MxMIndia

Category: MARKETING

  • Titan began in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation

    Laqshya wins outdoor media business of Titan

    By A Correspondent

     

    Laqshya Media Group has been appointed as the outdoor media partner to lead Titan’s various brand communication on OOH. Outdoor Media Integrated, the outdoor arm of the group would be servicing the account. The Group has won the business account on the back of the recent successful campaigns with them.

     

    Atul Shrivastava

    Said Atul Shrivastava, Group CEO, Laqshya Media Group: “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We looking forward serving them with best of our ability.”

     

  • The TVC will first air in Kolkata and Bangalore, followed by the rest of the markets soon

    Shoppers Stop echoes intent to bring romance back to retail

    By A Correspondent

     

    Leading fashion retailer Shoppers Stop released a new TV commercial that celebrates the joy of shopping and echoes the company’s strong intent to ‘Bring the romance back to retail’.

     

    Conceptualised by Contract Advertising and directed by Shirsha Guha Thakurta, the 60-seconder captures the joy that comes from shopping with one’s family, friends and loved ones and the strengthening of bonds that ensues. The TVC opens with two friends who enter a Shoppers Stop store and immediately set their sights on the very same dress. However, one of them steps back and lets the other friend pick the dress – thereby cementing their closeness.

     

    Said Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop: “We have been in the business of fashion and creating delightful shopping experiences for the last 25 years. However, the recent changing dynamics of retail has led the industry to shift focus to a transactional mindset that is mired in deep discounting. Our aim is to bring the romance back to retail and bring the focus back to the joy of the shopping experience.“

     

    Added Vineet Mahajan, Head of Art – India, Contract Advertising: “Shoppers Stop was the first modern shopping store that I have the earliest memory of. And we wanted this campaign to be about all that is great about this iconic brand. And in this era of on-the-go screen-based shopping, we wanted to remind everyone about what makes this experience so unique… the joy of shopping together!”

     

  • The campaign has been conceptualised by Ogilvy & Mather, Gurugram

    Mother Dairy unveils latest TVC for ‘Chillz’

    By A Correspondent

     

    Leading milk and milk products player, Mother Dairy, has launched its new TVC for its Chillz range of ice creams, targeting the peer group – emerging consumers of India. The campaign has been conceptualised by Ogilvy & Mather, Gurugram, while the production has been executed by Chrome Pictures.

     

    Speaking on the Campaign, Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd: With the launch of Mother Dairy Chillz TVC we are targeting consumers who are fond of Ice-creams which are best to resist the heat in scorching summers. With growing urbanisation and exposure to global trends, the consumer expectations have also evolved. As a consumer-centric organisation, we take the the onus of meeting those expectations on us.”

     

    Added Kapil Arora, President, Ogilvy North: “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality, that are added to it in abundance. Our creative idea revolves around the simple truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”

     

  • Earlier OMD Mudramax was handling only Cycle Pure Agarbathi brands

    OMD MudraMax wins N Ranga Rao biz

    By A Correspondent

     

    N Ranga Rao & Sons Pvt. Ltd., maker of Cycle Pure Agarbathi, has announced the appointment of OMD MudraMax for all of its consolidated media duties.

     

    OMD MudraMax will now manage the entire portfolio of N Ranga Rao & Sons Pvt. Ltd., which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies & Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods.

     

    Arjun Ranga

    Said Arjun Ranga, Managing Director, N. Ranga Rao & Sons:  “We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”

     

    On winning the account, Gopalakrishnan Nair, Executive VP & Principal Partner, OMD MudraMax, said: “It is a good endorsement of our sincerity and commitment to our clients like NR Group. We have a lot of ambitious plans for all the brands, which are currently underway.”

     

  • The WPP-owned agency has been appointed OOH agency for Star Plus, the entire Star Sports bouquet and the corporate business of Star India

    Kinetic wins big mandate from Star

    By A Correspondent

     

    Outdoor major Kinetic is on a winning spree. If it’s not awards, it’s clients. In a fiercely fought multi-agency pitch, Kinetic has bagged a “big mandate” from Star India.

     

    The WPP-owned agency has been appointed OOH agency for Star Plus, the entire Star Sports bouquet and the corporate business of Star India. This is a major win for Kinetic as it gives us invaluable experience in the entertainment and media business, said Suresh Balakrishna, CEO South Asia and Middle East.“We believe that we won it on the back of our logical strategic approach, creative output and most importantly, strong compliant, transparent processes,” said Balakrishna.

