MxMIndia

Category: Awards

  • Elebird to rebrand and spearhead packaging design and creative marketing outreach for Timios

    Timios awards creative mandate to Elebird Creatives

    By A Correspondent

     

    Bengaluru-based full-service creative agency Elebird Creatives has been awarded the complete creative mandate for Timios, a packaged food brand exclusively for children.

     

    Said Aswani Chaitanya, Co-founder, Timios (FirmRoots India Pvt. Ltd.): “We’re excited to sign on Elebird Creatives as our Creative Partner. Elebird has delivered exceptionally well creatives for our marketing and branding initiatives. Needless to say, the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days.”

     

    Said Rajiv Krishnaswamy, Co-founder and Head – Marketing, Elebird Creatives: “Our vision was to establish timios brand as the market leader in its category. We’re very excited to partner with them in reimagining healthier food options for the new generation.”

     

     

  • There are 413 jury members from 50 countries including someone from Sri Lanka for the first time

    Only 10 jury members in 9 categories from India at Cannes Lions. None in 17 categories

    By A Correspondent

     

    Cannes Lions, the International Festival of Creativity, has announced the 413 jury members chosen to award and celebrate the best creative work from around the world.This year’s juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri Lanka.

     

    Sadly only 10 jury members across nine categories are from India and as many as 17 categories have no representation from India. There are of course people from Indian origin or folks who have worked in India in the past (like Ravi Rao, Rupen Desai etc), but then they aren’t from an Indian agency.

     

    Said Jose Papa, Managing Director of Cannes Lions: “The job of the Cannes Lions jury is to act as the custodians of creativity and celebrate work that demonstrates the value of creativity in all its forms. We are committed to ensuring that our juries include a diverse range of people from across the branded communications ecosystem.”

     

    Last year the Festival announced new Lions with the introduction of a new Awards architecture to better reflect and support the fast-moving creative industries. These Lions include Creative eCommerce Lions, Brand Experience and Activation Lions, Social and influencer Lions, Sustainable Development Goals Lions and the Industry Craft Lions. An overall reduction in the number of categories within individual Lions refined the focus, while new categories were introduced to reflect how creative companies are operating.

     

    Added Terry Savage, Chairman, Cannes Lions:“Cannes Lions is now in its 65th year and in that time the industry, and the organisations operating within it, has changed dramatically. These new specialised Lions require a broader range of skills and experience which will ultimately help expand our perspective of creative excellence. The Lions are constantly evolving, just as the industry is, and our jury members are fundamental to ensuring that we keep creativity at the core of what we do.”

     

    The 2018 Cannes Lions Awards will be presented at ceremonies taking place each evening throughout the Festival from June 18 to 22.

     

    So here’s the list of folks from Indian organisations who will be part of the juries at Cannes Lions 2018:

     

    Brand Experience & Activation Lions

    Brijesh Jacob, Chief Creative Technologist, DDBMudra Group, India

     

    Design Lions

    Lulu Raghavan, Managing Director, Landor, India

     

    Direct Lions

    Prateek Bhardwaj, National Creative Director, McCann Worldgroup, India

     

    Film Lions

    Senthil Kumar, Chief Creative Officer, J. Walter Thompson, India

     

    Media Lions

    Rajni Menon, CEO, Carat, India

     

    Outdoor Lions

    Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, India

     

    Pharma Lions

    Lyndon Louis, Senior Creative Director, Havas Live Sorento, India

     

    PR Lions

    Valerie Pinto, CEO, Weber Shandwick, India

    Ishteyaque Amjad, Public Affairs & Communications, Coca-Cola, India & South West Asia

     

    Product Design Lions

    Darshan Gandhi , Head of Design, Godrej Consumer Products, India

     

    Creative Data Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Digital Craft Lions, Entertainment Lions, Film Craft Lions, Glass: The Lion for Change, Health & Wellness Lions, Industry Craft Lions, Innovation Lions, Mobile Lions, Entertainment Lions for Music, Print & Publishing Lions, Radio & Audio Lions, Sustainable Development Goals Lions, Social & Influencer Lions, Titanium Lions:

    Koi Nahi. இல்லை (Illai). No one!

     

     

  • BBDO New York isAencyof Year at Montreux Festival Switzerland

    6 Golds for India at Montreux

    By A Correspondent

     

    Indian companies did well to win 6 Golds and 5 Finalist Awards at the Montreux Golden award Festival Switzerland. The 2018 Golden Award of Montreux attracted 3,400 entries from 38 countries.

     

    Indian winners incuded Open Strategy & Design for Crisil Foundation corporate id „ I am progress“ which won Gold in the Design Category while Out of the Box won Gold in Direct Marketing for their Sparsh Calendar “Feed a child for 365 days a year “

     

    Sony Pictures won Gold for Kaun Bang Crorepati-Play along in Digital/Interactive category while Viacom18 Colors won Gold for India Bangaya Manch in the Events category. Jagran Prakashan won Gold with 957 Pages from a Daughter’s Diary in Best Use of Print Media.

     

    To round up the strong Indian performance was a Gold for Miami Ad School India in the Talent Section with Print my Protest in Use of Media.

     

    The agency of the year was BBDO New York with 6 Golds for work done on GE, P&G, Bacardi, Mars and Sandy Hook Promise.Energy BBDO and BETC Paris finished second and third overall among all agencies

     

    The Montreux Golden award Festival awards only Golds and no Silver or Bronze. So a Finalist at Montreux Festival is a very worthy felicitation. There were 5 Finalist Awards given to PHD Media for Ferrero in Radio category, Dainik Bhaskar in the Illustration of Poster category, Mathrubhumi in Corporate Film category, Jagran Prakashan in Use of Print Media category and Viacom18 Colors(in cooperation with Leo Burnett Orchard) in Mixed Media category,

     

    The jury included Davide Boscacci, Publicis Italy, Michael Weinzettl, Lürzer’s Archive, , Bryan Barnes, BBDO New York, Luis Silva Dias FCB International, Olivier Teepe, Cloud factory, The Netherlands, Istvan Bracsok, White Rabbit, Hungary Ajay Chandwani Percept India and Strategic Brand Engagement Consultant, Mark Chalmers,Virtue, Conor Brady Critical Mass, Ludovic Tenart, Havas Paris,, Barbara Aparo, fashion.tv , Paul Collins, Sapient Razorfish + Digitas, Michael Mrakovcic , DNA Counsel, Australia, Frank Bodin, Havas Switzerland,; Adam Kerj McCann Sweden &Nordics.

