MxMIndia

Category: MARKETING

  • The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck

    Dentsu Impact unveils campaign promoting Super Carry

    By A Correspondent

     

    Dentsu Impact has created a new campaign to celebrate the pan India launch of Super Carry, the commercial vehicle (LCV) from the house of Maruti Suzuki.

     

    The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck that depicts easy handling and stability of the deck across different geographical terrains, excellent mileage, comfortable drivability of the vehicle throughout long commutes and the reliability of the vehicle with the trust of Maruti Suzuki.

     

    Said RS Kalsi, Senior Director, Maruti Suzuki: “With Super Carry, we target to fulfill the business needs of our customers. Super Carry is a robust load carrying vehicle that is made for carrying large loads yet offers high fuel efficiency. Moreover, our strong service network brings a huge assurance to the customers.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Maruti Suzuki is a leader when it comes to passenger cars. So, when a company like Maruti Suzuki decides to launch a commercial vehicle, it has to be special in terms of the product and its communication. Super Carry being the reliable mini truck, deserves a communication that connects with its audience. This campaign according to me, does just that.”

  • Lowe Lintas Mumbai has conceived a heart-warming ad campaign

    Axis Bank’s latest ad campaign turns focus on senior citizens

    By A Correspondent

     

    Axis Bank has recently launched ‘Flashback’ – a film festival exclusively for its Senior Citizen customers with an ad campaign created by Lowe Lintas Mumbai.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said: “Senior citizens are a very loyal set of customers and we take pride in our long and fruitful relationships with them. They enjoy walking into our branches not just for their banking needs but also to chat over a cup of tea with our staff. While we organize health check-ups and financial advice sessions, we felt we must create a special experience that makes them feel young all over again. ‘Flashback Film Festival’ has been designed as a unique engagement program to enable our senior customers to re-experience their youth. We tied up with Inox to revive some Bollywood classics and organized screenings of their favourite movies across eight cities. The experience was replete with vintage cars and old-world refreshments to make it come alive. In a very youth-focused world, small acts like these make a big difference and the feedback from our senior customers has been really heart-warming.”

     

    Commenting on the campaign, Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas said: “’Flashback Film festival’ is about screenings of old Hindi classics with an intent to engage with senior citizen customers of Axis Bank to strengthen the relationship with them beyond banking needs. The task for us was to communicate about this event. Working on the campaign, we came across this observation – If you see our parents today or any older people, leading a retired life – they have a very set pattern, their routine does not change much. With Flashback film festival where the senior citizens would be invited for yesteryear movie screening, it would not only take them back to their younger days but also out of their routine life. Hence our communication idea is an advice to the senior citizens in midst of the excitement of experiencing their younger days ‘Ghar pe bata ke jaana, please’.”

     

     

  • Hathway has also announced launch of India’s first Cable Hybrid box, Hathway Ultra Smart HUB

    Hathway enhances OTT viewing experience with Android TV

    By A Correspondent

     

    Hathway Cable has launched an OTT set-top box based on Google’s Android TV. Hathway Playbox, which carries a dedicated You Tube, Netflix and Google Play button on the remote control, will give the ability to consumers to access their favourite show with a single click.

     

    Said Rajan Gupta, Managing Director, Hathway: “One of the strengths of Hathway Play box is our cooperation with some of the most popular play-services. In addition to Google Play and YouTube, we are delighted that Netflix, the world’s largest streaming service will be available in Hathway Play box at launch and that our customers can easily access their content via the button on the remote control.”

     

    “We are pleased to be working with Hathway and look forward to leveraging their extensive broadband and cable network to enable more exciting and useful Android TV experiences for consumers,” added ​Pranab Mookken, ​Head Android, Chrome & Play Business Development, India.

     

     

  • Encourages citizens across India to join the digital movement and dedicate a run for the empowerment of underprivileged children

    Airtel rolls out #PassTheTorch campaign

    By A Correspondent

     

    Bharti Airtel has launched a digital campaign, #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM). The initiative celebrates the spirit of running and at the same time encourages people across India to make their run count wherever they may be and contribute towards the empowerment of underprivileged children in rural India.  Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app will be branded as Airtel Mobiefit during the campaign period.

