MxMIndia

Category: MARKETING

  • The campaign aims to create awareness about Medlife’s services and why people should avail them

    Health comes home, affirms Medlife in latest ad proposition

    By A Correspondent

     

    Medlife has recently released new TVCs highlighting its standing as a holistic healthcare provider. Conceptualised by Lowe Lintas, Medlife’s new campaign unveils its tagline ‘Health comes Home’ and showcases the brand’s various offerings.

     

    Said Meera Iyer, Chief Marketing Officer, Medlife.com: “Medlife has grown very quickly to become a 1,000 Cr GMV company & our ambitions are to more than double it this financial year maintaining our leadership position. The TVCs are relatable, showing how Medlife can solve for every patient’s needs for medicines and other health care services like lab diagnostics & doctor consultations easily enabled with our technology. Hence, the new positioning of Health Comes Home.”

     

     

  • The film has been conceptualised and created by Leo Burnett Orchard

    Amante launches campaign for Eden collection

    By A Correspondent

     

    Intimate wear brand Amanté has launched its latest collection – Eden with a campaign conceptualised and created by Leo Burnett Orchard.

     

    Said Smita Muraka, Marketing Head at Amanté, MAS Brands: “This is the first time lingerie has been showcased  in a wearable lifestyle manner, to bring alive Eden- a collection that fits your fashion needs and empowers your style. The collection is visually showcased in a magical intimate setting, bringing alive the beauty of nature and the versatility of the collection. As a brand we have always tried to connect with our audience- the modern, multifaceted fashionable woman, and relate to her lifestyle and this campaign captures her lingerie needs perfectly.”

     

    Added Neel Roy, Executive Creative Director, Leo Burnett Orchard: “Summer time is fashion time and to look her stylish best, a woman expects her lingerie to support her!”

  • The new TVC has been conceptualised by BBH India

    JK Tyres unveils new aspirational ad campaign

    By A Correspondent

     

     

    Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth.

     

    Talking about the commercial created by BBH India, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

     

    The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the production house.

     

     

  • It is imperative for Badshah to have its communication directed towards the latest trends

    Gemius retains the creative and digital mandate of Badshah Masala

    By A Correspondent

     

    Gemius, a full-service and social media agency, has retained the account of Badshah Masala for the third consecutive year.

     

    Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said: “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past two years, our focus has been on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends and digital media is the fastest & most accessible way to do it.”

     

    Added Hemant Jhaveri, Managing Director, Badshah Masala: “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future.”

     

  • Brand messaging revolves around new tagline "taalo nahi, Policybazaar.com se le daalo"

    Policybazaar.com gets Yamraj 2.0 to deliver insurance message to masses

    By A Correspondent

     

    Policybazaar.com has launched a new television commercial series featuring its brand ambassador, actor Akshay Kumar, donning the avatar of Yamraj 2.0.

     

    Speaking about the launch of the new TVCs, Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com and Paisabazaar.com said: “Our latest TVCs featuring our brand ambassador Akshay Kumar as Yamraj 2.0 is aimed to ingrain a strong message among all i.e. don’t delay buying the right insurance cover that your family deserves, buy it now.  The TV commercial also highlights the ease of comparing & buying term and health plans online for all at a very reasonable rate/month. While it is easy citing excuses to avoid buying insurance protection products. Remember, only a decision today will help build a better tomorrow for you and your family.”

     

     

  • Conducts a 3-day long on-ground activation on Passenger Day to bolster consumer engagement

    SPN English Cluster executes unique innovation at Mumbai Airport

    By A Correspondent

     

    SPN English Cluster comprising Sony PIX, AXN and Sony BBC Earth, partnered with Chhatrapati Shivaji Maharaj International Airport (CSMIA) recently to celebrate Passengers Day. The association was aimed at creating passenger deight with a series of activations at the airport from May 3-5.

     

    Said Tushar Shah, Business Head, SPN English Cluster: “Our partnership with Mumbai International Airport is a unique, innovative initiative in consumer engagement that helps us target the right audience for the English Entertainment category. The association showcases our content strength to the consumer, which not only adds value to their time spent on the go but will also help them make the right choice while subscribing to channels in the current regime.”

     

     

  • The new brand thought underscores the positive role of optimism while starting new journeys

    Colgate India inspires people to smile in its latest campaign

    By A Correspondent

     

    Colgate-Palmolive  has introduced its new brand expression ‘Smile Karo Aur Shuru Ho Jaao’. The campaign was launched through two new TVCs that aired during the first qualifying match at the IPL 2019.

