MxMIndia

Category: MARKETING

  • The organisation will invite people to watch, like, share a short film hashtagged #CPHeroeson its Facebook page

    2018 edition of CenturyPly Heroes 2018 announced

    By A Correspondent

     

    CenturyPly has announced its annual campaign CenturyPly Heroes 2018. Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said: “CenturyPly Heroes is very close to our heart. Every year our aim has been to touch the lives and add warmth to these real heroes, especially during the festivals.  The carpenters’ are an integral part of our industry. They have always inspired us to come up with better and innovative products. And, we, at CenturyPly, believe that together we can make a difference to the lives of these people.”

     

     

  • Anita Dongre teams up with VMLY&R India to work on the user experience and creative revamp of Anita Dongre’s website

    VMLY&R India to revamp Anita Dongre’s website

    By A Correspondent

     

    Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India to work on the user experience and creative revamp of the website.

     

    As part of the win, VMLY&R has been tasked to revamp the user experience and visual journey on the website for both – a US luxury consumer looking to shop for sustainable contemporary fashion (Grassroot) as well as an Indian consumer looking for rich ethnic wear without alienating one user from the other.

     

    Commenting on the appointment, Udit Bhambri, Country Head, VMLY&R India said: ”VMLY&R has always come up with innovative ways and we are geared to deliver a more desirable user experience and out of the box ideas to revamp the website. It has been a delightful experience by working together towards one goal and that is by giving a better, more personalized user experience.“

     

    Talking about the association, Deepikesh Hira, Head – Ecommerce, Label Anita Dongre added: “Here the objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. With our new vision, digital plays a leading role and we have found perfect partners in VMLY&R India to work and deliver a better user experience and revamp the website creatively to give it an innovative touch.”

     

     

  • It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content

    Ogilvy executes latest Durga Puja campaign for Asian Paints

    By A Correspondent

     

    Over the years, Asian Paints Sharad Shamman has been connecting with the people in Kolkata through the on-ground activity and media support. This year, Ogilvy has conceptualised a campaign titled #DurgaPujoRocks. It comprises a digital campaign that comes alive through the fusion of various art forms to create unique pieces of content.

     

    Said Jaideep Kanse, General Manager – Brands, Asian Paints Limited: “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 34 years of this we feel the love and respect of the people every time we are in Kolkata during Pujo. We are extremely proud to associate with Lakkhichara and bring out a fusion song that mixes traditional art forms like Pattachitra and Baul along with regional rock, truly #DurgaPujoRocks.”

     

    Added George Kovoor, Group Creative Head, Ogilvy Mumbai: “#DurgaPujoRocks is a unique form of storytelling, combining traditional performing arts with modern rock music to create a piece of content that engages a generation of youth who are getting detached from the traditions and rituals of Durga Pujo. They are going to see Pujo in a way they have never seen before.”

     

     

  • Brings alive the story of Nisha, a young girl with a rare genetic skin condition- Ichthyosis, and her journey of transformation with the #TouchOfCare

    Vicks out with another emotional rendition for #TouchOfCare

    By A Correspondent

     

    Vicks has launched the second edition of Vicks #TouchOfCare. Vicks – One in a Million is a story of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video.

     

    Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare.

     

    Said Ritu Mittal, Country Marketing Manager, Vicks India: “Vicks, a brand synonymous with a generation of care in India, believes in the transformative power of care in human lives. The second edition of the Vicks #TouchOfCare campaign continues to spread the idea of ‘family’ beyond biological bonds. Gauri Sawant and Aloma Lobo are perfect examples of people providing extraordinary acts of care. They demonstrate how each of us is capable of lending unconditional love and extending care to every child who needs it. The first edition of the Vicks #TouchOfCare campaign moved millions of people across the globe. We are confident that Nisha’s story will have a similar impact on every person who sees the film.”

     

    Added  Maithreyi Jagannathan, Regional Associate Brand Director, P&G Healthcare, Asia: “It is amazing how this campaign is growing from strength-to-strength, as we take it to countries beyond India. Vicks #TouchOfCare has become part of our brand philosophy and has given us an opportunity to tell evocative stories that inspire a change in people. Vicks #TouchOfCare is an effort to recognise, applaud and support real people with extraordinary stories who personify the campaign ethos ‘Ever child deserves the touch of care’.”