     

     

  • While Ogilvy bagged 2 Black Elephants, Early Man, FCB and BBDO bagged a Black each

    Ogilvy maxes at Kyoorius Creative Awards

     

    It was an Ogilvy night yet again at the Kyoorius Creative Awards. The agency which has traditionally bagged bag at Kyoorius, maxed with two Black and 27 Blue Elephants. Production firm Early Man Film which won a Black in the 2016 edition, bagged a Black for The Story of Kaveri, the film for which it also bagged the sole Grand Prix at this year’s Abby. The other Blacks were bagged by FCB and BBDO.

     

    Early Man was the second most awarded agency with one Black and two Blues, and FCB came next with one Black and five Blues. A special Master of Creativity award was presented to actor Amitabh Bachchan for his immeasurable contribution in advertising communication

     

    The 5th edition of Kyoorius Creative Awards saw a total of five Black and 90 Blue Elephants were presented to the winning titles spread across Advertising, Media and Digital categories. Over 2200 entries across 15 categories with 374 unique entrants were received. Last year, the number of entrants were over 1800 with a total of 304 unique entrants.

     

    Speaking about the Kyoorius Creative Awards, Rajesh Kejriwal, Founder CEO, Kyoorius, said: “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them them for their truly deserved win. It gives me immense happiness to announce that we received a 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

     

    The Five Black Elephants that signified the best of the best, were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of blue elephants, the black elephants winners were:

    1. Ogilvy & Mather for – #HoliNotHooliganism and Vodafone Sakshi

    2. Early Man Films for -The Story of Kaveri

    3. FCB India Group for – SindoorKhela- No Conditions Apply

    4. BBDO India for – #FuelFor The RealFit

     

    The Black Elephants were presented to the winning teams by Mr. Amitabh Bachchan. This year, the Power of Print award, an IP owned by the Times Group was presented to Curry Nation Brand Communication for ‘Lifeline Question’.  Brave New World, Bengaluru and FCB Interface were awarded the runner-up winning title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

     

    Kyoorius Creative Awards also saw an out-of-home (OOH) advertising contest titled ‘Inoohvation’  in association with Kinetic. Creative Agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’ while While J. Walter Thompson and Locopopo bagged the runner-up title for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

     

    Interestingly, the award to Bachchan was presented by Kejriwal and Sanjay Prabhu, Vice Chair, Radio Indigo and Exec Director and Publisher, Asianet Commuications. Prabhu, who led the BPL brand from 1990 to 2015, was instrumental in signing on Bachchan for his first endorsement (with BPL).

     

    Said Sonal Dabral –  Group Chief Creative Officer & Vice Chairman – ‎Ogilvy & Mather in a statement: “It’s a great feeling to be the leading agency once again at this prestigious award show. Kudos to all the passionate teams at Ogilvy that made it happen. Winning two Black Elephants and 27 Blue elephants across categories from digital to traditional is a testimony to the fantastic breadth of winning talent that we have in Ogilvy India. I’m thrilled that we won not one but two Black Elephants, but I’m particularly happy that both these big winners, for Vodafone Sakhi and #HoliNotHooliganism, deal with critical issues around gender inequality, prejudice and gender-based violence.”

     

    Speaking about winning the Black Elephant,  Josy Paul, Chairman and National Creative Director, BBDO India said in a statement: “Quaker Oats is how I start my day.  It’s my morning raga. So I am personally super thrilled when this everyday energy routine wins India’s biggest award. And it’s all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo, and the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”

     

    Honda Inoohvation-

     

    STATUS Application Name Agency Name
    WINNER Will They See Blue Studiomars
    RUNNER UP Interactive Digital Billboards J. Walter Thompson
    RUNNER UP Blue Skies For Our Children Locopopo

     

    Times Power of Print Winners list

    WINNER

    Entry 2436 | “Lifeline Question”

    >> Entrant Agency: Curry Nation Brand Communication

    >> Entrants: Viplaksh Mehta & Sushant Ainapure

     

    1st RUNNER UP

    Entry 2377 | “No”

    >> Entrant Agency: Brave New World, Bangalore

    >> Entrants: Trisha Dutt&YadhuPriya

     

    2nd RUNNER UP

    Entry 2661 | “Honarary Doctors”

    >> Entrant Agency: FCB Interface

    >> Entrants: Ganesh Sripriya& Fauzan Malim

     

    Kyoorius Creative Awards Winners List

  • India entries bagged 28 awards at the International News Media Association Awards held in Washington DC on Monday

    India Shining at INMA Awards

     

    By A Correspondent

     

    Indian companies bagged several accolades at the INMA Global Media Awards held on Monday in Washington DC. Of the 28winnners from India (including two Regional Award winners, Jagran Prakashan received two first place awards.

    The New York Times’ “Truth Is Hard” multi-media campaign touting the impact of its journalism amid a rising tide of fake news and misinformation won the coveted INMA Global Media Awards “Best in Show,” joining 33 companies taking home top prizes in growing brand, audience, and revenue.

    Produced by the International News Media Association, the Global Media Awards were presented before more than 400 participants attending the INMA World Congress of News Media at the Mead Center for American Theater in Washington, D.C.

    During the ceremony, 40 first-place winners were unveiled across 20 categories aimed at energizing news brands, creating products, engaging audiences, developing customer insights, growing advertising revenue, and instilling innovation. Entrants were judged in two groups: global/national brands and regional/local brands. INMA has presented awards for media excellence since 1937.

