MxMIndia

Category: Awards

  • GBM will manage PR and digital communications for its corporate brand as well as products and services

    Genesis Burson-Marstellar wins Tata SkyPR mandate

    By A Correspondent

     

    Genesis Burson-Marsteller(GBM) has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT services, Tata Sky Ltd. Adfactors Public Relations was the incumbent agency.

     

    Interestingly, Adfactors has been mandated with most of the Tata group business, but this jv with Sky has exited the mandate. Also, while GBM handles the bulk of the Zee group mandate, but not Dish TV, the group’s DTH business.

     

    Said Chief Communications Officer of Tata Sky Ltd, Malay Dikshit:  “We are looking forward to having Genesis Burson-Marsteller as our communications partner with their expertise in handling corporate and brand image. We are confident about their ability to deliver well planned strategic communications that align with our business objectives.”

     

    Speaking on the win, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, added: “Tata Sky Ltd. has done well to dominate the entertainment and broadcasting industry since its launch in 2006. Today, Tata Sky is a household phenomenon when it comes to high resolution Pay TV services. We are delighted to be a part of Tata Sky’s journey in managing the strategic communications of their corporate brand, products and services. With committed teams that constantly endeavour to push boundaries, our strength is driven by evidence, results and ideas. I am sure that this partnership will help further solidify Tata Sky’s reputation in India.”

     

     

  • India is joint #13 with China with nine Pencils

    9 Pencils for India at D&AD. McCann wins 5, 4 for Immunity Charm

    By A Correspondent

     

    Indian entrants have bagged nine Pencils at the annual D&AD awards. McCann Worldgroup has bagged five Pencils, four of which are for the Afghan government’s ‘The Immunity Charm’. The fifth Pencil is for PayTM’s ‘Sweet Change’ entry. Ogilvy (MP Tourism), Cheil (The Good Vibes Project), FCB (No Conditions Apply – Sindoor Khela) and Hindustan Petroleum (Roads that Honk) have also bagged Pencils.

     

    While the name of the Pencil-winners has been announced, the colour of the Pencil – Wood, Graphite, Yellow and the coveted Black – will be unveiled on Thursday evening at the awards event. The Hindustan Petroleum ad was created by Leo Burnett, but since the Publicis group is staying away from awards (except Goafest where PR agency MSL participated and won), guess client HP is identified as the entrant.

     

    This year’s event will see a total of 721 Pencils awarded, with the United States topping the country rankings with 194 Pencils. The top-ranking countries are:United States – 194 Pencils, United Kingdom – 165 Pencils, Japan – 49 Pencils, Germany – 46 Pencils and France – 37 Pencils. India is joint #13 with China with nine Pencils.

     

    Said D&AD CEO Tim Lindsay: “The last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors insight into what creative excellence means today. It’s great to see the range of work that creative minds all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries, and is testament to the value of creativity to business.”

     

     

  • This year’s awards gala was attended by some 190 marketing professionals from across the region

    India bags 20 metals at 2018 APAC Effie Awards

    By A Correspondent

     

    The winners of the 2018 APAC Effie Awards were announced at a gala held in Singapore on April 28.  The jury awarded a total of 93 awards – 22 Golds, 33 Silvers and 38 Bronzes.

     

    Australia retained its No 1 position with 31 metals, followed by India with 20 and China with 9. Ogilvy, The Womb and Medulla won a Gold each. In Silvers, Ogilvy, McCann, The Womb and Medulla bagged two each while TBWA and Hindustan Unilever bagged a Silver each. Amongst Bronze Metals, the tally was: TBWA – 2, Havas – 1, BBDO – 1, Ogilvy – 1, Medulla – 1, Hindustan Unilever – 1.

     

    The University of Melbourne and McCann Melbourne walked away with the coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.

     

    This year, saw greater participation from a number of independent agencies with agencies like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives and The Womb winning metals.

     

    McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.

     

    “Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognized as awardees and finalists” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”

     

    All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.

     

     

  • The entries for advertising, digital and media will be judged across 20 categories comprising 280 sub categories

    Kyoorius Creative Awards announces jury for Media category

    By A Correspondent

     

    The 5th edition of the Kyoorius Creative Awards has announced it jury for Media. The award show honouring creative and innovative work across advertising, digital, and media is inviting entries until the extended deadline of 2nd May.

     

    The media jury comprises Torie Henderson (Jury Foreman) – CEO, South East Asia & India, Omnicom Media Group; Nandini Dias – Chief Executive Officer, Lodestar UM; Tarun Katial – Chief Executive Officer, BIG FM (Reliance Broadcast Network Limited); Haruna McWilliams – VP, Strategy, APAC, Essence; Deepika Sabharwal Tewari -  AVP – Tanishq Marketing, Titan Company Ltd; Paritosh Joshi – Principal, Provocateur Advisory and Amin Lakhani – President, Client Leadership, Mindshare.

