MxMIndia

Category: ADVERTISING

  • Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and are among the oldest and most respected business houses across the country

    Zenith wins Bombay Dyeing media account

    By A Correspondent

     

    Leading media agency Zenith has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing. Said Tanmay Mohanty, Group CEO, Zenith: “Bombay Dyeing needs no introduction. It is more than a century-old brand and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing’s investments. India’s retail

     

    Added Michael Nadar, Head of Marketing at Bombay Dyeing: “We were looking for an agency that scores on both ambition and agility. An agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”

     

     

  • The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise

    iProspect launches ‘It’s Who We Are’ campaign featuring Olympic athlete

    By A Correspondent

     

    iProspect has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

     

    The selection process was open to all 3,200+ employees and resulted in a mix of backgrounds, seniority and expertise. The campaign features Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete, Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver; Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder; VinncentNgyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter; Birgit Gerlinger, Director, SEA at iProspect Germany and rock-climber and Gil Jones, CEO of iProspect Israel and keen drummer.

     

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” says Misty Locke, Global CMO of iProspect.

     

    Speaking about the campaign, Vivek Bhargava, CEO, iProspect India says, “At iProspect India, our people are our backbone, we are nothing without them. We hire the best of the talent in the industry and invest in consistent learning and development, we bring on board those with a passion to make a difference and contribute to the larger digital world. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals, both inside and outside of office.”

     

  • Buzz Index is a measuring tool that identifies, captures and quantifies the Buzz around a particular film across all social media platforms

    WPP’s Interactive Television unveils Buzz Index

    By A Correspondent

     

    WPP’s Interactive Television has launched ‘Buzz index’, a buzz measuring tool to help advertisers make informed decisions for cinema advertising. With the launch of Buzz Index, Interactive Television is aiming to measure and identify film stars and films apart from the obvious ones, that are capturing the imagination of its audiences and are generating a healthy pre-release buzz.

     

    After combining information from all the data points mentioned above, Buzz Index will arrive at a benchmark score once the model for the index is run through Interactive’s Movie Buzz Database (2015 and updated yearly). All new releases will automatically be compared to the indexed number of 100 which is the average score or the Gold Standard for all films, primarily films that have done more than 100 crores at the box office. A film’s Buzz Index will be calculated regularly – (Week 1) 31 days before the film release, (Week-2) 24 days before the film release, (Week-3) 17 days before the Movie release and (Week-4) 10 days prior to the release.

     

    Said Ajay Mehta, CEO of Interactive Television: “We at Interactive also want to change the way cinema advertising is bought and sold in the country. Currently, cinema advertising peaks around 10-12 blockbuster movies and in the absence of any measure of a film’s buzz, advertisers miss out on movies which are being talked about by their consumers. Buzz Index aims to change that so that even a small movie which is creating buzz and has a possibility of opening well should come up on the radar of the advertiser.  With the launch of the Buzz Index, we want to make cinema advertising data driven rather than based on subjectivities. We aim to broad base the number of movies which can attract advertisers… Buzz Index is our second initiative in this direction after CAM and we will be launching a lot more such initiatives in the near future to ensure that cinema advertising is transparent and accountable by being data driven and tech enabled.”

     

  • Founded in 1982 by Dan Wieden and David Kennedy, W+K is known for its fierce independence and provocative body of work

    Wi+K thinks 35 years ahead; undertakes rejig

    By A Correspondent

     

    Wieden+Kennedy announced strategic changes to its organisational structure, including a new global stakeholder group, and a new leadership team to oversee the agency’s emerging markets.

     

    As the company approaches its 35th birthday (in April 2017), Global President Dave Luhr and Global Chief Creative Officer Colleen DeCourcy saw a need to reshape agency leadership to position W+K successfully for the next 35 years. They have added 15 new members to the current nine-person partner group, which has been renamed to more accurately represent the leaders’ role in the future of the agency. This leadership team will now be called Wieden+Kennedy Stakeholders.

     

    “Our current nine-person partner group is based on a model we’ve outgrown,” says Luhr, who, together with DeCourcy, oversees the global W+K network, which includes eight offices located in Amsterdam, Delhi, London, New York, Portland, Sao Paulo, Shanghai, and Tokyo. “That group doesn’t reflect the breadth of perspective and skills we want to see in the next generation of leaders, and the next, and the next. Given the size and complexity of the agency, we need more decision-makers representing more offices, more disciplines and different voices. Our leadership needs to be a bigger and better reflection of the agency we have become,” said Luhr.

     

  • The duo created a real time experience for the citizens around the country and elsewhere

    Liqvd Asia partners Legrand to create unique microsite

    By A Correspondent

     

    Durga Puja is a festival that brings people together across India. This year, Legrand India and Liqvd Asia partnered to bring vibrancy associated with Pujo for people living outside their home towns through a digital only campaign.

     

    The duo created a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the brand created a unique online destination dedicated to festive happenings.

     

    Liqvd Asia created a microsite on instagram “@ComeHomeToPujo.” The microsite has six image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category, all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred. The tagging feature on the app was used to enable easy navigation and involvement from their users. A unique way of exhibiting similar to a website but in a way that turns head of the current Indian paparazzi generation.

     

    “Durga Pujo is a festival that is full of vibrancy, emotions, joy of celebrations and pride. Instagram was an ideal platform where we could capture the essence of this magic visually.  We created a digital micro-experience zone on Instagram using its tagging features and grid structure in an unconventional way that allowed users to experience Pujo in its full glory and visually explore each aspect that makes DurgaPujoso magnanimous as they would do in a typical microsite,” said Mallicka Singh, Head, Social Media, Liqvd Asia.

