MxMIndia

Category: MARKETING

  • To promote this new-age activity tracker, Lowe Lintas Bangalore has conceived a quirky campaign film

    Don’t be a loser, says Fastrack campaign for Reflex 2.0

    By A Correspondent

     

    Fastrack has recently launched the latest version of its wearable activity tracker ‘Fastrack Reflex 2.0’. To promote this new-age activity tracker, Lowe Lintas Bangalore has conceived a campaign film.

     

    Said Suparna Mitra, Chief Marketing Officer, Titan: “The mere thought of losing our phone sends all of us into a panic frenzy. And the perfect solution to this is Reflex 2.0’s phone finder feature. While the smart band has other new features, we thought this would be an interesting take to appeal to the growing number of smart wearable users of today.”

     

    Commenting on the campaign, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas added: “The idea came from a very simple insight, our world seems to fall apart in the moments just after we realise we’ve lost our phone. We are inconsolable and feel like a ‘loser’ in every sense of the word.  We decided to have a bit of fun and showcase how with the Fastrack Reflex 2.0 you never have to feel like a loser again.”

  • The campaign consists of a 10-film TVC series, a long format film for digital and social media, print, Radio and OOH

    Britannia launches ad campaign to mark its #100year milestone

    By A Correspondent

     

    Britannia is marking its centenary year with a national multimedia campaign created by Lowe Lintas.

     

    Speaking about the TV Campaign Ali Harris Shere, VP Marketing said: “Being part of every Indian household is an honor and this multimedia campaign illustrates our gratitude to the millions of Indians who wake up every day to dip a Britannia biscuit into their chai, and reach out for our products through various parts of the day. The 100-year campaign is our way of acknowledging the secret ingredient of our success – our consumers.”

     

    Added Arun Iyer, Chairman and Chief Creative Officer at Lowe Lintas: “The brief was to thank the entire country with a simple idea that would seem relatable no matter where you are from. All 10 films are slices of life that have been picked from Britannia’s world. The challenge was to tell a brand’s story of completing 100 years and finding powerful emotions to connect with the consumers. But given how long Britannia has been a part of our lives, we found so many heartfelt moments to tell the story of a brand that has turned 100 because it’s always been there for its consumers. And the huge range of products that Britannia has gave us the room to tell stories across all age groups to make sure that campaign would resonate strongly with everyone.”

     

     

  • The campaign aims to promote new class leading features of Activa 125

    Honda unveils unique ad proposition for Activa 125

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has launched its latest campaign – ‘Sau mein se sava sau’ for the new Activa 125. The campaign is conceptualised by Dentsu One.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand ’Activa’. With more than a million users, Activa 125 is synonymous to smartness, sensibility and strength. The power & torque of Activa 125 provides enhanced confidence to the customers especially on hilly roads.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “If you belong to a good family, you will have good genes. That is the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that is why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”

     

     

  • The actors will endorse Magic Moments’ entire portfolio

    Magic Moments appoints Jacqueline & Kartik Aaryan as brand ambassadors

    By A Correspondent

     

    Radico Khaitan Limited has appointed Jacqueline Fernandez and Kartik Aaryan as brand ambassadors for its brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments Verve and Electra range as the brand looks to reinforce its position as the category leader.

     

    Managing Director of Radico Khaitan, Abhishek Khaitan, MD, Radico Khaitan said: “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavour with a confident and sparkling personality.”

     

     

  • The aim is to take this culture forward and provide catharsis to people, giving them a creative outlet to share their experiences

    Dentsu Webchutney, Homegrown collaborate for HDFC Life’s Memory Project

    By A Correspondent

     

    Nishi Kant

    Dentsu Webchutney has joined hands with Homegrown to launch HDFC Life’s second edition of the Memory Project. Said Nishi Kant, Branch Head and EVP, Dentsu Webchutney- Mumbai: “Being a creative digital agency, we thrive on positivity and looking at the brighter side. The Memory Project gave us the opportunity to drive optimism through creativity, and this novel combination is what inspired us to go ahead with a second take on The Memory Project.”

     

    Subrat Mohanty

    Added Subrat Mohanty, Chief Operating Officer, HDFC Life: “The Memory Project occupies a crucial spot in the conversation space that brands don’t openly discuss; ‘life after death’. Values, traits, principles or even personality ticks of loved ones who have left are what is celebrated here through a rich story telling format. Our sincerity to the core objective has helped develop a community around this initiative. As a life insurer, it’s important for us to participate in the conversation ar1ound loss of a loved one so as to offer ourselves as a support structure.”

     

     

  • For this campaign, Exide came across the ingenious Siddhikant Mishra from Bhubaneswar

    JWT executes digital campaign for Exide

    By A Correspondent

     

    Exide has unveiled its new campaign titled #WhatDrivesYou. For this campaign, Exide XIDE came across Siddhikant Mishra from Bhubaneswar, who is an example of people that have an extraordinary drive. He is a mathematics major by qualification, and a speed cuber by passion.