     

    Rajesh Kejriwal

    Speaking about the awards and the jury, Rajesh Kejriwal, Founder and CEO, Kyoorius said: “Like every year, we have a skilled jury with each bringing along decades of experience and an in-depth understanding of the industry.”

     

     

  • FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply

    FCB wins a Yellow Pencil, McCann gets 3 Graphites at D&AD 2018

    By A Correspondent

     

    FCB India walked away with the solitary Yellow Pencil for an Indian agency at the D&AD Awards 2018! FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply, that invoked a revolution, in the Community Experience

     

    #NoConditionsApply has been lauded both nationally and internationally. The campaign was the most awarded at the coveted Goafest, where it won 12 Abbys (4 Gold, 5 Silver and 3 Bronze). The campaign has also been recently shortlisted at One Show and 3 finalists at New York

     

    Excited on the win, Swati Bhattacharya, CCO, FCB Ulka, said: “I am humbled by the win! It is a moment of great pride and a testimony of our journey of being brave!”

     

    Meanwhile, as reported earlier, inclusive of FCB, India entries won nine Pencils at the D&AD Awards held last evening in London. Of the five Graphites won, McCann won three, and one each was taken away by Cheil and Ogilvy. Of the three Woods won, two went to McCann and one was for Hindustan Petroleum.

     

  • The account will be handled by the agency's Mumbai office

    L&K S&S bags Big Muscles Nutrition mandate

    By A Correspondent

     

    BigMuscles Nutrition has appointed L&K Saatchi & Saatchi as its creative agency on record (AOR). The agency will be responsible for creating their launch and sustenance communication and will have their creative mandate. The account will be handled by the agency’s Mumbai office.

     

    Charles Victor

    About the association, Charles Victor – Executive Director – L&K Saatchi & Saatchi India, said: “BigMuscles Nutrition is at a stage where they want to take the brand to the next level and be known as a serious contender in the Nutritional supplement category. We are very excited to partner with them to chart out the next chapter in fitness among India’s youth.”

     

     

    Suhel Vats

    Commenting on the association, Suhel Vats – Director, BigMuscles Nutrition added: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. L&K Saatchi & Saatchi demonstrated some robust creative work stemming from strong consumer insights. We believe their experience in working with brands globally will help BigMuscles Nutrition compete with imported brands and resonate strongly with audiences across markets. We have faith in their ability to do justice to the mandate.”

     

  • It recognises individuals who have provided leadership both to the data and analytics team they head

    DAN’s Abhinay Bhasin shortlisted for the DataIQ 2018 Awards

    By A Correspondent

     

    Abhinay Bhasin

    Abhinay Bhasin, Senior Manager- Data Sciences, Dentsu Aegis Network India, has been shortlisted in the ‘New Talent Award’ category by DataIQ 2018.

     

    DataIQ is a cross-industry community of data and analytics leaders and professionals from the Financial Times Stock Exchange 100 Index and large/mid-market organisations. Said Gautam Mehra, Chief Data Officer, Dentsu Aegis Network, South Asia: “An integral member of my team, Abhinay is a bright and passionate individual who has played an active role in championing the data story for the group in India through the service offerings of the Data Sciences Team. He has played a key role in consumer-insights projects, which has been very well received by clients such as Abbott and AMFI, to name a few. He has also added value and played a key role in crafting the data narrative in some of Dentsu Aegis Networks India’s recent business wins like MSIL and Suzuki Bikes. I am glad to see him as the only shortlisted candidate from APAC for the DataIQ Awards this year.”

     

     

  • The process was the first ever for the Awards

    IAA Ind IAA Regional Awards (Telugu) to take place on May 11

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) completed the judging process of its first ever IndIAA Regional Awards. Said Jury Chair S. Sivakumar Group Head Agri & IT Businesses, ITC Ltd: “From an age of bizarre translations of advertisements conceived in English, the regional advertising has come a long way. I am glad IAA India Chapter is celebrating the good work in regional languages. The Jury process was very rewarding.”

     

    Added Ramesh Narayan, President, IAA: “There was a great need for a regional award backed by the prestige and gravitas of the IndIAA awards. We were fortunate to have a great jury in the form of S. Sivakumar, M. Ravindra Reddy of Bharati Cement, G.Veera Bhadram of Coromandel, Mohammed Rafathullah of Dukes and P. Chandra Shekara Reddy of Gemini Edibles and Fats (GEF).”

     

    Said Srinivasan Swamy, Chairman, Regional Ind IAA Awards: “The uniqueness of the IndIAA national awards has been preserved. We had a robust two-stage judging process, one on-line with CMO’s and the other where the final jury were physically present. And the jury who are all advertisers would be present on the 11thMay at the awards presentation ceremony at the Cyber Conventions, Kondapur, Hyderabad.”