     

     

  • Prateek Suri will be assisted by Pallav Medhi and Harsh Maheshwari, Enormous’ newly joined Senior Creative Directors

    Enormous beefs up Gurgaon team

    By A Correspondent

     

    Prateek Suri

    Enormous Brands has strengthened its northern operations with many appointments across all disciplines. The agency has hired Prateek Suri as Creative Head – Gurgaon. He joins from Publicis India where he was a Creative Director. He will report to Ashish Khazanchi, Managing Partner at Enormous.

     

    Suri is joined by Pallav Medhi and Harsh Maheshwari, Enormous’ newly joined Senior Creative Directors. Further, Aditi Sobti and Rishabh Sood have come in a Client Services Directors, while Anuraag is the branch’s Senior Planning Director.

     

    Ashish Khazanchi

    Speaking about the new hires, Ashish Khazanchi said, “A creative agency is as great as its people, above anything else. Infusing some fine talent across creative, account management and strategy will help strengthen Enormous’ entire creative product further. I am eager to see what this young blood has in store for us in the months to come, and I am equally confident it will be great.”

     

     

  • A brand campaign featuring Kajol underlines and celebrates the value of goodness as instilled in us by mothers

    ITC re-launches Charmis with a TVC

    By A Correspondent

     

    ITC has given its brand Charmis a fresh new look. A new TV campaign that captures the values and essence of the brand – ‘Achchaai Jo Chehre Par Nazar Aaye’ has been rolled out to celebrate the change.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “It is a moment of pride for us to reintroduce Charmis, a brand that has been loved by consumers for over eight decades, in a fresh new look. We are excited to introduce a great new sensorial with SPF 30 and above all with a delightful new TV campaign. The brand presents the core thought in an engaging manner and I must appreciate the great work done by the director, Ram and the entire creative team at Contract.”

     

    The TVC has been developed by Contract and directed by film director Ram Madhvani of Equinox.

  • DishTV signs youth icon Ranveer Singh as its brand ambassador. Signals a new brand proposition ‘Dish Nahi Dishkiyaon hai ye’

    Ranveer Singh promotes new brand message for Dish TV

    By A Correspondent

     

    Dish TV India has announced the launch of its new campaign for DishTV with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a new, bold avatar – signaling a new phase in the brand’s life cycle.

     

    Anil Dua, Group CEO – Dish TV India Limited said, “As a pioneer of the category, DishTV has always believed in ‘doing the new’ and adding firsts to its credit. This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energize our audiences and invigorate our brand.”

     

    Speaking on the new campaign, Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited, said, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

     

    This latest campaign which has been conceptualized by Enormous Brands will be running on air across GEC, movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season.

     

     

  • It promises customers more than just a good deal with ‘Assured Lifetime Service’

    Croma’s new campaign assures customers of a brighter tomorrow

    By A Correspondent

     

    Croma has launched a new campaign for the festive season that promises customers more than just a good deal with ‘Assured Lifetime Service’.

     

    Said Ritesh Ghosal, CMO of the chain of stores: “The series of TVCs serve to drive the message ‘Buy from Croma and we take care of all your service needs for life!’ Years ago, we realized that customers face issues in accessing service for their products after purchase – from misplaced invoices and guarantee cards, contact details for a brand, to locating a service centre – there are many gaps. Croma as a practice, facilitates resolution in all such cases. For this year’s festive campaign, we decided to highlight this unique service of ours. The prevalent environment in which retailers try to out-shout each other in media and out-bid each other on the shop-floor makes this message relevant and refreshing.”

     

    Talking about the TVCs, KS Chax, Chief Creative Officer, Tidal 7 said: “The one line brief was to come up with an innovative campaign that shows the comfort and reassurance that Croma provides its customers with their Assured Lifetime Service promise. The starting point of the campaign was the uncertainty and frustration people normally face in getting their products repaired. Our insight was the enormous reassurance a human face provides in this context.  The fun was in doing it with our collective tongues firmly in our cheeks, so we wouldn’t end up being pompous, predictable or boring. We haven’t just put a face to the promise, we have given it a cool, fun personality, as well”

     

     

  • The campaign focuses on buying everything new this Diwali at lowest prices ever

    Shop Clues unveils its festive campaign

    By A Correspondent

     

    Shop Clues has launched its Diwali campaign titled, ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ that features Gajraj Rao.

