Category: ADVERTISING

  • How excessive screentime can damage your child’s heart

     

     

    It’s the celebratory festival of Dassera tomorrow. It marks the triumph of good over evil. We thought it would be good to republish this article, as it offers an insight on a very harmful effect of screentime-overdose. With the proliferation of streaming/OTT services, and bingewatching being a socially accepted norm, there is need for a pause and consideration of the negative impact of excessive screentime. So, the next time there’s a Men’s World Cup Cricket Match on, pause, go, play an outdoor game with your child. Even if it’s good ol’ passing-the-ball or a game of badminton.

     

    By Sergio Flores Villar

     

    The effects of prolonged screen use during childhood have been extensively studied in recent years. Evidence indicates that excessive screen time is harmful both to neurological development and socialisation. This is because, among other things, they cause us to disconnect from our surroundings, leading to very real addictions that often require intervention from a mental health professional.

     

    Additionally, screen use can cause neurocognitive learning disorders at the early stages of personality formation in childhood. But above all, excessive time spent in front of televisions, video games, mobile phones and tablets during childhood and adolescence leads to a sedentary lifestyle. In fact, there is already a proven link between overuse of screens and the increase in sedentary lifestyles among children.

     

    Now, a new dimension can be added to all these reasons for limiting the time children spend in front of televisions, video games and mobile phones. According to a new study, led by Andrew Agbaje at the University of Eastern Finland in Kuopio and presented at the European Society of Cardiology Congress 2023, sedentary children are at increased risk of heart damage in early adulthood.

     

    In other words, inactivity during infancy may well set the stage for heart attacks and strokes later in life, even if weight and blood pressure are within the normal ranges.

    Excessive screen time increases heart weight

    The research analysed the cumulative effects of sedentary time on the heart, drawing data from Children of the 90s, a landmark multigenerational study that is unique in its breadth and depth of scope. It tracked the health and lifestyles of 14,500 babies born in 1990 and 1991 into their adult lives.

    Of the children included in the study, 766 –55% of them girls and 45% boys– were asked at age 11 to wear a smart watch that monitored their activity for seven days. At age 15 they were asked to repeat this, and then again at 24. In parallel, an echocardiographical analysis was taken of each subject’s left ventricle at ages 17 and 24, which was then adjusted for height, sex, blood pressure, body fat, tobacco use, physical activity and socioeconomic status.

    The results indicated that at age 11 the subjects were sedentary for an average of 362 minutes per day. In adolescence (age 15) this increased to 474 minutes per day, and then went up to 531 minutes per day in adulthood (age 24). Sedentary time increased by an average of 2.8 hours per day over the 13 years of the study. A large amount of this sedentary time was spent in front of screens.

    Most seriously, the echocardiography registered an increase in heart weight among young people that correlated directly to time spent being sedentary. Once they entered adulthood, this increased the likelihood of heart attacks and strokes. This direct relation between accumulated inactive time and heart damage was independent of body weight and blood pressure.

     

    Tell me how much you moved as a child…

    By now it is common knowledge that sedentary lifestyles increase the risk of metabolic conditions (such as obesity and type 2 diabetes), neurodegenerative disease and cardiovascular disease in adults. The new study shows that sedentary behaviour at a very early age –especially unrestricted screen time– may lead to an earlier onset of cardiovascular disease in adulthood. For this reason, it is of the utmost importance that parents encourage children and adolescents to move around more, and limit the time they spend watching television, or using social media and videogames.

    As we have already suggested with regard to premature birth, the list of known, conventional cardiovascular risk factors (smoking, diabetes, hypertension, etc.) should be revised and updated as a result of the study to include the cumulative time spent engaging in sedentary behaviour in childhood.

    We should all, from an early age, heed the words of Martin Luther King when he said “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do, you have to keep moving.”The Conversation

     

    Sergio Flores Villar, is Associate physician of the Pediatric Hospitalisation Area and Head of Pediatric Cardiology at the MutuaTerrassa University Hospital, Universitat de Barcelona. This article is republished from The Conversation under a Creative Commons license. Read the original article.

     

  • Ramesh Narayan presented AFAA Honorary Life Member Award

    By Our Staff

     

    Advertising agency veteran Ramesh Narayan was presented with the AFAA Honorary Life Member Award at the AdAsia Congress being currently held at Seoul Korea.

