Superbrands has announced the launch of SuperStartUps for India. Superbrands invites entries from startups in India to be part of the SuperStartUp honour. This initiative will enable startups to differentiate their brands from an idea perspective and engage users in their brand journey. Startup brands can aim to stand a class apart by being recognised not just for their idea, but also presentation, execution and user satisfaction.
The SuperStartUp Council in India will be led by brand builder turned online entrepreneur, Shivjeet Kullar. It will also features names like ad-film maker Prahalad Kakkar, Deep Kalra, Founder, Make My Trip, Sanjiv Bikchandani, founder Naukri.com, Valerie Pinto, CEO, Weber Shandwick and Anmol Dar, Founder, Superbrands India amongst others.
Speaking on the launch of the initiative, Dar said, “India is fast rising as the startup destination in the world. With the burgeoning of more than 700 brands each year it has become extremely important to differentiate, with credibility and understand from users themselves. We have chosen to partner with Shivjeet in this ecosystem as he not only understands brands and their architecture but is also an entrepreneur in the startup world himself who is keenly aware of the challenges and nuances of being in the ecosystemâ€.
Commenting on the initiative and launch in India, Kullar stated, “We are truly excited with the opportunity to bring SuperStartUps to India. Superbrands simply put, sets the standards for trust, respect and breakout performance. We aim to work with netizens from across the country who will shortlist and score startup brands. Letting consumers be the true judgeâ€.
Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services. Happy will join the global mcgarrybowen network of agencies and be rebranded as Happy mcgarrybowen. The acquisition will mark the first mcgarrybowen agency in India and expands its footprint in Asia – with other offices in Singapore, Hong Kong and China. The deal is expected to close in the next few weeks.
Established in 2007, Happy is regarded as one of the most promising independent creative outfits in India, Happy boasts a staff of 100 across three disciplines – Brand Design, Integrated Brand Communication and Digital, building and rejuvenating brands through media agnostic ideas, customised to deliver on key business and brand metrics.
Joining the Dentsu Aegis leadership team in India is Happy’s co-founder and CEO Kartik Iyer and co-founder and MD Praveen Das who will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.
Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia: “Happy has carved out a very strong digital and creative reputation in the Indian market. Founders Kartik Iyer and Praveen Das – who are among Fortune India’s 40 Under 40, are prominent and well-respected figures in the industry, and this acquisition will add creative bench strength to the wider team. This will enable us to launch mcgarrybowen in India and we will be another step closer to our mission of being the second largest agency group by the end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in the market.â€
Added Gordon Bowen, mcgarrybowen Founder and Global Chairman: “India is an important creative market that boasts world-class talent and an enviable group of multinational clients, both of which represent untapped potential for mcgarrybowen. We knew that successfully expanding in this very competitive market required finding great partners that share our passions and values. With a respected reputation and well awarded creative offering, Happy is just that kind of partner and I am proud to welcome them into the mcgarrybowen family.â€
“Like us, Kartik and Praveen believe in the power of big organising ideas, collaboration and strong client partnerships. Together I am confident we will fuel even greater creative and business success for clients here in India and around the world,†he added.
Kartik Iyer, co-founder and CEO, and Praveen Das, co-founder and MD of Happy said: “It has taken us a good nine years to come this far in terms of talent, business and reputation. There comes a time in every business to take a big leap to propel it to the next level and being a part of Dentsu Aegis and mcgarrybowen supports this growth ambition and provides us with the right platform.We are presently working with a number of marquee clients that require the support of a global network and we have always been clear that Happy should to equip itself to compete with the biggest players on the largest stage. In mcgarrybowen, we found a true match in philosophy and belief and being a part of their vision makes us truly proud.â€
Most recently, Happy bagged the ‘Agency of the Year’ title at the 2016 edition of Maddys, organised by The Advertising Club Madras. Happy’s work on the ‘Ola Boat’, which was an emergency boat service set up by Ola Cabs, to help stranded people in the city of Chennai during the Nov 2015 floods, has also won numerous national and international awards for the effort.
