MxMIndia

Category: ADVERTISING

  • Must avoid using images that cause distress to consumers

    ASCI introduces guidelines for ads for charitable causes

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has introduced guidelines for advertisements for charitable causes.

     

    Talking about the new guidelines, Manisha Kapoor, CEO and Secretary General, ASCI, said: ASCI recognises that charities can have a challenging job explaining the nature of the important, and often sensitive work they do, and raise funds for beneficiaries in need. However, they must take care not to overstep the mark by misleading consumers or causing unjustified distress to those who may be merely surfing online. The guidelines strike a balance between allowing charities to do their important work, and at the same time, be fair to consumers who are viewers of such advertisements”.

     

    Adds a communique: “In recent years, charities have been active advertisers, particularly on digital media, and especially for the purpose of seeking funds and crowdfunding on behalf of their beneficiaries who may not have an active social network to reach and tap donors. Charities, including crowdfunding platforms, provide this reach through sponsored ads and organic posts, which tap potential donors. However, there have been some concerns about ads that create donor distress through the use of images that may be too graphic. While the intent of such posts is undoubtedly to nudge donors to contribute, such posts may cause undue distress to ordinary consumers who may be surfing through their news feeds. In addition, with crowdsourcing platforms, consumers may not know what amount, from their donation, goes to the beneficiary and what may be kept by the platforms for their administrative fees or charges.”

    de clear what such amounts are in the advertisement itself.

     

  • To offer advanced strategic and creative services

    Lowe Lintas launches Lowe Lintas DX

    By Our Staff

     

    Lowe Lintas has launched Lowe Lintas DX, a digital creative unit, offering advanced strategic and creative services specifically designed for long-term brand building in the digital spheres.

     

    Said Arun Srinivas, Director and Head of Ads Business for Meta in India: “With digital emerging as one the biggest advertising medium in the country, there is a strong need to create new standards of brand building and advertising on digital platforms. Lowe Lintas DX has the potential to become an industry-leading hub of excellence, delivering strong business outcomes for brands that work with both Lowe Lintas and Meta. I am excited to deepen our support with MullenLowe Lintas Group and look forward to some path-breaking work with the team.”

     

    Added Subbu, Group CEO of MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global: “Lowe Lintas DX, a game-changing offering from Lowe Lintas, strategically supported by Meta, is a living system for building brands in a futuristic way. In a rapidly accelerating digital-led marketplace that is characterised by data-driven technologies, our collaboration will explore constantly deepening experiences and smart growth ideas for brands that go far beyond the traditional methods giving businesses unceasing velocity and a competitive leg up. With this collaborative advantage, we are very confident it will enhance learning and possibilities, creating value for everyone in the play – the consumers, our brands, clients, Meta, and us.”

     

  • To spearhead creative excellence

    Dentsu Creative appoints Surjo Dutt as the CCO for W&S regions

    By Our Staff

     

    Dentsu Creative India has appointed Surjo Dutt as Chief Creative Officer (CCO) for the West & South regions.

     

    As per the mandate, Dutt will spearhead creative excellence at Dentsu Creative India, leading the charge in aligning with the agency’s global vision.

     

    Commenting on the appointment, Amit Wadhwa said: “I am delighted to welcome Surjo as our creative partner on this exciting journey at Dentsu Creative India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands – a quality he has consistently demonstrated across every project he has been involved in. His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of ‘Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”

     

  • TVC created by Ogilvy

    Eveready unveils campaign for its Rechargeable Torch Range

    By Our Staff

     

    Eveready Industries, battery and lighting products manufacturers, has rolled out a TVC, ‘Hero Banne Ka Power’ to launch Boomlite DL 85 rechargeable torch. The TVC shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches

     

    Said Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights), Eveready Industries India Ltd.: “We are thrilled to announce the launch of Eveready Boomlite DL 85 rechargeable torch alongside a captivating TVC, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers. With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place.”

     

  • To oversee Integrated buying in the North and East markets

    Havas Media appoints Ramsai Panchapakesan as Managing Partner- Investments

    By Our Staff

     

    In a strategic move to bolster its investment strategies, Havas Media Network India has appointed Ramsai Panchapakesan as Managing Partner- Investments. Based out of Gurugram, he will oversee Integrated buying in the North and East markets, along with assuming additional responsibilities for Trading.

     

    Commenting on Ramsai’s appointment, Mohit Joshi, CEO, Havas Media Network India, said: “The current momentum at the media network in India is remarkable, with new client wins, large acquisitions, and widespread expansion. As we strengthen our teams across verticals to deliver best business solutions, Ramsai’s appointment reinforces our vision and commitment to our clients. His extensive industry experience equips him with a valuable wealth of knowledge and expertise. With him on board, we further scale up and strengthen our media investments and optimize trading and partnership initiatives to create meaningful media solutions.”

