MxMIndia

Category: MARKETING

  • Mandate includes the brands, RiteBite and Max Protein

    PointNine Lintas wins omni-channel account of Naturell India

    By A Correspondent

     

    Naturell India, manufacturer of protein bars and snacks Max Protein and Rite Bite, has appointed PointNine Lintas as its omni-channel agency.

     

    Speaking on the win, Vikas Mehta, CEO, PointNine Lintas said: “Naturell is an exciting young enterprise, run by grown-ups. It has a great line-up of products in a category whose time has come. As their full service agency, we have the opportunity to act like a true partner and create business impact through the entire marketing mix, and not just some silos. We are grateful for the trust Vijay and team has shown in our abilities and are committed to helping them succeed in the market place.”

     

    Added Vijay Uttarwar, Founder and CEO Naturell India: “When we were looking for an agency, we were looking for a team who would be an equal partner in our ambition. We felt that PointNine’s single-minded focus on ROMI (Return on Marketing Investment) and their strategic bent for business effectiveness works well for a growth-focused organization like ours. As a protein foods company, we’re breaking new ground in changing the attitude of India towards nutrition and creating interventions on the food clock. With their full span of omni-channel marketing capabilities – the team at PointNine Lintas was best suited to partner us on this journey.”

     

     

  • The account will be handled from the agency’s Delhi office

    iProspect India adds KFC India to its kitty

    By A Correspondent

     

    iProspect India has bagged the SEO, paid media and digital business for KFC India. The account will be handled from the agency’s Delhi office.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “The growth in diversity of the client sectors in our portfolio is always welcomed. We are pleased to partner KFC in their growth journey.”

     

    On the association, Moksh Chopra, CMO, KFC India added: “Our partnership with iProspect comes at an opportune time as we increase our focus on digital performance marketing. We are confident that our brand marketing strategies, coupled with iProspect’s expertise, will yield great results for KFC India. We look forward to a fruitful association with them.”

     

     

  • Embodies company’s commitment to enable customers to transform their dreams into reality

    Piramal Capital urges consumers to ‘Think Big’ in latest brand campaign

    By A Correspondent

     

    Piramal Capital and Housing Finance (PCHF) has announced the launch of its new brand campaign, ‘Bada Socho’ (Think Big). The campaign highlights the ethos of the Piramal Group and PCHF – its financial services business, to create long-term value for all its stakeholders. It urges customers to pursue their goals and transform their dreams into reality by embracing a new way of life i.e. ‘Think Big’.

     

    Speaking on the campaign, Khushru Jijina, Managing Director, Piramal Capital & Housing Finance, said: “We are excited to launch our brand campaign ‘Bada Socho’, across our target markets – Mumbai, Delhi, Bangalore and Pune. This 60-day campaign highlights our expertise in the market while showcasing our approach to do business. Our brand promise encourages our customers to ‘Think Big’ as we extend our support by partnering with them respectively in achieving their goals whether it is to buy a new home or grow their business.”

     

     

  • Multi-media campaign in Braille to enable outreach and communication of the initiative

    Wavemaker executes initiative for ITC Savlon

    By A Correspondent

     

    On World Sight Day, Savlon introduced Braille-enabled packs of Savlon Antiseptic liquid. Wavemaker strategised and implemented a multimedia campaign to enable outreach and communication of this first ever initiative.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “In line with ITC’s commitment to serve a larger societal purpose and to create enduring value for all stakeholders, Savlon celebrates World Sight Day with this unique first of its kind braille enabled packaging in the FMCG space. The initiative is a determined step forward to create a more equal and inclusive society by enabling access. “

     

    Speaking on the campaign, Kartik Sharma, CEO, Wavemaker – South Asia, added: “It is rare to see brands changing their packaging to support such a noble cause and creating opportunities by enabling access to the empower visually impaired individuals. I am extremely moved to be a part of such pioneering initiatives. We have tried our best to bring alive this noble cause through various media innovations, consumer programs which will make the entire consumer journey experience much more real.”

