MxMIndia

Category: MARKETING

  • The work will be led out of the agency’s New Delhi headquarters and executed across the country

    Avian WE appointed communications partner for Honda Cars

    By A Correspondent

     

    Avian WE has been appointed as the communications partner of Honda Cars India Limited (Honda). The agency will be responsible for growing awareness of Honda cars across the region through multi-channel integrated communications campaigns.

     

    Said Nitin Mantri, Group CEO of Avian WE: “Honda is one of the most respected premium automakers in India, offering consumers quality, and technologically-advanced products. It is a pleasure to apply our automotive expertise to a revered brand like Honda.”

     

    On the appointment, Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Cars India Limited, said: “Avian WE’s proposed strategy aligns with our communications objectives and we look forward to working with them.”

     

  • It was conceptualised and distributed by digital communications agency BoringBrands

    ‘Pledge to Recycle’ draws encouraging response from users

    By A Correspondent

     

    Mobile device sale website 91mobiles rounded up its ‘Pledge to Recycle’ campaign last week with over 10,000 pledges. Focusing on creating nationwide awareness about phone recycling, the campaign was launched in May this year in partnership with organisations such as Karo Sambhav, Cashify, Noise, Oppo, Qualcomm and Zest Money. It was conceptualised and distributed by BoringBrands, the digital communications agency. The campaign kicked off with a survey to understand smartphone users’ inclination for e-waste recycling.

     

    Commenting on the campaign, Nitin Mathur, Co-founder & CEO, 91Mobiles.com said: “The problem of electronic waste is a global debate today, and a lot of brands have taken up the responsibility to spread awareness about the cause within their ecosystems. Our campaign Pledge to Recycle was focused at reaching out to smartphone users in the country, and build awareness for e-recycling. We would like to thank all partners for joining hands with us. This campaign has been a great success, and we would like to take up such causes more often in the near future.”

     

    Added Aakriti Bhargava, Co-Founder and CEO of BoringBrands: “Having worked with the startup and investor ecosystem for more than nine years now, we understand the need to constantly innovate and create exciting campaigns for brands.”

     

     

  • The film is all about embracing one’s real self however crazy it must be because love comes with no rules, notes a communique

    KFC’s new campaign for its Zinger burger

    By A Correspondent

     

    KFC has unveiled an all-new brand film for its Zinger burger. Conceptualised by Ogilvy India, the film is all about embracing one’s real self however crazy it must be because love comes with no rules. Hmmm.

     

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said: “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “The best part of the campaign is that it encourages everyone to be their real self while enjoying Zinger their way. Idea being to have consumers relish the nation’s Asli Chicken Burger without any inhibitions.”

     

     

  • Agarwal will be responsible for devising marketing strategy for products/services

    Panasonic India appoints Shirish Agarwal as the Head of Brand and Marketing Communications

    By A Correspondent

     

    Shirish Agarwal

    Panasonic India announced the appointment of Shirish Agarwal as the Head of Brand and Marketing Communications. Spearheading the vertical, he will be responsible for devising marketing strategy for products/services and driving sustainable growth for the company.

     

    Said Manish Sharma, President and CEO, India and South Asia, Panasonic India: “Panasonic India continues to be a valued employer for providing opportunities and leadership experiences that attract the best talent in the industry. We are delighted to welcome Shirish Agarwal at an opportune time when we are moving towards being a technology company that offers complete solutions for consumers and businesses alike. Panasonic has been on a powerful transformation journey towards sustainable, responsible and profitable growth and I look forward to Shirish taking this story to consumers, partners and stakeholders at large.”

     

    Added Agarwal on his appointment: “I am excited to join Panasonic, home to some of the most innovative solutions that have captured the consumer’s imagination. The company’s performance has truly been an inspiration that has seen some pioneering work creating a better life for consumers and a better world for businesses.

     

     

  • An integrated campaign that focusses on the key moments in life that we often miss-out on due to poor muscle health

    Protinex launches #DontMissOut ad campaign

    By A Correspondent

     

    Protinex launched its new integrated campaign – #DontMissOut with the aim to drive protein-led conversations.

     

    Said Deepali Agarwal, Director Marketing, Danone India: “In today’s fast-paced life with multiple responsibilities and sedentary lifestyle, health and nutrition often takes a back-seat. Poor muscle health driven by protein deficiency in daily diets is a growing concern in India. Atleast six out of 10 Indians suffer from poor muscle health and low protein scores. With Protinex #DontMissOut campaign, our endeavour is to create awareness of poor Muscle Health among Indian consumers and how small things like including Protinex in our daily diet can help improve the same so that we stay actively present for all key moments with our loved ones. So, #DontMissOut anymore.”

     

     

  • South Indian Movie Couple Sneha and Prasanna endorse Godrej Expert Easy 5-minute Hair color in this new TVC

    Godrej Expert unveils ad film for its latest hair colour product

    By A Correspondent

     

    Godrej Expert has launched its latest ad film highlighting its latest innovation in the hair colour category: Godrej Expert Easy 5-minute hair colour. The new TVC, conceptualised by Creativeland Asia, feature Sneha and Prasanna, and is released in Tamil, Telugu, Malayalam and Kannada languages for the South region.

