Category: Awards

  • Havas Media wins integrated media mandate for Foyr

    By A Correspondent

     

    Havas Media Group, India has bagged the integrated media mandate for Foyr, an online and automated interior designer. The account will be handled out of the agency’s Bengaluru office.

     

    Shailesh Goswami

    Speaking on the association, Shailesh Goswami, Founder and CEO, Foyr.com said “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

     

    Said Anita Nayyar, CEO, Havas Media Group, India and South Asia: “In an age of digitisation, personalisation and customisation, there is an increasing demand and huge scope for furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

     

    “Foyr is a future-first brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr,” added Mohit Joshi, Managing Director, Havas Media Group.

     

  • PoleStar Awards for journos presented

    By A Correspondent

     

    The PoleStar Foundation, an independent trust established in 1998 to recognise excellence in IT and business journalism in India, conducted the 18th Annual PoleStar Awards on Tuesday in Chennai. The winners this year are:

    1. Best Feature in IT Journalism – Rajat Ubhaykar, Senior Correspondent, Outlook Business, for his article, ‘The Emerging World Of 3D Printing’, which appeared in Outlook Business.

    2. Best Feature in Business Journalism – Sarika Malhotra, Associate Editor, Business Today for her article, ‘Invisible Hands’, which appeared in Business Today.

    3.  Jury Special Mention – Sonal Khetarpal, Principal Correspondent, Business Today for her article, ‘Insensitive Inc.’, which appeared in Business World.

     

    Speaking at the event, Arun Jain, Founder, PoleStar Foundation and Chairman, Intellect Design Arena Limited said: “We find ourselves threatened with formidable changes: unstoppable technological advances which are often innovative and sometimes disruptive. It is clear that we are part of a world that is changing faster and faster. The media structure is also changing with the urge to go digital and tell stories that are true and create a positive influence on the society, media is one such powerful catalyst that can disseminate such impactful information to the world. The PoleStar Award was formed to encourage, salute and celebrate the exemplary work in IT and Business Journalism in India.”

     

  • The 2016 MxMIndia Dubious Achievement Awards

     

     

    Here we are at it again: our awards for the most outstanding, albeit dubious, achievements in the year. Please do remember this is a fun feature that MxMIndia carries annually and the objective is to enjoy at the expense of others and ourselves.

     

    The Sound and Light Has Gone From Our Lives Even If It Is Temporary Award

    to Arnab Goswami

    formerly of Times Now and not to be seen nor heard since November 15, 2016. The Nation Wants to Know when its favourite Shouter Outer will be back on air. The Nation definitely knows that we can Never Ever Never Ever Ever Never manage without him. The additional tragedy of the Silence of Arnab is the collapse of industries for ear plugs, anti-anxiety and hypertensive medicines

     

    The Kate Moss Model of the Year

    to Narendra Modi

    Prime Minister of India, for being the face of Reliance Jio and PayTM, a first in Indian history from the time of the Ramayana at least! However, he has also been the face of Clean India, Clean Ganga, Get an LPG Cylinder, Pay Your Taxes and every other government scheme so we are used to it but also not used to a Prime Minister being used by corporate India… O wait, right. Okay.

     

    Is Less Really More Award

    to Rahul Gandhi

    for unleashing Prashant Bhushan and Arvind Kejriwal’s earthquake on Narendra Modi and having to settle for an aftershock

     

    We Shall Still Pretend We Are Not Journalists Award

    to all journalists

    who ignored the evidence presented by Prashant Bhushan, Arvind Kejriwal and Rahul Gandhi on bribes taken by the PM when he was CM and other politicians as well.

     

    Are we a News Channel or a PM PR Agency Award

    to both India Today and NewsX

    for being unable to decide between one prime time host and the next what to do with journalistic ethics and taking on the establishment.

     

    Best (&Worst) Copycat Award

    to NewsX

    for trying so hard to be Times Now and not matching by either decibels or bombast.

     

    Most Loyalty Points in the PM’s Reward Programme

    to Swarajya magazine

    for giving up the freedom inherent in its name to try and be as pro the BJP and the prime minister as it can, even more than the BJP’s own IT Cell.

     

    How To Confuse Conspiracy Theorists Award

    to CNN-News18 and the whole News18 group

    for sometimes being pro-government and sometimes anti-government, even before demonetisation.

