MxMIndia

Category: Awards

  • Rajiv Dube Director of Corporate Services Aditya Birla Group will Chair the Jury

    IAA Leadership Awards to be held on July 27 in Mumbai

    By A Correspondent

     

    The IAA Leadership Awards, now in its sixth edition will be presented in Mumbai at the St. Regis Hotel on July 27, 2018.

     

    Rajiv Dube, Director of Corporate Services, Aditya Birla Group will chair the Jury that will recognise marketers in major categories.

     

    The jury members for this flagship award for marketers include R Ramakrishnan, Vice Chairman & Joint MD and Group CEO – Polycab and Karthi Marshan, Marketing Head, Kotak Mahindra Group amongst others.

     

    Said Ramesh Narayan President India Chapter of the International Advertising Association (IAA): “The IAA Leadership Awards have, over the last five years, been acknowledged as the gold standard of marketing awards.”

     

    Along with the awards for the top marketers of the year, a special committee of the IAA will decide on who will get the iconic Business leader of the Year (last year Mukesh Ambani personally accepted it and the year before that Kumar Mangalam Birla accepted it), Editor of the Year, CEO of the Year (Creative and Media Agency), News Anchor of the Year and Brand Ambassador of the Year.

     

     

  • McCann Worldgroup picked up five awards including two golds, one silver and two bronze awards

    McCann Worldgroup bags most wins at WARC Awards 2018

    By A Correspondent

     

    McCann World Group India is the most awarded Indian agency at the Global WARC Awards 2018. The WARC Awards 2018 were given across categories Effective Content Strategy, Effective Social Strategy, Best use of Brand Purpose & Innovation shortlisted from Global case studies.

     

    McCann Worldgroup picked up five awards including two golds, one silver and two bronze awards. It won gold in the Innovation category for its campaign IDFC – Bank in a Box.

     

    Commenting on the wins, Prasoon Joshi – Chairman Asia Pacific, CEO & CCO India said in a statement: “We at McCann Worldgroup India take immense pride in creating solutions which are strategically sound and have great craft. These work are a testimony of our belief which strikes the chord with the target audience “

     

     

  • This is the highest honour to be given to an individual in India

    Ram Sehgal to be conferred with AAAI Lifetime Achievement Award 2018

    By A Correspondent

     

    The Advertising Agencies Association of India has announced that this year’s AAAI Lifetime Achievement Award will be awarded to veteran advertising professional Ram Sehgal. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry.

     

    Making the announcement, Nakul Chopra, President, AAAI, said: “Mr Ram Sehgal has been a role model for generations in our industry – he is a legend in his own right. The manner in which he led Contract to becoming one of India’s finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour”

     

    Added Ashish Bhasin, Chairman of the AAAI Lifetime Achievement Award Selection Committee: “Ram Sehgal embodies the pioneering spirit of Indian entrepreneurship while being part of a larger international agency network. The foundation he laid thirty years ago has grown to be a worthy jewel in the international group’s crown.”

     

    Other members of the selection committee for the award included Sam Balsara, Srinivasan K Swamy, Ambi Parameswaran, Nakul Chopra, and Jaideep Gandhi.

     

    Adds an AAAI communique on the announcement: “This award is being bestowed on Ram Sehgal in recognition of his outstanding leadership and contribution to the advertising industry; in literally establishing Delhi as a premier centre for advertising in India  it was this foundation that later led JWT Delhi to become the largest office in India and among the largest in the world; in moulding Contract Advertising into one of the finest agencies of the day in so much that it was fiercely independent and a worthy rival to its own parent HTA; in attracting and nurturing some of the finest talent to Contract Advertising across disciplines; in leading Contract to be recognised as a powerhouse for strategy and creative; in leading AAAI and establishing one of the finest training programs in the industry ever; in setting the highest standards of professionalism that became the standard for generations that followed; and not in the least for his immeasurable contribution to social causes.”