    The 2018 Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

    An international panel of 50 executives from 20 countries selected 195 finalists, and from those the first place category winners were announced at the awards ceremony.

    Other than Jagran Prakashan, six companies won multiple first-place awards. Sweden’s MittMedia took home three top prizes, while six others garnered two first places: Grupo RBS from Brazil, News Corp from Australia, VG from Norway, USA Today Network and The Wall Street Journal from the United States.

    “If there were emerging themes among this year’s Global Media Awards winners, it would be about communicating the values held by news brands amid the misinformation explosion and the rise of algorithms, data, and machine learning in the everyday running of a media company,” said Earl J. Wilkinson, executive director and CEO of INMA. “This year’s competition was intensely competitive with a record number of entries that provoked debate among judges on what defines success – the precise argument happening at INMA member companies.”

     

    Regional winners announced

    Judges selected from finalists the best in six world regions. Announced in Washington were:

    :: Best in Africa: Ads24, South Africa, “Ads24 Presents Food for Thought”

    :: Best in Asia/Pacific, Regional/Local Brands: News Corp Australia, “News ADvance Program”

    :: Best in Asia/Pacific, Global/National Brands: South China Morning Post, “Alibaba Entrepreneurs Fund JumpStarter”

    :: Best in Europe, Regional/Local Brands: MittMedia, Sweden, “User Activity Tracking Map”

    :: Best in Europe, Global/National Brands: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”

    :: Best in Latin America: Grupo RBS, Brazil, “PelasRuas: Innovation, Collaboration and Solutions in the Hands of the Community”

    :: Best in North America, Regional/Local Brands: LNP Media Group, United States, “The Caucus, a Watchdog Publication”

    :: Best in North America, Global/National Brands: The New York Times, United States, “Truth Is Hard”

    :: Best in South Asia, Regional/Local Brands: Hindustan Times, India, “Hindustan Times Palate Fest”

    :: Best in South Asia Global/National Brands: Jagran Prakashan, India, “957 Pages from a Daughter’s Diary”

     

    INMA Global Media Awards results

    Note: Group 1 below represents regional/local brands, and Group 2 represents global/national brands. Honourable Mentions are listed alphabetically.

     

    CATEGORY 1: BEST BRAND AWARENESS CAMPAIGN

    Group 1

    :: First Place: ABP, India, “Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Event” 

    :: Second Place: Bay Area News Group, United States, “Start a New Ritual Read the Paper: Klay Thompson Campaign”

    :: Third Place: Newsday Media Group, United States, “Watchdog Editorial Campaign”

    :: Honourable Mention: The Atlanta Journal-Constitution, United States, “Worth Knowing”

    :: Honourable Mention: Toronto Star, Canada, “Investigate. Report. Effect Change.”

    Group 2

    :: First Place: The New York Times, United States, “Truth is Hard”

    :: Second Place: The Globe and Mail, Canada, “Journalism Matters”

    :: Third Place: HelsinginSanomat, Finland, “The World is Beyond the Headlines”

    :: Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: The Daily Habit of Successful People”

    :: Honourable Mention: NZME, New Zealand, “Discover More: nzherald.co.nz Relaunch” 

     

    CATEGORY 2: BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN

    Group 1

    :: First Place: Grupo RBS, Brazil, “PelasRuas: Innovation, Collaboration and Solutions in the Hands of the Community”

    :: Second Place: News Corp, Australia, “Do Something! Day”

    :: Third Place: Los Angeles Times, United States, “High School Insider”

    :: Honourable Mention: Bennett Coleman & Company Ltd. (Times Group), India, “Maharashtra Times – Women’s Sanitation: An Inconvenient Truth”

    :: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “It Shouldn’t Hurt to be a Child Cause Marketing Campaign”

    Group 2

    :: First Place: Agora, Poland, “Tomorrownauts”

    :: Second Place: NZME, Auckland, “Break The Silence”

    :: Third Place: Jagran Prakashan, India, “Fields on Fire”

    :: Honourable Mention: FINN.no, Norway, “Wanted: Ocean Plastic”

    :: Honourable Mention: Singapore Press Holdings, Singapore, “Stomp Goody Bag Campaign”

     

    CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND

    Group 1

    :: First Place: The Chronicle Herald, Canada, “Now! Nova Scotia and the Now! Nova Scotia Good News Awards”

    :: Second Place: News Corp, Australia, “Herald Sun Full-On Footy Tour”

    :: Third Place: HT Media, India, “Hindustan Times Palate Fest”

    :: Honourable Mention: Ads24, South Africa, “Ads24 Presents Food for Thought”

    :: Honourable Mention: Børsen, Denmark, “Børsen Gazelle Awards”

    Group 2

    :: First Place: Financial Times Live, United Kingdom, “FT Weekend Festival”

    :: Second Place: News Corp, Australia, “Jeff Horn – The Sunday Mail”

    :: Third Place: Schibsted, Norway, “Aftenposten Event A-Tech”

    :: Honourable Mention: Axel Springer Auto Verlag, Germany, “Sport BILD Award”

    :: Honourable Mention: Krone Multimedia, Austria, “Austrian Video Award”

     

    CATEGORY 4: BEST NEW PRINT PRODUCT

    Group 1

    :: First Place: LNP Media Group, United States, “The Caucus, a Watchdog Publication”

    :: Second Place: Dainik Bhaskar, India, “Maharashtra Independent Thought Booklet”

    :: Third Place: Newsday Media Group, United States, “The Newsday Vault”

    :: Honourable Mention: ABP, India, “Paper Within Paper: A First-Time-in-India Concept by ABP” 

    :: Honourable Mention: Herald Sun, Australia, “AFLW Liftout& Supplements” 

    Group 2

    :: First Place: USA Today Network, United States, “USA Today Network Brand Refresh: Print”

    :: Second Place: 24sata, Croatia, “JoomBoos Magazine from Cringe to Lit”

    :: Third Place: Fairfax Media, Australia, “Fairfax Media: Executive Style Magazine”