     

    The King Midas Award

    to Raj Nayak

    He proved wrong all those those who thought he was inviting trouble upon himself by taking charge as President of the Advertising Club. Not only was Goafest 2016 a huge success, but one could well we see some old warhorses return to the platform in 2017.

     

    The Republic of GroupM Award

    to CVL Srinivas

    Even as individual agencies rise and shine, in the last year-odd the holding entity, GroupM has gained much prominence in India with Srini at the helm.

     

    The ‘Main Bhi Arnab Goswami’ Award

    to Navika Kumar

    The new lead anchor on Times Now’s nightlies believes she can be another Arnab Goswami. Shout out loud, flared nostrils, but without even a quarter of the charisma her former bossman had.

     

    The CM-turns-PM Award

    to Saurabh Varma

    The bosses in Paris believe only he could shore up the group’s creative fortunes in the country, so what if he’s the youngest of the CEOs. Varma was made CEO of Publicis Communications, the holding company of group agencies Leo Burnett, Publicis Worldwide & L&K Saatchi & Saatchi

     

    Flipkart Best Shopper Award

    to Ashish Bhasin

    For picking up agencies left, right and centre and growing Dentsu Aegis Network to be the #2 media services network in the country. From what we hear, a few more agencies will get gobbled up soon.

     

    The Lokesh Rahul Best Debut Award

    to Rahul Joshi

    for a fantastic performance interviewing the Prime Minister on CNN-News18. The interview helped change the fortunes of the channel in terms of ratings, and for someone who we don’t (ever) see on telly, this was a super start.

     

    The Adhuna Akhtar/Bhabani Award

    to DNA

    The newspaper has undertaken the maximum number of image makeovers in its 11 years of existence

     

    Let’s Prove We Are Patriots by Attacking Journalists Award

    to the lawyers of Patiala House Court

    for forgetting about that Constitutional stuff they had apparently never heard of.

     

    More Power to Plagiarists Award

    to firstpost.com and to other media houses

    for deciding that our thieves are our thieves and yar boo sucks to journalism, integrity and such frivolous stuff.

     

    Head in the Sand Award

    to all those who still insist that Opindia.com is not a PR exercise run by the BJP.

     

    And, finally, Lifetime Achievement of the Year Award

    to Demonetisation

    for reminding some journalists that they are journalists, unleashing more misery on India than any other scheme in recent times, creating more Modi jokes in 50 days than we have seen in two-and-a-half years and making everyone equally unhappy except terrorists, the corrupt, counterfeiters and digital payment companies.

     

    And, just one more:

    The Narendra Modi More Out of the Country Than In Your Own

    to MxMIndia

    There have been charges that we are concentrating more on our custom content business than our own. We’re correcting it. But will ensure this award goes off the shelf soon.

     

    Contributed by Ranjona Banerji, Pradyuman Maheshwari and a few readers who have requested anonymity

  • Social Samosa announces first edition of Best Social Media Brand Awards

     

     

    Leading social and digital media news website Social Samosa has announced the first edition of its Best Social Media Brand Awards.

     

    Conceptualised with the thought of promoting best practices benchmarking in the industry, #BestSoMeBrands will facilitate a platform to adjudge a brand’s performance amongst peers on a relative scale. Brands can submit awards across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom categories.

     

    The jury panel which is headed by Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific.

     

    Speaking on the same, Hitesh Rajwani, Head-Social Samosa said, “The Indian social media industry has grown by leaps and bounds in the past five years. Hence to cherish this diligence, we have initiated the Best Social Media Brand Awards. Looking back at the growth of this medium involving real-time conversations and live feeds of things that happen around us, we can safely infer that Brands have played a major role in the making of this industry.”

     

    Said Jury Chair Ashish Bhasin: “I think with growing importance of digital as medium, its time it got its due and spotlight and so events like Best Social Media Brands are extremely important. It helps digital practitioners showcase their work better.”

     

  • Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services

    By A Correspondent

    Mumbai-based marketing services agency Pi Communications has bagged a gold and silver award at the coveted 2016 Midas Awards, regarded the Oscars for financial services advertising. Both awards have been won for Aditya Birla Financial Services Group. The two metals bagged by Pi and ABFSG are the only metals won by India at the 2016 Midas Awards.

    While the Gold Midas has been bagged for Aditya Birla Housing Finance Limited for ‘The Incomplete Nameplate’ in the Use of Medium competition under the Direct Mail/Collateral category, the Silver Midas has gone to Birla Sun Life Insurance for ‘Salary Slip of 1985’ also in the Use of Medium competition under the Direct Mail/Collateral category.

