MxMIndia

Category: ADVERTISING

  • Blue Dot is the brainchild of McCann Health, India and was developed together with United Diabetes Forum

    Blue Dot premieres in India

    By A Correspondent

     

    When dining out, people with diabetes seldom have it easy. Most dishes look appetizing. There’s a temptation to try something new. And the environment encourages people to take liberties. Consequently, after a meal, people end up with a feeling of guilt – and a spike in sugar levels. But things are about to change after the launch of Blue Dot.

     

    Blue Dot is the brainchild of McCann Health, India and was developed together with United Diabetes Forum. Blue Dot is a sign that tells you whether a preparation is appropriate for people with diabetes. It will feature in menus and nametags next to dishes deemed to be diabetes-friendly. It works just the way Green Dot does for vegetarian dishes and Red Dot for non-vegetarian. Currently Blue Dot has been activated only in select dining establishments.

     

    Blue Dot is supported with science and approved by regulatory bodies. Preparations worthy of Blue Dot are to adhere to strict parameters as defined by an expert panel set up by United Diabetes Forum. The panel includes noted diabetologists and endocrinologists (Dr. AnoopMisra, Dr. Shashank Joshi, Dr. Manoj Chadha, Dr. BanshiSaboo, Dr. Rajiv Kovil, Dr. Manoj Chawla, Dr. Tejas Shah), eminent nutritionists (Ms. Rekha Sharma, Ms. Shilpa Joshi, Dr. Seema Gulati, Dr. Jagmeet Madan, Ms. Soly James, Dr. Bhaskarachary), as well as a Psychologist (Dr. AnuradhaSovani) and a Statistician (Dr. Vishnu Vardhana Rao).

     

    The panel was constituted in June 2015 and deliberated over the proposal across several Advisory Board meetings. Once the expert panel arrived at a consensus regarding the definition of Blue Dot, the idea was presented to leading chefs, restaurant associations, lawyers, food technicians, government bodies, food inspectors, FMCG organisations and pharmaceutical companies. The consensus paper is due for publication shortly.

     

    “The advent of Blue Dot is a notable achievement for a nation with over 60 million diabetes patients. In sum, it represents a revolution in diabetes care” says Dr. Harshit Jain, Senior Vice President & Country Head, McCann Health

     

    Blue Dot was launched on World Health Day in Mumbai. Holiday Inn and Sahara Star were the participating hotels. Special print collaterals were developed for the purpose, such as posters and tent cards. Executive Chefs SalilFadnis (Sahara Star) and Sudhir Pai (Holiday Inn) dreamed up the Blue Dot recipes. The delicious yet diabetes-friendly dishes were part of the hotels’ buffet menu. Both hotels were delighted with the response. Diners were keen to know more about Blue Dot and eager for more such experiences.

     

    Going forward, United Diabetes Forum and McCann Health are ready to take the idea national. More hotels and restaurants are being lined up. And sooner than later, they believe Blue Dot will cross international borders.

     

  • Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike were a few clients supported this initiative

    Kinetic takes an initiative towards Sustainable environment

    By A Correspondent

     

    Earth’s Day is celebrated worldwide on 22nd of April to demonstrate support for environmental protection, where in; numerous events, seminars, initiatives are organized all over the globe. In order to contribute towards same Kinetic India has joined hands with their clients and media partners to take small initiative in this direction. On the day, Kinetic switched off the billboard lights and neons from 7pm – 8pm in eight metros on which their client campaigns are live contributing to saving around 22.70 Lac watt of electricity in an hour. Skoda, Idea, Platinum Guild, Max Retail, Wrangler, Nike were a few clients supported this initiative.

     

    On this occasion, Suresh Balakrishna, CEO – South Asia and Middle East commented, “Kinetic Worldwide is a corporate that is very aware of its social responsibility. Earth Day is just one such step in doing our bit for the environment and helping conserve it. We got a lot of support from our clients like Skoda, etc who have also contributed to the cause. You will see many such initiatives from Kinetic as the year rolls out.”