     

     

  • The induction will be done along with the IAA Leadership Awards which will be presented on July 27 in Mumbai

    Sam Balsara to be inducted into IAA Hall of Fame

    By A Correspondent

     

    Sam Balsara

    The India Chapter of the International Advertising Association (IAA) will induct advertising doyen Sam Balsara into its Hall of Fame at the sixth edition of the IAA Leadership Awards on July 27.

     

     

     

    Ramesh Narayan

    Said IAA President Ramesh Narayan: “The Hall of Fame is the biggest honour that the IAA bestows in India. It is reserved for someone who has not just built and run a great company, but has gone beyond the call of duty and made a significant contribution to the industry as a whole,” adding: “Sam is so much more than Madison Communications. He has been President of the Advertising Agencies Association of India, The Advertising Club and the IAA. He has also been Chairman Audit Bureau of Circulations and Advertising Standards Council of India. And he has brought great respect to every office he held. Having had the pleasure of working closely with him at the AAAI and the IAA I am delighted with this wonderful choice.This will definitely act as an inspiration for others in the industry”.

     

    In its sixth year now, the others inducted into the IAA Hall of Fame are Pradeep Guha, Ramesh Narayan, I Venkat, Bharat Patel and Srinivasan Swamy.

     

    The induction will be done along with the IAA Leadership Awards which will be presented on July 27 in Mumbai.

     

     

  • A quick chat with Ad Club president VIkram Sakhuja on the eve of the inaugural Digital Review which he will moderate

    ‘Digital is a must-have for most businesses’

     

     

    The Advertising Club will host its inaugural India Digital Review in Mumbai this evening, that’s Wednesday, August 1. We got Vikram Sakhuja, President, Advertising Club, Group CEO, Madison Media and OOH and moderator of the event – interestingly called D-Code to take a few questions – on the digital review event and on the digital media in general in India. Read on…

     

    Does the fact that The Advertising Club is organising the India Digital Review or D-Code for the first ever time indicate that digital has finally arrived and is being considered as serious field of activity by even the Big Boys and Girls of Advertising in India?

    Digital is of course a serious field of activity. Anybody who thinks otherwise is not a very big boy or girl in advertising.

     

    While the growth of adspends on digital has been highest on digital (vis-a-vis other media domains), spends in absolute terms are still very low in comparison to budgets on television and even print? When (and how) do you see these rising?

    The momentum for digital over the past four years has been that of a juggernaut. So not right to say it is small. That said there will be a phase where this growth will stabilise as adoption makes way for understanding and optimising of the media mix. In my book, role of digital in the awareness phase is supportive but not leading, in engagement it gains in prominence, and in sharing and performance, it takes on a lion’s share. So, long story short, I see some stabilisation of digital growth in awareness phase, but huge increases in lower funnel activities

     

    Would you say that the relatively low budgets have impacted the spends on digital craft? As in would you say the best brains still work on traditional media because the bucks are there?

    That is somewhat true as far as production budgets are concerned, not media budgets. But it’s getting better.

     

    In the backdrop of the last two questions, would you say “digital is a good-to-have, but, well, not a must-have”?

    I think it is a must-have for most businesses

     

    Back to D-Code: Your brief to the speakers is very precise: speaking about one great campaign of yours, one campaign done by someone else and three lessons for marketers… that’s 26 showcasing breakthrough digital work done in India and 39 tips for the year ahead. And all this in 150 minutes – that’s two-and-a-half hours. And will there be a Q&A at all or just back-to-back presentations?

    Awesome isn’t it? Promises to be hell of a ride. I’m hoping we can squeeze a few questions. Will depend on how much adrenalin is flowing in the room

     

    Did you deliberately not have any one from the digital agencies?

    Not at all. We have some very credible agency faces who arguably handle the largest body of digital work. Specialist Digital Agencies vs Creative & Media Agencies who do digital is an artificial construct that some people have. I’m not one of those

     

    How have registrations been for the event? And a word to those who are unsure about coming?