     

    R Venkatsubramanian, President – Investments, Havas Media India, and MD, Havas Play, added, “These are exciting times to be driving investment and partnership strategies in the media industry, and I am thrilled to have Ramsai join the team. His expertise and deep understanding of industry nuances will unveil remarkable opportunities for us to showcase the agency’s prowess and forge strategic partnerships that drive unparalleled success for Havas Media India. I am confident that, together with our talented team, we will achieve remarkable results and deliver exceptional value to our esteemed clients.”

     

  • The Advertising Council of India (ACI) has been a distinguished member of AFAA

    Jury announced for AFAA ‘Changemakers For Good’ Awards

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) had introduced its first ever unique pan-Asian Awards called Changemakers for Good in four categories;

    1) Advertising; (for messaging that has been transformational in the public space).

    2) Government; (which is for a similar messaging but from the Government or an arm of the Government).

    3) Industry Leader; (for a leader in the communications industry who has consistently led societal change in the last few years).

    4) Innovation; (where technology or a radically different approach has made a difference in the lives of people).

     

    The period for the advertising messages would be the calendar year 2022. The awards will be judged in a two-tiered manner. National and then Pan Asian.

     

    The Advertising Council of India (ACI) has been a distinguished member of AFAA. ACI whose constituents are The Indian Society of Advertisers (ISA), Advertising Agencies Association of India (AAAI), Indian Broadcasting and Digital Foundation (IBDF), The Advertising Club and India Chapter of the International Advertising Association (IAA) announced that entries for the AFAA Changemakers For Good Awards have been judged by an erudite jury to pick the winners for India.

     

    The jury members are Avinash Pandey (CEO, ABP Network and President, India Chapter of the IAA), Partha Sinha (President, Times of India Group and President, The Advertising Club, Sangeeta Pendurkar (CEO, Pantaloons at Aditya Birla Group) and Jaideep Gandhi (Founder, Another Idea).

     

    Srinivasan Swamy Chairman & Managing Director, R K Swamy Limited and Chairman, Asian Federation of Advertising Associations said: “These awards are unique. They seek to salute those advertising, media and tech professionals and companies who are using communication for making a positive impact on society. The quality of the entries received was very good, and the awards would achieve their objective of positioning the marcom community in its proper way, as caring people, who are using communication as a real force for good.”

     

  • To concentrate on empowering clients through media campaigns

    Dentsu X appoints Jose Leon as CEO

    By Our Staff

     

    Dentsu X, the media agency from dentsu India, has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will report to Anita Kotwani, CEO Media, South Asia, Dentsu.

     

    Based out of Dentsu’s Gurugram office, Jose will concentrate on empowering clients through media campaigns that create excellent consumer experiences, bringing about a big transformation in society, and strengthening their businesses to increase their top-line numbers.

     

    Commenting on the appointment, Anita Kotwani said: “Dentsu, as a network, is driven by forward-thinking tech-enabled practices. Our belief in offering disruptive, cutting-edge solutions keeps us ahead in the ecosystem. We take immense pride in bringing extraordinary talents on board for this journey. Jose is one of the leaders with the right balance of technology and media acumen. His expertise is a great fit for dentsu X’s vision of building valuable experiences for consumers, beyond simple media exposure. I look forward to partnering with him in this marathon ahead. A warm welcome to our dentsu network, Jose, and best wishes for the journey ahead.”

     

  • To help build brand

    W+K  appointed AOR for Casio G-Shock watches

    By Our Staff

     

    Wieden & Kennedy India has been appointed the Creative Agency on Record (AOR) for G-Shock watch brand in India.

     

    The agency’s understanding of the Indian market, combined with its ability to craft compelling brand narratives, made it the ideal choice for fulfilling G-Shock’s creative needs.

     

    Said Shreekant, Head of Delhi Office at Wieden & Kennedy India: “At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!”

     

    Added  xHideki Imai, Managing Director at Casio India: “We are delighted to join forces with Wieden & Kennedy India as our Creative Agency on Record. Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-SHOCK’s position as the go-to brand for individuals seeking unmatched toughness and style.”

     

  • Sam Balsara to lead the Indian delegation to AdAsia ’23 Seoul

    By Our Staff

     

    Sam Balsara, head of the Indian-owned Madison World will be the Leader of the Indian Delegation to the AdAsia’23 at Seoul. The AdAsia, a property of the Asian Federation of Advertising Associations (AFAA) is scheduled from October 24th. to 26th. 2023.

    Sam Balsara is a veteran of many AdAsia’s.

     

    He has been honored by the Advertising Agencies Association of India (AAAI) with its Lifetime Achievement Award, and has been inducted into the International Advertising Association (IAA) India Chapter Hall of Fame as well as the Kolkata AdClub Hall of Fame.

     

    Said Balsara: “The AdAsia is the biggest event in Asia for the communications industry. There is considerable interest now since the last AdAsia that Indians could go for, was six years ago in Bali. The AdAsia’23 is an unmissable event for marketers, media and advertising professionals. I am confident that we will have a sizable delegation from India.”