The BBH network in India has announced the launch of its new office in Delhi. The agency’s first office in India had launched in 2008.
The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead theDelhi office. Â Both the Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi-based clients easy access to the full BBH offer.
Said Neil Munn, BBH Global CEO:  The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.†Added SubhashKamath, CEO & Managing Partner, BBH India: “Delhi has become a very important market for our industry. Given the recent growth and success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent and experience, but above all, integrity and honesty. I’m looking forward to working closely with them to establish the Blacksheep in this market.â€
Five creative leaders joined with 25 committed creative people and 11 NGOs to create a success of the first ever Weekend Donor event in Mumbai last week. The Weekend Donor programme was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by Suman Srivastava.  This event was part of the Joy of Giving Week, now called DaanUtsav.
The 11 NGOs briefed the creative teams on their marketing and communication challenges and each creative team then came up with a solution within 36 hours. Their work was judged by a panel of creative leaders from the industry and the winning teams won a cash prize of Rs 50,000.
The judges decided to declare joint winners. Both the winning teams were from FCB Ulka. The team of Pankaj Sinha, Niraj Patil and Praveen Chavan won for their work for Cuddles Foundation. While the team of Dia Kripalani, Shambhabi Raha and Shweta Hoyle won for their work on YRG Care.
The creative teams who participated in this effort came from FCB Ulka, FCB Interface, Publicis and Contract. The judges were Bobby Pawar (Publicis), Agnello Dias (Taproot Dentsu), Ashish Khazanchi (Enormous), Prashant Godbole (Ideas@Work), Vineet Mahajan (Contract) and Venkat Krishnan (DaanUtsav). The judges got into the spirit of the event by contributing their own money and volunteering their own time for specific NGOs who they were fascinated by.
Shalabh Sahai, founder iVolunteer said: “This is more than a contest.12 NGOs leave with communication solutions developed by some of the brightest and most enthusiastic minds along with a potential to build a longer term relationship with each of them.â€
Added Suman Srivastava, founder Marketing Unplugged: “I am glad that these 25 young people from the advertising industry got a taste of volunteering and giving their most precious resource – time. I am delighted with the quality of work done in the short time. I hope this becomes a regular event and spreads to more cities.â€
The participating NGOs were: Guidestar India, Letzchange, Cuddles Foundation, Sol’s Arc, Oscar Foundation, Helpage India, Make a Wish India, Values India, iVolunteer, India Cares Foundation, CSA, YRG Care.
DaanUtsav (earlier Joy of Giving Week) is India’s largest festival of philanthropy. Started in 2009, this festival has seen millions of people experience giving in the most amazing and inspiring of ways. From railway stations and classrooms in poor schools getting a makeover to CEOs of corporates pledging their time to be shadowed by wannabe entrepreneurs, from vegetable vendors contributing a portion of their wares to old age homes to young children raising a rupee a day to give away to charity… this festival has touched scores of people – those giving and those receiving.
Edelman has announced the appointment of Sachin Talwalkar as Regional executive creative director, South Asia, Middle East & Africa (SAMEA), effective immediately. Based out of Mumbai, Talwalkar will report to Gavin Coombes, managing director of Edelman Digital APACMEA and Rakesh Thukral, managing director of Edelman India.
“With the communications and marketing landscape changing dramatically over the last several years, we are firmly committed to expanding our creative offering, both in scope and in ambition,†said Robert Holdheim, chief executive officer of SAMEA, Edelman. “Sachin will oversee creative teams across SAMEA. With his tremendous global experience, we expect him to have an immediate impact on behalf of our clients across the region.â€
Edelman India has a large multi-disciplinary creative team that focuses on creative insight, planning and platforms to look at 360 degree integrated campaigns. The team includes strategic planners, ethnographers and researchers who deliver insights-based counsel. This is brought to life by content specialists, art directors, designers, illustrators and copywriters, delivering fresh thinking around big creative concepts and media-agnostic ideas that lead to business outcomes.