     

    Adding to above, Vaishali Banerjee – Managing Director, Platinum Guild India stated, ‘The Earth Hour, is an effective way to spread awareness on environmental issues. Over the past few years it has become important because this gives a chance for millions of people to take a stand and actually make a difference. We have joined hands with our partners Kinetic to show our support for this cause. Through this we are ensuring that we do our bit, in reducing carbon emission and save energy. We feel this will go a long way towards making this a better planet for our future generation to come”.

     

    Commenting on this initiative Skoda India Brand said, “A small step towards a big cause of creating a more sustainable environment for a better future”.

     

    Kinetic Future further pledges to take up yearly initiative of beautifying the space at Kolkata – Taratala Flyover in association with Hiland Greens and AMM. Delhi – Vodafone Belvedere Park Metro Station which will be enhanced with Green Initiative project by planting nursery and trees.

     

  • She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds

    Suhael Choudhury joins Performics as Senior VP &Business Head, West

    By A Correspondent

     

    Suhael Choudhury

    Digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, Chief Digital Officer for Performics & Resultrix. Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was the Associate Director- Marketing & Campaign Management at AimiaInc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting.She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.

     

    Mayoori Kango

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”

     

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”​

     

  • This provides a platform for buyers to find out the right home loan for their needs, so that they can buy a house that they are worthy of

    Now, get home loans based on your true worth

    By A Correspondent

     

    Aditya Birla Housing Finance Limited strives to convey a message of get the home you deserve through their latest campaign.The latest film – Home Loans, highlights that through www.trueworth.co.in, ABHFL intends to bring about a change and create a differentiated offering as they provide Home Loans by considering the true worth of a person and not restrict it to ones earning potential.

    This provides a platform for buyers to find out the right home loan for their needs, so that they can buy a house that they are worthy of.

    Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, said, “Our research gave us the insight that a home loan customer in India rues the fact that he is not considered worthy of a home loan amount on the basis of what he is truly worthy of. While their current and past reality is considered, their future potential is not given any weightage. This not only led to the creation of our communications campaign, but first gave birth to Aditya Birla Housing Finance launching www.trueworth.co.in. A tool that helps you realise your true worth. And empowers us to give you a loan that does reflect your true worth.”

    Agnello Dias, Chief Creative Officer, Taproot Dentsu India, says, “This was a lovely insight that captured how our drive for success leads us to neglect some of the most important stages of our life. So caught up are we in our ambition that we tend to forget the reasons why we had that ambition in the first place. A warm, comfortable home for us and our loved ones, for instance. This is a simple, powerful film that captures exactly that.”

     

  • Over 1400 entries received for the Press Club Mumbai's awards for journalistic excellence which were presented on Tuesday

    TN Ninan, Ravish Kumar win top Red Ink awards

     

    By Anuka Roy

     

    “A journalist’s peculiar function is to read the mind of the country and to give definite and fearless expression to that mind” – M.K. Gandhi.

     

    The same peculiar function was celebrated at the Red Ink Awards 2016 on Tuesday evening.  Journalists from across fields and organisations came together to celebrate each other and their hard work. The theme this year was ‘To rise above it all’. Indeed the people and the work that was appreciated rose above all.

     

     

    Present & Future of Journalism

     

    “It is a mix of both good and bad. But journalism has improved over the years ,“ said T N Ninan when asked about the current scenario in journalism.

     

    And what about the future? Said Ravish Kumar: “Journalism is evolving each day. You have to fight for this profession. This is your fight. There’s no protection or security but you have to fight. The more quality journalism you do, that is the future of journalism. You have to utilize whatever little space you get.”