     

    The award was presented at the inaugural session of the AdAsia by Srinivasan Swamy, Chairman Asian Federation of Advertising Associations (AFAA) on October 25, 2023. With this Narayan becomes the only person to be presented all the three prestigious awards that AFAA presents every alternate year at the AdAsia.

     

    In 2015 he was presented the AFAA Special Merit Award at AdAsia Bali and in 2021, at AdAsia Macau he was inducted into the AFAA Hall of Fame.

     

    Said Swamy, “This award seeks to honour the enormous contribution Ramesh Narayan has made to AFAA and to the global advertising and marketing community.”

     

  • Dentsu India designs Performance Marketing Powerhouse

    By Our Staff

     

    Dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati.

     

    Nilesh Gohil
    Nilesh Gohil

    Nilesh Gohil, formerly the Chief Business Officer of Media (CBO) at Sokrati, has been promoted to take on dual roles as the Chief Executive Officer (CEO) of Sokrati, and as President – Performance Practice. In his new role, Nilesh will focus on strengthening Sokrati’s commitment to ‘Scaling Up: Designing Tomorrow’s Experiences Today’.

     

    Vinod Thadani
    Vinod Thadani

    Vinod Thadani, Chief Growth Officer (CGO), Media and CEO, iProspect India, will continue to lead the growth responsibilities for all Media brands in India. He will focus on driving the growth trajectory of businesses by delivering on dentsu’s ‘Integrated by Design’ tailored solutions for clients.

     

    Anita Kotwani
    Anita Kotwani

    Reporting to Anita Kotwani, CEO Media, South Asia, Dentsu, Nilesh and Vinod will collaborate closely with the wider dentsu India team. They will deliver innovative and transformative outcomes for the clients, expand the agency’s presence in the market, and align with the network’s global vision.

     

    Commenting on the announcement, Kotwani said: “Dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation – anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice.  His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”

     

  • World Cup Cricket: Digital Streaming vs DTH

     

     

    With apologies to none at all

     

    By Vikas Mehta

     

    Vikas MehtaFinally, home after two weeks on the road. Watching World Cup Cricket streaming on the mobile or laptop was fun. But I am a traditionalist. Give me large screen TV and a DTH connection and you have me hooked. You may say that I can watch streaming on my large screen at home also. True. But my streaming experience has been mostly imperfect. I may be watching streaming on 5G or on broadband but the fluctuation in internet speed is imminent and hardly a day went by while watching World Cup streaming when the quality of video did not deteriorate or I did not face buffering. DTH at least lets me watch all the action without any drop in picture quality or interruption. My wife though was quick to point out that DTH also faces interruption, when it rains or when the electricity supply is interrupted. At least 5G or even broadband with a mini-UPS assures no disruption due to power cut. Well, that’s India for you. So many permutations, so many pros and cons.

     

    But I digress. Today, I am going to talk about what advertising I encountered on DTH and how it was different than on digital streaming.

     

    The first observation I had was that digital streaming was always a ball slower than on DTH. The reason I found out was technical. But it definitely is a bummer, specially during close matches. Not that there have been many in this World Cup, but I would hate to be watching matches like Pakistan vs South Africa or Australia vs New Zealand on streaming and my daughter telling me the result before I know it!!!

     

    The second obvious observation was the sheer number of advertisers on DTH vs digital streaming. And that was a surprise to me. Disney + Hotstar is streaming the matches free on mobile through its app and I would have imagined that this in turn will get them more advertisers. And the overall audience for streaming has been good. The India vs New Zealand match for example got over 4 crore viewers, more than the India vs Pakistan match. So, what explains the less number of advertisers on streaming?

     

    The answer I think may lie in the type of viewership that DTH vs digital streaming offer. If I may take the liberty of slotting the type of audience by the media channel, though this is purely hypothetical and I have no data to back it up, but do hear me out.

     

    During my travels, I noticed that mostly it is the GenZ which was comfortable watching the matches on mobile screens. Definitely because it was free but more importantly because matches on mobile could be watched anywhere. GenZ could watch it in her/his university, while travelling by public transport or at home in her/his own cocoon with earphones plugged on. There is a sense of individuality and privacy while watching the matches on mobile, something which GenZ craves for.

