MxMIndia

Category: MARKETING

  • This is achieved through an AR app that comes in-built with limited edition Lava Mobiles

    Dentsu Webchutney and Lava Mobiles pay touching tribute to martyrs

    By A Correspondent

     

    Lava Mobiles and Dentsu Webchutney have launched an initiative titled ‘The Homecoming Project’. The initiative reimagines India Gate and places the name of all 74, 187 martyrs on it. This is achieved through an AR app that comes in-built with limited edition Lava Mobiles.

     

    Commenting on the innovation, Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney said:, “Technology is enabling us to reimagine the world we live in. Today, there are no limitations. This idea is not just a triumph of technology, but also a win for each Indian. We are welcoming and honouring our heroes and making an iconic monument even more iconic. India Gate holds a special place in our hearts. And with this drive, we are making it even more special. Lava takes a lot of pride in being Indian and this campaign strengthens their positioning as a brand that is proudly Indian.”

     

    Added Vishal Sagar, Creative Director, Dentsu Webchutney: “This is a project that has a lot of emotional and historic value for us. The fact that we could create something to remind the future generations of our glorious past gives me immense joy. It is more than a campaign idea for us. It is history in the making.”

     

     

  • Conveys gratitude and pays ode to ‘Nurses’ across the nation

    Max Bupa celebrates sisterhood with #SabKiSister ad campaign

    By A Correspondent

     

    Celebrating the festival that marks the strong bond between brothers and sisters, Max Bupa Health Insurance has launched its #SabKiSister campaign. Through the campaign, Max Bupa aims to celebrate the invaluable contribution of the unsung heroes of healthcare – the nurses, who look after the patients in the time of need.

     

    Speaking about the campaign, Anika Agarwal, Director & Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance said: “At Max Bupa, we always put our customer’s health first and are deeply committed towards helping all our customers lead healthier, more successful lives. The #SabKiSister campaign recognizes the commitment of sisters in nursing the patients to good health, with selfless care, compassion and empathy. The sisters are the first point of contact for our customers and they truly reflect the purpose and promise for which the brand stands for. This Rakshabandhan, Max Bupa would like to extend our heartfelt gratitude towards all the sisters. Through the digital film we have tried to depict the true essence and contribution of the sisters towards the physical and emotional well-being of patients. We urge each of you to share this film, to spread the message and celebrate the extraordinary contribution of these sisters.”

     

    Speaking about the film, Bodh Deb, Vice President and Branch Head, Autumn Grey added: “Max Bupa Health Insurance has not only been a thought leader but has always believed in championing the cause of silent heroes in the health care space. We wanted to come up with an idea for them that resonated this very belief system with the right intent and utmost honesty. The thought of #SabKiSister came from the insight that nurses are the unsung heroes of healthcare. Hence, we wanted to create a campaign celebrating the nurses and when we were thinking which the best moment for it was, we realized that Raksha Bandhan was around the corner and that was the day when people celebrate sisters. We wanted to celebrate the selfless caregivers who create bonds not of blood but of love.”

     

     

  • The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings

    Tata Capital promotes financial freedom in latest digital film

    By A Correspondent

     

    Tata Capital has launched its new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings.

     

    Commenting on the campaign, Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said: “This Independence Day, Tata Capital emphasises on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”

     

    The advertisements were conceptualized by digital marketing agency Kinnect. Said Rohan Mehta, CEO at Kinnect: “As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we’re really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!”

     

     

  • Conceptualised by Lowe Lintas, the film aims to convey to the people of India how joy can be found even in the smallest of things in life

    Lowe Lintas unveils I-Day campaign for Reliance Market

    By A Correspondent

     

    On the occasion of Independence Day, Reliance Market launched a musical campaign intended as ode to the nation.

     

    Speaking about the campaign, Shantanu Saha, Vice President – Marketing, Reliance Market said: “We want to communicate to the people of India that Reliance Market has something for everyone. On India’s day of Independence, India ka Market shares the pride of freedom with the people of India.”

     

    Conceptualised by Lowe Lintas, the film aims to convey to the people of India how joy can be found even in the smallest of things in life.

     

    Adding more perspective on the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas said: “With its focus on connecting and serving millions of households and small businesses in India, Reliance Market truly is India ka Market. And this film, is them wishing every Indian a happy Independence Day.”

     

     

  • The film captures all the industrial sounds that signify progress in the manufacturing ecosystem

    Godrej Group captures #SoundsOfMakingIndia in new ad

    By A Correspondent

     

    To commemorate India’s 73rd Independence Day, the Godrej Group released a digital film titled #SoundsOfMakingIndia. The film captures all the industrial sounds that signify progress in the manufacturing ecosystem. This film is a sequel to the film that the Group released last year (#MakingIndia) which captured the Godrej manufacturing journey over the past 120 years.

     

    Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said: “Godrej’s journey is wonderfully intertwined with our country’s progress which fills me with immense pride. Our film, #SoundsofMakingIndia, tries to capture sounds of our various manufacturing processes and string them together to go along with one of our favourite patriotic songs, ‘Sare Jahan Se Accha’. It reaffirms our belief that manufacturing is key to India’s growth and strengthens our commitment towards building the nation.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “The magnitude of Godrej’s contribution in making India is humongous. Their various plants are testimonies to India’s progress. Whether it’s space missions or health, infrastructure or consumer goods, Godrej plays an important role in furthering India’s ambitions. This film is as much a tribute to India’s relentless progress, as it is to Godrej’s manufacturing capabilities.”

