MxMIndia

Category: MARKETING

  • The mandate was won through a multi-agency pitch that called for designing and implementation in various retail formats pan-India

    Hyperspace wins retail and visual merchandising mandate for SBI Life Insurance

    By A Correspondent

     

    Hyperspace, the retail design studio arm of Posterscope India, part of the Dentsu Aegis Network, has won the retail mandate for SBI Life Insurance. The mandate was won through a multi-agency pitch that called for designing and implementation in various retail formats pan-India.

     

    Commenting on the win, Arti Singh, Associate Business Director Hyperspace, said: “It is very critical in today’s competitive market to be distinguishable and our client’s communication expresses a credible intent to reach out to the right customers with the right product. We delivered on each aspect that lucidly projected our philosophy to collaborate, create and deliver on the client’s requirement. The win can be attributed to our campaign planning abilities that make use of retail consumer research and insights. Our in-house planning tool, ‘Connect’, particularly proved to be effective in showcasing how efficiently large scale retail execution can be delivered with ease and transparency.

     

    Added Haresh Nayak, Managing Director Hyperspace: “This win truly strengthens our retail portfolio. With our focus on distinguished offerings, especially our retail planning and implementation process, we have proved that standardization with accuracy can be achieved for large scale retail projects such as this.”

     

  • As a creative partner to Volkswagen, DDB Mudra West's intent for the campaign was to introduce the Polo GT's brand new avatar – the Polo GT Sport to India

    Volkswagen unveils the new Polo GT with a campaign by DDB Mudra West

    By A Correspondent

     

    Volkswagen recently launched the limited edition of the popular carline Polo GT – The Polo GT Sport. And also a new campaign by creative partner DDB Mudra West. The  intent for the campaign was to introduce the GT Sport to India.

     

    Kamal Basu

    Keeping the ongoing theme of ‘Respect’ intact, DDB Mudra West decided to play on the makeover of the Polo GT Sport.

     

    Said Kamal Basu, Head – Marketing & PR, Volkswagen Passenger Cars: The Polo GT has been an integral part of the Volkswagen portfolio in India and we recently strengthened the proposition with the introduction of the Sport edition. Retaining the legacy of ‘Respect’, the new TVC seamlessly demonstrates the powerful product attributes that conveys a strong and bold message.”

     

    Rahul Mathew

    Added Rahul Mathew, Creative Head, DDB Mudra West: “You don’t even have to go through the specs to see that the Polo GT Sport packs a serious attitude. It’s this attitude we wanted to capture in our communication. And what better way to bring attitude to life than through some good ol’ rivalry.”

     

  • Wins Panasonic Refrigerators, Microwave Oven and Water purifier

    Milestone Dentsu, Milestone Brandcom’s creative agency, bags Pansonic

    By A Correspondent

     

    Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of the Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

     

    Sarthak Seth

    Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications – Panasonic India said: “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

     

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom: “We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

     

    The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.

     

  • Designed and conceptualised by Enormous Brands, Hathway launches a new campaign featuring R Madhavan

    ‘Speed so high everything will fly’, affirms Hathway in latest film

    By A Correspondent

     

    Hathway, along with Enormous Brands, has launched a new multimedia campaign featuring actor R  Madhavan. Said Shubhojit Sengupta, Senior Creative Director, Enormous Brands said: “While most service providers spoke about unlimited data, very few home broadband service providers spoke about speed and this we considered was Hathway’s biggest USP. The film is quirky, modern and young with a simple message that speed is important.”

     

    Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.

     

  • The campaign was shot at prime locations in London by leading photographer Avinash Gowariker and with Famous Innovations as the agency

    Baggit launches new Spring/Summer campaign

    By A Correspondent

     

    Leading bag and accessories brand Baggit is back with a new campaign delving deep into the daily roles played by various women. The campaign was shot at prime locations in London by leading photographer Avinash Gowariker and with Famous Innovations as the agency.

     

    Talking about the new campaign, Vicky Ahuja, Director Sales & Marketing, Baggit, said: “Baggit has always been associated with independent and strong personas to bring out the essence of fashion in its true sense. This season we aim to capture the bold attitude and strong confidence that is an essence of every woman, through our spring -summer collection.

     

  • Starts offering marketing advisory services in Dubai

    First Economy extends digital footprint to Dubai

    By A Correspondent

     

    Three-year-old digital marketing agency First Economy is going international. It has bagged the account of Asset India, a Dubai-based Real Estate Advisory firm.