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia Group, said: “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

     

     

  • The collection symbolizes the finest design and craftsmanship to innovation and functionality

    Louis Philippe promotes Permapress Collection in latest ad campaign

    By A Correspondent

     

    Louis Philippe has unveiled a new line of clothing for its Permapress Collection. The collection was launched with a campaign titled ‘Stay Uncrushed’.

     

    Said Farida Kaliyadan, COO, Louis Philippe said: “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new Permapress collection promises comfort and perfection coupled with functionality and style.”

     

     

  • International Breastfeeding Week is celebrated every year from August 1 to 7 to support and encourage breastfeeding mothers

    Chicco reaches out to working mothers via ‘Mom’s Breastfriends’

    By A Correspondent

     

    To empower breastfeeding moms as well as new-age parents, baby product company Chicco India has unveiled its ad campaign on social media on the occasion of International Breastfeeding Week, 2019. International Breastfeeding Week is celebrated every year from August 1 to 7 to support and encourage breastfeeding mothers.

     

    On the occasion, a spokesperson from Chicco Osservatorio’ (Chicco’s Baby Research Centre) said: “The milk of each mother is the perfect food for her baby. It contains all the nutritional principals required for growth up to six months of age and is recommended by the WHO* even after weaning. Besides supporting the growth of our little ones to grow well, breast milk also protects them from infections s, obesity and diabetes. When you go back to work or if you have to briefly go out, you can use a breast pump to avoid losing all these benefits. This useful equipment will serve not only to allow you to continue to give your baby your precious milk, but also to avoid losing the stimulation of your breasts if at the feeding time, you cannot be with your baby.”

     

    Rajesh Vohra

    Added Rajesh Vohra, CEO, Artsana India: “We at Chicco have always had the perfect relationship with mothers all around the world. We share every single day with them during an extraordinary period of their lives. A mother’s love for her children knows no boundaries and she will do whatever it takes to find the best for them. Our passion for creating solutions for mothers is similarly limitless. And when it comes to looking after babies, neither of us is prepared to compromise. We at Chicco have a holistic vision of babies and of the world they inhabit.”

     

     

  • Bath, sanitary and kitchenware brand Grafdoer has roped in actor Karishma Sharma as its brand ambassador

    Grafdoer ropes in Karishma Sharma as brand ambassador

    By A Correspondent

     

    Grafdoer, the bath-fittings, kitchen sinks and sanitaryware brand, has appointed Karishma Sharma as its brand ambassador.

     

    Speaking on the development, Vinay Jain, President Marketing & CEO, Grafdoer said: “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”

     

     

  • The agency will manage the digital duties of Blue Star across social media, e-commerce and search

    Jack in the Box Worldwide wins digital mandate for Blue Star

    By A Correspondent

     

    Jack in the Box Worldwide has bagged the digital mandate for Blue Star. The agency will manage the digital duties of Blue Star across social media, e-commerce and search, using their ability to deliver measurable business impact through the power of content.

     

    Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “I can’t overstate how excited we at JITB and The 120 Media Collective are to be partnering with an iconic brand like Blue Star as they kick off the next phase of their digital journey. Their ambition and expectation from digital syncs beautifully with our strategy of creating measurable business impact for brands through content. We’re looking forward to a long and successful partnership.”

     

    Remarking on the selection, Girish Hingorani, Senior General Manager – Digital Marketing & Ecommerce, Blue Star Limited said, “The digital and e-commerce market is booming in India, and Blue Star has taken consistent efforts to be part of this growth story. The Company has been focusing on increasing its digital presence, especially with the recent consolidation of all its digital activities under one specialised department, and partnering with Jack in the Box Worldwide was an integral part of this initiative. JITB is a strong digital specialist, and we are hoping to benefit greatly from their contemporary, dynamic and agile approach in this field. The agency has a healthy mix of both young as well as experienced team members, which will bring about diversity in thought processes during the ideation and strategy phases. We indeed look forward to taking our brand’s digital prowess several notches forward in association with them.”

     

     

  • Social media campaign to celebrate unique and unconventional friendships

    Honor celebrates Friendship Day with #FriendshipZaraHatke

    By A Correspondent

     

    Mobile phone brand Honor has launched a campaign called ‘Friendship Zara Hatke’ that will run on social media on the occasion of Friendship Day.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “At Honor,, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”

     

     

  • The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm

    Deepika is face of Epigamia’s latest brand campaign

    By A Correspondent

     

    Deepika Padukone’s latest venture has herself featuring in Epigamia Greek Yogurt commercial as an extension of her strategic investment in Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia, as part of a partnership that will also see her endorse the brand. The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm.

     

    Notes a communique: “With the partnership, the brand is looking to expand its distribution to smaller sectors. On the basis of their association with Padukone, they are now looking forward to elevating the brand to the next dimension.  Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities. Padukone’s involvement will accelerate the pace and the new video is already garnering all the views from the audience from all across.”