    :: Honourable Mention: Metro, Belgium, “Metro Start: Best New Print Product” 

    :: Honourable Mention: News Corp, Australia, “News Corp Travel Tuesday Escape Everyday Series” 

     

    CATEGORY 5: BEST USE OF MOBILE

    Group 1

    :: First Place: Winnipeg Free Press, Canada, “News Break by Winnipeg Free Press”

    :: Second Place: Russmedia Digital, Austria, “VOL.at Redesign”

    :: Third Place: Galadari Printing & Publishing, United Arab Emirates, “Khaleej Times Mobile News Service”

    Group 2

    :: First Place: VG, Norway, “VG on Snapchat Discover”

    :: Second Place: The Telegraph, United Kingdom, “Telegraph Snapchat Discover”

    :: Third Place: NZME, New Zealand, “Nzherald.co.nz Redesign”

    :: Honourable Mention: Artear, Argentina, “TN TodoNoticias New Mobile Apps” 

    :: Honourable Mention: South China Morning Post, China, “HK Racing” 

     

    CATEGORY 6: BEST USE OF VIDEO

    Group 1

    :: First Place: Alabama Media Group, United States, “Reckon by AL.com’s Alabama Senate Editorial Campaign”

    :: Second Place: Newsday Media Group, United States, “Sanctuary”

    :: Third Place: The Atlanta Journal-Constitution, United States, “The Making of Real Journalism”

    :: Honourable Mention: Calgary Herald, Canada, “Call of the Rail: Restoring Colonist Car 1202” 

    :: Honourable Mention: Russmedia Digital, Austria, “Made in Vorarlberg” 

    Group 2

    :: First Place: Aftonbladet, Sweden, “Armored Glass Girl”

    :: Second Place: The Wall Street Journal, United States, “The Face of Real News”

    :: Third Place: 24sata, Croatia, “Gone But Not Forgotten”

    :: Honourable Mention: Agora, Poland, “Make Poland Great Again: The Online Night-Show by Gazeta.pl” 

    :: Honourable Mention: Stuff, New Zealand, “The Valley” 

     

    CATEGORY 7: BEST LAUNCH OF A BRAND OR PRODUCT TO CREATE AN AUDIENCE SEGMENT

    Group 1

    :: First Place: News Corp Australia, Australia, “Local Sports Stars”

    :: Second Place: Alabama Media Group, United States, “This Is Alabama”

    :: Third Place: Amar Ujala Publications, India, “Amar Ujala’s Multi-Platform Kavya Taps Into Massive Hindi Poetry Subculture”

    :: Honourable Mention: Los Angeles Times, United States, “Dirty John Podcast”

    :: Honourable Mention: SaltWire Network, Canada, “SaltWire Network Brand Launch”

    Group 2

    :: First Place: NBC News Digital, United States, “NBC News’ ‘Stay Tuned’ On Snapchat”

    :: Second Place: Agora, Poland, “Myk! From On-Line to TV”

    :: Third Place: Omni, Sweden, “The Launch of Omni Ekonomi”

    :: Honourable Mention: 24sata, Croatia, “Miss7: This is Me #WATCHmeGO” 

    :: Honourable Mention: News Corp, Australia, “News Prestige Network Launch” 

     

    CATEGORY 8: BEST USE OF NEW TECHNOLOGY TO GENERATE REVENUE AND ENGAGE

    Group 1

    :: First Place: MittMedia, Sweden, “The Homeowners Bot”

    :: Second Place: USA Today, United States, “Local Flash Briefings on Alexa in Partnership with Spoken Layer”

    :: Third Place: Russmedia Digital, Austria, “Made in Vorarlberg”

    :: Honourable Mention: Bay Area News Group, United States, “Leadhax – Online Advertising for Real Estate Agents” 

    :: Honourable Mention: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    Group 2

    :: First Place: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”

    :: Second Place: Aftonbladet, Sweden, “What’s On the Plate”

    :: Third Place: VG, Norway, “Mystery at the Oslo Plaza”

    :: Honourable Mention: Bonnier News Brand Studio, Sweden, “Löfbergs: The Next Generation Coffee Experience” 

    :: Honourable Mention: Ringier, Switzerland, “Using Advanced Artificial Intelligence (AI) to Generate Revenue and Boost Reader Engagement @ Ringier” 

     

    CATEGORY 9: BEST IDEA TO ENCOURAGE PRINT READERSHIP OR ENGAGEMENT

    Group 1

    :: First Place: Austin American-Statesman, Texas, “The Talk: An Interactive Multi-Platform Exploration of Race-Police Relations”

    :: Second Place: Calgary Herald, Canada, “Syrian Refugees: A New Home, A New Life”

    :: Third Place: The Oklahoman Media Company, United States, “The Oklahoman’s Brand Campaign”

    :: Honourable Mention: Bay Area News Group, United States, “Klay Thompson Campaign for Bay Area News” 

    :: Honourable Mention: Vijay Karnataka (Times Group), India, “Language Newspaper Taking Youngsters Message to The Prime Minister” 

    Group 2

    :: First Place: USA Today Network – Gannett, United States, “I Am An American”

    :: Second Place: HelsinginSanomat, Finland, “The Art of Journalism”

    :: Third Place: Jagran Prakashan, India, “A Glass Half Full”

    :: Honourable Mention: El País, Spain, “The New Arrivals”  

    :: Honourable Mention: WeltN24, Germany, “Die Welt of December 9, 2017” 

     

    CATEGORY 10: BEST IDEA TO GROW DIGITAL READERSHIP OR ENGAGEMENT

    Group 1

    :: First Place: MittMedia, Sweden, “The Homeowners Bot”

    :: Second Place: Grupo RBS, Brazil, “GaúchaZH: A Platform for Reading, Watching and Listening”

    :: Third Place: Amar Ujala Publications, India, “Kavya (Poetry) Drives High-Value Registrations Engagement”

    :: Honourable Mention: ABP, India, “Growing the Readership of Ebela.in by Cementing Its Position As the Go-To Bengali” 