     

    The evening started with Gurbir Singh, Chairman of the Mumbai Press Club, speaking about the year 2015 for journalism – hurdles, hastags, trolls and untimely deaths of journalist. After Singh’s speech it was time for the panel discussion with the theme ‘Who shot the messenger’. Moderated by columnist and author Shobhaa De, the panel included veteran journalist Minhaz Merchant, NDTV India senior Executive Editor Ravish Kumar, Moneylife’s founder-editor Sucheta Dalal and Siddharth Varadarajan, co-founder of The Wire. The discussion started with De asking Dalal about whether actually there any ‘azaadi’ for the press. While Dalal said there’s no freedom, Varadarajan felt that the messenger (journalist) has shot itself in the foot. Ravish Kumar engaged in a peaceful banter by pulling Merchant’s leg for siding with the current government, to which Merchant’s retort was ‘he’s on the truth’s side’. A question from the audience about the standard of reporting going down in the country impressed the audience but Ravish Kumar’s reply in reference to the state of journalism  – “Aap standard ki baat karrahe ho? Reporting bandh ho gayi hai – had the audience in splits.

     

    After the engaging and insightful discussion, Chief Guest and Maharashtra governor C VidyasagarRao, and guest of honour PiyushGoyal, Minister of State for Power, Coal, New and Renewable Energy spoke how good journalism helps the government to improve as well as the growing need for good journalists.

     

    It was time to recognise the talents for whom this evening was being hosted. The awards started with felicitating T N Ninan, Chairman and Editor of Business Standard, with the RedInk Lifetime Achievement award. “I have often been disappointed with what journalists have been appointed to do,” Ninan said at the beginning of his acceptance speech. He said that we as journalists should ask ourselves “Are we standing up for what we believe in and rising above it all?” However he ended the speech on a positive note by saying that we should keep doing our job and will to do good work should be kept alive.

     

    The RedInk Veer PatrakarPuraskar was posthumously awarded to Late Jagendra Singh, the braveheart who uncovered the Sand Mafia in Uttar Pradesh. The award was collected by his youngest daughter. Ravish Kumar who won the RedInk Journalist of the Year said we should respect the work of journalists like Jagendra. His advice to all journalists was: “Get out of your offices and comfort zones. Bring out good stories”

     

    The Wire was awarded the ‘Best News Start-Up of the Year’ for setting a trend and building a different model of news reporting in the country. The RedInk Award for business journalism in the print medium went to Madhavankutty Pillai of Open Magazine. The award for Crime journalism in print was shared by Gunjan Sharma of The Week and Pavitra S Rangan of Outlook. In the broadcast space, the RedInk award for excellence in crime reporting went to Mukesh Singh Sengar of NDTV. Indian Express journalists Aniruddha Ghosal and Pritha Chatterjee bagged the award for excellence in Environment reporting in print medium.  In the category of Health and Wellness, the RedInk award in the print space went to Lhendup Gyatso Bhutia from Open Magazine and jointly won by India News team and Sunetra Choudhury of NDTV 24×7 in the broadcast category. The RedInk Award for the Human Rights category in print went to Meher Ali, from The Wire, their maiden award, and for television to Rana Yashwant from India News.   The much awaited RedInk award for excellence in political reportage in print went to Vivekananda Nemana and Suresh Ghattamaneni of Grist Media and in broadcast it went to Seemi Pasha of India Today.

     

    Jonathan Selvaraj of Indian Express walked away with the RedInk award for excellence in sports journalism in the print space, whereas Aamir Rafiq Peerzada of NDTV won the same in the broadcast space. While there has been  opinions that and science and innovation is a beat which still has a long way to go in Indian journalism in terms of coverage, the RedInk award for reporting in the same beat went to Gunjan Sharma, a second win for her in the evening, in print and Pallava Bagla of NDTV in broadcast.  For the Big Picture award, recognizing photographers, there were two runners up – Sibu K B of Malayala Manorama Weekly and Kamal Kishor Kambojof the Press Trust of India. The winner in this category was B Muralikrishnan of Mathrubhumi Daily. All three of them are from the print medium. RedInk award in the entertainment and lifestyle category went to SumanaRamanan of The Caravan in the print medium and Ezaz Ahmed of India News for the broadcast medium.

