IAA Ind IAA Regional Awards (Telugu) to take place on May 11

By A Correspondent

The India Chapter of the International Advertising Association (IAA) completed the judging process of its first ever IndIAA Regional Awards. Said Jury Chair S. Sivakumar Group Head Agri & IT Businesses, ITC Ltd: “From an age of bizarre translations of advertisements conceived in English, the regional advertising has come a long way. I am glad IAA India Chapter is celebrating the good work in regional languages. The Jury process was very rewarding.”

Added Ramesh Narayan, President, IAA: “There was a great need for a regional award backed by the prestige and gravitas of the IndIAA awards. We were fortunate to have a great jury in the form of S. Sivakumar, M. Ravindra Reddy of Bharati Cement, G.Veera Bhadram of Coromandel, Mohammed Rafathullah of Dukes and P. Chandra Shekara Reddy of Gemini Edibles and Fats (GEF).”

Said Srinivasan Swamy, Chairman, Regional Ind IAA Awards: “The uniqueness of the IndIAA national awards has been preserved. We had a robust two-stage judging process, one on-line with CMO’s and the other where the final jury were physically present. And the jury who are all advertisers would be present on the 11^thMay at the awards presentation ceremony at the Cyber Conventions, Kondapur, Hyderabad.”