     

    Said Ravindra  Negi, CEO – Delhi/NCR, Bharti Airtel: “With the Pass the Torch Campaign, we at Airtel are bringing more people together to contribute to the cause of digital literacy in a new way, while enjoying their run. The digital campaign will enable people across the country to contribute to the cause. As a brand, we constantly support the millions who are still not connected, with this campaign we aim to do our bit digitally literate more people from this audience. We request people to come forward and share their run to make a real, tangible difference.”

     

     

  • The announcement is one of the many strategic tie-ups, in line with the company’s 2020 vision statement

    Hari Krishnan appointed Strategic Brand & Content Advisor at WhiteBalance

    By A Correspondent

     

    Film production firm WhiteBalance has announced the appointment of Hari Krishnan as Strategic Brand & Content Advisor.

     

    Said Robert Godinho, Founder & CEO: “I believe strong foundations are the key to sustainable and scalable businesses. Today, WhiteBalance provides storytelling solutions to companies across TVCs, digital films, fiction content to innovative investor pitches. We offer seamless 360-degree solution for brands to reach each target audience across different mediums while ensuring the core brand essence and texture remains consistent.”

     

    Talking about the assignment, Krishnan said: “WhiteBalance has an incredible body of work across Hero, Hub and Hygiene framework of content marketing. The team is highly spirited and uncompromising in terms of work quality. The intention is to play in all aspects of video, not only delivering content collateral, but add value in terms of strategy that delivers excellence for brands.”

     

     

  • #Gotit brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media

    Lifestyle celebrates the power of choice in brand campaign

    By A Correspondent

     

    Lifestyle has unveiled its new creative campaign ‘#GotIt’.

     

    On the TVC launch, Srinivas Rao, Senior Vice President Marketing, Lifestyle, said: “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers’ partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”

     

     

  • Signs 3-year sponsorship deal with PKL as Associate Sponsor

    Tata Motors inks multiyear partnership with Pro Kabaddi League

    By A Correspondent

     

    The Commercial Vehicles Business Unit (CVBU) of Tata Motors announced a three-year long partnership with the Pro Kabaddi League (PKL) as Associate Sponsor, starting this season. Concurrently, Tata Motors will extend their commercial support to Pro Kabaddi franchisee U.P. Yoddha as the principal sponsor for the second consecutive year.

     

    Commenting on this development, Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors said: “Games like Kabaddi have always been at the forefront to connect with the masses in India exemplifying the energy, the passion and dynamism which the Tata Motors Commercial Vehicle Brand has always been associated with. Kabaddi as a sport is a passion in our hinterland and PKL is elevating the game through high visibility and appeal to the country at large. Commercial Vehicles are the backbone of our economy and in some manner touch everyone’s life on an everyday basis and Kabaddi as a sport is also one for the masses and touches all sections of Society. We are truly delighted to partner with the Pro Kabaddi League franchise and continue our association with the U.P. Yoddha team. We are confident that these associations will reap great benefits in building deeper connections with more natural roots in the heartland of India – something few other sports or marketing events can ever match.”

     

     

  • The campaign lists out the wide range of Travel Gift Cards that one can choose for their loved ones

    MakeMyTrip launches new campaign for festive season

    By A Correspondent

     

    MakeMyTrip has launched its latest ad campaign ahead of festive season with its brand ambassador – Diana Penty for MMT Gift cards.

     

    Commenting on the campaign, Saujanya Shrivastava, Group CMO, MakeMyTrip, said: “Festivals are about families, togetherness and caring for each other, and given how more and more people value travel as the ultimate gift, we want to offer them all the choice they deserve. Through our new campaign, we aim to inspire consumers to fulfil their desire to explore more and enjoy the convenience that online travel has to offer.”

     

     

  • The film is currently being broadcast on television as well on digital platforms

    Dentsu India executes campaign for Top Ramen Curry Noodles

    By A Correspondent

     

    Dentsu India has launched a new campaign for Top Ramen for its Top Ramen Curry.  Said Ryusuke Miyake, Director -Marketing, Nissin India Foods: “Top Ramen Curry /Chicken Curry with its evolved taste and texture – saucy and slurpy flat noodles, is perfectly suited for adult consumers. Hence the showcase of playful grown-ups enjoying their noodles in a new style, and hence the tagline – “Eat Saucy Style.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “We started with taking ‘Saucy’ seriously. We ended up making it seriously funny.”

