MxMIndia

Category: ADVERTISING

  • Sethuraman had joined the agency in January 2015 and was entrusted with operations of India and the rest of South West Asia

    Shiv Sethuraman exits Cheil SW Asia

    By A Correspondent

     

    Shiv Sethuraman

    Cheil India has announced that Group President, Cheil South West Asia Shiv Sethuraman has resigned. Sethuraman had joined the agency in January 2015 and was entrusted with operations of India and the rest of South West Asia.

     

    The agency has issued a statement saying: “The board and management of Cheil Worldwide would like to thank (Shiv) Sethuraman for his time and dedication to Cheil India and we wish him well in his future endeavors. We, internally will convene to deliberate on the matter and will expedite the process of finding a suitable replacement at the earliest.”

     

    “It’s been an exhilarating and satisfying couple of years at Cheil,” Sethuraman said in a statement. I would like to wish the company all the very best in the years to come.”

     

    Before joining Cheil, Sethuraman was at TBWA\India as Group CEO and before that for seven years at Ogilvy & Mather’s Paris office.

     

  • The annual rise in adspends will be 13.3% this year as per the latest Consensus Ad Forecast by market intelligence service, Warc

    Indian adspends to increase 13.4% as global spends to slow next year: Warc

     

    By A Correspondent

     

    India is expected to see the strongest annual rise in adspend this year, up 13.3%, with a similar rate of growth anticipated next year (13.4%).  The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017.  With the exception of newspapers and magazines, all major media channels are expected to record adspend growth this year and next. However, the two largest, TV (+1.1%) and internet (+13.0%) are forecast to see their growth rate ease during 2017. The same is true for mobile, though it is still set to be the fastest-growing ad channel over the period.

     

    Warc’s Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc’s own team and other industry bodies. Current sources include Carat, eMarketer, GroupM, Magna Global, Nikkei Advertising Research Institute (NARI), Pitch-Madison, Pivotal Research Group and ZenithOptimedia.

     

    All 13 markets covered in the report are forecast to see the amount invested in advertising rise both this year and next, though for eight of these the growth rate will be softer in 2017.

     

    The world’s largest ad market, the US, is expected to post adspend growth of 5.1% this year – buoyed by the presidential election campaigns and the Rio Olympics. US adspend growth is then forecast to cool next year – rising by 2.8% – as the impact of these events is lost.

     

    Adspend growth by country

     

    		 2016 vs 2015 year-on-year % change 2017 vs 2016year-on-year % change
    India 13.3 13.4
    China 7.8 7.1
    Russia 5.8 6.1
    Spain 5.8 5.2
    UK 5.6 4.3
    US 5.1 2.8
    Australia 3.8 3.8
    Brazil 3.3 2.1
    Italy 2.8 1.6
    Germany 2.1 1.8
    Canada 2.0 2.4
    Japan 1.7 1.7
    France 1.3 0.8
    Global 4.5 4.2

    Source: Warc’s Consensus Ad Forecast, November 2016 (www.warc.com)

     

    Despite the uncertainty surrounding the “Brexit” process by which the UK will leave the European Union in 2017, the nation’s ad market is forecast to record adspend growth of 5.6% this year and 4.3% next; both above the global respective rates.

     

    All four BRIC markets, India (+13.4%), China (+7.1%), Russia (+6.1%) and Brazil (+2.1%), are expected to post rises in ad expenditure this year and next. France is forecast to record muted growth of +0.8% in 2017, the softest rate of the 13 markets studied.

     

    All media, barring newspapers and magazines, are predicted to record year-on-year growth in 2017, with mobile expected to see the greatest adspend rise, up 34.2%. Total internet (including mobile) growth is expected to be 13.0% next year, while TV, the world’s largest ad channel by spend, is forecast to post growth of 1.1%.

     

    Global adspend growth by medium

     

    2016 vs 2015 
    year-on-year % change

    2017 vs 2016
    year-on-year % change
    Mobile

    47.1

    34.2
    Internet

    14.6

    13.0
    Out of home

    3.4

    3.2
    Cinema

    3.1

    5.1
    TV

    2.8

    1.1
    Radio

    0.4

    0.3
    Magazines

    -5.9

    -4.5
    Newspapers

    -8.0

    -6.1

    Source: Warc’s Consensus Ad Forecast, November 2016 (www.warc.com)

     

    Said James McDonald, Senior Research Analyst at Warc: “The latest consensus results present a positive outlook for advertising investment at both a global and local level. All 13 markets studied are expected to record adspend growth in the short term, and this despite their contrasting socio-economic environments.”

