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Category: ADVERTISING

  • Dr GG Parikh, a 'Quit India' activist, was chief guest. Senior lawyer Indira Jaising was Guest of Honour

    Mumbai Press Club’s RedInk Awards for journalism presented

    By Our Staff

     

    The Mumbai Press Club’s National Redink Awards 2023 were presented on Saturday, December 2, 2023, in Mumbai.

     

    Dr G G Parikh, a ‘Quit India’ activist, was chief guest. Indira Jaising, the first female senior counsel in the Supreme Court who became the country’s first female Additional Solicitor General in 2009, was the Guest of Honour.

     

    A total of 31 journalists from across the country were honoured with RedInk Awards in various categories, including political writing, environment, healthcare, and business.

     

    The following is the list of winners for the Redink Awards 2023.

     

    LIFETIME ACHIEVEMENT

    Neerja Chowdhury, Veteran Journalist

     

    JOURNALISTS OF THE YEAR

    Dhanya Rajendran, The News Minute

    Sharad Vyas, Independent Journalist

     

    BUSINESS & ECONOMY

    Print/Online: Manu P Toms & Nirmal John, ET Prime

    Television/Video: Debayan Dutta, The Quint

     

    CRIME & INVESTIGATION

    Print/Online: K S Sudhi, U Hiran & M P Praveen, The Hindu

    Television/Video: Muhammad Wajihulla, News 9 Plus

     

    HEALTH & WELLNESS

    Print/Online: Tabassum Barnagarwala, Scroll.in

    Television/Video: Mayank Bhagwat, BBC Marathi

     

    HUMAN RIGHTS

    Print/Online: Rokibuz Zaman, Scroll.in

    Television/Video: Zijah Sherwani, The Quint

     

    LIFESTYLE  & ENTERTAINMENT

    Print/Online: Uday Bhatia, Mint

    Television/Video: Muhammad Wajihulla, News 9 Plus

     

    POLITICS

    Print/Online: Supriya Sharma  & Arunabh Saikia, Scroll.in

    Television/Video: Kirti Dubey, BBC Hindi

     

    SAVING THE ENVIRONMENT

    Print/Online: Tanvi Deshpande, India Spend

    Television/Video: Ambika Singh Kahma, NDTV

     

    SCIENCE & INNOVATION

    Print/Online: Sukhada Tatke, FiftyTwo.in

     

    SPORTS

    Print/Online: Mihir Vasavda, The Indian Express

    Television/Video: Sheikh Zaffar Iqbal, Mojo Story

     

    THE ARTS

    Print/Online: Kamayani Sharma, Scroll.in

    Television/Video: Aravind Venugopal, Malayala Manorama

     

    The BIG PICTURE (Photo of the Year)

    Winner: T K Pradeep Kumar, Mathrubhumi

    Runner up: Deepu BP, The New Indian Express

     

    WOMEN’S EMPOWERMENT & GENDER EQUALITY

    Print/Online: Aarefa Johari, Scroll.in

    Television/Video: Bhumika Saraswati & Mohammad Dawood, South China Morning Post

     

    The title sponsor for this year’s event was Zee Entertainment Enterprises (ZEEL), and associate sponsors include Aditya Birla Group, L&T Financial Services, Indiabulls Housing, Finolex Industries, Adfactors, Concept Communication, and Pernod Ricard.

     

  • Text of the acceptance speech by Shashi Sinha after receiving the AAAI Lifetime Achievement Award on Friday, December 1, 2023

    I have seen and heard a lot, but rest assured it will remain a secret with me: Acceptance speech by Shashi Sinha

    Text of the acceptance speech by Shashi Sinha after receiving the Advertising Agencies Association of India Lifetime Achievement Award on Friday, December 1, 2023

     

    Many thanks to PK, Anupriya, Sundar and the jury and to all at AAAI, also special thanks to Nitin, Jayen bhai, Hemant and Mr Ravikant.

     

    It is amazing that I am standing here before you on this occasion, I couldn’t have imagined this 37 years back when I started as an account planner at Ulka. I had been hired by my boss at UB – DD Saxena who had moved to Ulka and had sold me the job saying working in advertising was a short cut to brand management as till then I had worked only in sales. It is a different matter that 10 days into the job he shifted to Bangalore and left me reporting to Bal Mundkur the founder and CMD of the agency. Bal’s idea of account planning was being an odd job man, handling financial advertising clients one day or selling sponsored programmes the next.