     

    Commenting on this web video, Uttio Majumdar, Chief Marketing Office, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spirit of people who take their passion to extraordinary levels. In Siddhikant, we discovered yet another ordinary person driven by an extraordinary pursuit.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the video and the idea of featuring Siddhikant, says, “The challenge for us is to show the incredible spread of the “What drivesyou philosophy through each film. Like speedcubing, which isn’t just another puzzle solving technique. It’s an unbelievable sport that takes an incredible medley of pace and calculation every millisecond. And it’s only who are #DrivenBySpeed that master it, and inspire us with their extraordinariness.”

  • The new campaign has been conceptualizedto render happiness in a culturally flourished arena

    Lino Perros launches ad campaign featuring Katrina Kaif

    By A Correspondent

     

    Lino Perros, a leading brand in the accessories and handbags category, unveiled its new campaign featuring actress Katrina Kaif. The campaign has been conceptualized to render happiness in a culturally flourished arena.

     

    Touching upon the new campaign, Sanjay Dua, Managing Director said: “Our brand is known for its impeccable quality designs. This new collection highly resonates with Katrina’s personal style: chic, elegant, and sophisticated. Today handbags are becoming a symbol of independence and stature, and the actress reflects the consumer’s image who compliments the look for Lino Perros at its best. I have no doubt about the fact that no one can match up to Katrina’s charisma and personal style as a brand ambassador. The aspirational, alluring and intelligent persona bestows our brand ideology.”

     

     

  • The campaign has been conceptualised by Rediffusion

    Jacqueline promotes new eyewear line for Nova Eyewear

    By A Correspondent

     

    Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualized by Rediffusion and it showcases Nova;s latest line of products.

     

    Said Pammi Jamalpuria, VP- Corporate Marketing, Vision Rx Lab: “We take great pride in introducing Nova Eyewear’ss TVC featuring its first ever brand ambassador Jacqueline Fernandez. A famous face synonymous with international fashion, well known for her great sense of fashion and dynamic lifestyle, Jacqueline makes the perfect choice to represent Nova’ss range of trendy eyewear (powered sunglasses, lens & frames), which exhibit sheer sophistication and style and ensures that people with eye power do not need to compromise with aesthetics when it comes to outdoor eye protection. We are sure that Jacqueline’s association with Nova will not only help to elevate the regular style codes of the generation and make them conscious about advanced vision solutions that are available for them.”

     

    Added Nilanjan Dasgupta and Piyash Ghosh, EVP and ECD: :The core idea was to depict a day in Jacqueline’s life where Nova lens and sunglasses are present in every occasion. It not only gives her a clear vision but also adds on to her fashion quotient. This is the promise of the brand for its users.”

     

     

  • ixigo money is the only travel cashback program allowing 100 per cent usage

    New ixigo ad campaign targets gimmicky travel cashback schemes

    By A Correspondent

     

    Travel marketplace ixigo has launched its new brand campaign with the slogan #FullPaisaVasool across media. The campaign empathises with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions. On ixigo, travellers booking flights can earn ixigo money on flight bookings and also spend 100 per cent of their ixigo money balance on their next booking.

     

    Announcing the campaign launch, Aloke Bajpai, CEO and Co-founder ixigo, said: “Gimmicky travel cashback programmes should not exist because they hurt the credibility of the entire industry. At ixigo, we believe in transparency as one of our core values, so it was natural for us to be disrupting how loyalty and cashback works in our industry! We want every traveller to get 100% value for their money by being able to use all the cashback that they earn on their next flight booking, irrespective of which travel seller they choose to book the ticket from, on our app.”

     

     

  • The campaign showcases the journey to bring choicest spices and herbs from across the country

    New campaign by Maggi celebrates spices and herbs of India

    By A Correspondent

     

    Nestlé India has launched a new campaign for its Maggi Special Masala Noodles. The TVC was conceptualized by the recently launched BBH Content Studio.

     

    Speaking of the campaign, Maarten Geraets, General Manager, Foods, Nestlé India said: “We at Nestlé India are extremely excited about Maggi Special Masala Noodles and its launch. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product.”

     

    Added Shefali Takalkar, Creative Head – BBH Content Studio: “This new MAGGI Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient – Mr Naseeruddin Shah’s voice! We’re extremely thrilled with the result and do believe this piece of content will do wonders for the brand.”

     

     

  • The campaign revolves around a message of Nerolac Paints being already present in homes in many different forms

    Kansai Nerolac launches ad campaign featuring Ranveer Singh

    By A Correspondent

     

    Kansai Nerolac Paints Ltd. (KNPL) has announced the launch of its new corporate brand campaign featuring its newly appointed brand ambassador, Ranveer Singh. The creative has been ideated by FCB Ulka under National Creative Director Keegan Pinto and directed by Shujaat Saudagar.

     

    Said Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd: “The new campaign focuses on the idea of giving our consumers, a thought of relooking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.”

     

    Added Kulvinder Ahluwalia, President, FCB Ulka Mumbai: “For over nine decades, Nerolac has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy’”.

     

     

  • Conceptualised by Enormous, the unique ad campaign is launched to promote the Halonix Prime range of Inverter LED bulb

    Halonix promotes its LED inverter bulb range in latest ad campaign

    By A Correspondent

     

    Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled a ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.

     

    Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.

     

    Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaign”.

     

    Added Ashish Khazanchi, Managing Partner, Enormous: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.”