     

    Laptop or maybe tablet screens is the preferred choice for the millenium. Specially during working days. The Disney + Hotstar window would be minimised, volume muted but catching the action  every few minutes is the norm. I witnessed this even during a presentation!

     

    DTH is a family pastime at home or for the retired people. The millennials with their friends, or spouses or even parents watch the action late evening at home. The exception here again is the GenZ. They value their privacy. But they multitask while watching the matches. Multitask in terms of chatting about the matches with friends, exchanging instant memes, all the while maybe doing their college or school tasks.

     

    And I think advertisers have observed the same. And most of the advertisers are targeting the family or the millennial. No wonder, auto brands like Skoda and Mahindra are active on DTH but absent on streaming. GenZ is not whom auto brands are targeting. And they catch the millennials in the evening on DTH. That’s also the reason I do not recall seeing any Dream 11 ad on TV but discovered that it is a broadcast sponsor on digital streaming. Mostly, it’s the tech-saavy GenZ and to some extent the millennial who are the TG for gaming apps like Dream 11. Not necessarily a family type or retired person.

     

    I guess that’s what public sector banks like SBI, PNB etc were thinking with their presence on DTH. So too was Fogg as it has had a family personality as opposed to Axe which is more individual, seductive. No wonder Axe is on streaming. But I was surprised to see that Axis Bank was advertising for its app on DTH. Maybe streaming would have been a better choice for the same.

     

    The presence of health brands like Herbalife or Emami Herbal Kesh on streaming again was a no-brainer, since such health products are preferred more by millennials and GenZ to some extent.

     

    And the best example of media segmentation and targeting came from Hero. It has used DTH for its festival offers on motorcycles under the sub-brand Hero GIFT (Great Indian Festival of Trust). Targeting the family and maybe more small-town buyer who is middle-aged and not into technology but wants an affordable mode of personal transport. DTH and cable are the perfect media to catch this person. Whereas for their EV scooter Vida, digital streaming is the targeted medium.

     

    But then what explains the presence of a new brand of EV, Eblu Feo on DTH and cable broadcast? And it seems to be targeting independent women as Neena Gupta is the brand endorser. Your guess is as good as mine but I think it wants to announce its presence nationally on a medium which gives it a wider reach and also depth of reach. Digital streaming maybe is restricted on those parameters.

     

    I was also impressed with the use of digital streaming by Whisper. Targeting young women who want the best protection for themselves, Whisper is alluding to the reality that these women are also avid cricket fans. Something that has been reinforced by the presence of Pantene, another P&G brand on digital streaming. As an aside, it sems that P&G is making a big play on cricket and that too through digital streaming. The first two weeks matches on streaming were dominated by an overwhelming presence of Tide and truth be told, the one ad being repeated ad nauseam had started to grate. Will Tide or Pantene make a comeback or some other P&G brand will come in the later stages on streaming?

     

    Very few brands, I can recall only Phone Pe and Bookings.com, who were present on both DTH and digital streaming. The reason again is simple. They are targeting very wide instead of narrow focusing. They are still selling their categories and brand building is incidental.

     

    But the most significant presence for me on DTH has unfortunately been the presence of surrogate brands. The various brands of Pan Masala posing as silver-coated elaichi or whatever and also liquor brands under dubious categories like water or experience or playing cards. Interestingly, none of these brands are on digital streaming. What does it tell us? That there is hope. That the advertisers know that targeting GenZ may get them into trouble. That the younger generation is more into healthy products and doesn’t care too hoots about such ads. That the same younger generation is maybe more ethical and frowns upon such surrogates. Or very simply it is the family man who is into these vices? Whatever the reason, the divide is stark.

     

    Join me next time as some new campaigns unfold in the final phase of the World Cup. Let’s see if some new observations are going to unfold.

     

  • BBH gets Anupam Chauhan as SVP

    By Our Staff

     

    BBH India has appointed Anupam Chauhan as the Senior Vice President – Account Management.

     

    Based out of the agency’s Gurugram office, Chauhan’s mandate will be to lead and drive the account management function. He will report to Himanshu Saxena, Chief Operating Officer and Managing Director at BBH India.