     

    However, luck smiled on me a few months later as on one rainy day in July, Dr Verghese Kurien of GCMMF (popularly known as Amul) walked into our office unannounced and there was panic in the ranks as all seniors were out either holidaying in London or attending client meetings, so I was paraded in front of him. That started a truly remarkable partnership which has lasted more than 37 years. It takes a great man to leave a legacy of client-agency partnership, a tradition continues with Jayen Mehta.

     

    In September 1988, Bal decided to step down from the day-to-day running of the agency and in came Anil Kapoor. Anil had a reputation as a marketing legend but if one didn’t know him well, one could easily conclude that not only was he aggressive but also abrasive and bulldog-like. Within a few days of his joining, five to six of us decided to leave as this was not our cup of tea.

     

    Anil quickly figured out that I was the unstated leader of the pack and took me out for a lunch which started at noon and ended at 7pm. Post which I decided it was easier to say yes to him then to  argue with him. He could wear you down with logic. That started a long partnership with Boss where every meeting would run into hours every presentation was recrafted many times and every headline rewritten to perfection. It was amazing to see his passion for the business and above all care and concern for his people. He taught us to be confident and try and treat every client relationship as equal.  He ensured that Ambi, Arvind Niteen, Nagesh and me made a great team inspite of being diverse personalities.

     

    In a long journey such as mine, there were many highs and lows. Normally one tends to talk only of the success, but I do want to talk about a failure. We had worked on the launch plan of a major biscuit brand for ITC. Hemant Malik, the then CMO, gave our teams a free hand agreeing to many a whimsical idea we presented. However, when the launch didn’t succeed, he absorbed all the pressure. It is a testimony to Hemant’s leadership that not only did we continue handling the biscuit category, but the remit has expanded considerably.

     

    In 2004, I made the transition to a full-time role in media. This was timed with disbanding of the Tata AOR. Consequent to this, Tata Motors, Tata Indicom/ Docomo and TCS along with Tata Corporate came to Lodestar which in a way created a strong foundation for our media offering. Mr Ravikant has not only been a client from his LML to Tata days but also a role model and a mentor. I marvel at his ability to look at the tiniest of detail in one breath and look at the big picture in the next. I will remain truly grateful to him for everything he has done for me.

     

    No story of Ulka/ Mediabrands will be complete without mentioning our oldest client Zodiac and the wonderful Noorani family who have treated me as their own. I must also mention Mahindra and Nerolac paints who have been our clients for more than 35 years.  Rajesh Jejurikar and Anuj Jain have been big supporters of ours.

     

    I have always believed that if our industry prospers, we all will also gain, consequently I have devoted a lot of my time in the last decade to industry work. it may sound easy now, but it was tough initially and I must thank Bhaskarda and Ramesh for showing the way. From running the Goafest Abby awards to BARC, I have seen and heard a lot, but rest assured it will remain a secret with me.

     

    Finally, I do want to thank all my colleagues who have made this journey enjoyable, Apurva, Arpita and Nandini for helping create Lodestar from scratch. Nandini was part of the long journey till recently.

     

    My MB leadership team of Anamika, Amar, Vaishali, Hema, Aditi, Manoj, Savita, Shantanu and Sanjeev,

     

    I must separately call out Nitin Karkare – we started together in 1986 and are still together.

    One cannot end without thanking the family, Riti, Dhruv, Karan and Ena.

     

  • his is the highest honour to be given to an individual in India for her/his  outstanding contribution to the advertising industry

    Shashi Sinha conferred AAAI Lifetime Achievement Award 2023

    By Our Staff

     

    The Lifetime Achievement Awards event of the Advertising Agencies Association of India is always a must-attend event. For, not only does it get you to participate in the felicitation of industry seniors, it also gives you an opportunity to interact with folks you seldom meet in industry forums. And of course the families and close associates of the winners.