    Rakhshin Patel
    Ajay Kakar

    Said Rakhshin Patel, Managing Director, Pi Communications: “We have had a fairly consistent track record at winning in the Midas Awards.Our clients at Aditya Birla Financial Services have always been encouraging and supportive of great traditional Direct Marketing ideas that deliver excellent results and ROI.What makes this win even more special is that this is our first Midas win since our name change to Pi Communications and the fact that we reign as leaders in the world in Direct Mail communication.”

    Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group was delighted with the news. “Across our Aditya Birla Financial Services Group businesses we aspire to do work that wins recognition of the industry and business.We are indeed humbled to have won consistently at the Midas Awards, New York. These awards are special because they are compared and rated against the best of best from within the financial services industry, from across the world,” he said adding: “This year having won a Gold and Silver, as also, being the only winners from India, is indeed recognition that makes us extremely proud. I am thankful to Pi Communications for bringing us this enviable recognition and for making us so proud.”

    Meanwhile, FP7 / DXB (a part of McCann Worldgroup) and MediaVest Spark earned the Midas Award for Innovation for “The AC Vests” for client Emirates NBD. This award honors the highest scoring entry that showcases a leading-edge idea or execution.McCann Worldgroup earned the number one ranking in the first annual Midas Network Report, cumulatively achieving the most points in this year’s competition. Publicis Worldwide, earned the number two slot, followed by R/GA, Wunderman and Havas Worldwide.

    Agencies from around the world competed for top spots in this year’s Midas Awards Agency Report; FP7/DXB Dubai (Part of McCann Worldgroup) was in the spotlight, ranking number one on the Midas Agency Report with a robust 190 points. McCann New York ranked number two this year with 90 points and the Jupiter Drawing Room (South Africa) Johannesburg earned the number three spot with 86 points.

    Also, for the third year running, Mastercard scored first place with a staggering total 229 points in the Midas Brand Rankings due to the combined creative efforts of the following global agencies: FP7/DXB; McCann Canada, McCann XBC, McCann Worldgroup. Absa/ Barclays ranked second place for the third year in a row, they received 89 points for their innovative work created by Jupiter Drawing Room (South Africa) Johannesburg.  Emirates NBD, whose award-winning campaigns were created by FP7/DXB (Part of McCann Worldgroup), ranked third place for third consecutive year.

    Founded in 2001, the Midas Awards recognises excellence in financial advertising and marketing on a global scale. Indian entrants have a good run in the awards except last year when they drew a blank.

     

     

  • Starcom bags Mahindra Holidays account

    By A Correspondent

     

    Starcom India has won the digital duties of Mahindra Holidays and Resorts India Ltd. The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO and analytics.

     

    Said Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays: “We are very happy to have Performics.Convonix on board for our digital marketing mandate and hope to maximise returns on our digital spends through this partnership. Their experience and expertise across all digital fronts will further enable us to provide better customer experience using digital technologies.”

     

    Added Pallav Jain, Co-Chief Executive Officer of Performics.Convonix: “We are pleased to be the strategic partner on digital for Mahindra Holidays. A holiday is about beautiful, memorable experiences. The digitally astute traveller goes online to judge for himself. With the rapid growth of the internet, customers face an influx of excessive information. The brand Mahindra Holidays is about unparalleled family vacation experiences and we will help them enhance their digital engagement with their prospects and customers. What we bring is strategic direction and flawless execution to their digital plans.”

     

  • 7th edition of IAA Olive Crown Awards announced

    By A Correspondent

     

    International Advertising Association (IAA) India Chapter brings back its annual property, the Olive Crown Awards in its 7th edition. IAA recently announced the call for entries, inviting applications across 20 categories from the marketing and advertising fraternity for the IAA Olive Crown Awards in 2017. The Awards, recognize creative excellence in communicating sustainability or green advertising, and have been embraced by the entire industry. Entries will be accepted till 15th February 2017.

     

    The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year, Green Advertiser of the Year, Green Agency of the Year and Young Green Writer of the Year among others. There is also one special Corporate Social Crusader Award for companies who believe that doing good, is good for business. An eminent jury has been invited to judge these awards.