    :: Honourable Mention: Chicago Tribune, United States, “Dining Awards”

    Group 2

    :: First Place: Ringier, Switzerland, “Using Advanced Artificial Intelligence to Boost Digital Reader Engagement @ Ringier”

    :: Second Place: The Economist, United Kingdom, “The World in 2018”

    :: Third Place: Aftenposten, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”

    :: Honourable Mention: Nation Media Group, Kenya, “Nation Messenger Bot: Nation Kiki” 

    :: Honourable Mention: VG, Norway, “VG on Snapchat Discover: Digital Engagement”

     

    CATEGORY 11: BEST USE OF SOCIAL MEDIA

    Group 1

    :: First Place: La Voz del Interior, Argentina, “Vivo in CBA”

    :: Second Place: Newsday Media Group, United States, “Newsday’s Day in the Life of Long Island”

    :: Third Place: Alabama Media Group, United States, “It’s a Southern Thing”

    :: Honourable Mention: OVB24, Germany, “Rosenheimsbeste.de: Reinventing Local Guides” 

    :: Honourable Mention: Upsala Nya Tidning, Sweden, “UNT Pendlingskollen: Building Journalistic Ecosystems Using Social Media” 

    Group 2

    :: First Place: VG, Norway, “VG on Snapchat Discover”

    :: Second Place: The Financial Times, United Kingdom, “FT Instagram Stories”

    :: Third Place: Condé Nast International, United Kingdom, “Vogue International on Instagram Stories”

    :: Honourable Mention: Bennett Coleman & Company Ltd. (Times Group), India, “#NoConditionsApply:  ShindoorKhela” 

    :: Honourable Mention: NBC News Digital, United States, “NBC News’ ‘Stay Tuned’ on Snapchat”  

     

    CATEGORY 12: BEST NEW PAID CONTENT OR SUBSCRIPTION INITIATIVE

    Group 1

    :: First Place: Editora Globo, Brazil, “Data-Driven Digital Subscription Paywall Model”

    :: Second Place: Hall Media, MittMedia, Sörmlands Media, VK Media, Sweden, “SverigesLokalnyheter”

    :: Third Place: Dainik Bhaskar, India, “When a Young Newspaper Established its Position In a Cluttered and Commoditized Market With Over 15,673 Newspapers”

    :: Honourable Mention: ABP, India, “The Telegraph t3: Life Enhancement Programme”

    :: Honourable Mention: Hearst Newspapers – Times Union, United States, “Dynamic Meter and Paywall”

    Group 2

    :: First Place: The Wall Street Journal, United States, “The WSJ Dynamic Paywall”

    :: Second Place: Schibsted, Norway, “Touchpoints”

    :: Third Place: DagensNyheter, Sweden, “Using Analytics to Drive Continuous Growth in Digital Subscriptions”

    :: Honourable Mention: Dow Jones, United States, “Omni-Channel Initiative” 

    :: Honourable Mention: HelsinginSanomat, Finland, “Diamonds Are Forever: HelsinginSanomat’s Digital Strategy Renewal” 

     

    CATEGORY 13: BEST IDEA TO GROW ADVERTISING SALES OR RETAIN ADVERTISING CLIENTS

    Group 1

    :: First Place: News Corp Australia, Australia, “News ADvance Program”

    :: Second Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    :: Third Place: Bonnier News, Sweden, “SmartaJobb”

    :: Honourable Mention: Ads24, South Africa, “#Ads24 Diski” 

    :: Honourable Mention: D&C Digital – USA Today Network – Gannett, United States, “Saving The Source” 

    Group 2

    :: First Place: Jagran Prakashan, India, “Gaming The Revenue Strategy”

    :: Second Place: Times of India, India, “Times Power of Print”

    :: Third Place: The Economist, United Kingdom, “The World in 2018”

    :: Honourable Mention: Independent Media, South Africa, “Drive360” 

    :: Honourable Mention: United Daily News, Taiwan, “Intelligence Beyond Data:  Unlock the Potential of Audience Engagements” 

     

    CATEGORY 14: BEST MARKETING SOLUTION FOR AN ADVERTISING CLIENT

    Group 1

    :: First Place: Grupo RBS, Brazil, “The Media Project for Lebes Life Store”

    :: Second Place: Midday Infomedia, India, “Brands Make Inroads to the Corporate World with Mid-Day”

    :: Third Place: Florida Today – USA Today Network – Gannett, United States, “Where Innovation Takes Flight”

    :: Honourable Mention: ABP, India, “The Sweet Story From a Sweet Land! How ABP Changed the Taste of Bengali Sweets for Mondelez India” 

    :: Honourable Mention: Ads24, South Africa, “Ads24/Phumelela Soccer 6 Multi-Platform Campaign”

    Group 2

    :: First Place: South China Morning Post, “Alibaba Entrepreneurs Fund Jumpstarter 2017”

    :: Second Place: Jagran Prakashan, India, “Conversations with Customers”

    :: Third Place: The Irish Times, Ireland, “Be One: Inspire One in Association with Ulster Bank”

    :: Honourable Mention: Bonnier News Brand Studio, Sweden, “Nordea: The Smart Concept 2.0” 

    :: Honourable Mention: Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Paulo” 

     

    CATEGORY 15: BEST EXECUTION OF PRINT ADVERTISING

    Group 1

    :: First Place: Amedia, Norway, “Leading the Fight on Grey”

    :: Second Place: Newsday Media Group, United States, “Good Samaritan Hospital HealthLink 4 Page PopUp”

    :: Third Place: Diario Panorama, Venezuela, “Venezuela Biodiversa”

    :: Honourable Mention: Gannett Imaging and Ad Design Center, United States,  “Noah’s Ark Ristorante” 

    :: Honourable Mention: News Corp, Australia, “The Book of Mormon Mega Wrap” 

    Group 2

    :: First Place: NZME, New Zealand, “The Inequality Issue”

    :: Second Place: Bennett Coleman & Company Ltd. (Times Group), India, “Make India Water Positive”