     

    Speaking on the occasion Jigar Zatakia, CEO, First Economy said: “Our approach is simple, we follow chatters on digital media and align our communication with these conversations. We do not believe in broadcasting messages but believe in building conversations and engagements.  With Asset India we are doing just that plugging in investment aspirations through everyday chatters.”

     

    Speaking on the occasion, Virendra Adhikari, Business Head – Middle East for Asset India said “The real estate sector is traditionally considered to be a highly unorganised sector.. However we believe that post RERA and demonetisation, Indian real estate sector is getting more organised, and we are positive about real estate sector as a long term investment, we are advising our NRI clients to invest in this asset class with a long term view. Through our expertise and know how in Indian Real Estate and First Economy’s digital strategy we aim to reach out to the netizens and help them make the right investment decision.”

     

  • Swiss Tempelle offers premium body care products created using the finest ingredients from best of both the worlds

    Swiss Tempelle initiates #GetSwissed campaign with Swiss Tourism

    By A Correspondent

     

    Swiss Tempelle, a brand co-created by Switzerland’s leading personal care company Mibelle AG (Migros Group) and Future Consumer Limited (Future Group), has announced the #GetSwissed campaign with Swiss Tourism. Building on the Swiss lineage of Swiss Tempelle, the campaign revolves around celebrating the concept of Switzerland.

     

    Speaking about the campaign Pawan Sarda- Head Digital – Future Group: “We are extremely delighted to have an association with the two finest Swiss brands. Our partnership with Swiss Tourism will help us promote the rich legacy of Swiss Tempelle and enhance awareness about the brand in India. We invite all our customers to make the most of #GetSwissed campaign.”

     

    Apart from a fully paid trip to Switzerland, top 50 participants will get Swiss Tempelle hampers. Making it an exciting deal, every participant will also win Swiss Tempelle coupons that can be redeemed in any Big Bazaar store. Contest duration is valid till 5thJuly 2017.

     

  • The show will be aired on Gemini TV starting June 25, every Sunday at 8:30pm

    RanaDaggubati associates with McDowell’s for Gemini TV initiative

    By A Correspondent

     

    United Spirits brand McDowell’s is set to bring alive such friendships of well-known personalities from real to reel life in a new talk show called No 1 Yaari in collaboration with Mindshare andGroupM. Hosted by superstar RanaDaggubati, the show will be aired on Gemini TV starting June 25, 2017, every Sunday from 8:30 to 9:30 pm.

     

    Commenting on the new show, Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited said: “Joining hands with people who matter and curating a show that is all about bonds that last was always on our agenda. No. 1 Yaari by Mc Dowell’s No. 1 Luxury soda aims to cater to the need for interesting content on television. To co-produce a show about a bond that brings about the biggest change in one’s life, we hope our audience go on to rekindle their ‘yaaris’ and reach out to their long lost friends, often lost in our fast paced lives. Also with this we look to take a step forward in creating more engaging content to connect and engage with the youth today!”

     

    Expressing his opinion on the new show, Prasanth Kumar, CEO Mindshare South Asia said “Friendship and brotherhood are one of the most beautiful bonds in one’s life that needs to be relished in this fast pace world. There could not be a better idea than celebrating the same through this show which is India’s first celebrity chat show which will raise a toast to celebrate – Friendship. Bringing this live is exciting. It’s a great platform for the brand. We at Mindshare recognise the consumer tastes as triggers to customising content. We are looking forward to making this bigger.”

     

  • Launches a new campaign for Voot Kids "Bachche ab no more atko'ing, no more latko'ing!"

    Voot curates media campaign for kids

    By A Correspondent

     

    Viacom18’s Video-On-Demand OTT service Voot has rolled a campaign for its kids content segment – Voot Kids.

     

    Commenting on continued focus on understanding kids and their needs, Akash Banerjee, Head – Marketing & Partnerships, Viacom18 Digital Ventures, said:“Kids live in a universe of their own – their toys, favourite toons, games/activities with their friends, their possessions, etc. make up a large part of the world they relate to. The concept of #NoMoreAtakoing is fundamentally rooted in the compulsions of nuclear families and the resulting situations where kids find themselves in dull and un-relatable situations – here is where Voot Kids swoops in to save the day and makes them smile. We’ve delivered this message through an anthem and several relatable situations. Our endeavour at VOOT Kids is to ensure that fun, entertainment and development continues uninterrupted for kids through engaging characters and immersive storytelling. The campaign is set to make Voot Kids’ every child’s best friend, always & forever.”