     

  • Rage had earlier built the Hong Kong site for Monexo also

    P2P lending marketplace Monexo takes off in India

    By A Correspondent

     

    Rage Communications has launched an online peer-to-peer lending marketplace for Monexo in India. While P2P lending is innovating financial services globally, Monexo has brought this model to India, assisted by Rage’s online expertise.

     

    Launched in India on September 19, Monexo is tapping into the traditional lending market by providing a new avenue of investment that is relatively less volatile and also provides opportunity to diversify investments for monthly returns. Rage was entrusted with this task of reaching out to Indian money lenders and borrowers through multiple digital channels.

     

    Says Neville Medhora, Vice President and Head of India Business, Rage Communications, “The challenge was to bring two very different sets of relationship sets (lenders and borrowers) on one platform and address all their user journeys seamlessly”. Rage provided superior customer experience and removed the friction in the borrowing process with the use of robust technology.

     

    The idea was carried forward on social media too, with the theme of freedom and independence – being able to access affordable loans.

     

  • A new age company that is driven by the motto "life, improved"

    Lowe Lintas and Golin Opinion bag creative and PR duties of Vaya Life

    By A Correspondent

     

    Startup Vaya Life has appointed Lowe Lintas Mumbai as its creative agency and Golin Opinion, as its Public Relations agency. The two agencies of the Mullen Lowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.

     

    Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.

     

    Vashist Vasanthakumar

    Commenting on the appointment, Vasanthakumar said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and Golin Opinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally.  While Lintas has a rich legacy and strong credentials in building brands over the years, Golin Opinion’s  ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”

     

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas Mumbai: “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology & design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”

     

     

    Ameer Ismail

    Commenting on the win, Ameer Ismail, Executive Director, Golin Opinion & dCell said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at Golin Opinion.”

     

  • Melorra moves fine jewellery out of the locker, and makes it relevant to wear every day and for every occasion – be it work, casual or party

    Dentsu partners Melorra.com to launch its first brand film

    By A Correspondent

     

    Conceptualized by Dentsu India, the film stars Ujjwala Raut as the lead, making the product relevant to wear every day and for every occasion – be it work, casual or party.

     

    Said Saroja Yeramilli, CEO, Melorra.com:  “There is no [other] jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.” Said Simi Sabhaney, CEO, Dentsu India: “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.

  • These acts of the suspects are a cause of concern to BARC India and the Broadcasting community in the Kerala market and are causing financial loss and loss of reputation

    BARC & Kerala TV Fed file complaint on attempts to tamper

    By A Correspondent

     

    BARC India and the Kerala TV Federation (KTF) together have filed a police complaint with the Director General of Kerala police. The case was filed after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them. KTF is a trade body representing Malayalam channels in Kerala.

     

    The complaint was filed with BARC India vigilance team’s gathered conclusive evidence of more than one effort to tamper with BARC India’s television viewership measurement system in favour of a couple of channels. Preliminary scrutiny by an on-ground vigilance team has confirmed that attempts have been made by some individuals to not only find out addresses of BARC India panel homes, but also to incentivise them and influence their viewership. The Kerala Police will investigate the matter further.

     

    Partho Dasgupta

    “TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that going forward BARC India will stop publishing ratings for those channels found involved in such activities,” said Partho Dasgupta, CEO BARC India.

     

  • The Ceat logo will prominently donned in the bats used by the graceful right hander

    Ajinkya Rahane to bat for Ceat over four-year endorsement deal

    By A Correspondent

     

    Tyres major Ceat Ltd has signed a four-year bat endorsement association with Indian batsman Ajinkya Rahane. The Ceat logo will prominently donned in the bats used by the right-hander.

     

    Commenting on the latest development, Anant Goenka, Managing Director, Ceat Ltd, said, “At Ceat, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world-class players we are proud to be collaborating with. ”

     

    Speaking on the occasion, Rahane said, “It gives me immense pleasure to partner with Ceat, a company which is deeply rooted with Cricket. “  The tyres giant also has tie-ups with Rohit Sharma and Suresh Raina and Ishan Kishan for bat association. It is also tied up with IPL for the Strategic Time Out segment and has brought former Australian international cricketer Brett Lee on board as its brand ambassador for Ceat Cricket Ratings.

     

  • Lokmat aims to create this as an annual property featuring in the marathon calendar nationally and internationally

    Lokmat to host first marathon in Aurangabad in December

    By A Correspondent

     

    Lokmat has announced the launch of Aurangabad’s first marathon celebrating the spirit of the city. Scheduled on December 11, Lokmat aims to create this as an annual property featuring in the marathon calendar nationally. Special categories have been created for national and international runners in this marathon.

     

    The theme of the marathon  is “I run for myself”. Said Karun Gera, President, Sales, Lokmat Media: “Our initial response on the registrations has been overwhelming and we are looking at over 5,000 participants in the first year.”

     

  • AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu

    FCB Ulka Bangalore bags AVT Premium

    By A Correspondent

     

    A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand, AVT Premium.  The win adds to the portfolio of the Bengaluru office FCB Ulka portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu.

     

    Said Ravi Sanker, CEO of AVT Consumer Products: “We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them.”

     

    Nitin Karkare

    Added Nitin Karkare, CEO, FCB Ulka:  “We are delighted that A.V.Thomas & Company has chosen us as their advertising partners for their flagship tea brand AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market”.

     

    Swati Bhattacharya, CCO, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”