    :: Third Place: Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Paulo”

    :: Honourable Mention: Mathrubhumi Printing & Publishing, India, “Santappan Advertising Campaign”

    :: Honourable Mention: News Corp, Australia, “#SamDay or How our Two Biggest Mastheads Changed Their Name for the Day” 

     

    CATEGORY 16: BEST EXECUTION OF NATIVE ADVERTISING

    Group 1

    :: First Place: Los Angeles Times, United States, “Through a Cracked Lens, Sponsored by Snowfall”

    :: Second Place: The Atlanta Journal-Constitution, United States, “The Year in Real Journalism”

    :: Third Place: Amedia, Norway, “Leading the Fight on Grey”

    :: Honourable Mention: Postmedia, Canada, “Alive 375” 

    :: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “Total Wine & More Native Campaign” 

    Group 2

    :: First Place: The Irish Times, Ireland, “Story of Home”

    :: Second Place: EkstraBladet, Denmark, “‘Denmark’s Best Idea’ — High Engagement and Explosive Brand Awareness”

    :: Third Place: Styria Content Creation, Austria, “Seat Ibiza”

    :: Honourable Mention: 24sata, Croatia, “The Shared Dream Became Reality” 

    :: Honourable Mention: News Corp, Australia, “Suncorp Federal Budget” 

     

    CATEGORY 17: BEST USE OF DATA ANALYTICS

    Group 1

    :: First Place: MittMedia, Sweden, “User Activity Tracking Map”

    :: Second Place: Amedia, Norway, “From Chasing Reach to a Convertible Audience: The Case for Loyal Non-Subscribers”

    :: Third Place: Fairfax Media, Australia, “InsightsPlus”

    :: Honourable Mention: Berliner Morgenpost, Germany, “The Berliner Morgenpost Interactive Reader Map: The Interdepartmental Analysis Tool for the Newsroom Sales and Marketing” 

    :: Honourable Mention: News Regional Media, Australia, “A Digital Playbook for Every Newsroom” 

    Group 2

    :: First Place: Dainik Bhaskar Digital, India, “Autobot: Automated Intelligent Push Notification Engine”

    :: Second Place: De Persgroep Publishing, Belgium, “Automated Retention Using Churn Modeling”

    :: Third Place: The Financial Times, United Kingdom, “Project XX”

    :: Honourable Mention: Fairfax Media, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growth” 

    :: Honourable Mention: Gannett, United States, “Deepening Digital Audience Engagement and Retention Through Voice of the Customer Insights”

     

    CATEGORY 18: BEST USE OF CONSUMER RESEARCH

    Group 1

    :: First Place: Fairfax Media, Australia, “InsightsPlus”

    :: Second Place: Dainik Bhaskar, India, “How a Young Newspaper Soared to Become Maharashtra’s Independent Newspaper”

    :: Third Place: News Corp, Australia, “App Only and App Management Research”

    :: Honourable Mention: Republic Media – USA Today Network – Gannett, United States, “Community Impact Campaign” 

    Group 2

    :: First Place: Dow Jones, United States, “WSJ Project Moment”

    :: Second Place: News Corp, Australia, “The Food, Mood and Media Connection”

    :: Third Place: Star Metro Media, Canada, “Rockies By Rail: Digital Content Research Campaign”

    :: Honourable Mention: Fairfax Media, Australia, “Kidtopia Festival” 

    :: Honourable Mention: De Persgroep Publishing, Belgium, “NPS: The Process, Not the KPI”

     

    CATEGORY 19: BEST NEW CORPORATE INNOVATION INITIATIVE

    Group 1

    :: First Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    :: Second Place: Amedia, Norway, “The Better Journalism Initiative: How Better Journalism Propelled Digital Subscription Growth”

    :: Third Place: Russmedia Digital, Austria, “VOL.at Redesign”

    Group 2

    :: First Place: Jagran Prakashan, India, “957 Pages from a Daughter’s Diary”

    :: Second Place: Fairfax Media, Australia, “Project Blue”

    :: Third Place: Schibsted, Sweden, “The Schibsted Daily: Foster Innovation Through Information”

    :: Honourable Mention: Dagbladet, Norway, “Reader Critics“ 

    :: Honourable Mention: The Financial Times, United Kingdom, “The Visual Vocabulary”

     

    CATEGORY 20: BEST NEW CONCEPT OR INNOVATION TO CREATE NEW PROFIT CENTERS

    Group 1

    :: First Place: Russmedia, Austria, “Interactive West 2018”

    :: Second Place: Grupo RBS, Brazil, “Donna Beauty Pompeia: A Place to Discover Yourself”

    :: Third Place: Honolulu Star-Advertiser, United States, “The Digital Billboard Network”

    :: Honourable Mention: Herald Sun, Australia, “Herald Sun Destination Education”

    :: Honourable Mention: OVB24, Germany, “Rosenheimsbeste.de: Reinventing Local Guides” 

    Group 2

    :: First Place: Schibsted, Norway, “Aftenposten Junior: A Brand Extension with Exceptional Profits”

    :: Second Place: Jagran Prakashan, India, “Gaming The Revenue Strategy”

    :: Third Place: The Hindu Group, India, “Step”

    :: Honourable Mention: News Corp, Australia, “International Pro Darts Showdown Series”

    :: Honourable Mention: Sanoma Media, Finland, “HS Multi-Channel Strategy in Media Sales”

    The next Global Media Awards competition deadline is Friday, January 25, 2019.

     

  • The awards aim to nurture and champion women who have achieved notable accomplishments in their workplaces

    Anita Nayyar is CEO of the Year at Women Leading Change Awards 2018

    By A Correspondent

     

    Anita Nayyar

    Campaign Asia-Pacific’s Women Leading Change Awards 2018 has awarded Anita Nayyar, CEO – India & South Asia, Havas Media Group and CEO – Havas Group, North India as the joint winner of the CEO of the Year title. Amritat Randhawa, CEO, Mindshare APAC is the other winner. Campaign awarded 29 APAC’s executives across 11 categories for their professional contribution over the past year. Others from India included Anita Kotwani of Mindshare for a certificate of excellence in the Women’s Leadership Programme and Rituparna Dasgupta (also of Mindshare) with a certificate of excellence in the Technology Chief category.