     

  • The TVC revolves around Sachin's concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations

    Livpure RO TVC featuring Sachin Tendulkar goes on air

    By A Correspondent

     

    Water purifier brand Livpure has unveiled a TVC featuring Sachin Tendulkar to endorse its Livpure Smart RO water purifier. The TVC revolves around Sachin’s concern about how impure drinking water adversely impacts the dreams and aspirations of India’s future generations.

     

    Said Sushil Matey, Director – Marketing, Livpure: “We wanted to educate all by making a larger statement that consumption of impure water leads to chronic illnesses & hence limits the growth potential of India as a nation. Sachin is being used as a protagonist to urge nation to drink purified water.”

     

    Added Raj Kamble, Founder & CCO, Famous Innovations: “More than just creating a good ad, we wanted to create a compelling movement, focusing on a topical societal issue – kids not being able to fulfil their dream because of impure drinking water. The end phrase ‘Come-on India, Livpure’ is a clarion call by Sachin.”

     

  • Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom

    An apology. Laqshya is not only agency to win Titan OOH account. Milestone Brandcom also wins Titan biz

    By A Correspondent

     

    It’s one of those things in the business that shouldn’t happen, but once in a while they do slip in. On Tuesday, MxMIndia carried a news report on Laqshya winning the Media OOH mandate of Titan, the watch to jewellery to eyewear company of the Tata Group. This was based on a release we received from Jayanthy Menon of Laqshya and we carried it on the basis of that (http://www.mxmindia.com/2017/06/laqshya-wins-outdoor-media-business-of-titan/). As we do with most other such communiques from known media companies, we carried it without any verification.

     

    However, a day later, we received a very terse mail from someone at Laqshya that the outdoor company was in fact just one of the outdoor major partners.

     

    We protested, but there was not a word of regret from Jayanthy Menon and Karan Dalvi, the person who wrote to us and also called. Instead, he wrote: “Expecting your quick response.”

     

    We also addressed our mail to them on the issue to  AtulShrivastava, Group CEO, Laqshya Media Group, assuming that as a responsible senior executive, he would respond.

     

    We then spoke with Satyabrata Das, Head – Strategic Alliances and Corporate Communications, and we was exceedingly apologetic.

     

    There’s still no mail from Shrivastava, Menon or Dalvi. Meanwhile, we’ve received a communique from Dentsu Aegis Network’s Milestone Milestone Brandcom which notes that Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom.

     

    Commenting on the win, Nabendu Bhattacharyya, CEO and Managing Director Milestone Brandcom said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and We are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”

     

    Yes, we haven’t received any proof from Milestone Brandcom, but we trust it entirely.

    Once again our apologies to our readers for publishing the Laqshya communique. We have now put the agency on our hotlist of companies from whom we will not accept releases without a self-certification. If necessary, we may even insist on a proof of a business win.

     

  • As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions

    DDB Mudra Group wins franchise management for Gujarat Fortune Giants

    By A Correspondent

     

    The DDB Mudra Group has been awarded the mandate for franchise management of Adani Wilmar’s newly created Gujarat Fortune Giants for Season 5 of the Vivo Pro Kabaddi league.

     

    As a part of this engagement, DDB Mudra West will be responsible for the development and management of the team’s brand identity, brand strategy and marketing solutions; 22feet Tribal Worldwide will be managing the digital marketing mandate for the franchise and DDB MudraMax will be responsible for the on-ground promotions, venue management and logistics management of the team.

     

    Angshu Mallick

    Said Angshu Mallick, COO, Chief Operating Officer, Adani Wilma:. “Our corporate office works with the Ahmedabad office of DDB Mudra Group for all marketing communication requirements. For something that we are foraying into for the first time, the group’s single window integrated service offering made our decision to partner with them an easy one. It is going to be an interesting journey ahead and while we look to have a winning team on the field of play, we aim to build one with the DDB Mudra Group off the field of play as well.”

     

    Added Rajiv Sabnis, Executive Director- DDB Mudra Group & Managing Partner- DDB Mudra West: “We have a long-standing partnership with the Adani Group. It is now a matter of great pride for us to be associated with the Adani Group’s foray into the Pro-Kabaddi League. We have built a bespoke team that will be operating from a ‘War Room’ in our Ahmedabad office that has been created for the Gujarat FortuneGiants. We are also looking at marketing the Kabaddi team to potential sponsors and helping create a brand to reckon with for the future. We look forward to the exciting times ahead.”