     

  • He will be based in London and lead a variety of digital initiatives for Unilever

    Rahul Welde promoted to Global VP, Digital Transformation

    By A Correspondent

     

    Rahul Welde

    Rahul Welde, Vice Presdient – Media at Unilever in Asia, Africa, Middle East, Turkey and Russia has been elevated to Global VP, Digital Transformation. This has been reported by Marketing-Interactive He will be based in London and lead a variety of digital initiatives for Unilever, the website report.

     

    Welde has been with Unilever since 1991 and is active in various industry associations included being Chairman of the Mobile Marketing Association Asia and Regional VP for the World Federation of Advertisers (WFA).

  • The winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have asked the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence

    Goafest Young Abby winners donate award monies to NGO

    By A Correspondent

     

    The winners of Goafest 2016 Young Abby Awards – Bodhisatwa Dasgupta & Nitesh Sah – have asked the Abby Awards Governing Council to cancel their trip to the Cannes Advertising Festival that they won and donate the money to an NGO that woks in elimination of gender violence.

     

    Bodhisatwa and Nitesh, both currently employed at JWT, had won the coveted Gold medal of the newly launched Young Abby Awards at the recently concluded Goafest 2016. The duo had won the metals and much accolade for their campaign against gender violence and were scheduled to undertake a fully funded trip to the Cannes Advertising Festival in mid-June this year.

     

    Honoring the request of the inspiring young achievers, The Abby Awards Governing Council has decided to contribute a sum of Rs 8 lakh (the monetary equivalent of the trip cost) to reputed NGOs doing significant work in the field of gender violence and sensitisation.

     

    Talking about their intent behind this noble initiative the young guns Bodhisatwa Dasgupta and Nitesh Sah said: “It all started with the brief, really. The task was to do an ad campaign that lessened the number of incidents of gender violence in India. Now I have huge respect for advertising. Advertising can do many great things. But lessen the incidents of gender violence on-ground – Not so much to the last mile. We knew what we had to do. We though if you’re really serious about gender violence, don’t send us to Cannes (as was promised to the winners).  Instead, donate the money you would spend on a lavish trip to an NGO that works closely with rehabilitating victims. We’re glad our entry won and happier still that the Goafest team agreed to donate the money, as was humbly requested” .

     

    Speaking about the encouraging move by the duo, Nakul Chopra – Chairman of Goafest Organizing Committee said “Such thoughtful steps by the young showcase their greatness and acts as a great motivation for all around. It is uplifting and humbling to see the two super achievers from the advertising fraternity take such an inspiring stance. We are happy to able to contribute in their cause and hope that more and more youngsters continue to be moved and inspired by their contribution.”

     

    Added Ramesh Narayan – Chairman of the Awards Governing Council of Goafest 2016 said “The advertising fraternity prides in its power and potential to be agents of change in society.  These two young guns Bodhi and Nitesh and their highly honorable initiative is an inspiration for all of us to walk the talk. I have always been honored to be a part of this industry but today I’m honored that I work among such talented and compassionate individuals.”

     

    The winning campaigns by Bodhisatwa Dasgupta and Nitesh Sah – Question, Kidding, Old Fashioned is centered around the evils of gender violence and the need to eliminate it.  The duo endeavored to make a real difference with their campaign and their move towards giving up their winning prize trip is another step towards bringing change and awareness on the issue of gender violence in India.

     

  • The deal puts Dhawan amongst the league of the richest cricketers in world cricket today

    PMG signs Shikhar Dhawan for three years

    By A Correspondent

     

    Sports marketing company Professional Management Group (PMG) has signed Indian cricket’s youth icon Shikhar Dhawan for a three-year period.

     

    As part of this long term association PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management. PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.

     

    Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said, “We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India. He is one of India’s most gifted cricketers with right aggression, competitiveness and consistency. He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”

     

    Speaking on the occasion Melroy D’souza, Chief Operating Officer, PMG said, “It is a pleasure to have Shikhar onboard as PMG’s marquee celebrity signing. Shikhar optimizes hard work, success, consistency, style and game changer, something which today’s youth and brands connect to. We are confident that together we will form a formidable partnership with key focus areas being for him to connect more closely with his fans and further develop his brand imagery and portfolio of premium brands.”