     

    Vishnu Mohan

    Said Vishnu Mohan, Chairman & CEO, Havas Group, India & South East Asia on Nayyar being awarded ‘CEO of the Year’: “Anita’s determination and passion is a testament to Havas Group India’ success and growth over the years. She has imbibed trust, transparency and commitment as core values throughout her career and that is what defines her in the industry. We are all very proud of her achievements and lucky to have a fine professional like her lead by example. I hope she continues to be an inspiration to the next generation of leaders.”

     

    Added Nayyar: “I’m truly humbled to receive this award, which is also a recognition for Havas and every staff member that helps make this agency all that it is, and my family, without whose support I would not be where I am today. I am also thankful to Campaign Asia for encouraging such awards that allows the spotlight to be placed on gender equality and sets out to champion the women changemakers, leaders and rising stars among us, working in the media, advertising and marketing industry.”

     

     

  • The Groupe’s policy has been scrupulously followed throughout the year

    Publicis Groupe clarifies stand on participation at Cannes 2018

    By A Correspondent

     

    Publicis Groupe, which had announced that it would shift its promotional budget away from industry events and awards shows until July 1, 2018 in order to focus on the development of its Marcel platform, has issued a communique on its stand on its participation at Cannes Lions 2018. Here goes:

    “Publicis Groupe has kept to its own strict rules concerning awards submissions and has not entered any work in this year’s Cannes Lions festival on its own behalf, bar one exception.

     

    In support of creative excellence and out of respect for this awards submission pause, some of the Groupe’s clients and partners have taken on the cost of entering what they consider to be award-worthy campaigns developed by Publicis Groupe agencies. This represents 399 campaigns as of 9th June.

     

    The only exception to this is BBH London’s “3 Billboards” campaign for Justice4Grenfell, the organisation trying to get justice for the victims of the 2017 Grenfell Tower disaster in London. Publicis Groupe is proud to support this cause and creativity for good at the Cannes Lions.

     

    Publicis Groupe attendees at the Cannes Lions 2018:

    Publicis Groupe leaders have been invited to attend the Festival as Jury Presidents or as part of the awarding juries. Their presence will be financed by the Cannes Lions, in line with the Festival’s policy of covering the cost of all delegates, from any company, who serve on its juries. 12 additional Publicis Groupe leaders are members of the shortlist juries and will not be attending the Festival.

     

    12 members of the Publicis Groupe community have been invited by the festival to compete in Young Lions competitions after winning at regional stage competitions.

     

    25 Publicis Groupe employees have been invited to attend Cannes Lions by their clients and by other industry partners.

     

    15 Publicis Groupe employees have decided to attend the Festival by personally funding their trip.

     

    20 Publicis Groupe account leaders will be participating in key client meetings taking place in Cannes- not attending the Festival. Their presence will be funded by Publicis Groupe.

     

    Also, at the invitation of the Festival, Publicis Groupe will present Marcel on Tuesday June 19 at 3pm CET on the main stage of the Palais des Festivals. Carla Serrano, Chief Strategy Officer of Publicis Groupe, Nick Law, Chief Creative Officer of Publicis Groupe and President of Publicis Communications and Arthur Sadoun, Chairman & CEO of Publicis Groupe will present a beta version and discuss why it’s an important part of the company’s future‎.”

     

    Said Arthur Sadoun, Chairman and CEO of Publicis Groupe: “Twelve months ago, we took the decision to pause our investment in promotional industry events for one year. It was a difficult but necessary sacrifice at a moment when our industry is in need of radical change. It gave us the means, the focus, and perhaps more importantly, the sense of urgency, to reinvent the way we work and start building Marcel.I would like to deeply thank our clients, whose commitment to creativity and to our relationship means we have been able to keep our promise that no work deserving to be judged this year would miss out. The investment they have made to ensure that what we are doing together is celebrated demonstrates their belief in our work and the creative value it delivers. I know I speak for the entire Groupe when I say we’re extremely grateful to them for their incredible partnership.And of course, a big big merci goes to all of our people. The Groupe’s creative community has had to shoulder much of the weight of our decision to pause our promotions this year, and they have been outstanding during this period, which will come to an end on July 1. Together our efforts have already resulted in the very successful unboxing of Marcel, so there is no doubt that it has all been worth it.Finally, I want to say thank you to the Cannes Lions for inviting us to present Marcel at this year’s festival, and for their partnership through The Work. It will be only for a couple of hours but we are really looking forward to having the opportunity, one year later, to share why we believe that the decision we took was right for our people, our clients and hopefully for our industry. The Festival has always held a special place for Publicis Groupe, and we’re delighted to be coming back in 2019, stronger than ever.”

     

    Not just Cannes Lions, other award hosts will also be happy to see the Publicis Group back.

     

     

  • Fevikwik’s‘ Khushiyon kechand pal’ and Swiggy’s ‘No order to small’ win top honours at the Star Re.Imagine Awards

    Ogilvy, Lowe win at Star’s IPL ad awards

     

    By A Correspondent

     

    Fevikwik and Swiggy bagged top honours at the Star Re.Imagine Awards presented on Monday for excellence in creativity (Best Creative Campaign) and creativity along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns that reached out to audiences across TV and Digital at the recently concluded Vivo IPL 2018 on Star India. Additionally, eleven campaigns across nine brands received special mentions. Sanjay Gupta, Managing Director– Star India and Guest of Honour, M S Dhoni felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.

     

    The winners and other meritorious campaigns were selected by a bespoke jury comprising John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They evaluated over 300 campaigns from over 125 brands (131, to be precise) that had played during the Vivo IPL 2018 till Friday, the May 25, on the Star TV Network and Hotstar. The judges selected campaigns that excelled in both - creativity and leveraging the power of multi-platform TV and Hotstar.