     

    Neeraj Roy, President, IAA India Chapter said, “The Olive Crown Awards are an initiative to recognize the best creative solutions in communicating the need for a sustainable environment. We are excited to be back and in our 7th edition we hope to replicate the success we have achieved over the years, while looking forward to receiving some thought provoking entries this year as well.”

     

    Monica Tata, Chairperson, IAA Olive Crown Awards Committee said “These awards are for those who believe in being not just custodians of their respective brands, but also custodians of Brand Earth. The Olive Crowns are run as a cause and there is no entry fee.”

     

    Over the years the IAA Olive Crown Awards have grown in stature and are a unique way of celebrating excellence in creativity that encourages sustainability, and builds consciousness towards the environment.

     

  • Creative ABBY extended to 15th February

    By A Correspondent

     

    The Goafest ABBY’ 2017, the highly coveted advertising awards that is the gold standard in advertising has now extended the last date for its entries.The entry deadline for the Creative Abby awards is now 15th February, 2017. The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017.

     

    The awards will see campaigns brought alive in the period from 1st  January, 2016 to 31st January, 2017 adjudged by a renowned jury panel. The entry forms for the prestigious awards can be downloaded on the Ad Club website.

     

  • Tata Sky capitalises on awards season with new offering

    By A Correspondent

     

    With the Oscars just around the corner, it is that time of the year when viewers wish they could watch that Oscar nominated movie today.  Tata Sky has just made that thought a little easier with the new Showcase service called Tata Sky Hollywood Winners.

     

    Available in both SD and HD, Tata Sky Hollywood Winners will be complimentary for all Tata Sky subscribers. Catering to the trend of watching movies on the move the service will also be available on the Tata Sky Mobile App. Starting this week, the service will run for a period of one month, up to first week of March. This service will showcase select movies that were winners or nominated for ‘Best Picture’, ‘Best Director’, ‘Best Actor/Actress in a lead role’ in the previous years’ Academy Awards.

     

    On the launch of Tata Sky Hollywood Winners, Paolo Agostinelli, Chief Content and Business Development Officer at Tata Sky said, “The last Oscars was watched over 200 countries with a viewership of over 30 mn. Apart from viewership the demand for Oscar nominated or winning movies also goes up during this time of the year. True to our objective of providing world-class quality content, Tata Sky hence went about collating a bunch of acclaimed Oscar movies that would appeal to viewers across age groups and genres. We have in the past seen a positive sentiment and higher loyalty with HD subscribers whenever we launch such unique and differentiated services. We look forward to many more subscribers enjoying our offerings.”

     

    This service becomes a one stop destination for Oscar movies that will run all day throughout the week. Some of the best films on offer are The Wolf of Wall Street, The Hurt Locker, Crash, The Reader, American Hustle and many more.

     

    The service comes as a prelude to the Oscar Awards on 27th Feb.

     

  • Uday Shankar among 17 finalists for EY Entrepreneur of the Year Award

    By A Correspondent

     

    EY, the global professional services organisation, announced the selection of 17 of the country’s most exceptional entrepreneurs as finalists for the 18th Entrepreneur of the Yearâ„¢ – India 2016. The finalists have been selected from among 250 outstanding nominations and will be felicitated at a grand celebratory Awards Banquet to be held on 24 February in New Delhi.

     

    Together, these 17 finalists have combined revenues of over INR 154,335 crore (USD 23.38 billion) and are providing employment to over 5.2 lakh people in India and globally.

     

    A distinguished nine-member independent Jury led by Dilip Shanghvi, Managing Director, Sun Pharmaceuticals Industries selected the finalists. Other Jury members include Subodh Bhargava, Chairman, Tata Communications; Sanjeev Bikhchandani, Executive Vice-Chairman, Info Edge (India) Limited; Naina Lal Kidwai, Chairman, Max Financial Services; Uday Kotak, Managing Director, Kotak Mahindra Bank; Kalpana Morparia, Chief Executive Officer, JP Morgan Chase South Asia and India; Rishad Premji, Chief Strategy Officer, Wipro; Renuka Ramnath, Managing Director and Chief Executive Officer, Multiples Alternate Asset Management and A Vellayan, Executive Chairman, Murugappa Group.

     

    Dilip Shanghvi, Jury Chairman and Managing Director, Sun Pharmaceuticals says, “Like previous years, this year’s finalists too represent extremely successful companies that have not only disrupted the industry with a new business model but have disrupted themselves to chart a new growth path. We need more entrepreneurs to propel our country’s growth and it is important to recognize such innovative entrepreneurs.”

