MxMIndia

Category: MARKETING

  • The new campaign highlights the exclusive benefits Airtel customers get as part of its #AirtelThanks program

    Taproot relives the ‘Har Friend Zaroori Hota Hai’ magic with new campaign

    By A Correspondent

     

    To showcase the wide range of benefits of its recently re-launched customer program #AirtelThanks, Airtel has rolled out a new brand campaign, which we believe relives the ‘Har Friend Zaroori Hota Hai’ freshness created by Taproot not many moons ago.

     

    The new campaign, also conceived by Taproot Dentsu, takes a break from Airtel’s high speed 4G network imagery and has a refreshing and youthful feel. It will have a 360-degree media mix across multiple touch points including – TV, radio, digital, outdoor and cinema.

     

    Said Shashwat Sharma, Chief Marketing officer, Bharti Airtel: “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”

     

    Added Agnello Dias, Chairman and Co-Founder, Taproot Denstu: “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future… some of which even money can’t buy.”

     

     

  • Create 60-second videos using a smartphone and post them on Instagram; every week

    Samsung launches campaign empowering young millennials

    By A Correspondent

     

    Consumer electronics brand Samsung has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.

     

    Added Emmanuel Upputuru, Chief Creative Officer, Cheil India: “For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful.”

     

     

  • It highlights the absurdity of paying brokerage

    NoBroker.com launches new multicity ad campaign

    By A Correspondent

     

    NoBroker.com has launched a multicity ad campaign that underlines the absurdity of paying brokerage in residential real estate. Conceptualised by Ralph&Das, the ad film speaks to the home-owners who have been paying almost a month’s rent as brokerage for very little value addition by brokers. It urges them to list their properties on NoBroker.com where they can rent it out for free.

     

    Launched across Mumbai, Pune, Bengaluru, and Chennai, the ad campaign targets homeowners and landlords who consume more TV than online media. The campaign will be aired across English as well as regional news channels along with GECs. It would be amplified through a diverse mix of media such as TV, radio, digital, OOH, and cinema.

     

    Commenting on the latest campaign, Saurabh Garg, co-founder and CBO of Nobroker.com said, “The concept and amount of brokerage charged for services in real estate in India is quite absurd. Also, owners are very emotional about their house. Through this ad, we aim to reinstate the fact that the sum of money that anyone is expected to give as brokerage is totally not worth the service. Once the information asymmetry in real estate is solved there is very little value that a broker adds to the house-hunting/renting process. Our commercial speaks to owners to question the justification for this amount. We are targeting owners who are financially smart and understand the logic of why paying brokerage is absurd.”

     

     

  • U4ic International refreshes the brand with introduction of new categories and the campaign ‘Be Restless’

    Walkaroo announces Aamir Khan as its brand ambassador

    By A Correspondent

     

    Walkaroo from U4ic (Euphoric) International has announced a refreshed brand identity and a new brand ambassador – Aamir Khan.

     

    Reflecting upon Walkaroo’s latest announcement, Noushad Veluthedath, Managing Director commented: “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond. We know that he continuously strives to achieve new milestones and thus would be a perfect fit for our brand. Going forward with this association, our plan is to create a steadfast brand presence by delivering a lasting experience for our consumers.”

     

     

  • Featuring Spruha Joshi, the campaign attempts to decode the one thing that mothers really want

    #MaaKyaChahtiHai, asks Wakefit in ad film

    By A Correspondent

     

    Wakefit, a sleep solutions startup has rolled out a Mothers’ Day campaign, #MaaKyaChahtiHai. The campaign is live on all social platforms.

    Commenting on the survey, Ankit Garg, Co-founder & CEO at Wakefit.co said: “Even after the tiresome demands of daily schedules, our mothers never forget to fulfil our needs and wishes. According to researchers from the University of Warwick, after the birth of a child, women tend to experience more sleep disruption than men, leading to sleep deprivation up to six years after giving birth. #MaaKyaChahtiHai campaign aims at highlighting the need to look after our mother’s health and believes that the best gift to present her this Mother’s Day is the gift of sleep.”

    Added Aakriti Bhargava, Co-founder at BoringBrands: “Being a mother, this idea was close to my heart. We wanted to bring forth the idea of mothers compromising on sleep for kids, and urging the world to help them sleep better. Wakefit encouraged us to build it up and we took the opportunity to see it through a kid’s eye, in this campaign.’’

     

     

  • For Mother’s Day, Aegon Life projects a wonderful insight on how mothers are the original tension relievers in any individual’s life

    Aegon Life Insurance dedicates latest ad film to mothers

    By A Correspondent

     

    Aegon Life Insurance launched a new digital campaign saluting mothers on the occasion of Mother’s Day. The campaign highlights the efforts made by mothers across social strata to bring a smile on the face of their children.

     

    For this campaign, Aegon Life picked up a wonderful insight on how mothers are the original tension relievers in any individual’s life. The film has been directed by Puneet Prakash.

     

    Speaking on the digital film, Mandeep Singh Gulati, Head – Marketing and Digital Experience, said: “Mothers are the unsung heroes in every family. With this film, we salute and thank all those mothers who leave no stones unturned to make lives tension free for their children.  Our brand truly believes in removing tension around securing families’ lives with the right term insurance. Thus, we take inspiration from the selfless mothers who go to great lengths to protect and care for their loved ones.”

     

     

  • The Student of the Year 2 filmstar features in the brand’s Spring Summer 2019 Campaign, launched on May 11 featuring t-shirts, tops, sweatshirts and denims

    Ananya Panday is face of Only

    By A Correspondent

     

    European denim brand Only has signed actor Ananya Panday as its brand ambassador in India.