     

    Commenting on the new campaign, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said: “At Colgate, we believe that everyone deserves a future to smile about. A smile is symbolic of hope, courage, confidence, and optimism – and those are exactly the sentiments we want to inspire among our consumers by encouraging them to Smile Karo Aur Shuru Ho Jaao. Wear your healthy and confident smile and face the world with optimism, and be assured that your smile is protected and cared for by Colgate, always.”

     

    Created by Redfuse Communications and produced by Equinox Films, the two TVCs are meant to encourage people to get started with a smile. Said Sanjay Sipahimalani, Creative Director, RedFuse Communication: “Smile Karo Aur Shuru Ho Jaao is a simple yet powerful message. In a world full of changes and opportunities, we believe an optimistic outlook can go a long way in fulfilling your aspirations… and we hope to inspire this optimism, everyday in everyone by reminding them to Smile Karo Aur Shuru Ho Jaao.”

     

     

  • Sara Ali Khan is the official brand ambassador for TBZ-The Original Jewellery

    Sara Ali Khan to endorse TBZ jewellery

    By A Correspondent

     

    Sara Ali Khan has united with leading jeweler Tribhovandas Bhimji Zaveri to introduce its affordable collections for today’s modern woman. As part of her new association, Sara will endorse TBZ-The Original and promote its various offerings.

     

    Said Raashi Zaveri, Director, Tribhovandas Bhimji Zaveri Ltd, said: “It gives us immense pleasure to welcome on board, one of the most promising debutante superstars of Bollywood – Sara Ali Khan. Our new collections are meticulously crafted for today’s modern woman and Sara will play an integral role in promoting the brand’s portfolio further in India. We are excited to work in partnership with Sara and wish to do great work with her in the coming year,” she added.

     

     

  • The campaign has already witnessed over 200 million viewership across social media

    Dollar’s pro-election campaign says #UngliUthanaFitHaiBoss

    By A Correspondent

     

    Dollar Industries reports much success to its #UngliUthanaFitHaiBoss digital campaign.

     

    Said Ankit Gupta, Vice President, Dollar Industries: “The campaign primarily caters to the young and first time voters. The Idea behind this campaign was to connect with the youth. We wanted to make the campaign that is conversational and have an emotional connect on the viewers. Most of us always talk about the problems but never think about the solutions. Through this campaign we want communicate that everyone should vote for their rights.”

     

    The campaign has been conceptualised by Lowe Lintas . The digital agency is Digital Abhiyan. Chaikhari Films is the production house and Amit V Pandirkar is the director of the films.

     

     

  • Introduces a brand-new line of French fragrances to the Indian market

    Envy appoints Akshay Kumar as its brand ambassador

    By A Correspondent

     

    Envy has roped in in-the-news actor Akshay Kumar as brand ambassador for its deodorants and perfumes.

     

    Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Envy – Vanesa Care, said: “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”

     

     

  • The account was won after a multi-agency pitch

    Brandwizz Communications wins digital mandate for Khadim’s Footwear

    By A Correspondent

     

    Brandwizz Communications has bagged the digital mandate of Khadim’s Footwear. The account was won after a multi-agency pitch involving several comprehensive rounds of presentations.

     

    Commenting on the appointment, Rittick Roy Burman, Head – Merchandising & New Initiatives, Khadim India said: “We at Khadim’s are fully ready to exploit digital media to engage with our consumers both in the online and offline channels. Brandwizz has an extensive team which can help us to pull off a 360-degree digital marketing plan. We are thrilled to join hands with them for our digital journey.”

     

    Sayak Mukherjee

    Talking about the win, Sayak Mukherjee, Co-Founder, Brandwizz added: “We are truly honoured to have Khadim’s Footwear on-board. The fashion and footwear industry across India is growing by the minute in the retail as well as online space. As Khadim’s continues to expand its geographic footprint, our aim is to exploit the digital medium to reach the millennial and the new generation consumer. We are excited and are looking forward to a very fruitful association.”

     

     

  • Myntra has launched ‘Go Myntra-la-la’ ad film

    Virat Kohli and Anushka Sharma sing along in Myntra’s latest ad film

    By A Correspondent

     

    Myntra has launched ‘Go Myntra-la-la’, a brand campaign that brings alive the “joyful experience of shopping for fashion on the brand’s platform”. The campaign kicks off starring Myntra’s brand ambassadors Virat Kohli and Anushka Sharma.

     

    Said Amar Nagaram, Head, Myntra-Jabong: “Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences.  Technology is enabling us to understand consumers and their fashion needs, resulting in the development and implementation of several innovative features and conveniences on our platform, which have been highlighted vividly in this new campaign.”  He further added, “The association of Bollywood and Sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”