Talwalkar has over 16 years of industry experience having worked across agencies and geographies, most recently at Commonwealth/McCann in Mumbai where he served as executive creative director (APAC) since May 2012. He began his career as art director in 2000 with BBDO Dusseldorf in Germany and has since worked with Saatchi & Saatchi (Milan), onesingleline.co.uk (his own agency in London) and Contract/JWT (New Delhi).
Commenting on his appointment, Talwalkar said, “Today’s media landscape is evolving rapidly and, in the process, the roles played by PR and marketing firms have begun to blur. By collaborating across Edelman, the creative team can play a critical role in elevating the overall creative offerings and solutions for clients. I am excited about working with Edelman, which not only has a rich history but also a forward-looking vision for the business.”
Talwalkar’s global client roster included Wrigley’s, Epson, Fa, Henkel (Germany), Procter & Gamble Oral Care (Italy) Fiat Automobiles (UK), among others. In India, he has worked with L’Oreal Paris, Dabur Shampoo & Glucose, Walt Disney, Times of India Publications, Aditya Birla Group, Ten Sports, Hindustan Lever Ltd among several others.
Lodha Group launched its first commercial TVC – ‘Find your Kingdom’. Centered on Lodha’s core philosophy of ‘Building a Better Life’, the campaign attempts to establish an emotional connect between consumer aspirations and the lifestyle experience delivered by the brand. Conceptualised by Ogilvy and Mather, the TVC narrates this experience through the journey of a little girl, where all her dreams get manifested into reality at her Lodha home.
The TVC begins with a little girl entering the room, holding a key in her hand. The protagonist first looks through the keyhole inquisitively and smiles before putting the key into the mysterious door and opening it. After which, she is shown passing through the door and entering into a magical home of her dreams. The inspiring VO starts by saying – “Ghar mera ek kile sa hai, Jismein sab kuch bada bada sa hain†and runs throughout the film where it depicts her aspirations of a dream home, with each scene in a poetic manner.
Commenting on the campaign, Viral Oza, Chief Marketing Officer, Lodha Group said, “Our new campaign is in line with our group philosophy of ‘Building a Better Life’. The TVC aims to depict life at Lodha and what consumers can expect from Lodha properties. The poem recital by a little girl about her kingdom conveys that the home you dreamt of as a child can be reality. Just like a kingdom, Lodha properties provide ample green and open spaces, a secure environment, facilities and amenities to improve quality of life and most importantly create communities to instill a sense of belonging.”
Said Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather on the campaign, “Lodha is known for its quality homes, where lots of families live in comfort and luxury with facilities and security. To me, it’s like living in a fort. The campaign captures the dreams and desires of people, and offers Lodha as a modern=day fort.â€
It’s been doing the rounds for many months, but when the news came in of Dentsu Aegis Network of acquiring Bengaluru-based creative agency Happy Creative Services, there was much happiness all around. Happy has being doing some spending work in the past and the Dentsu Aegis acquisition will ensure that it grows bigger. Plus with this, mcgarrybowen enters India and it will possibly carry some of its global mandates here. A few hours before complete the final legal formaties of the deal on Thursday, Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia and Happy co-founders Kartik Iyer (also CEO) and Praveen Das (also Managing Director) took time off to speak with Pradyuman Maheshwari and Santosh Jangid. Excerpts from the interviews.
To me the most important thing in an acquisition is chemistry: Ashish Bhasin
One more acquisition?
Yes, it’s another global brand that we have managed to bring to India with this and now Happy Mcgarrybowen is going to be our fifth creative agency in the market.