     

    On Friday, December 1, the AAAI conferred the award on advertising industry veteran Shashi Sinha. This is the highest honour to be given to an individual in India for her/his  outstanding contribution to the advertising industry.

     

    Ravi Kant, former Vice Chairman and former MD of Tata Motors, Jayen Mehta, MD, GCMMF (Amul), Hemant Malik, Divisional CEO – Foods, ITC Ltd and FCB group veteran Nitin Karkare spoke on Sinha’s contribution to the industry and their own relationship with him.

     

    With nearly four decades in the advertising industry, Shashi Sinha  dedicated the majority of his career to a single agency group. In a leadership span of 25 years, he progressed from being the head of ,edia at FCB Ulka to the CEO of all media units under IPG Media Brands in 2013.

     

    Known for his active presence and guidance in various industry bodies, including roles as the current Chairman of BARC, former President of the Ad Club and former Chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI further reflect  his commitment to influencing the advertising landscape. He has also been Chairman of the Awards Governing Council at Goafest. Beyond his professional life, he contributes to social causes through advisory roles in organisations like Akhand Jyoti Charitable Trust and TRRAIN Foundation, focusing on healthcare for curable blindness and supporting the training and placement of people with disabilities in the retail sector.

     

    Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma, Colvyn Harris and others.

     

  • Rana Barua, was unanimously elected Vice-President of the Association

    Prasanth Kumar re-elected AAAI President

    By Our Staff

     

    Prasanth Kumar, CEO – South Asia of Group M, was re-elected President of the Advertising Agencies Association of India (AAAI) for the year 2023-24 at the Annual General Meeting of AAAI held on December 1.

     

    Rana Barua, Group CEO, Havas Worldwide India was unanimously elected Vice-President of the Association.

     

    Other elected members of the Board are (in alphabetical order):

    Sam Balsara (Madison Communications Pvt Ltd)

    Tanya Goyal (Everest Brand Solutions Pvt Ltd)

    Vishandas Hardasani (Matrix Publicities and Media India Pvt Ltd)

    Mohit Joshi (Havas Media India Pvt Ltd)

    Kunal Lalani (Crayons Advertising Ltd)

    Chandramouli Muthu (Maitri Advertising Works Pvt Ltd)

    Sridhar Ramasubramanian (Beehive Communications Pvt Ltd)

    Vikram Sakhuja (Platinum Advertising Pvt Ltd)

    K Srinivas (Sloka Advertising Pvt Ltd)

     

    Anupriya Acharya, Chief Executive Publicis Group South Asia will be the ex-officio member of the AAAI Board for 2023-24 as AAAI’s immediate past president.

     

    On this occasion, Kumar said: “I am deeply grateful to the members of the AAAI for re-electing me as President, a role I accept with great honour and responsibility. Our collective vision is to strengthen an inclusive environment, actively engaging with all stakeholders to shape a dynamic and future-ready organization. Our commitment is steadfast in strengthening unwavering support for every member, recognizing that while we have achieved few milestones together, there is still a considerable journey ahead. This prospect excites us; it fuels our motivation. When we collaborate and exert our combined efforts, we not only enhance each year for everyone involved but also solidify our resolve to be architects of change within our industry. We stand dedicated to not just witnessing but actively creating a transformative era, steering our organization towards new horizons of innovation and impact.”

     

    On his appointment as Vice President, Barua added: “I am passionate about policymaking that leads to impactful and positive changes to the advertising industry, that benefit all the stakeholders, including, media, consumers, and advertising agencies. I believe in the potential of advertising to foster economic development and enhance meaningful social changes. I look forward to collaborating with the AAAI members to bring these shared goals to life.”

     

  • Set to meet evolving client and embrace emerging trends

    The Marcom Avenue expands to the South

    By Our Staff

     

    The Marcom Avenue, an integrated marketing agency, announced its expansion in South India, with the opening of its new office in Bengaluru.

     

    On the occasion, Divanshi Gupta, Director, The Marcom Avenue, said: “We are thrilled to embark on this new journey as we extend our footprint into the Bangalore market. This South India region is a dynamic hub of innovation, culture, and growth, and establishing a physical presence in Bengaluru is only the beginning of a more strategic vision to expand The Marcom Avenue’s ambition. This move reflects the agency’s dedication and commitment to becoming an integral part of the vibrant marketing landscape in the South. Our goal is to provide clients with memorable ads, and more meaningful marketing with lasting positive business impact.”