     

    Commenting on the new campaign by Enormous, Rajat Girdhar, Head – Marketing, ShopClues said: “This year’s Diwali campaign of ‘Naya ye, naya wo. Iss Diwali, sab naya lo’ is aimed at providing consumers to indulge themselves in shopping whole-heartedly during the festive season. The Mahabharat sale offers lakhs of products at low price points. Gajraj Rao’s character in his forthcoming film resonates with ShopClues’ eternal quest to ensure every shopper is happy and finds quality products within her / his budget.”

     

     

  • The campaign inspires young girls in India to dream beyond limitations

    Barbie inspires young girls with ‘You Can Be Anything’

    By A Correspondent

     

    Mattel has released a campaign for Barbie titled, You Can Be Anything.

     

    Speaking on the occasion, Lokesh Kataria, Mattel’s Head of Marketing said: “We are delighted to celebrate the International Day of the Girl Child in India with the release of our campaign video – ‘You Can Be Anything’. This campaign was conceptualised to encourage young minds through actual stories and highlight the significance of empowering role models. We are happy to have three prominent young achievers like Meghana, Anjali, and Urooj as mentors, and with them, we have tried to depict the importance of appropriate guidance in nurturing dreams. We are hopeful that this initiative will encourage the next generation to believe in their dreams and have faith in their potential.”

  • NDTV HOP will offer users instant access to digital content

    NDTV & Airtel launch live channel for mobile phones – NDTV HOP

    By A Correspondent

     

    NDTV and Airtel announced the launch of NDTV Hop, billed as the world’s first live channel for smartphones available entirely in portrait (vertical) mode with exclusive content for Airtel TV users.

     

    Said Suparna Singh, Group CEO, NDTV: “NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. We know younger users want great content on the small screen. This is original content for them, not replicated or ported from other platforms. It’s very exciting to be rolling this out at this time in India”

     

    Commenting on the partnership, Sameer Batra, CEO – Content and Apps, Bharti Airtel said: “We are delighted to join hands with NDTV to launch world’s first LIVE channel for smartphones. Today’s tech savvy millennial wants to consume digital content on the go and our tie up with NDTV is aimed at facilitating just that. Our deep understanding of customer’s content consumption preferences coupled with NDTV’s expertise is sure to create an enjoyable experience for users.”

     

     

  • The narrative shows Priyanka Chopra experiencing different aspects of Assam with her close friend

    Priyanka professes her love for Assam, in second leg of tourism campaign

    By A Correspondent

     

    Assam Tourism (ATDC) has launched its latest ad film starring Priyanka Chopra, which has been conceived and produced by the YAAP-Crayons Advertising collaborative team. Building on the platform created last year, the film has been shot at various locations in Assam. The narrative shows Chopra experiencing different aspects of Assam with a friend.

     

    Said Rondeep Gogoi – ECD, Crayons Advertising: “While we shot in Assam for almost 10 days, we had just two days of Priyanka in Assam and a lot to cover. We had to identify locations where crowd management was possible. We also had to keep track of the travel time from one location to the other. So I had to pen down a script keeping all these in mind. But what worked in our favour was PC’s professionalism. She had flown New York-Delhi-Jorhat. But without a hint of jetlag, she embraced Assam for the next three days.”

     

    Added Shouvik Roy – Senior Partner, YAAP: “A successful 2017 film is always a tough act to follow. This film is about experiencing elements that go beyond Nature and Culture – It covers a wide array of tourist interests – such as golf, Brahmaputra river cruises and the majestic tea gardens. There has been a very positive growth trend in arrival tourists in Assam. This film promises to evoke a lot more interest among the seasoned travellers who will be compelled to see Assam differently – through Priyanka’s eyes.”

     

    The film has been directed by Lloyd Baptista, shot by cinematographer Sejal Shah and the producer is Anand Kumar of Fullmoon Productions.