While the Happy acquisition is significant, the big other story is that you have got a large full-service agency like mcgarrybowen to India. Tell us about that.
mcgarrybowen is one of the most creative agencies which started off in the United States. It’s really huge there and some most outstanding global brands that they have worked on. Their philosophy is that they don’t want to have 200 offices in 180 countries. They have picked up few centres of excellence of places where they will operate from – in Asia, that is China, India and Singapore and we are very proud that they have selected India as one of those markets. They are now present in several European countries and perhaps in South America and few countries they are gonna take on. So it is a very big opportunity for us that such an agency which is known to be one of the most successful and large creative agency networks, we are able to bring in to India with this partnership with Happy. So that’s going to be Happy mcgarrybowen
How will it be different than the other four agencies in the Dentsu Aegis Network fold in India?Â
Each agency that we have has its own independent leadership, its own independent creative directors and its own independent set of clients and they operate as completely separate agencies. Each of them has a different flavour and that depends to a large extend on the leadership, the creative directors and the business heads as well as on the flavour of clients that they have. So you will see each one of them having a very different flavour, different sub-culture. What we try to do is we allow each of our businesses to maintain their own sub-culture which they use to growing up with, which is healthy and which is why they have been successful. But we bring it under the over arching umbrella of Dentsu Aegis Network’s culture. We all subscribe to same vision, same values and that’s what binds us. But we don’t want to make any agency or any part of the business look like another part of the business.
So why Happy?
To me the most important thing in an acquisition is chemistry. When you meet somebody you must get that sense that these are people I want to wake up with every morning on a work day for next ten-twenty years. Their quality of work has to be superb because that’s what clients really want and value and their value system should be very similar to our value system. We had very straightforward meetings, we had two quick discussions and by the end of the second discussion itself both of us were very clear that we wanted to go ahead. Of course this being India and processes being what they are it takes a long time from that time to the acquisition to be finished but the actual decision-making process in my mind happened the fastest in this instance because the way the chemistry just stuck.
Are you going to grow the mcgarrybowen network in India in terms of more acquisitions?
I’m not sure in terms of more acquisitions but I’ll be happy if Kartik and Praveen are in an agreement, i would be happy for them to go to more bigger clients, I would be happy that we target some of mcgarrybowen clients which are there globally but we don’t have here in India because we are just setting mcgarrybowen now. I will also be happy if need be and if clients want more offices of Happy mcgarrybowen in rest of India I don’t think another acquisition is what we will go for mcgarrybowen but definitely we would like to go for different clients, different cities, different set of challenges we work it.
If you want to stay in business, stay relevant, you have to keep growing: Kartik Iyer and Praveen Das
Why the sell-out after nine years as an independent creative agency?
Kartik Iyer: We are not looking at it that way because we are still sitting here and doing everything we did up until now and in our perspective this is only going to help us do it better. Happy is an organically grown debt-free company and anybody who has been in business knows that at various stages of growth, money is what makes more money and we have done everything in our capability without pulling too many favours to bring this agency this far and our clients and campaigns have worked and our campaigns have brought to life the fact that what we are trying to do works and is correct in a lot of ways. It just came to a point where we had to give Happy everything it needs. We have always been very clear with that. We both are the founders of Happy and we are not Happy and to be able to compete in a market with the biggest guys we needed to equip the agency with everything that it could require. Happy has come to a point where we can’t turn away10 people especially because we are handling large clients saying that we can’t do this or you will have to find somebody else. We must have it all. Not saying that we provide every service that’s available but I think it needs that kind of muscle to pull forth from every angle.
Does your acquisition and that of various others in the past meant that there isn’t much of a future for independent agencies
Praveen Das: I don’t believe that. It’s a fact of life but when we started Happy we said we would just be 35 people and we will do some really kickass work but though we did that with that bit, there were a lot of people who wanted to join us and at that point we reached a stage where we were neither small nor big. So we thought why not just go to the other end and become a large agency with the same culture of a small agency.
Kartik Iyer: Let’s not forget there are independents in the industry today who have aspirations to buy networks. So there is no hard-and-fast rule that the network is the end-game. For some it could be end-game for some it could be means to the end.