     

  • As long as the brand behaves confident and justifies its price offers, it offers great value, writes Avik Chattopadhyay

    Value Brand vis-à-vis Discount Brand

     

     

    By Avik Chattopadhyay

     

    Avik ChattopadhyayThere is an ‘End of Season’ offer from Levi’s that you get two pieces of apparel for every two pieces you buy. People in WhatsApp groups I am part of are already sharing this offer exclaiming it’s a terrific deal. At the same time, many in the same groups are writing off the Maruti Suzuki Jimny as it is going on Rs 2 lakh off the sticker price. One is great “value” while the other is simply a “discount”.

     

    What really distinguishes a consumer offer as a value offer from one that is scoffed at as a desperate one? I think there is a very thin line dividing them.

     

    Amazon Prime’s annual membership fee was terrific value.

    Netflix slashing its monthly single device fee to Rs199 was a desperate discount.

     

    Levi’s offering ‘Buy 2, Get 2’ as an ‘End of Season’ is terrific value.

    Cantabil offering the same throughout the year is a desperate discount.

     

    Having spent my life in brand management and marketing, I have always grappled with finding the balance between an offer and a discount…a strategic move versus a desperate measure. Having faced failure from close quarters, this marketing puzzle continues to put my fraternity in a tizzy, from soaps to SUVs.

     

    What must be going on in the mind of the brand manager of the Jimny?

    What must have always eaten into the minds of the people who run Cantabil?

    What makes Indian brands join the ‘Black Friday; bandwagon while we have our own Diwali / Puja season?

     

    Timing is critical

    When you plan your special offers sets the tone of the promotion’s correlation with the brand’s positioning. If it coincides with the traditional periods of promotional sales, you are not a sore thumb. In fact, people expect the most popular brands to offer their best on these special occasions the prospective customers save up for.

     

    If it is too soon after your launch in a market, be ready for the jibes and barbs. Even if you realise you need to make a strategic pricing recalibration, doing it soon after your launch is not very clever. If you need to clear immobile inventory, convert it into a special edition or a limited edition, add some features or freebies and then push it out. Luxury brands are masters at this game, from fancy coffee machines to cars. If you cannot think up such a fix, then just bear the pain for some more time and wait for the right time.

     

    Most apparel brands plan their offers during the bi-annual ‘End of Season’ periods. I know of uber HNIs waiting for these periods to stock up on their Hugo Boss wardrobes.

     

    Context is key

    You may also choose your ‘time’, based on brand milestones like anniversaries, founder’s day, sales numbers and so on. That justifies the reason to offer a special price as part of an overall celebration. Volkswagen in India started the ritual of the ‘Volksfest’ in October as a celebration of the brand including special offers. An India-specific initiative, it coincides with the traditional festive season and seemingly does quite well for the brand.

     

    For this to actually work for the brand, it has to be aspirational enough to expect customers to wait for such occasions that stand apart from the traditional periods. ‘Cyber Monday’ was created as an extension of the Black Friday week encouraging people to shop online only as recent as 2005. Amazon has created a brand out of ‘Great India Shopping Festival’ and a significant part of digitally-abled India wait for this half yearly promotion.

     

    Market leaders like Maruti Suzuki could create its own promotion festival coinciding with its foundation day. That way, customers get to appreciate the brand better as it is associated with a key milestone, helping build a bond more emotional than merely transactional.

     

    Discounts need not be desperation

    There are brands that have developed discounting as a virtue than a handicap. Amazon gives you not only the range but also deep discounts. Reliance Retail does the same through Trends and Digital. Vishal Megamart caters to a certain economic stratum with the same benefit proposition.

     

    For other brands, discounting need not be made to look as a desperate measure. Even if it is a price recalibration or correction, the brand has to have the candour to admit so and pass on the same benefits to all previous customers of the same product. That way, nobody feels cheated. In fact, you convert them into brand advocates through your demonstrated ‘transparency’.

