MxMIndia

Category: MARKETING

  • Ozone 1M highlights the importance of intimate hygiene

    By A Correspondent

     

    R K Swamy BBDO Delhi launched a digital and on-ground campaign#ThatsMyDatefor Ozone 1m, a brand of intimate hygiene products for women. The objective of this initiative is to create awareness among women about the importance of intimate hygiene.

     

    Said Creative Head Ankur Suman: “We can’t make women aware, unless we first open them up on the topic of menstruation. And to help them open up, we needed to start with something as simple as asking them to talk about their menstrual date.”

     

    A few days before Menstrual Hygiene Day, several women were contacted through private messages on social media, urging them to upload their photos mentioning their next menstrual date along with #ThatsMyDate on their social profiles.

     

    The on-ground activity was launched on May 28, Menstrual Hygiene Day, at an event organised by NGO Sacchi Saheli, at Inner Circle, Connaught Place.

     

    Said Neeta Agarwal, CMO, Ozone Group: “As a brand, we always wanted to promote the importance of intimate hygiene among as many women as possible. Looking at the phenomenal success of #ThatsMyDate campaign, we are now planning to go to next level by taking this initiative pan-India.”

     

  • The new brand campaign is scheduled to rollout on 1st July, 2017

    Splash announces Randeep Hooda and Sunny Leone as brand ambassadors

     

     

    Fashion chain Splash Fashion has signed style icons actor Randeep Hooda and model-turned-actress Sunny Leone as brand ambassadors for its India business. The stars will feature in a new brand campaign which is scheduled to rollout on July 1, 2017 across outdoors, print, digital and in-store.

     

    On the announcement of these two stars as Splash India’s brand ambassadors, Raza Beig, CEO, Splash said: “Randeep is the quintessential male – charismatic and unapologetic while Sunny is bold and beautiful and they complement each other bringing with them the star power to drive the brand forward in India.”

  • #VoteForChange is adigitally-led 360-degree consumer engagement campaign with a light-hearted tone and provides an interactive platform for Datsun to engage with the young risers in India

    Datsun launches new brand campaign #VoteForChange

     

     

    Celebrating three years, Datsun India has launched a new brand campaign called #VoteForChange.The campaign’s objective is to disrupt the longstanding conventional wisdom concerning the small car segment, notes a communique.

     

    Commenting on the campaign, Jerome Saigot, Vice President, Datsun India, said, “Datsun is a challenger brand and we have been competing with the established players in the industry for three years now. Our new #VoteForChange campaign was sparked by the notion of elections and choices. We believe that the secret to making a change is to focus positive energy–not on confronting the old, but building the new. Datsun aims to strike the right chord with young risers in India through this campaign.”

     

     

     

  • We want to appeal to the young women who strike a fine balance between traditional values and are independent and modern in their thoughts, notes the advertiser

    PC Chandra’s new ads eye wedding season

    By A Correspondent

     

    P C Chandra Jewellers, one of the largest jewellery brands in Eastern India, has announced the launch of a new television campaign nationally.

     

    Speaking on the campaign, UK Chandra, Managing Director, P C Chandra Jewellers said, “We want to appeal to the young women of today having roots and wings- who strike a fine balance between traditional values and are independent and modern in their thoughts. For these young women we have very stylish designs which are light and contemporary but have been made with the traditional craftsmanship which is our heritage. Each bridal set has the good wishes of the entire P C Chandra family.”

     

    Commenting on the new campaign, Ayan Chakraborty, VP & Executive Business Director, J Walter Thompson said: “PC Chandra’s intricate craftsmanship and the brand’s unique image in the minds of Bengalis all over the world is something we kept in mind while working. There is always the temptation to push a brand that much further but we ensured that while pushing it further, we retained its rootedness”.

     

  • The two-month pan-India campaign will run across 36 cities

    Honda Amaze engage with new age buyers via Red FM

    By A Correspondent

     

    Honda Cars India Ltd. (HCIL) has started a new campaign ‘Honda Amaze….IsmeFeeeel Hai’in partnership with 93.5 Red FM has started a new campaign.

     

    The pan-India campaign conducted across 36 cities and provides a platform for customers to share their stories of the Honda Amaze with Red FM 93.5 RJs.

     

    Elaborating on the initiative, Jnaneswar Sen, Senior VP Marketing & Sales, Honda Cars India said: “The family sedan Honda Amaze has received overwhelming success in the Indian market ever since its launch in India. Honda Amaze is a strongly preferred family car of over 2.3 lakh families in India. This campaign is our initiative to reach out to new customer pan-India and explore Amazing stories on air with us on 93.5 Red FM”.

     

  • Delhi Duty Free Services (DDFS) is India's largest duty free retailer in India operating at the international airport in New Delhi

    Everest retains creative of Delhi Duty Free

    By A Correspondent

     

    The agency retains the business following a closely scrutinised past performance and consideration of marketing, brand and business growth plans for next year presented by Everest among other agencies. Delhi Duty Free Services (DDFS) is India’s largest duty free retailer in India operating at the international airport in New Delhi.

     

    Confirming the news, Abhijit Das, head, marketing, Delhi Duty Free, said: “Everest is very good in strategy to micro planning each crucial campaign, activation etc  across mediums like Digital, Radio, Print, Instore visibility and  PR. Their approach to new brand identity creation for DDFS shops was excellent. Look forward to work with great, energetic creative, strategy & service teams.

     

    Added Manish Thapliyal, Branch Head – Everest Y&R: “It is always exciting when the clients appreciate the work and extend the relations further. This shows their faith in our agency. The team is proud and looking forward to do some exciting work.”