Is acquisition the only way out to go to the next level?
Praveen Das: We had Flipkart and Myntra when they started off and as they grew bigger we also had to grow bigger.
Kartik Iyer: I wouldn’t look at it as a way out. It depends on what kind of business you are. Growth is the only law of business. So if you want to stay in business, stay relevant, you have to keep growing, at various stages capital is a very important ingredient. So far you can provide it yourself it’s fine but at a later stage you need that capital to be coming in and lastly it’s got to do with what is your vision, what kind of agency you are and what is it that you want. For some it could be a way out, for some it could be a way in.
At which point did you think this is the way to go?
Kartik Iyer: It’s a matter of perspective. Are we aligning ourselves with a large one or are we taking on the backing of a large one? Are we wiring into the nervous system or are we using their muscle? So it is a matter of perspective and that is the difference between different agencies. There is no single formula, there is no single perspective.
Why Dentsu?
Kartik Iyer : We met pretty much everybody. We have always had the belief that it doesn’t matter what organisation or brand who represents if long as the guy sitting on the other end is a monkey run. So it didn’t matter and it was all depended on the individuals we met. There was a certain no-nonsense, straight-to-the-point-kind-of person that Ashish is that we felt very comfortable about.
Praveen Das: We met a lot of people before we met Ashish who came to our office and met us but we never found any fire on the other side but when we met Ashish we knew there was a leadership that was on fire.
Kartik Iyer: We were very clear that at some point we would merge with someone. It wasn’t so much of a network but we wanted to merge with someone who would really bring in to the agency that would be a match in the philosophy and Ashish came speaking to us about mcgarrybowen. DAN was just the holding company. The brand and the philosophy that we were marrying into was mcgarrybowen and mcgarrybowen has a pretty much similar story as Happy. So we saw their work, we met them and there was a match in culture. At one end you have the DNA of a Japanese firm which we both are a big fans of Japanese culture and the work that they produce and on the other end there was a brand which was coming out of New York. It was a dream come true.
What would be tangible difference apart from a name and ownership change?
Kartik Iyer: One is opportunity, two is working with global units on global pictures, third is exchange of in talent which we had no one to ask, other agencies write to someone and dust it off and say, send me your presentation on this, but we had no one to send us any presentations.
How are you looking at growing the mcgarrybowen brand in India?
Kartik Iyer: We are not seeing Mcgarrybowen as a separate brand, we are not seeing Happy as a separate brand. How we are going to grow Happy Mcgarrybowen in ways that we didn’t till now. We plan to go and take a shot at bigger accounts.
Indigo Consulting, the Leo Burnett Group’s specialised digital agency, has announced the appointment of Devang Raiyani as its National Head of Strategy. He will report to Dheeraj Sinha, Chief Strategy Officer for Leo Burnett, South Asia.
In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.
Dheeraj Sinha
Welcoming Raiyani, Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia said, “Devang is a well-honed strategist. He has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.â€
In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.
Navin Kansal
Added Kansal on the appointment, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.â€
Said Raiyani about his new role, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I’m excited to create some great work with the team at Indigo.”
Apart from working with startups, Raiyani has also worked with Grey whereby he led its key accounts in Mumbai. He was also Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.
This ought to have appeared last week. But when we met Sam Balsara last week on the sidelines of the Ad Club media review, we couldn’t help asking him to write this as he was reminiscing his interactions with Mrs Parmeshwar Godrej, who had passed away a few days earlier (October 10). One of the most high profiles socialites in the country, Godrej was in recent years known for her work on the fight against AIDS with the Heroes Project that she set up with actor Richard Gere. Earlier, she was known for the branding and advertising initiatives for the Godrej group, especially for Cinthol where she got former cricketer Imran Khan to endorse. Here’s the tribute from Sam Balsara:
It’s difficult to believe that Mrs Godrej is no more. That she was an outstanding lady is an understatement and obvious to those who came in touch with her. I was fortunate to work closely for her. Her first brush with advertising was with brand Cinthol when she wanted to shoot Imran Khan for Cinthol in the 90s. And she wanted the ad to be shot and put on air the next day and I did. I didn’t think it was possible but I tried and succeeded. Such was her drive and determination and enthusiasm that it was difficult to say no.