     

    Adds Srinivasan K Swamy, Chairman of R K SWAMY HANSA Group, “I understand that the Korean Advertising industry and the AdAsia 2023 Seoul Organising Committee have taken special efforts to get speakers from several leading organisations across the world, in addition to leading companies in Korea like Samsung, Hyundai etc. Of course, we will also in for a treat to Korean culture and entertainment when we will get to see and hear more about K-Pop music, dance, and TV series.”

     

  • As Head of Non-Biddable GroupM Nexus India

    GroupM appoints Saif Shaikh

    By Our Staff

     

    GroupM, WPP’s media investment group appoints Saif Shaikh as the Head of Non-Biddable at GroupM Nexus India. He takes over from Sidhartha Patnaik, who has assumed a regional remit as Head of Non-Biddable at GroupM Nexus APAC.

     

    In his new role at GroupM Nexus, Shaikh will focus on the long-term prioritization of campaign implementation leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients. His extensive knowledge and strategic insights will contribute significantly to the growth and success of GroupM Nexus in India.

     

    Priti Murthy, President at GroupM Nexus India said: “Saif’s extensive experience in deployment of tools and software for media strategizing, planning and data management along with driving implementation will further strengthen the way we do media planning at GroupM Nexus India. I look forward to his contribution in elevating our non-biddable craft and embedding additional capabilities across GroupM agencies’ client activations.”

     

    Saif Shaikh, Head of Non-Biddable at GroupM Nexus India added: “I am thrilled and honored to take on this new role. India’s diverse and rapidly evolving market presents immense opportunities, and I am eager to leverage my experience and expertise to drive growth and innovation for GroupM Nexus. It’s an enormous privilege to be part of the world’s largest performance organisation and I look forward to delivering incremental growth for our agencies and clients. I am deeply grateful for the trust placed in me and look forward to collaborating with our talented team and valued partners.”

     

  • To craft communication for their news feed – Xpresso

    Dentsu Creative wins mandate for Dailyhunt

    By Our Staff

     

    Dentsu Creative has won the Social Media Management mandate for Dailyhunt’s new and engaging short-form news feed – Xpresso.

     

    As per the mandate, Dentsu Creative will be responsible for crafting engaging and impactful digital communications for Xpresso. This includes managing social media platforms, creating captivating digital designs, and executing content marketing strategies for the brand.

     

    Speaking on the partnership, Bhagyashree Saini, Director – Marketing, VerSe Innovation said: “We are thrilled to partner with Dentsu Creative India to further strengthen the digital presence of Xpresso, Dailyhunt’s captivating short-form news feed. By leveraging their expertise, we aim to elevate Xpresso’s social media presence and provide an engaging experience for our users. As today’s young demographic becomes increasingly driven and passionate about news consumption, this collaboration will enable us to effectively connect with our audience through captivating digital designs and impactful social media content, enabling them to stay informed and entertained at the same time. We look forward to a fruitful partnership with Dentsu Creative India.”

     

    Sahil Shah, President – Digital Experience, Dentsu Creative India added: “Xpresso is quick, snackable & immersive, and above all, it’s made for today’s modern consumers. And that’s exactly how we want our marketing efforts to be. We are truly excited about how our ideas can seamlessly blend with the app’s overall thematic and I look forward for us to scaling the app marketing endeavours through fast and impactful campaigns. Also, welcoming Xpresso to our DC universe is a great validation for us, as it showcases the trust such new-age brands like Xpresso are putting in DENTSU CREATIVE. We are thrilled to take this journey forward and make magic happen.”

     

  • The new unit, titled Reels Room, will target consumers on Instagram and Facebook

    The Script Room launches Reels Room

    By Our Staff

     

    Creative agency The Script Room has announced its new offering, Reels Room. Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company.

     

    Said Shiv Parameshwaran, founder of Bad Donkey Small Wall: “It’s exciting to see the potential of exploring films in the vertical dimension, especially with the growing mobile-first audience. Watching horizontal videos on locked phone orientations remains a struggle, while vertical videos boast higher watch completion rates. Therefore, we felt there is a need to get brands excited about thinking and shooting for vertical screens rather than adapting the horizontal videos. After months of catch ups and jam sessions, I couldn’t be happier to see this venture taking off, unlocking a new realm of creativity and connection.”

     

    Added Rajesh Ramaswamy, Founder of Script Room: “Shiv is one of the best creative minds in the industry and a new age film maker with an eclectic range of work. We have been collaborating on various projects and I’m super glad that we are finally launching Reels Room in partnership with him. Ahsan is a rare combination of creative & business. With over ten years of advertising experience and being Associate Director with Anupam Mishra and Sonam Nair, he’s like super-suited for this new venture. Between Ahsan, Namrata, Alex, Ariana and a powerhouse talent like Shiv, we’re looking forward to putting out some good stuff very soon.”