MxMIndia

Category: MARKETING

  • The campaign not only encourages the citizens to take the right step but is also rewarding them for taking their responsibility seriously

    Bata India to reward voters with #JaaUngliDikha initiative

    By A Correspondent

     

    Bata India is urging India to step out and vote with its latest campaign #JaaUngliDikha. The brand has taken on the initiative of gratifying every citizen who votes with a special offer at the Bata store, simply by showing the inked finger.

     

    Commenting on this initiative, Sandeep Kataria, CEO, Bata India said: “General elections have been the most debated topic lately and we urge people to step up and be responsible citizens by taking the right step and casting their vote. We have added a small thank you gesture for the voters at the store to show them that they are valuable to the country and to Bata. This season, Bata urges you to vote and support India’s continued economic makeover and also incentivizes your style makeover with the #JaaUngliDikha initiative”.

     

     

  • Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

    Dish TV promotes d2h’s customised offerings in latest ad campaign

    By A Correspondent

     

    Dish TV has launched a new TVC for its d2h brand targeted at rural audiences. The TVC highlights the discomfort caused due to withdrawal of channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

     

    Commenting on the d2h brand’s value proposition, Anil Dua, Executive Director & Group CEO, Dish TV India Limited said: “Many customers in Tier-3 and Tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”

     

    Speaking on the new offer and brand campaign, Sugato Banerji, Corporate Head – Marketing, d2h brand added:  “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”

     

     

  • The new logo is a visual representation of their commitment to the infinite growth

    Kinara Capital unveils new brand identity

    By A Correspondent

     

    Kinara Capital, the non-banking financial company, has announced the unveiling of its new brand identity. The new logo is a visual representation of their commitment to the infinite growth potential of small business entrepreneurs.

     

    Said Founder and CEO Hardika Shah: “Kinara Capital was born out of a dream to build real financial inclusion for small business entrepreneurs via unsecured lending. Making this dream a reality has been immensely rewarding as we have impacted over half a million lives in India. Our new and vibrant brand identity is a visual expression of what we follow and believe – our focus on enabling the growth and prosperity for small business entrepreneurs, for communities, and for India.”

     

     

  • Mandate includes creating a brand proposition, communication planning, creative development for all touchpoints; online and offline

    Mullen Lintas ‘Honored’ with mandate

    By A Correspondent

     

    Mobile-phone brand Honor has announced the appointment of Mullen Lintas as its creative agency. The agency won the creative mandate following a multi-agency pitch held in New Delhi recently. The agency will assist in conceptualising and developing innovative communication strategies to support Honor’s long-term vision of providing best quality products for its young target audience.

     

    On naming Mullen Lintas as its creative agency, Suhail Tariq, CMO, Honor India said: “We are delighted to appoint Mullen Lintas for Honor’s creative mandate for all our brand and product related campaigns. We intend to roll out high impact campaigns for our young audience who are constantly looking for innovative and exciting campaigns, which is in line our creative agency’s philosophy. We look forward to some great work in the future.”

     

    Speaking of the new business win, Vikas Mehta, CEO – Mullen Lintas added: “Mobile devices is one of the fastest evolving categories in the market today, where product life-cycles can be counted in quarters. The rapid pace of innovation has made mobile phones a category where some players believe the product is their brand. It was refreshing to see the team at Honor’s belief in brand-building. We are delighted to partner with them in this journey.”

     

     

  • The new TVC is conceptualised by Mullen Lintas

    Bajaj Almond Drops ropes in Ravindra Jadeja for new campaign

    By A Correspondent

     

    Bajaj Consumer Care has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil.

     

    The new TVC, conceptualized by Mullen Lintas, features cricketer Ravindra Jadeja focusing on the new product as a unique offering that does not leave one’s hair feeling sticky.

     

    Commenting on the new launch, Sandeep Verma, President Sales & Marketing of Bajaj Consumer Care said: “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers. There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness. We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”

     

    Sharing their insight on the TVC, Priya Balan, Senior Vice President and Branch Head from Mullen Lintas added: “The campaign is based on a simple product truth that most cooling oils give you cooling but may make your hair look sticky and “chipku”. Unlike Bajaj Cool Almond drops hair oil that is a light cooling oil, and not only helps you keep cool, but also look cool. It was wonderful collaborating with Ravindra Jadeja as our brand ambassador, who we believe is a perfect fit for the brand philosophy”.

     

     

  • The idea behind the association is to take a step ahead in delivering new content and formats to the audiences

    Sunny Leone buys stake in The Hauterfly

    By A Correspondent

     

    Sunny Leone has become an equity investor in Fork Media Group’s women’s digital publication, The Hauterfly. The idea behind the association is to take a step ahead in delivering new content and formats to the audiences.