     

    “We have identified a common trend among more mature markets whereby increasing investment in internet – particularly mobile – ad formats is driving headline growth. Applying consensus trends to Warc’s adspend data shows that mobile will grow to be the world’s third-largest ad channel by the end of 2016.”

     

    Indian adspend growth by medium

     

    2016 vs 2015
    year-on-year % change

    2017 vs 2016
    year-on-year % change
    Mobile

    62.9

    56.9
    Internet

    32.7

    32.7
    Out of home

    10.6

    10.3
    Cinema

    18.2

    15.6
    TV

    12.9

    12.2
    Radio

    12.8

    15.8
    Magazines

    -1.3

    -2.3
    Newspapers

    10.3

    9.6

    Source: Warc’s Consensus Ad Forecast, November 2016 (www.warc.com)

     

     

  • Helping more than 10 Million Mothers experience the Joy of Parenting since 2007

    Mee Mee unveils new brand identity

    By A Correspondent

     

    Leading parenting brand Mee Mee has revamped its brand identity. The logo relaunch indicates a transformed approach to keep up with the transformation Indian parenthood has undergone, notes a communiqué,a dding: “The new logo aims at approaching a mother as her companion in her journey.”

     

    Said Aneesha Khatar, Brand Custodian, MeeMee: “As a brand our aim is to help parents experience the joy of parenting and in this journey we want to be with them as a friend and companion. The new brand logo embarks a new era for the brand as we are also planning to introduce several innovations and advanced products for mothers and babies.”

     

     

  • After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management

    Eggfirst bags creative duties for Valentine

    By A Correspondent

     

    Eggfirst has bagged the creative mandate of the lounge wear and lingerie brand Valentine. Ashapura Intimates Fashion Ltd designs, markets and distributes fashion clothing products under the brand name Valentine. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.

     

    After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management.

     

    Said Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion: “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh.”

     

    Ravikant Banka, CMD, Eggfirst, commented, “We are really happy to bag the creative duties after the extensive multiagency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

     

  • APAC Effie, now in its fourth edition, continues to honour marketing communication campaigns that have achieved outstanding measurable results

    2017 APAC Effie Awards call for entries announced

     

     

    The Asia Pacific Effie Awards has announced the Call for Entries for the 2017 season.

     

    Recognised by agencies and marketers to be the most prestigious effectiveness awards in the region, tghe APAC Effie, now in its fourth edition, continues to honour marketing communication campaigns that have achieved outstanding measurable results.

     

    The 2017 competition offers 42 categories, spotting several changes to stay relevant to the evolving marketing landscape in Asia Pacific. 3 new Specialty Categories are introduced – Branded Content, Programmatic, and Seasonal Marketing.

     

    In addition, the Positive Change Effie Awards, a multinational programme run in collaboration with the World Economic Forum, is now offered as part of the APAC Effie program under Environmental – Brands and Environmental – Non-Profit.  In alignment with global practices, we have rebranded Goodworks – Brands as Social- Brands, and Goodworks – Non Profit as Social – Non-Profit under the Positive Change categories this year.  Full list of categories and category definitions are available in the Entry Kit.

     

    “As one of the most coveted accolade in this region, the APAC Effie has become the “must-enter” award in the region’s competition calendar.  This is where we can demonstrate our capabilities to deliver innovation, creative solutions and results for brands,” said Anthony Wong, the 2017 Awards Chairman. He added, “I am excited to see the cases and look forward to be inspired by outstanding work that represents the best of the region – and the world.”

     

    The 2017 Awards is now accepting entries through to December 2016 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2017.

     

     

  • Amazon's ‘Show Me More', Bajaj V’s 'The Nation's Bike' campaigns bring home the coveted metals for India

    Leo Burnett India wins two awards at WARC Prize for Asian Strategy

    WARC Prize for Asian Strategy saw Leo Burnett India and Orchard Advertising pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.

     

    Orchard Advertising, a part of the Leo Burnett Group, brought home a Silver for its campaign for Amazon ‘Show Me More’ (AurDikhao). Additionally, Leo Burnett brought in a Bronze for its campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.

     

    Sharing his excitement about the wins, Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a by Advertise” href=”#47793503″> global brand, build local familiarity and connect.

     

    The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”

     

    The WARC Asia Strategy Prize has emerged as a strong platform to celebrate great strategy in Asia. The approach for the awards is going beyond effectiveness and looking at the depth of insight and the quality of problem-solution, making them a true celebration of great strategic thinking.