     

    Speaking about the appointment, Saxena said: “We are thrilled to welcome Anupam to our leadership team. Anupam’s stellar track record of delivering high-impact campaigns for globally renowned brands aligns perfectly with BBH’s Zag philosophy and mission. His wealth of experience and passion for creating exceptional client work will undoubtedly strengthen our team and further enhance our creative prowess. Anupam’s arrival signifies our commitment to delivering top-tier creative solutions for our clients and reinforces our position as a leading force in Delhi-NCR market.”

     

  • L&K Saatchi & Saatchi appoints Debanjan Basak

    By Our Staff

     

    Debanjan Basak
    Debanjan Basak

    L&K Saatchi & Saatchi has appointed Debanjan Basak as Executive Creative Director. He will based in Gurugram and report to Rohit Malkani, Joint National Creative Director.

     

    Prior to joining L&K Saatchi & Saatchi, Basak was with Havas India as a Group Creative Director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.

     

    Commenting on the appointment, Malkani said: “Good things come to those who wait, and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young creative leaders who combine new-age thinking with technology and culture. His passion for crafting and polishing communication across mediums is commendable. He garnishes all of this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add muscle to an already buoyant Delhi office.”

     

  • India Today Group shines at Wan-IFRA awards

    By Our Staff

     

    The India Today Group has earned accolades by winning at the WAN-IFRA’s 22nd Asian Media Awards 2023.

     

    Nilanjan Das, Group Creative Editor clinched top honours for the category ‘Best in Magazine Infographics’. The infographic titled ‘Buckle Up’, was awarded the Overall Gold, while ‘The New Power Corridor’ secured the Overall Silver award.

     

    Further, Group Photo Editor Bandeep Singh’s contributions to the world of photography were also acknowledged as he was awarded the Gold Award in Feature Photography and the Silver Award in Graphics Feature Photography.

     

    Notes a communique: “The WAN IFRA’s 22nd Asian Media Awards (AMA) serves as a testament to the India Today Group’s commitment to upholding the highest standards of journalism and excellence in the realms of magazine design, infographics, editorial content, and photography. This esteemed competition has brought together hundreds of newspapers and magazines across the Asia Pacific, South Asia, and the Middle East over the past two decades, solidifying its status as the most prestigious recognition of excellence within the news publishing industry in the region.”

     

  • ArtE Mediatech bags Tikidan mandate

    By Our Staff

     

    Art-E Mediatech advertising agency has announced the acquisition of the digital (social and performance marketing) and website mandate for Tikidan, a joint venture between Tiki Tar Industries (India) and Danosa (Spain).

     

    Said Vibhor Gulati, Partner at Arte Mediatech and Head of the Mumbai branch: “We are excited to join hands with TIKIDAN in this game-changing endeavour. This partnership aligns perfectly with our commitment to delivering exceptional advertising solutions that drive success in an ever-evolving market.”

     

    Added Shruti Shah, Managing Director at Tikidan: “We are thrilled to partner with Arte Mediatech to showcase our innovative and high performance construction solutions to the Indian market. This marks a pivotal step in our journey to redefine the way we present our solutions and build awareness on the benefits our clients receive by using our products.”

     

  • ASCI proposes draft guidelines for environmental claims in advertising

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and accountability in environmental advertising through the unveiling of comprehensive draft guidelines on “Environmental/Green Claims.” The draft guidelines are open for public feedback until December 31, 2023, post which they will be finalised. Developed by a multi-stakeholder taskforce, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices. The draft guidelines establish a clear framework for advertisers to present truthful and evidence-based environmental claims.

     

    Said Manisha Kapoor, CEO and Secretary-General, ASCI, “ASCI’s draft guidelines on Environmental/Green Claims are a crucial step to ensure that consumers who wish to support green brands have the correct information to make an informed decision. These guidelines set a standard for advertisers, and aim to foster a culture of transparency and authenticity in advertising in the best interest of the consumers. We encourage all stakeholders, including consumers, industry, civil society members, and experts, to provide their feedback on the draft guidelines to enable us to sharpen and strengthen them.”

     

    Proposed Guidelines:

    1. Absolute claims such as but not limited to “environment friendly”, “eco-friendly”, “sustainable”, “planet friendly” that imply that the product advertised has no impact or only a positive impact must be supported by a high level of substantiation. Comparative claims such as “greener” or “friendlier” can be justified, for example, if the advertised product or service provides a total environmental benefit over that of the advertiser’s previous product or service or competitor products or services and the basis of such comparison is made clear.