     

    After signing youngsters like Sarfaraz Khan, Rishabh Pant and Prithvi Shaw, the signing of Shikhar now shows PMG’s intent of being serious player in the Player Management vertical.The deal puts Dhawan amongst the league of the richest cricketers in world cricket today.

     

  • Samara Capital is an entrepreneurially run, India focused private equity firm

    Sanjay Purohit joins Samara Capital as Partner – Consumer / Retail practice

    By A Correspondent

     

    Samara Capital announced that Sanjay Purohit, currently Managing Director, Levi Strauss India Pvt. Ltd., will be joining them as Partner – Consumer / Retail practice. Sanjay’s career spans 28+ years across strong consumer / retail companies, like Levi Strauss & Co., Cadbury India Limited, Mobil Gas and Asian Paints, where he has built and grown great brands and businesses. In his role at Levi Strauss India Pvt. Ltd., where he has been the Managing Director for the past six years, Sanjay has played a key role in transforming the business, driving both growth and profitability, while building a strong organizational culture and team.

     

    “We are delighted to have Sanjay come on board and join Samara Capital. We believe that Sanjay is one of those rare business leaders who is able to combine deep consumer understanding and strong strategic orientation with execution bias, focus on cash flows and team building to create valuable businesses. With Sanjay’s addition to our leadership team, Samara’s consumer / retail capability will move to the next level,” says Sumeet Narang, Founder and Managing Director, Samara Capital. “He shares the Samara vision and belief that value-added private equity capital can transform and grow businesses rapidly while creating significant stakeholder value.”

     

    “I am very excited to join Samara Capital, which has been one of the most active consumer / retail investors in India, with investee companies including Flemingo Duty Free, Monte Carlo Fashions, Guardian GNC, Paradise Foods and Sapphire Foods (KFC / Pizza Hut). Samara Capital believes in unleashing the power of human capital and entrepreneurship, to create superior stakeholder value, and this has been the principal factor in my decision to join their team. As an immediate task, I will assume responsibilities as CEO of Sapphire Foods and Board member on Paradise Foods and will work with the respective teams to grow these powerful brands profitably so as to take advantage of the immense opportunity in the food services space,” says Sanjay Purohit.

     

    Samara Capital is an entrepreneurially run, India focused private equity firm. Samara invests in emerging Indian companies (EICs), businesses that have the potential for rapid growth and transformation, when run by an entrepreneurial minded management team backed by sound processes and systems. Samara values the importance of building trust in all their business relationships and emphases medium to long term value creation, nimbleness, agility while running the businesses they invest in.

     

  • Team from Miami Ad School consisted of three students – one each from Mumbai, Madrid and San Francisco

    Miami Ad School bags a Pencil at D&AD Awards 2016

    By A Correspondent

     

    A group of three students from Miami Ad School won a pencil at D&AD awards in the New Blood category on a campaign built to empower the audience to take action against injustice in a real and meaningful way.

     

    ‘Taking Injustice Personally’ is their big idea for Amnesty International in the New Blood Awards 2016. People engaging with Amnesty do not see human rights as very relevant to their lives and that was the challenge. The campaign called for entries to bring to life the meaning of ‘Taking Injustice Personally’ for the target audience, and help them to see Amnesty International as the way to do something about it.

     

    Team from Miami Ad School consisted of three students – one each from Mumbai, Madrid and San Francisco. Upaasna Rajaram, one amongst the three students is pursuing her second year of Copywriting program at Miami Ad School, Mumbai. On winning a pencil, Upaasna says, “We chose Amnesty International because the brief was something that we all related to and we thought it did more than just advertising for a product or service. It feels great and almost surreal to have won the coveted pencil since D&AD is one of the most difficult student advertising awards to succeed in.”

     

    The campaign is designed to be a new series from Netflix & Amnesty International that helps give a voice to the victims of human rights violations. Audiences can learn more about the issue, the characters and their stories with each ongoing episode. Before the finale the series becomes interactive, empowering invested viewers to make a difference that they can actually see.

