By Our Staff
Eveready Industries, battery and lighting products manufacturers, has rolled out a TVC, ‘Hero Banne Ka Power’ to launch Boomlite DL 85 rechargeable torch. The TVC shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches
Said Anirban Banerjee, Sr. Vice President & SBU Head (Batteries & Flashlights), Eveready Industries India Ltd.: “We are thrilled to announce the launch of Eveready Boomlite DL 85 rechargeable torch alongside a captivating TVC, ‘Hero Banne Ka Power’. This torch embodies Eveready’s dedication to offer innovative and versatile products to our valued customers. With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives.”
Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place.”