     

  • As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike

    Red FM launches stations in Surat and Patna

    By A Correspondent

     

    Radio network 93.5 Red FM has launched stations in Patna and Surat. This comes close on the heesl of launches in Jodhpur, Chandigarh and Amritsar.

     

    Speaking about expanding 93.5 Red FM’s frequencies, COO Nisha Narayanan said: “The Red FM team is very excited with this new market launch which will have fresh and new RJ voices. Under the Phase 3 expansion both Patna and Surat were the cities which were slotted. These cities are very popular for the unique cultures and our aim is to capitalise on this by localising the content.’’

     

    As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike.

     

  • The film emphasises that KFC Chick & Share is perfect for sharing with close buddies

    KFC’s latest film puts the spotlight on close friendships

    By A Correspondent

     

    KFC India has released its latest film for its ‘Chick & Share’ buckets that celebrates the closeness and craziness among friends.

     

    The TVC opens with three friends meeting at a KFC joint and without uttering a word greeting each other with just their signature handshake. It is fun to see how no one says a word, yet each one of them knows the elaborate handshake “like a pro”. Witnessing this is a boy, sitting across the table, wondering what is going on. He looks baffled watching the three friends, who don’t care about onlookers and are just thrilled to meet each other. The commercial ends with the tagline “Aisi crazy dostikeliye…KFC kenaye Chick & Share Buckets” emphasizing that the KFC Chick & Share is perfect for sharing with close buddies.

     

    Said Lluis Ruiz Ribot, CMO, KFC India:“With the TVC we wanted to emphasize the fact that the KFC Chick & Share Bucket is meant to be shared with your inner crew. An interesting take on how we are our uninhibited selves with our closest bunch of friends, along with a great product helped us design the campaign, that we are confident will resonate with our consumers.”

     

    Commenting on the TVC, Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said:“The task was to position the KFC Chick & Share buckets as a sharable snack for youngsters. So, in these films, we focussed on cool teenagers who share a crazy bond, and integrated it with our messaging of food. Simple, crazy and fun.”

     

  • Canvas Project 3.0 isn’t just helping the brand engage with the youth but is also helping Skybags bags create new looks for its products

    Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

    By A Correspondent

     

    In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

     

    For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.

     

    Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”

     

    As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”

     

  • The latest films from the brand celebrates the unspoken love between couples

    Tanishq celebrates precious moments for Solitaire

    By A Correspondent

     

    Jewelry brand Tanishq is known for its bold advertising, never hesitant to look at themes that are best left untouched by many. The brand has launched its latest film that celebrates a couple’s marital journey over a decade and another couple taking the big plunge with Tanishq Solitaires.

     

    The first Solitaire film revolves around a modern-day couple, who are heading out to celebrate their 10th anniversary. The film showcases how easy it is for the man to pour his heart out about his wife’s tiny quirks that annoy him. Yet, when it comes to expressing his love for her, he is tongue-tied. He then hands her a stunning solitaire ring by Tanishq, which truly expresses his love for her. While a couple may have their fair share of ups and downs, they continue to celebrate their love in small ways. Through this film, Tanishq encourages couples to celebrate their special bond with a Tanishq Solitaire.

     

    The second Solitaire film revolves around a young couple who are living in together. The woman has just returned from a trip and they are having a casual banter about the gifts that she has brought for her partner and friends. She continues to goad him about what he did while she was away and chides him for not doing any of the activities he had planned. He then proposes to her with a Tanishq Solitaire and claims that he does not know how to have fun without her.

     

    Speaking about the films, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited, said: “Couples today celebrate and showcase their love for each other in their own unique ways. Small differences do not take away from their pact to cherish and love one another. At Tanishq, we encourage couples to treasure their relationship and express their love through a Solitaire, which, like their relationship, is timeless. A Tanishq Solitaire is a symbol of their commitment and undying love towards one another.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Solitaires have always stood for the ultimate symbol of love. In this series titled ‘expressions of love’, we’ve explored different contexts, and different stages of a relationship. The presentation of each of them have been treated very differently, and we’ve tried to capture the little nuances and layer. It is of course highly influenced by our own lives and people we know. We’ve had insane debates but a great deal of fun. It is produced by Absolute Productions who put together a crew that was as excited as us to tell these stories. We are hoping that people connect with it at a personal level.”

     

    Adding his thoughts, Hari Krishnan, President, Lowe Lintas, said: “Every relationship comes with own brand of romance and its own share of quirks. Tanishq understands the delicate nuances of every relationship. The solitaire is presented in this context as the ultimate expression of love.”