     

     

  • The campaign commenced from Oct 1, 2018

    Laqshya Media partners with LG Air Purifiers to execute outdoor branding campaign

    By A Correspondent

     

    Laqshya Media has bagged the mandate of conceptualising and executing the outdoor branding campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from October 1.

     

    Commenting on the campaign, Amarjeet Singh Hudda, COO, Laqshya Solutions, the Agency arm of Laqshya Media Group, said: “It’s an immense opportunity to manage and execute the outdoor branding campaign for LG Air Purifier. The brief was well-defined, and it definitely helped us understand the brand, which helped in building outdoor branding communications for LG Air Purifier. The campaign attained high visibility for the brand and attracted lakhs of throngs in and around Airports at Delhi and Bengaluru. The team seamlessly worked hard and dedicated round the hours to deliver the best for this campaign.”

     

    Added Youngnam Roh-Director Home Appliances & Air Conditioners- LG Electronics India: “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an experiential marketing platform and Laqshya media has always shown great expertise in outdoor marketing with their campaigns. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”

     

     

  • The ad has been conceptualized by Ogilvy India

    Milton seeks to make life easier for officegoers via latest offering

    By A Correspondent

     

    Milton has released a new TVC for its new offering – Microwow Tiffin. Conceptualised by Ogilvy India, the TVC communicates the brand proposition of providing officegoers with intelligent tiffin solutions to make lunchtime enjoyable without hampering their daily work commitments.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd: “The campaign highlights the underlying culture of lunch-breaks and the dilemma of every office-goer in India today. The high-standard high-pressure workplace makes one settle for cold food and rushed lunches. Small joys of having hot home-made food get compromised. Our product solves a real problem of finding the right balance between lunch breaks and work. The communication focuses on the solution by highlighting the core benefit of our tiffin while taking the viewer on a journey that is both engaging and entertaining.”

     

    Added Anurag Agnihotri – Executive Creative Director, Ogilvy India: “Milton’s microwaveable steel tiffin – Microwow solves a real problem. One can’t choose a hot lunch over  work. This innovation lets you have a piping hot lunch at any hour. The film brings this eternal conflict alive, where the boss represents work and the wife, lunch. Now one can keep both happy.’’

     

    Said Kunal Jeswani, CEO, Ogilvy India: “In today’s high-pressure work environment, small pleasures, like having a warm meal, often get sacrificed. A meal is best enjoyed when it is had warm, if not piping hot! The new Milton microwavable lunch box commercial is a simple product demo film that makes it easy to work when you need to and eat a hot meal whenever you have the time to.”

     

     

  • The campaign is targeted towards the youth of the country who are extremely free and open-minded

    Vivo celebrates free spirit of the youth, in latest campaign for Y Series phones

    By A Correspondent

     

    Vivo has launched their a brand campaign promoting the newly launched Y Series smartphones.

     

    Conceptualised & executed by Publicis India, the integrated campaign comprises two TVCs.  Said Nipun Marya, Director, Brand Strategy, Vivo India: “2018 has been a very successful year for Vivo owing to great consumer response for our innovative smartphones. We want to continue and further enhance the customer experience by kick-starting the festive season with the new Y-Series models that are designed to provide an immersive experience to our consumers.”

     

    Added Bobby Pawar, Managing Director and Chief Creative Officer – South Asia, Publicis India: “The brief was to find an insight for Vivo Y-Series which is specifically targeted to the youth. The youth of this country is extremely free and open-minded. And from this attitude of theirs stemmed our main idea of – Apna Y Hai Na. Also in both films, we’ve established the product truths i.e. Portrait Mode and Octa-core processor and Faster RAM through relevant social contexts.”