     

    Speaking on the announcement, Vineet Gautam, CEO & Country Head, Bestseller India, said: “We are thrilled to have Ananya Panday as the Only Girl. She embodies the O spirit of being trendy and edgy, not only with her fashion sense but also with her personality and attitude. This makes her the perfect fit to represent our brand in India. We are very excited about this association and have some really cool engagements lined up”

     

    The Student of the Year 2 filmstar features in the brand’s Spring Summer 2019 Campaign, launched on May 11 featuring t-shirts, tops, sweatshirts and denims.

     

     

  • The campaign has been conceptualised by 82.5 Communications

    Cera celebrates homes in new campaign

    By A Correspondent

     

    Home solutions brand Cera has developed a multimedia campaign that celebrates homes through ‘kuch pal ghar ke naam’. The campaign has been conceptualised by 82.5 Communications.

     

    Speaking about the campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head (Mumbai), 82.5 Communications, said: “In the home solutions category, one mostly sees cold product-centric commercials, with or without a celebrity. We wanted to move away from that zone and explore an emotional space that evokes conversations around varied connections we form with our homes. We hope it strikes a chord with home-owners, and is enjoyed by all!”

     

    Added Atul Sanghvi, Executive Director, CERA: “The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved homes and those who live in it to the forefront.  Also, since CERA offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-lifetime home, it is appropriate to bring the home as centre of one’s life.  This campaign delivers on the objective that CERA offers tiles, faucets and sanitaryware, beautifully.”

     

    Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications added: “This campaign is about moving away from the norm. So, we decided on not using a celebrity and showing aspirational products in an everyday light.”

     

     

  • Aims to strengthen position in the premium segment with Reno, a new series “engineered for creativity”

    Oppo revamps brand identity, launches Reno series in India

    By A Corrrespondent

     

    Smartphone-maker Oppo has introduced a new brand identity that focuses on “quality, craftsmanship and uniqueness in every detail”.

     

    Oppo has partnered with leading designer, Eddie Opara of Pentagram, New York to craft the new brand identity.. The imagery also includes a new color system and visual layout system, as well as marks the debut of a custom typeface, Oppo Sans.

     

    Notes a communique: “As a product series developed by Oppo for the global community, Reno will be available in all markets where Oppo operates. After receiving tremendous appreciation at the recent launches in China and Europe, Oppo Reno is all set to make its way to India.”

     

     

  • The episodes will be launched tomorrow, May 15, commemorating Family Day

    McDonald’s India collaborates with TVF’s Screenpatti – HumTum to celebrate Family Day

    By A Correspondent

     

    Hardcastle Restaurants, the master franchise of McDonald’s in West and South India, has collaborated with TVF Screenpatti – HumTum, a series about relatable, emotional, enjoyable ‘slice of the life’ moments of a family for two episodes. The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald’s.

     

    Notes a communique: “This one-of-its-kind association brings two leading brands in their own spaces together. McDonald’s is known for its service-excellence and innovation in the QSR industry and TVF is known for its creative, engaging and witty content. The episode being released on Family Day titled “Papa actor banana chahte hain” revolves around a middle-aged father taking his son’s help to convince his own father on letting him pursue his passion – acting. The episode showcases how families come together at McDonald’s and emphasizes on the importance of cherishing the present and enjoy moments together.:

     

    The episodes will be launched tomorrow, May 15, commemorating Family Day.

     

     

  • Brand campaign inspired by Vigo Video’s mission to connect real people with real stories

    Vigo Video launches #DekhteRehJaaoge, its first  integrated brand campaign

    By A Correspondent

     

    Short video platform Vigo Video has launched “#DekhteRehJaaoge”, its first integrated brand campaign. The TV-led campaign comprises four videos that highlight real moments from the lives of Vigo Video users across India.

     

    Notes a communique: “We’re thrilled to unveil our first integrated brand campaign for Vigo Video especially made for our Indian users. Vigo Video’s vision from day one has been to build a short video social platform where anyone and everyone can express themselves freely by sharing real stories from their everyday lives. Vigo’s core users are first-time internet and smartphone users who create short and entertaining stories for a like-minded community who have similar interests. With the launch #DekhteRehJaaoge, Vigo aims to attract new users who would be keen to experiment with the platform to create entertaining content.”

     

     

  • This campaign introduces the ‘First Cook’ and celebrates those life moments

    Maggi unveils new TVC

    By A Correspondent [updated]

     

    It’s not the first company which sends us a communique on a new TVC and doesn’t name the agency or production house creating it. Sad. For, in the entire attempt to re-orient the mindset of the nation after the outrage on ingredients that go on to make the snackbrand, the work of McCann cannot be ignored.

     

    So, well, we learnt yesterday that the new campaign rolled by Maggi revolves around “a story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and celebrates those life moments, which help us grow up and take responsibility.”

     

    Here’s what Nikhil Chand, Vice-President Foods and Confectionary, Nestlé India said in the communique: “Indians love Maggi noodles and most of us have our favourite Maggi and memories. From countless consumer conversations, we learnt that cooking Maggi noodles is often the first culinary moment for many people. For 36 years, moms have cooked Maggi noodles for their loved ones. This time, we found magic in a teenager trying to cook Maggi for the first time that makes this film beautiful.”

     

    We wrote to the PR agency representing Maggi, but haven’t heard from it at the time of publishing. Is it McCann or some other creative agency. One wonders why Nestle chose not to name the creator of the ad? Not right, na?

    We have since heard from the PR agency who has informed that the agency is indeed McCann. One still wonders why Nestle (and its PR agency) refused to name the ad agency upfront.