     

    The film is currently being broadcast on television as well on digital platforms.

     

     

  • The central thought of the campaign is that fashion is different for different consumers

    Unlimited showcases why #FashionIsUnlimited in latest ad film

    By A Correspondent

     

    Unlimited, the family fashion store from Arvind Lifestyle Brands Limited, launched its new campaign – Fashion is Unlimited – through its first ever television commercial.  The central thought of the campaign is that fashion is different for different consumers but also a very vivid expression of individuality for every consumer.

     

    Commenting on the launch of the campaign, Suresh J, MD and CEO, Arvind Lifestyle Brands Limited said: “Unlimited is a one-stop destination designed to cater to the fashion requirements for the whole family. We aim to cater to the evolving fashion needs of Indians, shopping for value fashion; and through this campaign, we want to drive home the message that Unlimited is the place where everyone can find their style. The film, with its basis on the insight of how the process of dressing up comprises a set of very meaningful moments for the Indian consumer, beautifully highlights the truly ‘Unlimited’ range of fashion choices. The brand is equipped to delight its audience with its offerings, ranging from formal wear, festive wear, traditional outfits, casual work-wear, to kids wear. The TVC reflects our offerings in terms of apparel, offers and fashion to showcase #FashionIsUnlimited.”

     

    Highlighting the creative idea, Amit Akali, Founder and Creative Head, What’s Your Problem said: “We were very excited by the stance ‘Fashion is unlimited’ as it comes from a basic consumer behaviour – each person has their own definition of fashion, none of which is wrong or right. For someone fashion may be casual, for another it’s haute couture. Similarly, for someone it’s Indian, for another western, it’s formal, informal, etc. It is different things for different people. And Unlimited aims to full fill all these definitions of fashion for all target audiences. We also wanted to create a unique look that differentiates our brand from others. While we’ve captured insightful, slice of life moments, we were very clear it’s a fashion film and needed to look aspirational and cool. The camera work, music, etc was all used to enhance the same.”

     

     

  • Starting with Bengaluru, the campaign to cover 25+ cities in India in the next 6 months

    Oyo launches campaign to redesign facades of 1000+ hotels

    By A Correspondent

     

    Budget hotel network Oyo has announced the rollout of a nationwide campaign ‘City Vibes’, starting with Bengaluru. As a part of this campaign, Oyo will use street artist Kafeel Ahmed Ansari’s (Painter Kafeel) rendition of ‘Bengaluru the Bengaluru Way,’ featuring top hotspots of the city on the facades of  100+ its hotels in Bengaluru. This campaign will see different renditions of the theme City Vibes as it moves to 25+ cities and over 1000 hotels in India.

     

    Said Burhanuddin Pithawala, VP – Conversions at Oyo: ‘’As a brand, we value the experience of our guests and want to put a smile on their face whenever they are staying with us. Recently, we conducted a survey amongst a select group of our guests in Bengaluru, where 53% of them felt that a good-looking and well-painted exterior is an important factor while booking a hotel. Over 57% of them stated that they may not go ahead with their booking in case a hotel’s exterior doesn’t match their expectations, while over 37% said they will definitely cancel their booking on this ground. With this in mind, we chose to design a colourful facade depicting the top hotspots of Bengaluru, which form the city’s heart and soul. These supergraphics are painted by Painter Kafeel, a street art maestro who hails from a small town in Uttar Pradesh.”

     

     

  • Amitabh Bachchan has been roped in as the brand ambassador

    Big B to promote latest brand proposition for Syska Wires

    By A Correspondent

     

    Syska Wires has launched its new TVC ‘Syska… Wire less nahin…Wire more!’  starring celebrity brand ambassador Amitabh Bachchan to unveil its new product.

     

    Featuring an ad film conceived by IBD India, the campaign seeks to bring awareness in the otherwise traditionally low involvement category with respect to consumers where purchase decisions are done more by rote than anything else.

     

    Said Amit Sethiya, Chief Marketing Officer, Syska Group: “Syska has been established as a leading brand which is innovative and trustworthy. While there are many brands in the wires segment available in the market, there is little or no product differentiation amongst them and hence we planned to enter this segment.”