     

    Talking about the association, Samar Verma, CEO & Founder of Fork Media Group said: “Sunny is someone who has celebrated lifestyle trends all along. She has been a pioneer in influencing the people around her and has directed millennials to always be a better version of themselves. Sunny’s investment and belief in our content platform is a great testimonial for the brand we’ve built. With her inputs, we look at bringing in a fresh perspective to the brand and creating newer opportunities for the brand and bringing never seen content to our two million and counting members.”

     

     

  • The campaign advocates the adoption of male talcum powder

    Wild Stone promotes its talcum range with #GoodChoiceSister

    By A Correspondent

     

    Wild Stone has launched its #GoodChoiceSister film campaign. The campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a very relatable way.

     

    Said Narendra Kumar Daga, Founder & MD, Mcnroe: “Gender-neutral grooming products were a safe option till consumers became more aware & informed about their specific grooming preferences. Today our Indian consumers have evolved and on the lookout for products that suit their personalities. Wild Stone means to facilitate this evolution and create products that specifically address these choices.”

     

     

  • The new TVC has been conceptualised by BBH India

    JK Tyres unveils new ad campaign

    By A Correspondent

     

    Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth. The new television commercial by BBH India, builds an emotional connect with Armaan’s journey, riding on the different waves of his life that brings hope, dreams and achievements.

     

    Talking about the commercial, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

     

    The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the Production house.

     

     

  • Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months

    Sara Ali Khan appointed brand ambassador for Puma

    By A Correspondent

     

    Global sports brand Puma has announced Sara Ali Khan as their latest brand ambassador for India. Signed on for a period of two years, Sara will be one of the leading faces for Puma women in the country, and promoting both the sportstyle and training business for the brand.

     

    Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, Puma India saia: “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

     

    In addition to leading Puma’s Do You campaign, Sara will also be the face for the brands’ key product stories such as Cali, Nova and Defy, in the coming months.

     

     

  • This campaign is conceptualised and executed by Dentsu Webchutney

    Flipkart presents its views on elections in latest ad film

    By A Correspondent

     

    Flipkart has launched its ‘Equals’ Day’ campaign, aiming to change the way we look at elections. This campaign is conceptualised and executed by Dentsu Webchutney.

     

    Said Apuarv Sethi, Director- Brand Marketing, Flipkart: “Flipkart has always championed the charter of ‘Naye India ke saath’ by upholding progressive values, and we believe Equals’ Day truly brings India together to ink a symbol in the quest for equality. This is a truly secular narrative that we are proud to weave in the fabric of the country. Through the course of the elections, we will see Flipkart bring this festival alive in different ways.”

     

    Added PG Aditya, Executive Creative Director, Dentsu Webchutney: “Flipkart is a brand that is built and powered by India, and it’s truly heart-warming to see this new festival being embraced by the country. From India’s very first election, back in 1950, the right to vote was given to every adult, regardless of caste, colour, religion or gender – known as the Universal Adult Franchise (UAF). When we remember the vote counts because it counts all of us as one.. we realise it’s not just the means to an end… but an end in itself. A day where we’re all equal, stripped off our differences. As one vote and one vote only.”

     

     

  • The innovation caters to the evolving grooming needs and the basic human need for variety

    ITC Engage launches two-in-one pocket perfumes

    By A Correspondent

     

    ITC’s Engage On has launched its latest range with the Engage On 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack.

     

    Speaking about the commercial, Tista Sen, Regional Creative Director, Wunderman Thompson said: “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool, compact and so on trend this is every millennial must have this season.”

     

     

  • The ad highlights the dire need of upskilling amongst Indian working professionals

    Great Learning launches thematic digital campaign, ‘Office Dinosaur’

    By A Correspondent

     

    Edtech company Great Learning has launched its thematic digital campaign ‘Office Dinosaur’, roping in comic Rahul Subramanian to play the protagonist. Conceptualised and executed by Bengaluru-based Bluebot Digital, the campaign shines the spotlight on the importance of upskilling in future-secure technologies and aims to motivate people to take proactive steps to enhance their careers. The brand film is being promoted on social media as well as content platforms like ScoopWhoop and YourStory.

     

    Speaking about the campaign, Hari Krishnan Nair, Co-founder, Great Learning said: “The campaign evokes the familiar fear that every professional has of not being able to move up the ladder and ending up becoming a mediocre contributor. Till some time back, the route to career growth mostly entailed good performance and aptitude for a bigger role. However, with technology evolving rapidly, the ability to continuously learn and acquire new skills has become essential for anyone who is looking to climb the career ladder. The essence of the campaign is to directly speak to the customer – to engage in a dialogue with him, in a language and context that he will relate to.”

     

    On the process of crafting the ‘Office Dinosaur’ films for Great Learning, Carl Savio, CCO of Bluebot Digital said: “The Office Dinosaur is someone we’ve all encountered at every stage in our respective careers. So we thought, why not bring this relatable character to life and use it to connect with an audience that wants to get ahead in life.”