing that can shine a beam of light through the cracks in an increasingly divided world – is generosity. A little bit of generosity can go a long way and often it’s the smallest things that have the biggest impact. Cyber-bullying is something which affects everyone especially young people as they feel isolated and depressed when they are exposed to it. The #Heartthehate campaign builds on a very simple insight that when friends post something as simple as a purple heart in response to the trolls, young people feel less isolated and hence the impact of online bullying is reduced. This campaign is another small step to create a big impact towards social issues.”

     

    Added Prakash Nair, Executive Vice President, Ogilvy India: “Today while online/social media has become the youth’s hangout place, it is also a place where they face a lot of harassment and bullying. Cadbury Dairy Milk, with its proposition of Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye, decided to act on this by arming the youth with a simple weapon to silence the bully – a purple heart emoji. Whenever a friend is getting trolled, all they must do is troll the troller with a purple heart. This simple, generous act of posting a purple heart can help drown out hate comments. Even if one bully is drowned by the purple heart, it will be a worthwhile initiative.

     

    The campaign is being executed with the support of Wavemaker India.