     

    As an example, we have always seen automakers increase prices due to rising input costs and a plethora of reasons cited by them to justify the act. There have been occasions when input prices have come down but not a single automaker has even brought its prices down, even if symbolic.

     

    In hindsight, I do not think there is anything as a ‘discount brand’. They are all ‘value brands’ for the market segments they target. What is a mere discount for me will be great value for someone else. And vice versa. A discount is not derogatory. We love it when it is offered as a “customised” offer to us as an individual buyer. As long as the brand behaves confident and justifies its price offers, it offers great value. And that is what really matters.

     

  • A future-focussed full-funnel ad agency

    Aalap Desai launches Tgthr

    By Our Staff

     

    Aalap Desai
    Aalap Desai

    Aalap Desai, former Chief Creative Officer of Dentsu Creative West and Dentsu Creative Experience India, has announced the launch of Tgthr (Together), billed as a “future-focussed, full-funnel ad agency”.

     

    Speaking on the launch, Desai said: “The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job. The one who knows how to create a great TV ad might not know how to increase followers on a social handle. The one who has mastery over social media may have no idea about master branding. What if all these talents could come together to form a cohesive whole? If one great creative person is a force, imagine what could be achieved when they all combine as a force multiplier! This is especially true when you create an environment where they can thrive. That’s the idea behind Tgthr. Bring together expertise, talent, and passion to deliver clients unparalleled quality, connectedness, and effectiveness. All the while ensuring that we love where we work.”

     

  • Bhaskar joins in from Lowe Lintas, where he was last serving as VP

    Grey gets Anup Bhaskar as SVP & Business Head

    By Our Staff

     

    Grey Group India (that’s Grey & AutumnGrey) has announced the appointment of Anup Bhaskar as Senior Vice President and Business Head North. Bhaskar will lead the agency’s new growth plans, build integrated business strategies, form important business relationships and deliver effective service to all the agency’s clients in the north region. Bhaskar joins in from Lowe Lintas, where he was last serving as Vice President in a business role.

     

    Said Anusha Shetty, Chairperson and Group CEO, Grey Group India on the appointment: “We are excited to have Anup onboard. Anup has a rare blend of logic, EQ, and a natural connection with people. We are looking at promising times ahead.”

     

    Added Bhaskar: “Joining Grey feels like a homecoming of sorts as I spent early days of my career here. Meeting Anusha and Sandipan and understanding their vision for this esteemed agency has made me very excited to join. I am thrilled to be leading the Delhi unit and look forward to continuing Grey Group’s `Famously Effective’ philosophy.”

     

  • John Chacko, Chairman of the IAA World Congress is in Mumbai to meet with members of the IAA India Chapter Managing Committee

    IAA gets set for World Congress in in Penang

    By Our Staff

     

    The International Advertising Association (IAA) has announced the dates for its World Congress. it will be held from March 6-8, 2024 in Penang, Malaysia.

     

    Said John D Chacko, veteran marketer and corporate captain based in Malaysia and Chairman of the IAA World Congress: ”The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. Technological advancements like AI continue to disrupt industries, bringing both opportunities and challenges. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage and culture. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India.”

     

    Added Avinash Pandey President IAA India Chapter,” The India Chapter has been a very special part of the global IAA firmament. It has even contributed a World President in the form of Srinivasan Swamy. The Chapter itself is arguably the most active industry association of its kind with initiatives that cover sustainability, technology and excellence in Marketing and Creativity. The IAA World Congress Kochi in 2019, of course set a benchmark for others to emulate.  We are happy to welcome John Chacko and plan out the route ahead.”

     

  • Released jointly with the Unstereotype Alliance with research partner Kantar

    ASCI unveils study on diversity & inclusion in advertising

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched their collaborative study on Diversity and Inclusion (D&I) in Indian advertising. The report, prepared by Kantar, focused on ESG (environmental, social and governance) goals of corporates. The study was unveiled at the DEI Edge Summit, co-hosted by ASCI and UA on Thursday.

     

    Here are highlights of the report, courtesy a communique

     

    The joint report provides new insights on Indian advertising’s D&I representation versus global practice (leveraging data from the 2023 Global MONITOR survey) and a wealth of original findings on Indian advertising trends accommodating D&I. Some of the key dimensions of D&I representation mapped in the report were age, gender, sexual orientation, race, physical appearance, social class, disability, and religion, across 28 markets around the world.