     

    The finalists for the EY Entrepreneur Of The Yearâ„¢ 2016 India Awards are:

    – Ram Gopal Agarwal, Chairman, Dhanuka Agritech

    – Vishwavir Ahuja, Managing Director and Chief Executive Officer, RBL Bank

    – Hari Mohan Bangur, Managing Director, Shree Cement

    – R Dinesh, Managing Director, TVS Logistics Services

    – Dr Abhay Firodia, Chairman, Force Motors

    – Ajit Isaac, Chairman and Managing Director, Quess Corp

    – Girish Mathrubootham, Founder and Chief Executive Officer, Freshdesk

    – Ravi Modi, Chairman and Managing Director, Vedant Fashions (Manyavar)

    – Vikas Oberoi, Chairman and Managing Director, Oberoi Realty

    – Darshan Patel, Chairman and Managing Director, Vini Cosmetics

    – M. P. Ramachandran, Chairman and Managing Director, Jyothy Laboratories

    – Vivek Chaand Sehgal, Chairman, Motherson Sumi Systems

    – Rashesh Shah, Chairman and Chief Executive Officer, Edelweiss Group

    – Uday Shankar, Chairman and Chief Executive Officer, Star India

    – Samprada Singh, Chairman Emeritus and Basudeo Narain Singh, Executive Chairman, Alkem Laboratories

    – Chandubhai Virani, Whole time Director, Balaji Wafers

     

    Nandan Nilekani will be honored with the Lifetime Achievement Award for his invaluable contribution to the Unique Identification Authority of India (UIDAI), which is a pioneering citizen identification program, unparalleled in scope and scale worldwide. As the Honorary Advisor to the National Payments Corporation of India (NPCI), he has also helped create the ecosystem for digital financial services in India. He has also played a major role in the growth of the Indian Information Technology industry and is a recipient of the Padma Bhushan, India’s third highest civilian honor, in 2009.

     

    Uday Kotak, Managing Director, Kotak Mahindra Bank and winner of the World Entrepreneur Of The Year Award 2014 says, “I was delighted to be part of this Jury and impressed with the robustness of the process. This year’s Finalists truly define the India of today and tomorrow. What is really interesting is that we are seeing real-world businesses adopting digital and transforming themselves. My message to every entrepreneur in India is, “Go out there, build your dream and more importantly, build a business model that is sustainable over time.”

     

    Says Kalpana Morparia, CEO, JP Morgan Chase, South Asia and India, “What made the Jury process truly outstanding is the richness of the candidates. This year’s theme for the Awards – ‘Ideas, Innovation and Inspiration’, are the three ‘I’s that are driving India’s economy and many of the 2016 finalists embody this theme.  Looking beyond the digital services companies, what is phenomenal is that existing established businesses are disrupting their own models to keep pace with the digital economy.”

     

    The selection criterion included the nominee’s entrepreneurial spirit, recent financial performance, strategic direction and global impact, product or service innovation, company leadership including personal integrity and risk-taking, values and key employee initiatives, and involvement with the community.

     

    The winners will be announced across several categories, while the national winner will represent India at the EY World Entrepreneur of the Year (WEOY) awards in Monte Carlo from 8-11 June 2017.

     

    Rajiv Memani, Chairman, EY India, says, “What strikes me about our 2016 Finalists is how they have acquired tremendous scale and size from what were clearly modest beginnings. A strong focus on the customer and a business model based on innovative products and services for niche markets have enabled them to create a lasting impact. Also, reliance on technology and a bold vision for the future has helped them scale up rapidly.”

     

    Says Farokh Balsara, Partner and EOY India Program Leader, “Entrepreneurs have the power to impact our lives. Their unyielding drive to seize the power of transformative ideas creates jobs, energizes markets, builds wealth and spurs economic growth around the world. We salute their passion and insight that make them different and exceptional. Our EOY 2016 India finalists are a rare group of individuals who with their disruptive ideas and incredible innovation are inspiring a whole new generation of entrepreneurs.”