    The reaction has been phenomenal. My advice is do get your ticket fast before the event is sold out.

     

     

  • Dentsu Aegis Network, Schbang, Foxymoron – top agencies leading the Sammie 2018

    Sammie 2018 felicitates social media stars

    By A Correspondent

     

    Sammie – Best Social Media Brands Summit and Awards wrapped up its second edition on Tuesday as winners across 19 categories and 14 special categories took home gold and silver trophies.

     

    In all, 95 Awards were given away across categories, which included 37 Gold and 58 Silver metals. Of which Schbang bagged 2 Golds and 2 Silvers for their work for Ashok Leyland, Raw Pressery and Godrej Good Knight.

     

    Foxymoron too bagged 2 Gold and Silver metals for weaving campaigns for Epigamia, Burger King India, HBO and GoAir. E-commerce giant Flipkart took home 2 Golds in two of the special categories – Best Use of Social Media to launch a product or service and Best Use of Technology to create a seamless Brand Experience on Social Media.

     

    Dentsu Aegis Network took away 12 awards. Isobar won 3 Gold and 2 Silver for their work for Reebok, National Geographic Channel, Fox Life India and Wrangler, Webchutney won 2 Silver for IndusInd Bank and Bajaj Allianz Life Insurance, iProspect took away 1 Gold and 1 Silver each for Switzerland Tourism and Essilor, WATConsult won 1 Silver for Godrej Appliances while Happy Mcgarrybowen 1 Gold and 1 Silver for OLA and Duroflex Mattresses.

     

    The summit had interesting sessions by Virginia Sharma, Director-Marketing Solutions, LinkedIn India on Content Marketing and Bhaskar Ramesh, Head of YouTube and Brand Advertising, Google India on the video first approach in India.

     

    Speaking on the success of the awards, Hitesh Rajwani, CEO, Social Samosa said: “#SAMMIE this year took a huge leap towards setting benchmarks for Brands on Social Media and we really look forward to further scale this platform with our jury panel, brands, agencies and creators network.”

     

     

  • Yes, the Annual Digital Review 2018 on Wednesday, The Advertising Club conducted a winner of an event

    D-Code, D-Cool!

     

    By A Correspondent

     

    Okay, we know the headline looks very pluggy, but hey we aren’t xxxx or yyyy and we don’t get influenced by anything at all. The inaugural annual digital review conducted by The Advertising Club on Wednesday evening in Mumbai was a winner of an event. If anyone complained of event fatigue in the A&M fraternity given the hundred thousand  events and awards conducted by all and now even sundry, this was super. Started not too late – just 45 minutes, and many thought it will be at least twice that. In fact as we told someone this morning: we were touched by the response.

     

    There was no entertainment dhinchak. And those of thought we would starve of F&B given the 150-min sitting, well, the drinks were flowing liberally, as were the chaknas. And, heck, they were even serving Hoegaarden!

     

    But before we go further, let’s look at the downers: One, we thought there was at least one of the speakers went pretty off the brief though tried to offer tips at the end. Two, we missed Agnello Dias. He is an impactful speaker and behind his understated demeanour, there’s a lot of ‘dum’. Aggie is down with conjunctivitis, and wanted to spare us of the infection.  Three, the food was superb, but there were loooong queues. Guess no one expected such a full house, and more importantly, people staying back till the end.

     

    So the brief to the speakers was: share an example of your own work, one work you admire and three learnings you would want to share with the audience.

     

    On the stage were: Ajit Mohan- CEO, Hotstar, Anupriya Acharya- CEO Publicis Media, Anuradha Aggarwal- CMO, Marico, Arun Iyer- Chairman & CCO, Lowe Lintas, Juhi Kalia- Head of India & Anthology APAC for Creative Shop, Facebook, Rahul Johri- CEO, BCCI, Mohit Kapoor- VP Advertising, Reliance JIO, Sam Singh- CEO- South Asia, GroupM, Sapna Chadha- Head of Marketing, India and SEA, Google, Siddharth Banerjee- EVP, Marketing, Vodafone and Tanmay Bhat- Co-Founder, AIB.