     

     

  • The campaign aims to communicate the commitment and experience Honda offers to its customers

    Honda celebrates joy of customers in new ad campaign

    By A Correspondent

     

    Honda Motorcycles has launched its new corporate campaign titled – “Teri Har Udaan, Hamari Shaan”. The campaign has been conceptualised by Dentsu One and demonstrates how Honda has given wings of freedom to the ride of millions of Indians in last 18 years.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The trust and patronage of our customers towards ‘Brand Honda’ reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by ‘Serving our Customers with a Smile’ in all areas of engagement and provide them with the ‘Joy of Riding’ in pursuit of their Dreams!!”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “Usually we create communication for the customers. At times, we create for brand’s internal audience. We thought this could be a rare opportunity where the communication could be more than just customer facing. We thought we could use this opportunity to uplift, motivate and inspire every single individual who is associated with the brand. We asked a question, “How does it feel to make someone fly?”

     

     

  • Durga Puja was identified as the perfect occasion to launch the digital campaign

    Wavemaker executes latest campaign for Jaago Re Version 2.0

    By A Correspondent

     

    Tata Tea has launched its latest film titled “Celebrate the Goddesses of our Homes” for their digital campaign Jaago Re Version 2.0. Conceptualised by Wavemaker, the new digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.

     

    Speaking on the new digital film, Puneet Das, Head – Tea Marketing India at Tata Global Beverages said: “Tata Tea-Alarm Bajne se Pehle Jaago Re has been driving messages of ‘Preactivism’ in a relevant and thought-provoking manner. On the occasion of Durga Puja, we wanted to connect with our consumers at an emotional level and while drawing a parallel with the celebration of the goddess, reiterate the message of respecting the (Women) goddesses in our homes.”

     

    Added Karthik Nagarajan, Chief Content Officer, Wavemaker India:  “Every year for 10 days, we celebrate the Goddess with 10 hands, shower her with all our prayers and offerings, but tend to ignore the women in our household who the Goddess symbolises. This central idea led to the creation of this digital film.”

     

     

  • The account was won following a multi-agency pitch

    Hershey’s assigns digital mandate to FoxyMoron

    By A Correspondent

     

    Confectionery group The Hershey Company has awarded the digital mandate of eight brands including Hershey’s Syrups, Hershey’s Milkshake, Hershey’s Spreads, Hershey’s Milk Booster, Sofit, Jolly Rancher, Brookside and Kisses to digital marketing solutions agency FoxyMoron. The account was won following a multi-agency pitch.

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron said: “This is most definitely a ‘sweet’ win for us! To have the opportunity to be the one-stop digital agency for the entire group calls for a huge celebration. Each brand in the portfolio has a different challenge and each of them are at a varied stage in their digital lifecycle. Our team has already begun working on a range of things, including content creation, digital collaborations as well as amplifying the brand’s resonance with the consumer.”

     

     

  • 360-degree campaign focusing on great deals being offered under the online home shopping festival

    Housing.com launches new ad campaign for ‘Home Utsav’

    By A Correspondent

     

    Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

     

    Said Snehil Gautam, Head of Marketing, Housing.com: “Home buying is one of the most important decisions of an Indian, and we want to ensure that we at Housing.com bring to them the best in terms of choice and convenience. Home Utsav 2018 offers an irresistible bouquet of deals and discounts to make the home buying journey of our consumers seamless and memorable. The new TVC captures the excitement and delight of the buyer when the reality is beyond their expectation.”

     

     

  • Conceptualises the new campaign launching Anushka Sharma as the brand ambassador

    Makani Creatives bags creative mandate of Lavie

    By A Correspondent

     

    Lavie’s latest ad campaign launching new brand ambassador Anushka Sharma, has been conceptualised and curated by Makani Creatives.

     

    Said Sameer Makani, CMD of Makani Creatives: “When creating a brand or campaign and keeping the dynamism of fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler. We are thrilled to know that both the client and audiences are both kicked about the current campaign too!”

     

    Added Sandeep Goenka, Chief Operating Officer of Bagzone Lifestyles: “We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key. Makani also has a fabulous track record of building & sustaining top brands and we look forward to working with them into the future.”