She always achieved the impossible or improbable and came out with flying colours.
Post Imran, she went on to create outstanding advertising with Vinod Khanna for Cinthol shot by Shantanu Sheorey, with Dimple for Crowning Glossy shot by Zafar Hai and many others.
When Khyber restaurant got burnt, she redid the interiors completely with Hussain and Anjali Ela Menon and kept a burnt down wall intact that drew critical acclaim from the most celebrated professionals.
Sam Balsara
She was bold, gutsy, down to earth, a creative mind in the real sense of the term and had the pulse of the common man despite the rarefied environs she lived in. There can never be another Mrs Godrej.
Sam Balsara is Founder, Chairman and Managing Director, Madison World
The desire to chase dreams is not just the preserve of the youth. K V Sridhar, better known as Pops in the advertising fraternity, has moved on from SapientNitro where he has been Chief Creative Officer for two-plus years.
A veteran in the business, Pop has spent over three decades across agencies like FCB Ulka, JWT, Lowe Lintas and Leo Burnett. At Leo Burnett, he has had two stints – from 1994 to 2000 and from 2003 to 2014. “But one must move on to chase the dream,†he told us.
Speaking to The Economic Times, he said: “While I learnt to become nimble at SapientNitro, it also made me realise that the way the industry is moving if we don’t move fast enough we would be irrelevant soon.â€
Pops has indicated that he would start his own venture, deciding to set up an independent agency. His last day at work with the Publicis Groupe-owned SapientNitro was last Friday.
On his new venture, he told Livemint: “I have been thinking about this for a while now. And, because of my deep involvement at SapientNitro, this decision is strategically and emotionally difficult for me. It has always been my endeavour to do new things, and this new venture is a step in that direction.â€Â Although not much is known of the venture, it is rumoured to offer solutions in the creative advertising and technology space.
Madison Media has announced the appointment of Vinay Hegde as Senior Vice President – Buying reporting into Neelkamal Sharma, COO – Buying for the group. Hegde joins the agency from Starcom Mediavest Group where he was National Trading Director.
Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.
Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to have Vinay join our team. I have known him as a fantastic buyer whose understanding of the Indian TV environment is second to none.  He will bring considerable heft to Madison’s prodigious buying strength.â€
Said Hegde, on his appointment, “In my view, Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. â€
Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for the gesture-controlled Smartwatch brand Hug.
Said Simi Sabhaney, CEO, Dentsu India:  “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.â€
Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.â€
Commenting on the win, Vidya Sankar, Vice President, Dentsu India said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”
Rahul Vengalil, Business Head, Isobar added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.â€
The BBH network in India has announced the launch of its new office in Delhi. The agency’s first office in India had launched in 2008.
Five creative leaders joined with 25 committed creative people and 11 NGOs to create a success of the first ever Weekend Donor event in Mumbai last week. The Weekend Donor programme was the result of a joint effort between iVolunteer, a social enterprise that seeks to connect volunteers to NGOs, and Marketing Unplugged, a marketing consultancy firm founded by Suman Srivastava.  This event was part of the Joy of Giving Week, now called DaanUtsav.
Lodha Group launched its first commercial TVC – ‘Find your Kingdom’. Centered on Lodha’s core philosophy of ‘Building a Better Life’, the campaign attempts to establish an emotional connect between consumer aspirations and the lifestyle experience delivered by the brand. Conceptualised by Ogilvy and Mather, the TVC narrates this experience through the journey of a little girl, where all her dreams get manifested into reality at her Lodha home.