     

     

  • The campaign urges people to take a moment to acknowledge the contribution of farmers

    Swaraj Tractors dedicate latest campaign to Indian farmers

    By A Correspondent

     

    VMLY&R India has conceptualised a film dedicated to Indian farmers for Swaraj Tractors. The campaign urges people to take a moment to acknowledge the contribution of farmers in making India a great nation that it is today.

     

    Said Amandeep Singh- Business Director, VMLY&R India: “While celebrating this day in the most exciting way possible, how often do one realise that there is an entire community for whom Independence Day is just another day, as they are busy toiling hard for something, which is arguably the most important thing for our survival – growing food for us! This film shows the contrast in the ways of celebration of a common man and a farmer. Just that, a farmer’s celebration and hard work for nation is not for one day, it’s for his entire lifetime.”

     

     

  • The rakhi-making activity commenced in July

    Fevicol A+ partners NAB to celebrate Raksha Bandhan with army jawans

    By A Correspondent

     

    Fevicol A+, the new crafting glue from Pidilite, celebrated the festival of Rakshabandhan with its nationwide ‘bond of love’ campaign. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh rakhis as a mark of support to the jawans of the Indian armed forces.

     

    The initiative was organised across nearly 16 cities of the country. Around 2.5 lakh rakhis were created which were sent to the Army Jawans on the occasion of Raksha Bandhan.

     

    Said Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd: “As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavour was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation. The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art and craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+ to students so that they can utilise their creative art and craft skills to pay tribute to the Jawans.”

     

     

  • B Natural celebrates the efforts of thousands of Indian farmers who delight millions of Indian consumers

    ITC’s B Natural celebrates the spirit of ‘Indianness’ in its digital campaign

    By A Correspondent

     

    ITC’s brand B Natural Juices and Beverages has dedicated a video that celebrates the spirit of Indianness, through an emotional rendition of the patriotic song ‘Vande Mataram’. The video has been released on the brand’s Facebook, YouTube and Instagram handles with the hashtag #ShareAndRespect

     

    Commenting on the initiative, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd said: “Since its inception, B Natural’s endeavour has been to redefine the way packaged beverages have been consumed in India. Last year the brand made a paradigm shift when it moved its entire fruit beverage portfolio to ‘Not from Concentrate’, which in essence meant we strengthened our long-standing relations with the Indian farmers by procuring and processing 100% Indian fruit and delighting Indian consumers with fruit beverages made truly and only from the fruit pulp, not from concentrates. The video is a reflection of our unwavering commitment towards empowering a self-sustainable economy through sustainable and inclusive value chains.”

     

     

  • Katrina to add impetus to Emami’s plan for the next phase of growth for its hair care portfolio

    Katrina Kaif roped in as new face for Emami 7 Oils in One

    By A Correspondent

     

    Emami 7 Oils in One has roped in actor Katrina Kaif as its new brand ambassador. Speaking on the occasion, Priti A Sureka, Director, Emami Limited said: “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last five years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

     

     

  • Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC

    Alia Bhatt endorses new Sunfeast Dark Fantasy range

    By A Correspondent

     

    Sunfeast Dark Fantasy has rolled out its new ad film which features actor Alia Bhatt. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people can take pride in serving their guests.

     

    Commenting on the ad film, Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said: “We endeavour to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing  and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”

     

    Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, added: “The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes its idea of heightened irresistibility to the next level.”

     

     

  • The campaign is now live on its digital platforms like Facebook, lnstagram, Twitter & LinkedIn

    Kamdhenu Paints challenges stereotypes with #NayiSochNayaRang campaign

    By A Correspondent

     

    Kamdhenu Paints has rolled out a new digital campaign titled #NayiSochNayaRang to give impetus to progressive changes in our mindset and stoke positive conversations on relevant social issues. The campaign is now live on its digital platforms like Facebook, lnstagram, Twitter and LinkedIn.

     

    Commenting on the campaign, Saurabh Agarwal, Director, Kamdhenu Paints said: “Today, consumers are no longer investing their time, money and attention in brands that just sell quality products at competitive prices. They are making carefully considered choices to buy from companies that stand for a purpose they personally identify with that reflects their values and beliefs. This could be on important values such as women empowerment, child education, health and wellbeing, or on broader societal issues such as environmental sustainability. In keeping with this expectation, we have come up with our new campaign #NayiSochNayaRang to influence people’s thinking for a better tomorrow.”

     

     

  • Three digital adverts reveal the poker player in everyone

    Nawazuddin pushes #Madeforpoker proposition for Pokerstars India

    By A Correspondent

     

    PokerStars India has launched a new digital marketing campaign featuring its brand ambassador Nawazuddin Siddiqui. #MadeforPoker is the second campaign that PokerStars India has developed along with its creative agency Ogilvy India. The campaign, which comprises three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges.

     

    Said Ankur Dewani, CEO of Sachiko Gaming: “With #MadeForPoker, PokerStars India wants to connect with people from all walks of life and to make them aware of the potential poker player within them. We want help people to understand the game better and encourage them to play safely on a secure, regulated platform such as PokerStars India.”