     

    RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia expressed his elation thus: “Both the award-winning campaigns are stellar examples of work that upholds our HumanKind philosophy. I believe our wins are well-deserved because the strategic thinking is completely purpose-led. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”

     

  • He will oversee Grey Middle East and Africa in addition to current Asia Pacific role

    Nirvik Singh takes on expanded role of overseeing Middle East & Africa

     

     

    Nirvik Singh, Chairman and CEO of Grey Asia Pacific since 2009, will take on the additional role of Chairman and CEO for Grey ‘s Middle East and Africa region.  A 27-year industry veteran of the New York City-headquartered Grey Group, Singh has played a key role in the growth and development of the network’s offerings across Asia.

     

    Said Jim Heekin, Chairman and CEO, Grey Group (Global): “Nirvik has been a prime mover in our dynamic growth and development in Asia.  He has been relentless in building our geographic footprint with premier acquisitions, accelerating our offerings in a host of disciplines including digital and shopper and raising the creative bar. He has won every major professional award in Asia.  I know he will bring the same single-minded dedication and achievement to his added responsibilities”

     

    In his newly elevated role, Singh will continue to work closely with Jim Heekin, Chairman and CEO, Grey Group, and Michael Houston, Global President of Grey.

     

  • Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A has been elected as Co-Chairman of the committee

    Ashish Bhasin named Chairman of Goafest Organising Committee

    By A Correspondent

     

    Ashish Bhasin
    Nagesh Alai

    The Advertising Agencies Association of India and The Advertising Club have announced the appointment of  Ashish Bhasin, ‎Chairman & CEO South Asia, Dentsu Aegis Network as Chairman of Goafest Organising Committee 2017.  Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A has been elected as Co-Chairman of the committee. The scheduled dates for Goafest 2017 will be announced soon, notes a communiqué. Like last year, the chairman of the Abby Awards Governing Council will be announced soon, it is learnt..

     

    The other members on the committee are as below.

    • Bhaskar  Das, ‎ President and Chief Growth Officer,  Zee Unimedia
    • CVL Srinivas, Chief Executive Officer, South Asia, GroupM
    • Jaideep R Gandhi, Chairman,Jaya Advertising
    • M G Parameswaran, Founder at Brand-Building.com
    • Partho Dasgupta,Chief Executive Officer at BARC India,
    • Rana Barua, CEO, Contract Advertising
    • Rohit Ohri, Group chairman and CEO of FCB Ulka
    • Shashi Sinha, Chief Executive Officer, IPG Mediabrands
    • Tarun Rai, Tarun Rai, CEO, JWT, South Asia
    • Vikram Sakhuja, Group CEO at Madison Media

     

    Nakul Chopra
    Raj Nayak

    Commenting on his appointment Nakul Chopra – President, Advertising Agencies Association of India (AAA’s of I) said “Ashish has been a celebrated industry veteran and holds deep understanding of this event. I am sure that he will bring new fervor and spirit into the event this year. I am sure that his vision will make Goafest 2017 scale new highs”

     

    Welcoming the announcement, Raj Nayak, President, The Advertising Club said, “Ashish has been an intrinsic part of the Goafest Organising Committee last year and has played an important role in its success. I have had the privilege of working with him closely and his biggest strength is to be able to carry along People with him. I am sure that his rich experience, vision and insider view of media and advertising trends make him the best man for the role.  I look forward to an outstanding Goafest 2017 under his aegis”

     

    On being nominated as chairman, Bhasin said,” I am honoured to have been given the opportunity. The event has emerged as a key thought leadership platform and I hope to be able to further elevate the experience of Goafest 2017 for the entire fraternity.” The scheduled dates for Goafest 2017 will be announced soon.

     

     

  • He will drive business expansion across the West region and operate out of Mumbai, reporting into Brijesh Munyal

    iProspect appoints Soham Bhagnari as AVP – Business Development

    By A Correspondent

     

    Soham Bhagnari

    iProspect India has appointed Soham Bhagnari as Associate Vice President (AVP) – Business Development. He will drive business expansion across the West region and operate out of Mumbai, reporting into Brijesh Munyal, Executive Vice President – Operations at iProspect India. Soham’s strong 10 year industry experience will boost efforts of winning digital mandates from client sectors that go beyond the company’s forte and venture into new business territories.

     

    Prior to iProspect India, Bhagnari has worked with Clique for five years as Director – Digital and Group M’s Mindshare in Mumbai. Before shifting base to Mumbai, he has spent the first four years of his career in Dubai, with stints at Wunderman and the Omnicom Group. He has worked across varied sectors such as banking, education, auto, entertainment, luggage and web publications in the past.

     

    Commenting on the new appointment, Vivek Bhargava, CEO, iProspect India said, “We’re absolutely thrilled to have Soham join the iProspect family. He’s poised to play an integral role in our overall business growth plans and his high proficiency is sure to add immense value to the organisation. I’m positive that he will work hand in glove with rest of the leadership and reap great results, his experience beyond the Indian market is icing on the cake. We’re geared up to scale, especially in terms of the numbers and nature of our clientele – this is the start of exciting times ahead.”