    2. Environmental claims must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle. If a general claim cannot be justified, a more limited claim about specific aspects of a product or service might be justifiable. Claims that are based on only part of an advertised product or service’s life cycle must not mislead consumers about the product or service’s total environmental impact.

    3. Unless it is clear from the context, an environmental claim should specify whether it refers to the product, the product’s packaging, a service, or just to a portion of the product, package, or service.

    4. Advertisements must not mislead consumers about the environmental benefit that a product or service offers by highlighting the absence of an environmentally damaging ingredient if that ingredient is not usually found in competing products or services by highlighting an environmental benefit that results from a legal obligation if competing products are subject to the same requirements.

    5. Certifications and Seals of Approval should make clear which attributes of the product or service have been evaluated by the certifier, and the basis of such certification provided. Certifications and Seals used in an advertisement should be from a Nationally/Internationally recognised certifying authority.

    6. Visual elements in an ad should not give a false impression about the product/service being advertised. For example, logos representing a recycling process on packaging and/or in advertising material can significantly influence a consumer’s impression of the environmental impact of a product or service.

    7. Advertisers should refrain from making aspirational claims about future environmental objectives unless they have developed clear and actionable plans detailing how those objectives will be achieved.

    8. For carbon offset claims advertisers should clearly and prominently disclose if the carbon offset represents emission reductions that will not occur for two years or longer. Ads should not claim directly or by implication that a carbon offset represents an emission reduction if the reduction, or the activity that caused the reduction, was required by law.

    9. For claims pertaining to the product being compostable, biodegradable, recyclable, non-toxic, free-of etc. advertisers should qualify the aspects to which such claims are being attributed, and the extent of the same. All such claims should have competent and reliable scientific evidence to show that:

     

    The product or the qualified component where applicable will break down within a reasonably short period of time after customary disposal.

     

    The product is free of elements that can lead to environmental hazards.

     

  • Ogilvy reveals six key Influencer marketing trends

    By Our Staff

     

    A new Ogilvy Red Paper delves into six transformative influence trends that will shape and define 2024. With The Creator Economy estimated to be worth $500 billion by 2027, what does that mean for brands? Ogilvy notes that as much as 96% of the creator economy is yet to be tapped into and properly utilised.

     

    The future of influence is one where influencers are not just adjuncts to marketing campaigns, but an integral component of brand strategies. This evolution is challenging brands to think bigger and bolder; forging robust relationships with creators that transcend traditional collaboration models. Led by Rahul Titus, Ogilvy’s Global Head of Influence, a group of global Influence experts dived into the following six trends:

     

    1. The Year of Sport. Driving cultural impact will go beyond the field in 2024 – from the impact of the Olympics being streamed on TikTok for the first time to the burgeoning fascination with sports stars off the field. Taylor Swift and Travis Kelce’s relationship, for example, has brought a new legion of fans for Kelce and he’s seen an uptick in 1.6 million Instagram followers.

    2. AI Influence Goes Hyper-Personal. AI will tighten its grip on Influencer marketing as Meta rolls out its AI Personas in the new year. Virtual twins of household names such as Kendall Jenner – named Billie – will shift Influence from passive spectatorship to hyper-personalized interactions in ways fans once thought was impossible.

    3. Sonic influence. The sound of influence is another core trend set to dominate. Christina Aguilera and Latto’s viral ‘hip-hopera’ duet for Just Eat received five times the mentions across the UK, Ireland and Australia Katy Perry’s had last year, while Garnier-owned hip-hop track Micellar Rewind – used by Influencers when showing the benefits of a make-up remover – has 4.3 billion views. Sonic and visual identity are not mutually exclusive, both will complement each other in the coming year to amplify profiles, gain cultural resonance and improve share of voice for brands.

    4. Sustainable Influence. The importance of influencing a better tomorrow will continue to impact Influencer content too. Brands’ ESG claims are under a magnifying glass from fans ready to call out greenwashing. Couple this with the pressure on Influencers to hold themselves accountable when making claims, 84% of creators say they’re hesitant to post about climate change and the environment for fear of backlash.