     

    Noted a communique: “All great campaigns are a result of great teamwork. Hence the two winning teams of up to 24 members each from Fevikwik and Swiggy comprising Marketing, Creative, Media etc will be hosted at a bespoke global sporting event. The Star Re.Imagine Awards celebrate and reward not just creativity, but great teamwork as well.”

     

    Said Sanjay Gupta, Managing Director, Star India: “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards.”

     

    Partnering with Star India in this initiative were Sideways and Kyoorius. Dhoni, who not only did the honours to felicitate the winners, also held the audience spellbound with his reminiscences about how he had reimagined his life with cricket.  Dhoni’s arrival in Indian cricket and his subsequent rise is a well-known and much-loved story of unprecedented success.

     

    *************

    List of winners &SpecialMention from the elite jury are:

    Winners:

    1. Best Creative Campaign: Pidilite’s Fevikwik- campaign titled‘Khushiyon ke chand pal’conceptualized by Ogilvy & Mather.

    2. Best Integrated Creative Campaign (leveraging of TV and digital platforms): Swiggy- campaign titled ‘No order to small’conceptualised by Lowe Lintas, Bengaluru.

     

    Brands that received Special Mention from the jury.   (In alphabetical order)

    1. Amazon

    2. Coca-Cola – Brands Coca-Cola & Sprite

    3. Flipkart

    4. Future Group – Brand Factory

    5. Pidilite – Brands -Fevicol Ezee Spray & Dr. Fixit

    6. Peter England

    7. Tata Sky

    8. Vivo

    9. Vodafone

     

  • The agency will be responsible for end to end digital and social media solutions for the brand

    Baaash wins digital mandate of Pepsodent

    By A Correspondent

     

    Baaash Digital has bagged  the digital marketing and social media mandate of Pepsodent. The account was won following a multi-agency pitch.

     

    On appointing Creativeland Asia, Swati Sharma, Senior Brand Manager Pepsodent, India said: “We are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together.”

     

    Commenting on the win, Ankush Sohoni, Chief Operating Officer, Baaash Digital said: “The oral care segment in India has witnessed significant disruption in the last couple of years. Being a highly lucrative and competitive market, it is imperative to stay ahead of the dynamic behaviours of the consumer and raise the bar on engagement. We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand.”

     

     

     

  • The ‘Blink to Speak’ campaign bagged a Grand Prix for Good along with a host of other awards at Cannes Lions 2018

    Grand Prix for TBWA heralds Good News on Day 2 @ Cannes

     

     

    By A Correspondent

     

    TBWA\India ‘Blink to Speak’ campaign bagged a Grand Prix for Good for the second consecutive year for India on Day 2 of the Cannes Lions festival for creativity.

     

    Blink to Speak has been created by TBWA\India for the Asha Ek Hope Foundation and the Neuro Gen Brain & Spine Institute. Said TBWA India CEO Govind Pandey to The Economic Times: “We believe in the power of disruptively simple ideas to make a difference to humanity. This was not done for awards. This was a heartfelt intervention from a team that genuinely wanted to help and make a difference.”  (Link: https://tbwacannes.com/blink-to-speak-asha-ek-hope-foundation-and-neurogen-brain-spine-institute-tbwaindia)

     

    Meanwhile, India had a fair day with awards. TBWA also bagged a Gold in Pharma. Meanwhile, DDB Mudra and Grey bagged Silvers fro Stayfree and Mahindra Rise and McCann Health bagged a Bronze for Kwality.

     

    Last year, McCann had bagged the Healthcare Grand Prix for Good for “Immunity Charm” for the Ministry of Public Health, Islamic Republic of Afghanistan.

     

    India has sent a total of 979 entries this year. Last year, the number of entries was 1227, which if one excludes entries from the Publicis Group and those categories that been deleted/ merged is 953.

     

     

  • @CannesLions2018: Think like a Toddler

     

    At the Cannes Lions 2018 yesterday, Sarah Hofstetter, Chairwoman, 360i and Jason Levine, CMO – North America, Mondelez conducted a session title Think Like A Toddler. Rather than bring you a report, we thought will bring you the session video. Here goes:

     
  • But the Lion of St Mark to Piyush and Prasoon Pandey, 2 Grand Prix and metals in new age categories offer cheer

    @CannesLions, India Shining, though down to 21 metals

     

    By A Correspondent

     

    It’s been an unforgettable year for India at Cannes Lions 2018 this year. Veteran adperson, chief of Ogilvy India, and the country’s best known creative advertising executive Piyush Pandey and his brother Prasoon were recognised with the Lion of St Mark, the highest honour at the Cannes Lions. With this, the Pandeys enter the ad world’s most hallowed Hall of Fame.

     

    They deserve every bit. And when the award was presented, every Indian present at Cannes – even the professional rivals – had tears of joy. And could walk around the French Riviera with T-shirts saying ‘Mera Bharat Mahaan’. We don’t think anyone did, but you get the picture.

     

    There wera also other reasons why this is a special year for India at Cannes Lions. Even though our tally was down to 21 from 40 last year, some of the awards and the awardwinners brought much joy in the Indian contingent and back home.

     

    India sent a total of 979 entries, up from 953 if you factor in the merged/dropped categroesi and the absence of the Publicis group of agencies.

     

    India 2014 2015 2016 2017 2017 Restated 2018
    Entries 979 1035 1315 1227 953 979

     

    But there was joy for the Grand Prix for Creative Effectiveness for Savlon that Ogilvy bagged. And the earlier Healthcare for Good Grand Prix that TBWA\India was awarded.

     

    There were Lions for categories like Creative E-commerce, Creative Effectiveness, Product Design and Innovation.

     

    This edition of Cannes Lions is also important for FCB India which bagged four metals, two of which were Golds, both for a Times of India campaign. While metals at Cannes Lions are not new for The Times of India brand team, for FCB India (eka FCB Ulka), it marks an assertion of it being a creative powerhouse

     

    Cannes table