     

    Speaking about the new role, Bhagnari said, “I’m delighted to start my new innings at iProspect India and look forward to work with some of the top minds in the industry. I love new challenges – it’s what keeps me going. I hope to consistently deliver digital creative solutions that are loved by brands and audiences alike. We’ve started taking steps in the right direction by building and investing in capabilities like video story-telling, content and creative to complement our existing performance and media buying capabilities. The larger picture is to make them cornerstones of our growth! Post spending over 10 years in various facets of a continuously evolving medium, I understand the demands of the industry and its penchant for change.”

     

     

  • The agency will be handling complete creative duties of the brand

    Famous Innovations bags creative duties of CaratLane

    By A Correspondent

     

    Following a multi-agency pitch, Famous Innovations adds CaratLane to its bouquet of clients. The agency will be handling complete creative duties of the brand which was launched in October 2008 with a mission to change the way jewellery is purchased in India and recently Titan Company recently acquired a majority stake in it.

     

    Avinash Shenoy

    Said Avinash Shenoy, Business Head, Famous Innovations: “CaratLane has been listed as one of the “Top 20 hottest e-commerce sites in India” and we are proud to have the brand on board. The jewellery market is really cluttered and with a bunch of players in the market it will be by Advertise” href=”#36875890″> important for us to differentiate the brand while advertising. We are looking forward to work on a clutter breaking campaign which can help CaratLane carve its niche among others.”

     

    Said Atul Sinha, Senior Vice President, Marketing, CaratLane: “At CaratLane, innovation has been a core value, proven by many firsts such as Try @ home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creatives. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners.”

     

  • The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&RÂ’s Delhi office

    Rediffusion Y&R wins creative and digital mandate of its Aristocrat Whisky portfolio

    By A Correspondent

     

    Rediffusion Y&R has won the creative and digital mandate of Aristrocat Whisky. Its mandate comprises the Aristocrat Whisky brands, namely Aristocrat Premium Whisky, AC Black Whisky, AC Neat Whisky, AC S EK C Whisky, Aristocrat Whisky.

     

    The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Delhi office.

     

    Said Anant Iyer, COO, Jagatjit Industries Limited: “Rediffusion Y&R was chosen for the creative mandate, as well as brand strategy after a multi-agency pitch. We found their creative most strategic and fresh in media dark industry like ours. It is an opportunity for them to infuse fresh energy in the brand portfolio and take it to newer heights.”

     

    Added Navonil Chatterjee, Chief Strategy Officer- Rediffusion Y&R added: “We are extremely proud to be associated with this brand which has a rich heritage and legacy. All through this pitch, our proprietary strategic tool, the BAV (Brand Asset Valuator), came in very handy in helping us get a deeper understanding of the category, consumer and brands. The pitch process itself was both rigorous and rewarding, as we had to share our point of view on the entire portfolio. However, the real fun, I guess, will begin now.”

     

  • There is no change in DAS Phase IV deadline, which continues to be 31 December 2016

    IBF welcomes Delhi HC order on DAS-III implementation

    By A Correspondent

     

    The Indian Broadcasting Foundation (IBF) has welcomed the order passed by the Delhi High Court on November 3, 2016 dismissing the nine petitions dealing with the time extension for implementing digital addressable system (DAS) in certain areas of Karnataka, Kerala, Andhra Pradesh and Telangana and Uttar Pradesh under Phase-III, the deadline for which had expired on December 31, 2015. With the dismissal of these petitions, the stay granted by various High Courts in areas covered by the nine cases stands vacated and will no longer apply.

     

    The Delhi High Court, while dismissing these nine petitions, has also directed the petitioners to switchover to digital addressable systems within three weeks – that’s November 24 and inform the subscribers by running a scroll on their networks about the digital switchover deadline.

     

    The High Courts in various parts of the country had earlier granted stay in certain matters on DAS Phase III deadline. The stay orders had stalled the implementation of DAS Phase III in those areas. This prompted the MIB to move the Honourable Supreme Court to get all the cases transferred to the Apex Court.

     

    The IBF has advised its member broadcasters to apprise all its affiliate Multi System Operators and local cable operators about the said switchover deadline of November 24 in these Phase–III areas and make it clear that after the said date the channels can be received only through a digital Set Top Box.  The subscribers in these areas are advised to immediately contact their respective Local Cable Operators/Multi System Operators to ensure the installation of STBs before the expiry of the above-mentioned deadline of 24 November 2016.​

     

    There is no change in DAS Phase IV deadline, which continues to be December 31, 2016.