     

     

  • S SivaKumar, Group Head- Agri & IT Business, ITC Limited was the jury chair this year

    IndIAA Awards for Telugu presented

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) presented its first ever IndIAA regional Awards (Telugu) at Hyderabad on May 11.

     

    Said S Siva Kumar, Group Head- Agri & IT Business, ITC Limited who was jury chair: “The idea of a regional language awards is excellent. The judging was done with meaningful discussion and the best work has been awarded.”

     

    Added Srinivasan Swamy, Sr VP, IAA Global & Chairman IndIAA Regional Awards: “I congratulate all the winners. I am happy that the Regional Awards are off to a flying start. The participation was heartening and the judging was impeccable. We have maintained the high standards that the National IndiAA awards are known for.”

     

    Said Ramesh Narayan, President IAA India Chapter: “The IndIAA Regional Awards are an idea whose time has come. The Telugu Awards have been received very well. In its first year, this is very good news. Look out for the Marathi Awards next.”

     

     

  • The award will be given by Maharashtra Chief Minister Devendra Fadnavis and Commerce Minister Suresh Prabhu on Friday, May 18, in Mumbai

    Mark Tully to be awarded Lifetime Achievement Award, Faye D’Souza is Journalist of the Year at Press Club’s RedInk Awards

    By A Correspondent

     

    The RedInk Award for Lifetime Achievement in Journalism for 2018 will be awarded to veteran journalist Sir William Mark Tully. The award, a part of the National RedInk Awards for Excellence in Journalism instituted by the Mumbai Press Club, will be presented to Tully by Maharashtra Chief Minister Devendra Fadnavis and Union Commerce Minister Suresh Prabhu on Friday, May 18, in Mumbai.

     

    The RedInk Award for ‘Journalist of the Year’ will be presented to Faye D’Souza, Executive Editor of Mirror Now, for her coverage of issues that touch the lives of common people. “Her passionate and honest style with which she handles subjects like corruption, political opportunism, price rise and communalism over calendar 2017 has made her and her programme ‘The Urban Debate’ a subject of appointment viewing,” notes a communique.

     

    Apart from these awards, the Redink Awards for Excellence in Journalism are given in 13 competitive categories to 32 journalists after a process of short-listing selection by a jury appointed for each of the 13 categories.

     

    Star India is the Presenting Partner for Mumbai Press Club Redink Awards for Excellence in Journalism 2018, while Aditya Birla Group, Glenmark Pharmaceuticals, Zee Entertainment, Eros International, Indiabulls Housing, Dr Reddy’s Laboratories, Nanavati Hospital, Edelweiss Group, Jaslok Hospital, Global Health Strategies and Earth are the Award Partners. The Hindu Group is the media partner.MxMIndia partnered the Press Club in sending out promotional mailers at the entries stage.

  • It's billed as the "night that can change the lives of hungry, young creatives"

    Stage set for Portfolio Night on May 23

    By A Correspondent

     

    The clock’s ticking for signing up for Portfolio Night 2018. Here’s where one could visit: http://portfolionight.com/14/cities/64/mumbai

     

    Portfolio Night, as is known, is held globally on the same day/night. This year, in Mumbai, Portfolio Night is happening under the auspices of Whyness, ecoleintuit.lab and The One Club for Creativity, New York.

     

    As the world’s largest advertising portfolio review program, Portfolio Night is an incredible opportunity for fresh, young talent to flaunt their ideas and art, one on one, to the biggest names in Indian advertising, a communique adds.

     

    This year’s edition will be held on Wednesday, May 23, on the Mumbai campus of ecoleintuit.lab, the French design school based in Prabhadevi in Central Mumbai.

     

     

  • Financial stability is a must for press freedom said Chief Guest Press Council chairman Justice CK Prasad

    Red Ink Awards presented to Mark Tully, Faye D’Souza, others

     

    By A Correspondent

     

    To ensure freedom for the news media, it was necessary to ensure the financial stability of journalists and job security. It is only if a journalist is financially secure that he can do his job with peace of mind, said Justice C K Prasad, Chairman of the Press Council of India (PCI).

     

    Giving his closing remarks as the chief guest at the ‘National Red Ink Awards for Excellence in Journalist’ on Friday, Justice Prasad said it was not fair on the part of media owners to run down the appointment of Wage Boards for media employees. Other industries such as cement and pharmaceuticals are all governed by the Minimum Wages Act, where such law does not exist for newspaper employees, he pointed out.

     

    “An editor returning to his office only to receive a pink slip did not augur well for the free press,” he said, adding that he had examined the balance sheet of many media groups and found the profits they were making could easily support the payment of Wage Board salaries.