     

    On winning this award, Raj Kamble, Director, Miami Ad School, Mumbai commented “It is a delight to see our students win prestigious awards consistently across award platforms. 31 nominations and awards in three years is fantastic. Kudos to the students!”

     

  • This workshop will be led by Meera Sharath Chandra

    AAAI to host one-day workshop on ‘Digital Hackfest’

    By A Correspondent

     

    Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative announced a one-day workshop ‘‘Digital Hackfest – How to Power-up Brands in the Digital Space’’ scheduled for 26th May 2016 in Mumbai at the AAAI’s Training Centre at Lower Parel.  This workshop will be led by Meera Sharath Chandra.

     

    Today it is not about brands wanting to go digital but brands deepening their connect and co-creating experiences with their consumers across interesting and emerging digital apertures. Digital is more than a medium. It is a way of life. A whole new sphere where brands can sharply define their mission, personality, positioning and conversations with consumers. How can the digital strategy seamlessly dovetail with the brand intent? How can it be the heart of a totally integrated experience? How can we better understand the art and the science of digital engagement?

     

    The workshop will be in four parts. First, a look at how our digital and physical worlds collide. Second, examining how brands can leverage the online space in impactful and meaningful ways. Third, an understanding of the role and power of social media. Fourth, joining the dots to create a holistic brand story. Every session will conclude with a fun hack on the theme.

     

    Meera Sharath Chandra is Founder, CEO & CCO of Tigress Tigress – an agency that specialises in integrated communication with digital at the heart of the experience.

     

    An integrated creative professional with 35 years of global experience, handling both MD and ECD responsibilities, Meera has over two decades of specialisation in the digital and integrated space. She has been an award winner and jury member at Cannes Lions, One Show, D&AD, Clio, Art Directors Club and New York Fest among others.

     

    Meera has worked in the US, the UK, Hong Kong and India. As an entrepreneur, Meera has earlier run an Intel-funded dotcom enterprise servicing clients in the US, Europe and Hong Kong, leading a 250-strong team. She has been a member of global task forces on brands such as Nestle, Unilever, Ford and Citibank. She has specialised in UI/UX from the University of Maryland’s Human Computer Interface Lab.

     

  • The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign

    Mullen Lintas vrooms in the new Honda car

    By A Correspondent

     

    Leading Indian car-maker, Honda Cars India has appointed Mullen Lintas to handle the complete communications mandate for its new car variant to be unveiled shortly. Mullen Lintas won the business in a multi-agency pitch that saw three other agencies competing for the business. The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign.

     

    On appointing Mullen Lintas as its creative agency, Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India said, “We are pleased to welcome Mullen Lintas on board as our brand and creative partner. We were impressed with the team’s extensive experience in the automobile category. Their grasp of the challenge we had posed in our brief was good and the strategy and creative recommendations were very strong. We look forward to a long and mutually fruitful relationship with Mullen Lintas.”

     

    Commenting on the recent win by the agency, Virat Tandon, CEO, Mullen Lintas said, “It’s a privilege to be working on the Honda brand. The brief was extremely challenging and we found an interesting solution to that. The automobile category today is full of new car launches and our vast experience in the category helped us win the business. We look forward to a successful launch for Honda and hope to build a strong partnership with the team.”

     

    Adding his views, Amer Jaleel, Chairman and CCO, Mullen Lintas said, “It’s a great feeling to partner with a respected brand like Honda Cars. Not only that, the team at Honda are a great bunch of people and we really look forward to a long and mutually fulfilling relationship. We’ve already begun work around the first campaign, and are excited with the way it has turned out so far. Watch this space for more.”

     

    Honda enjoys tremendous equity in the automobile category and is one of the most sought after brands across segments. This fact is well vindicated by the loyalty shown by its customers, who continued to opt for Honda as their preferred vehicle. Year 2015-16 was an eventful and rewarding year for HCIL. It continued its growth journey in the market recording decent growth for the 4th year in a row. The new fiscal year holds tremendous opportunity for further growth as it plans to enhance its product line-up with the launch of new models and also expand its dealer network.