     

    Speaking about the creative process and relevance behind the campaign, Ayyappan Raj, EVP-Mullen Lintas said:“Voot is one of the leading brands in the Digital Video space and we are very proud to be associated with it. The brief for this particular campaign for Voot Kids was based on a simple but powerful insight of ‘kids being stuck in an adult world’ and we really enjoyed coming up with this creative solve for this message. We made the entire product pitch as a charming appeal from the kids to the adults. That’s what “No more Atakoing, Latakoing” is all about, a jolly anthem of kids being stuck in different situations and Voot Kids coming to rescue. “

     

    Added Garima Khandelwal, ECD, Mullen Lintas:“Kids being lost in their own creative & wonderful world is anyday more fun than them trapped in ours, was the starting point of this brand film from Voot Kids. We used a simple mnemonic of a rotating chair to tie together all the normal and everyday places for adults, but boring places for kids to be in. We are confident of the campaign cutting through very effectively to both parents and the kids.”

     

  • The TVC promotes the fact that health and taste can co- exist with its tagline 'Aap happy, aapki health happy'

    Nutralite set to bring #KhaneMeinTwist with new campaign by DDB Mudra West

    By A Correspondent

     

    Nutralite has been championing the cause of healthy table spreads since its launch in 2006. With the introduction of two new variants, the brand entrusted DDB Mudra West to craft a campaign to create awareness and excitement about the two new variants, amongst the potential consumer base basis the emotional benefits of Nutralite.

     

    Said Tarun Arora, COO & Director, Zydus Wellness: “With addition of two new exciting flavours in the Nutralite range, we wanted to establish that healthy can be tasty too. We want to make Nutralite the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.”

     

    Added Rahul Mathew, Creative Head, DDB Mudra West: “We’re a nation of food lovers. So much so that, food can make or spoil our moods. Which is the dilemma the woman of the house faces, each time she decides to introduce some health into the family diet. Even more so, when it’s the first meal of the day. Our work captures this helplessness of her. With Nutralite being the happy common ground for both the foodie and the health conscious.”

     

  • An integrated marketing campaign, including a thematic TVC, unveils the spirit of family togetherness during Ramzan

    Tang’s TVC for Ramzan

    By A Correspondent

     

    On the occasion of Ramzan, Mondelez India has come up with a thematic TVC for its powdered beverage, Tang. The TVC is backed by the insights that sweet beverage form a core component of Iftaar, the traditional meal consumed while breaking the fast. It brings out the elements of togetherness with its tagline ‘From your hands, love pours’.

     

    Speaking on the campaign, Amit Shah – Associate Director – Marketing – Gum, Candy & Beverages said:“With this campaign, we have tried to explore synergies between the festivities of Eid that resonates well with Tang’s brand proposition of bringing families together. Tang due to its ease of preparation and energizing fruity taste serves as an ideal beverage after a daylong fast. It has always attempted to give a refreshing, convenient and nutritious experience to mothers by providing them with an opportunity to make a quick, refreshing drink with essential vitamins A, B and C; and Iron by just adding water.”

     

    This thematic TVC will go on air in key markets of Kerala, West Bengal and J&K, and will also be supported by a 360-degree integrated marketing campaign, to leverage this consumption occasion.

     

  • The tool encompasses media inventory of over 60,000 OOH sites across 1700+ cities in India

    Posterscope automates out-of-home planning with ‘OOHZONE’

    By A Correspondent

     

    Posterscope India has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping.

     

    The tool encompasses media inventory of over 60,000 OOH sites across 1700+ cities in India.

     

    Haresh Nayak

    Said Haresh Nayak, Managing Director Posterscope: “Location is the new leverage that brands and agencies are eyeing to ascertain the consumer behaviour, and when OOH is the context, mobile devices are the undeniable common currency of information mining. We now have access to large data sources that allow us to break away from traditional audience demographics, enabling us to plan, on location based behaviours and interests. To achieve this we have forged number of partnerships in order to access a variety of mobile data. OOHZONE is now at the forefront of automated, speed-driven and process-oriented planning and by its virtue it will surely stir a paradigm shift in the OOH industry,” he added.