     

    Earlier, he emphasised that the job of the Press Council of India is to ensure the freedom of the press, and “we are not here to regulate the

     

    Sir Mark Tully, who worked for over two decades as the Bureau Head of BBC in the subcontinent, received the RedInk Award for Lifetime Achievement’. In his acceptance speech, Tully said he grew up as radio reporter, and he would always prefer radio to television. Radio broadcasts gave a personal touch as “the listener gets the feeling that the news reader or reporter talks to him directly,” he said and recalled how at a village gathering in Uttar Pradesh, people greeted him as “a friend”.

     

    Tully, who was deported during the Emergency, said for journalists credibility was everything, and in today’s age they must learn to grapple with fake news. Just a small crosscheck and verification of facts would help in giving the right information to the society. He said public service broadcasting was a bolstering factor of a free press. Citing the BBC as an example, Tully said in his 40 years of working for the organisation, he could not recall a single instance where he had been asked to change or drop his news dispatch.

     

    Faye D’souza, Executive Editor of TV channel Mirror Now, who was given the ‘Journalist of the year’ Award, said her reporting was built on covering the issues that affected the common man. Focusing on credible news without much antics helped her channel stand out in the crowd and make a mark for itself.

     

    “I stick my neck out to report not what politicians are saying but what hits the man on the street, even as the entire media could be busy with irrelevant breaking news,” she

     

    Earlierr, a power panel consisting of Vijay Darda, Chairman, Lokmat Group, Raghav Bahl, Founder & Chairman, Quintillion Media, Anant Goenka, Executive Director, The Indian Express Group, and Samir Patil, founder and CEO of Scroll Media, debated the important and relevant issue of: Is there a business in News Media’.  Senior Journalist and Founder of IndiaSpend.Org  GovindrajEthiraj anchored the panel discussion.

     

    Most of the panellists agreed that news media was not a great business but there was money to be made. Bahl stressed that as the scenario shifted to digital platforms, a healthy business in niche areas was not difficult; however as the business scaled up along with the number of brands, the challenges also increased. He emphasised that the mandatory legal requirement in broadcasting for 51 per cent Indian ownership had become a bottleneck to expansion. It was not a level playing field as the law did not apply to other areas like print or digital.

     

    Mumbai Press Club secretary Dharmendra Jore said this year the RedInk Awards had received a record over-2,000 entries. Gurbir Singh, the convenor of the Awards Committee, said accusing the media of being anti-Establishment was foolish as by its very nature news media will always be anti-Establishment irrespective of the party in power.

     

    Awards were given away in 11 competitive categories and 5 special categories. As many as 32 journalists received trophies and Rs 1 lakh as cash prizes. The RedInk Award for ‘A Media Start-up that is making a difference’ was given to IndiaSpend.org, for its initiative in developing data journalism in India.

     

     

    Winners of Redink Awards 2018:

    Business & Economy

    Print : Sruthisagar Yamunan, Scroll.In | Kabir Agarwal, The Wire

    TV : Sushil Kumar Mohapatra, NDTV India

     

    Crime

    Print : Santosh Singh, The Indian Express

    TV : DeepuRevathy, Manorama News

     

    Environment

    Print : T. R. Vivek, Newslaundry.com | Aruna Chandrasekhar, The Caravan

    TV : Sushil Chandra Bahuguna, NDTV India

     

    Health & Wellness

    Print : Menaka Rao, Scroll.in

     

    Human Rights

    Print : Radhika Iyengar, Al Jazeera Media Network

    TV : Shone Satheesh, Scroll.in

     

    Lifestyle & Entertainment

    Print : Shamik Bag, Mint

     

    Politics

    Print : RikyntiMarwein, Highland Post

    TV : Jainendra Kumar, ABP News

     

    Science & Innovation

    Print : R Ramachandran, Frontline

    TV : Jugal R Purohit, India Today

     

    Sports

    Print : Shail Desai, Mint

    TV : Smitha Nair, Scroll.In

     

    The Big Picture

    Winner : Vinod Kumar T, The New India Express

    Runner up 1 : Indranil Mukherjee, Agence France Presse

    Runner up 2 : SibuBhuvanendran, Malayala Manorama

     

    Women Empowerment & Gender Equality

    Print : Leena Gita Reghunath (Surabhi Kanga), The Caravan : Shalini Nair, The Indian Express

    TV : Moumita Sen &Ruchira Sharma, India Today

     

    Media Start-up of the year : IndiaSpend.com

     

    Mumbai Star Reporter : Yadu Joshi, Lokmat & Chaitanya Marpakwar, Mumbai Mirror

     

    Journalist of the Year : Faye D’Souza, Mirror Now

     

    Lifetime Achievement Award : Sir William Mark Tully