By A Correspondent
Short video platform Vigo Video has launched “#DekhteRehJaaoge”, its first integrated brand campaign. The TV-led campaign comprises four videos that highlight real moments from the lives of Vigo Video users across India.
Notes a communique: “We’re thrilled to unveil our first integrated brand campaign for Vigo Video especially made for our Indian users. Vigo Video’s vision from day one has been to build a short video social platform where anyone and everyone can express themselves freely by sharing real stories from their everyday lives. Vigo’s core users are first-time internet and smartphone users who create short and entertaining stories for a like-minded community who have similar interests. With the launch #DekhteRehJaaoge, Vigo aims to attract new users who would be keen to experiment with the platform to create entertaining content.”