By A Correspondent
Tyres major Ceat Ltd has signed a four-year bat endorsement association with Indian batsman Ajinkya Rahane. The Ceat logo will prominently donned in the bats used by the right-hander.
Commenting on the latest development, Anant Goenka, Managing Director, Ceat Ltd, said, “At Ceat, it is our on-going effort to strengthen our association with cricket. We are delighted to have Ajinkya Rahane on board, representing our brand across all formats of cricket. Ajinkya will strengthen the roster of exciting and world-class players we are proud to be collaborating with. ”
Speaking on the occasion, Rahane said, “It gives me immense pleasure to partner with Ceat, a company which is deeply rooted with Cricket. “ The tyres giant also has tie-ups with Rohit Sharma and Suresh Raina and Ishan Kishan for bat association. It is also tied up with IPL for the Strategic Time Out segment and has brought former Australian international cricketer Brett Lee on board as its brand ambassador for Ceat Cricket Ratings.