     

    Said Vikram Sakhuja, President, The Advertising Club: “The Advertising Club has been at the forefront of driving the A&M industry’s excellence agenda. We are constantly creating forums that enhance the learning curve of the fraternity. With D-Code we have created another engaging property that bring together the industry to debate and deliberate on the stimulating issues of the digital ecosystem.”

     

    Added Aditya Swamy – Managing Committee Member, The Advertising Club: “I have always believed in the power of colabs. Inspire and be inspired was the theme of D-Code and bringing together key stakeholders across the industry to crack the digital code was an exciting idea. From my days at MTV where we looked to marry pop culture and brands to now at Google where we unlock the power of digital and tech to deliver value to advertisers, this is a journey that only throws up more and more interesting opportunities. I look forward to being in the centre of this equation as we build centres of excellence.”

     

    And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “Our endeavour while curating D-Code was to create a platform that would showcase pioneering work on digital and facilitate ideas exchange within the fraternity.  We have tried to bring representation of all facets of digital with the versatile panel of stalwarts from across the M&E industry.”

    The five key learnings that the advertising, digital and marketing mavens agreed upon were:

    1. Digital is a medium that everyone is experimenting with and no one exactly knows how to ‘crack-it’. The need of the hour is to approach it with an open mind, keep experimenting and learning from one’s own and each other’s strategies.

    2. Digital as a medium does not exist in a silo. All that media needs are great ideas, beautiful craft and creative people who can utilize the right tools to gain success.

    3. One needs to invest in the right marketing technology, tools, talent and partnerships.

    4 .To execute successful digital campaigns, one needs to fully leverage digital signals, customise messaging, employ data and have performance-oriented goals.

    5 .Partnerships are critical in making digital campaigns effective. Scale for both a campaign and digital as a medium of marketing can be amplified when the power of partnerships is harnessed.

    And one last cool thing about the event: Save Rahul Johri, who we are sure is crazily busy, everyone stayed on till The End. Now which A&M gyaan conference do you find speakers not scooting off after their sessions (and those nine minutes more)?!

    If you want to get an idea of what the three tips each that everyone offered, we recommend a scan of the Twitter timeline of The Ad Club (at https://twitter.com/adclub_in).

  • The Executive Committee is headed by three time Past President R T Kumar, Managing Director of Oysters Advertising

    Ad Club Bangalore announces new mancom

    By A Correspondent

     

    The Advertising Club Bangalore has announced a new Managing Committee and list of office bearers ahead of the Big Bang Awards 2018. The Executive Committee is headed by three time Past President R T Kumar, Managing Director of Oysters Advertising.

     

    The new office bearers are Laeeq Ali, Director of Origami Creative who is named Vice President to take over as President of the Ad Club in 2019. Malavika Harita, CEO of Saatchi Focus continues as the Treasurer and Chair Person of the Big Bang Awards Committee. Akshar Peerbhoy, Director & CEO of MAA Communications and Southern Regional representative of AAAI, will be the Secretary with Navin Nair, a PR professional, as Joint Secretary.

     

    Akshar Peerbhoy heads the Good Practices vertical of the club while the Programmes vertical is headed by Kishankumar Shyamalan, Managing Partner, Wavemaker. The Knowledge vertical is headed by Maya Chandra, a film-maker and founder of Maya, Bengaluru as Tina Manuskhani Garg, Founder and CEO of Pink Lemonade, heads the Image and Membership Management vertical and Arunava Seal, Chief & Creative Director of Bleu, the Sports vertical.