     

    Zarin Daruwala, Chief Executive Officer of Standard Chartered and sponsor of the EOY 2016 India Awards says, “We are delighted to sponsor The EY awards, which captures and celebrates the spirit behind India’s economic resurgence – the Indian entrepreneur.  Never before in our history have we seen ideas and innovation spur on with such zeal, whether it is in the exciting world of start-ups with technology as the centrepiece of business ideas, or conventional business which are reshaping themselves by using technology to unleash the full potential of their products and services.  India, today, has the third highest number of Unicorns globally, with two of them in the top 20, and the IITs rank fourth across all institutes in producing billion dollar start-up entrepreneurs. The lasting impact is in the manifold ways entrepreneurship touches and changes lives: creating employment, raising health and education standards, and ushering in a stable and progressive society.  With the government encouraging new entrepreneurship through ‘StartupIndia’ and the success stories already scripted, India is becoming the crucible of ideas, ambition and entrepreneurial spirit.”

     

    The past winners of the EY Entrepreneur Of The Year India Awards  include Vinita and Nilesh Gupta (Lupin Limited), Dr. Cyrus S. Poonawalla (Serum Institute of India), Uday Kotak (Kotak Mahindra Bank), Adi Godrej (Godrej Group), Rahul Bhatia (Interglobe Enterprises), Dilip Shanghvi (Sun Pharmaceuticals),  Anand G Mahindra (Mahindra Group), Anil Agarwal (Vedanta Resources), Tulsi Tanti (Suzlon Energy), Kumar Mangalam Birla (Aditya Birla Group), Sunil Bharti Mittal (Bharti Group), Ratan Tata (Tata Group), N.R Narayana Murthy (Infosys), Brijmohan Lall Munjal (Hero Group), (Mukesh  Ambani (Reliance Industries), and Subhash Chandra (Zee Telefilms).

     

  • The Advertising Club unveils “#MADEOFABBY” ad campaign

    By A Correspondent

     

    Abby 2017 has unveiled an ad campaign titled #MADEOFABBY for promoting the forthcoming Abby Awards to be held at Goafest in April 2017. The campaign celebrates all iconic brands and campaigns that have been impacted by the award and could be called, #MADEOFABBY.

     

    Conceptualised and created by Scarecrow and mentored by Ad Club President Raj Nayak, Awards Governing Council Chairman Ramesh Narayan and team, the 3D rendering of the images was done by Cocktail Art Co. Forming the premise of the campaign thought has been the retrospective research statistics that showcases the large number of the renowned ABBY metal won by leading creative agencies over a period of 22 years starting from 1994 to 2016: DDB Mudra – 207 metals, McCann 113 metals, Taproot – 67metals, Contract – 183 metals and JWT – 290 metals.

     

    Speaking about the engaging campaign Narayansaid: “Our​ creative ​stars, great creative agencies, clients and even the legendary creative brands of our industry, all have a little bit of ABBY in them.​They have all had a very mutually complimentary relationship. In a sense, they​ are all #MADEOFABBY.  It is this emotion that we have endeavored to tap into. We are sure that this inspiring and emotive campaign will generate a sense of pride and belonging amongst the entire fraternity towards the ABBY’s”.

     

    Speaking about the campaign and its intent Manish Bhatt, Founder Director, Scarecrow Communications Ltd and Member – Managing Committee, The Advertising Club said “Showcasing the glory of ABBY, last year we articulated our differentiator of Indian-ness which insightfully synced with the current sentiment and mood of our country. Moving towards the next echelon, we have leveraged ABBY’s various other uniqueness over and above the Indian-ness of the awards”

     

    Added Nayak: “The ABBY awards have played a central and inspiring role in the personal and professional journey of all advertising professionals. The awards have been the single most decisive platform showcasing the strength and value of the Indian advertising industry to the world. With this moving campaign we have set out to take down memory lane every individual and brand that has been touched by the ABBYs”

     

     

  • FCB India’s Rohit Ohri to speak at Adfest

    By A Correspondent

     

    Rohit Ohri

    Rohit Ohri, Group Chairman & CEO, FCB India will be speaking at Adfest 2017 on ‘Never Finished Ideas’.  This year’s edition of Adfest will be held from March 22 to 25.

     

    Never Finished Story is a theory that suggests brands should by no way be static and unchanging. It implies an innate ability to change, evolve and grow with the times – a fundamental shift from ‘building’ a brand story that is large, monolithic and static to ‘dissolving’ a brand’s story so that it is fluid enough to be told in different contexts, in different ways. Ohri will explore FCB’s approach to telling stories that never end. His session is scheduled for 3.15pm on Thursday, March 23