    5. Employee Advocacy. Internal voices will increasingly drive external impact. Nearly nine-in-ten (89%) of C-Suite marketers recognise the benefits of employee advocacy on platforms such as LinkedIn, but 2024 will usher in more B2C brands capitalizing on their employees’ influence. They quickly win over consumers’ trust thanks to their uniquely informed insights and authentic advocacy of a business.

    6. From second screen to main screen. The report cites how livestreaming across social platforms will continue to be a critical medium. 66% of brands already report that creator-led content delivers more ROI than traditional ads and Gen Z are also Christmas shopping on TikTok for the first time. Influencers could see revenue opportunities through livestreaming over traditional subscription models as more platforms integrate payment schemes.

     

    Said Rahul Titus, Ogilvy’s Global Head of Influence: “Influence is still growing rapidly. These trends show the huge amount of untapped potential, especially in new spaces like health, employee advocacy and in new formats like sonic or AI influence. 96% of the creator economy is still untapped meaning the possibilities are endless – this should excite brands, offering them unique and evolving ways to interact with audiences and stand out in a cluttered marketplace.”

     

  • Healthcare violations max mentions in ASCI roster

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has published its half-yearly complaints report for the period April to September 2023, offering insights into emerging trends and insights in advertising standards. The report shows a 34% increase in complaints (4491) processed, coupled with a corresponding 27% rise in the number of ads processed (3501).

     

    Of the 3,501 ads processed, 564 (16%) were flagged as potential direct violations of the law, which represents a 22% increase over the previous year. 35% of the total ads processed were not contested and were promptly withdrawn or modified. A further 47% of ads were found violative of the ASCI Code and the advertisements were recommended to be withdrawn or modified. Only 2% of complaints were dismissed

     

    Of the 3,501 complaints processed, digital media remained the primary source of violations at 79%. Print media and television contributed 17% and 3%, respectively, while other mediums accounted for 2% of the reported violations.

     

    Consumer complaints comprised 21.3% of the total complaints, indicating significant public engagement in upholding advertising standards. 75.4% of complaints were initiated suo-motu by ASCI, demonstrating the organisation’s proactive approach to identifying potential violations.

     

    Here are some key findings from the report:

    Digital Dominance: A whopping 79% of problematic ads were found online, highlighting the challenges in the digital advertising world.

    Regulatory Vigilance: ASCI’s focused monitoring mechanisms boosted digital surveillance to combat objectionable content in the medium. 98% of overall ads processed required some form of modification.

    Voluntary Compliance: In the digital advertising sphere, influencers contributed to 22% of total ads complained against at ASCI. 99.4% of advertisements processed for influencer guidelines were found to be in violation. ASCI received compliance with its recommendations in 92% of influencer cases taken up v/s 86% in previous years, signalling greater compliance with ASCI’s CCC recommendations.

    Healthcare in the Spotlight: Healthcare emerged as the most violative sector, constituting 21% of all ads processed. The surge is attributed to a high volume of drug and medicine advertisements on digital platforms.

    Legal Violations: ASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimations to advertisers advising withdrawal or modification of the advertisement. ASCI referred 565 advertisements to the Ministry of AYUSH in just six months, compared to 464 ads referred in the last financial year.

     

    Said Manisha Kapoor, CEO and Secretary-General, ASCI, said: “ASCI remains committed to addressing the challenges posed by digital advertising. All stakeholders need to come together to tackle the issue of online safety of consumers given that they spend high amounts of time there, and where there is a proliferation of objectionable advertising. Our constant vigilance of the online space helps call out the advertisements and brands that violate the ASCI code requiring ads to be truthful, decent and safe. We hope that the various sectors recognise the breaches and commit to more responsible advertising.”

     

  • Saatchi & Saatchi Propagate appoints Isha Kapoor as VP

    By Our Staff

     

    Isha Kapoor
    Isha Kapoor

    Digital agency Saatchi & Saatchi Propagate, part of Publicis Groupe India, has appointed Isha Kapoor as Vice President (VP). She will be based in the agency’s Mumbai office and report to Prachi Bali, Executive Vice President and Business Head of Saatchi & Saatchi Propagate India.

     

    Kapoor recently worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded noteworthy campaigns for brands such as Future Generali.

     

    Said Bali on the appointment: “Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best solutions to our clients.”