     

    The global dimension

    Compared to 33 percent of consumers across the world, 48 percent of Indians expressed the need for more inclusive representation by brands. India’s socially aware consumers are an encouragement for brands on the way to inclusiveness and a wake-up call for those yet to embrace D&I.

    The research scoured through all the new ads that aired in October 2023. Coupled with Kantar’s extensive analysis of advertisements over the past few years, the study provides a snapshot of the patterns, progress, and scope for improvement in DEI in India.

     

    Key findings of the Indian study: There was a near absence of representation diversity in Indian advertising.   The study found a dismal less-than-1 % representation of the LGBTQ+ community, people with disabilities featured in less than 1% of the ads and only 4% of Indian ads depicted people aged above 65 years.

     

    Women representation: While the presence of women in ads was comparable to men, sticky stereotypes still prevail. More women are portrayed with fair skin tone (58% of women vs 25% of men on-screen), with less diverse physical appearance (39% of women were shown as slender vs 16% men on-screen) and low non-traditional roles (17.5% of women were depicted as the sole caregiver vs 3.5% men characters) and less authoritative (with male characters three times more authoritative than their female counterparts).

     

    Women tended to be shown as younger with 86% of them between 20 and 39 years of age compared to 62% of men.

     

    Said Manisha Kapoor, CEO and Secretary-General, ASCI: “There is no doubt that advertising shapes society. Indian advertising is missing the Diverse and inclusive narratives that can provide a real edge to brands, as can be seen in the study. Along with The Unstereotype Alliance and other partners, ASCI would like to nudge and support the advertising industry in getting its DEI representation right. The opportunity to include diverse perspectives and stories is a powerful one, and the event showcases the immense benefits both brands and society can derive from such progressive inclusions.”

     

    Added Susan, Fergusan, Country Representative, UN Women: “We, as the conveners of the Unstereotype Alliance India National Chapter, are pleased to host the DEI EDGE SUMMIT in collaboration with the ASCI Academy. Over the past two years, the Unstereotype Alliance in India has united brands, organizations, and individuals who believe in the transformative influence of advertising and media in fostering an inclusive society. Our efforts transcend campaigns; we strive to dismantle stereotypes, fostering a cultural shift that champions diversity and inclusion in advertising industry”.

     

  • The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray

    Ogilvy India wins Global Grand Effie for Cadbury

    By Our Staff

     

    The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in Experiential Marketing for Cadbury Celebrations – Shah Rukh Khan My ad. After bagging the coveted Cannes Titanium last year and an Effie APAC this year, Ogilvy India has now added the Global Grand Effie to its roster of awards for for the Shah Rukh Khan My Ad campaign.

     

    The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.

     

    Said Ganapathy Balagopalan, Deputy Chief Strategy Officer, Ogilvy India: “Christmas has arrived early for Ogilvy India, and we are delighted. It’s taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for.”

     

    Links to campaign:

    Case Study: https://www.youtube.com/watch?v=_Swn7OF8bvQ

    Creative Ad: https://www.youtube.com/watch?v=bSfP74mqk_E

    Ogilvy Campaign Page link: https://www.ogilvy.com/work/shah-rukh-khan-my-ad

     

  • Announces key leadership appointments

    Aalap Desai gets old mates from Dentsu together at Tgthr

    By Our Staff

     

    Tgthr, the agency founded by Aalap Desai, has unveiled its creative leadership structure. Anadi Sah, Vibhor Yadav, Pragati Rana & Anirudh Venugopal have joined as founding partners.

     

    Said Aalap Desai: “Today’s world has evolved. The client’s problems have evolved. Advertising needs to evolve, too. This team represents this evolution. The convergent experience of the team now at tgthr is equipped to deliver the results the business needs, the differentiation that the brands need and the creativity that the consumer needs. Not just this, we want to bring back what advertising has lost. Fun, laughter and the liberty to voice your truth while working on the brief.. I am delighted to share with you the creative leadership structure of my newly launched full-funnel agency, Tgthr (Together). It is the same team that worked with me in Dentsu.”