     

  • The ad is created by Leo Burnett, Limca's creative agency

    Limca adds new ad in ‘Phir Ho Ja Shuru’ Campaign

    By A Correspondent

     

    Soft drink brand Limca launched its new commercial as part of the ‘Phir Ho Ja Shuru’ creative campaign.

     

    Explaining the thought behind the campaign, Abhijit Datta, Director- Flavours, Coca-Cola India, said: “Limca is a great thirst quencher and refreshes you to take on new challenges in the everyday tournament of life. We often encounter detours and obstacles in our daily lives that can lead to physical and emotional exertion. The ad is a take on daily challenges. It is these moments of our everyday that Limca inspires us to reframe and just keep moving on. The new film will be launched on-air on the 1st of June and will also feature on digital.”

     

    Added RajDeepak Das, Chief Creative Officer, Leo Burnett: “Phir ho ja Shuru is about not giving up, and starting all over again after a physically exhausting task. Apt for a brand like Limca, which is known to rejuvenate and recharge by quenching your thirst. Our new commercial is quirky and uses relatable humour to drive home the message. The film is high on energy and has a peppy Punjabi track, besides a twist in the end that will surely bring a smile on the viewer’s face.”

     

  • Prabhas adds to the Gionee roster of celebrity endorsers

    Gionee ropes In Prabhas as brand ambassador

    By A Correspondent

     

    It was a matter of time before megafilm Bahubali’s star Prabhas would be pulled in a mobile major as brand ambassador. So it didn’t surprise when we received this message from Gionee India announcing the onboarding of Prabhas as brand ambassador.

     

    Speaking on the announcement, Arvind R Vohra, Country CEO and MD, Gionee India said: “We are extremely proud to announce our association with the mighty Prabhas. He is one the most loved and respected personalities in the country today and has earned this recognition basis his flawless and strong performance. At Gionee, we believe in providing our customers with the similar values embedded in our devices. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies.” Hmmm.

     

  • The brand has plans of premiumisation and further expansion of portfolio, thus signing up with Swwapnil Joshi facilitates targeting youth to mid-age segment

    Richfeel ropes in actor Swwapnil Joshi as brand ambassador

    By A Correspondent

     

    Richfeel, the much-promoted trichology centre, hair and scalp clinic has announced actor Swwapnil Joshi as its brand ambassador. The brand has plans of premiumisation and further expansion of portfolio, thus signing up with Swwapnil Joshi facilitates targeting youth to mid-age segment.

     

    “We are proud to welcome Swwapnil Joshi to the Richfeel family. Richfeel has always been known to be associated with beauty & wellness as the key behind strong, healthy and beautiful hair and skin. Swwapnil, one of the most promising faces in Hindi & Marathi television, has the right fitment with the brand’s ethos of trusted naturalness. Swwapnil’s vibrant persona, pan-India appeal and humble attitude makes him a great fit for our brand,” said Dr Apoorva Shah, Founder, Richfeel.

     

  • With a view to distinguish themselves with competition, the campaign aims to bring up positive feeling in the minds about the brand and create loyal customers base

    Vodafone’s initiative for Ramzan

    By A Correspondent

     

    Keeping the principles of Ramzan in mind has Vodafone customized a prayer pocket card which mentions the prayer timings for Ramzan, prayers for Sehari and Iftar. The pocket card also mentions special Ramzan offers under its ‘Unlimited Sharing and Unlimited Caring’ campaign.

     

    The pocket card is being distributed amongst people through retailers, Vodafone stores, Mosques etc. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.

  • The film highlights that VLCC's sun care product range does not leave behind the white film on the face and saves the customer from embarrassment

    VLCC rolls out new TVC for its ‘sun care’ range

     

     

    VLCC has released a new television commercial themed around ‘Choona mat lagao’ for its sun care range of products. The commercial is conceptualised around the fact that ordinary sun screen lotions leave behind an unpleasant and unwanted white layer post application.

     

    Speaking on the concept, Prashant Verma, Head- Marketing, VLCC Group said: “Traditionally, the suncare products across brands are known for the unpleasant white layer they create when applied on the skin. This uneven white layer deters consumers from using sun care products as a part of their regular daily skin care regimen. VLCC has done extensive technical research to create a high quality sun care range is not only paraben free, but also does not leave any white layer on the skin, while ensuring that the skin is nourished and protected. The new TVC has been conceptualised by our internal team and we are confident that this commercial will help us communicate our differentiated product offering to the customers.”

     

  • Dollartune has now targeted to grow to 200,000 downloads by Diwali and 500,000 by 2018

    Dollartune campaign targets five-fold expansion in a year

    By A Correspondent

     

    Dollartune, an opt-in Android-based application that acts as an advertising delivery platform on a smartphone, has achieved the milestone of 100,000 downloads. The user engagement with Dollartune is such that more than a million pages are being viewed every day, claims a communique.

     

    Dollartune is a marketing platform for advertisers through a mobile application that is non-intrusive and allows users to engage with brands innovatively and hence get gratified.

     

    Said Raja Gupta, CEO, BrandAdEmedia Solutions: “With brands facing the challenge of ad-avoidance, we are happy to have emerged as a focused, reliable and measurable media option that provides minimises the slippage that are traditionally associated with other media options. Further with smartphones increasingly dominating the market, our offering combines the best of ATL marketing activities, revolutionising communication with users.”

     

    The default landing page of the Dollar Tune provides a variety of marketing opportunities to the brands.