     

    The other eminent members of the committee include Dilip Ashoka, Head of McCann, Bengaluru; Bindusara Ramachandra, a digital education professional from Unwebd.com; Ganga Ganapathi Pooviah, Vice President, Epsilon Bangalore; Sonia Serrao, Global Media Lead, Tata Global Beverages and Sneha Walke, Vice President South – Exchange4Media Group. Sanchayeeta Verma, Sr Vice President, Wavemaker Bangalore and Immediate Past President of Ad Club Bangalore continues as an active ex-officio member of the Executive Committee.

     

     

  • The judging will be held on August 17

    Suresh Narayanan of Nestle India to head IAA IndIAA Awards Jury

    By A Correspondent

     

    The judging for the IndIAA awards from the International Advertising Association (IAA) will be held on August 17, 2018. The jury includes: Ravi Desai, Director, Mass and Brand Marketing, Amazon India; Rajiv Anand, Executive Director- Retail Banking, Axis Bank; Sangeeta Pendurkar, CEO, Pantaloons; Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Ltd; Suparna Mitra, Chief Marketing Officer, Titan;  Alpana Killawala, Principal Advisor, Reserve Bank of India and Ranju Kumar Mohan, Entrepreneur.

     

    Said Pradeep Guha Chairman IAA IndIAA Awards Committee: “Our jury consists of very senior people. Their expertise and experience will make the judging process very meaningful. The IAA IndIAA awards are in their fourth edition and are presented by the Mathrubhumi Group once again. These awards are unique because they are judged by advertisers, and the shortlist is assembled by a knowledge partner.”

     

    Added IAA India President Ramesh Narayan: “We call these the real awards for real hardworking advertising. No scams here. These are pieces of work whose creative excellence has justified the faith of the brand custodians who have invested their money in it.”

     

     

  • The Advertising Club has announced 16 awards categories including five special categories for Marquees 2018

    Marquees 2018 to return on Aug 29

    By A Correspondent

     

    The Advertising Club has announced various sector and special category awards for Marquees 2018. Brand performance will be evaluated with data from Kantar / IMRB. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

    Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

    Speaking about the special categories of awards, Vikram Sakhuja, President, The Advertising Club said: “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing.”

    Added Partho Dasgupta, Chairman, Marquee Awards: “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

    Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia is Jury Chairman for Marquees 2018 like last year. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18. The event will be held on August 29 in Mumbai.

     

     

  • The winners will be announced at a ceremony at the St. Regis, Mumbai on August 29, 2018

    Ad Club announces nominees for Marquees 2018

    By A Correspondent

     

    The Advertising Club has announced the nominees for Sector Awards of Marquees 2018. Brands from 12 different sectors ranging from Auto, Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity and effectiveness in marketing.

     

    Apart from these twelve categories, there are also five special awards to be given out to brands which have gone beyond the call of duty. Efforts by some of these brands have benefited the sector as a whole, while some others have created a whole new sector. This year’s special awards are being awarded under  Breathing new life into a category; Creating a global impact; Re-imagining for the better; Carving out a niche and Digital media property of the year.

     

    The winners will be announced at a ceremony on August 29, 2018 in Mumbai.

     

     

  • It will be held at the ITC Maratha, Mumbai

    IAA IndIAA awards to be held on August 31

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) will present its IndIAA awards to the co-creators of outstanding creative advertising on August 31 at the ITC Maratha.

     

    Suresh Narayanan, Chairman Nestle India, who chaired the jury that selected the winners has said that it was a welcome challenge to spend many productive hours sifting through the shortlist of 21 categories to arrive at the ultimate winners.

     

    Added Ramesh Narayan – President IAA: “This promises to be a memorable evening. Where else can you see advertisers sharing the stage with their advertising agencies and accepting awards for what we call real, hard-working advertising? And that’s not all. The jury, which comprised of senior advertisers have done their job. Now we look forward to them presenting some of these unique awards.”

     

    Said Pradeep Guha, Chairman – IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigour of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses. Everything from the opening audio visual to the little entertainment segment would be unique,” he added.