By A Correspondent
Aditya Birla Housing Finance Limited strives to convey a message of get the home you deserve through their latest campaign.The latest film – Home Loans, highlights that through www.trueworth.co.in, ABHFL intends to bring about a change and create a differentiated offering as they provide Home Loans by considering the true worth of a person and not restrict it to ones earning potential.
This provides a platform for buyers to find out the right home loan for their needs, so that they can buy a house that they are worthy of.
Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, said, “Our research gave us the insight that a home loan customer in India rues the fact that he is not considered worthy of a home loan amount on the basis of what he is truly worthy of. While their current and past reality is considered, their future potential is not given any weightage. This not only led to the creation of our communications campaign, but first gave birth to Aditya Birla Housing Finance launching www.trueworth.co.in. A tool that helps you realise your true worth. And empowers us to give you a loan that does reflect your true worth.”
Agnello Dias, Chief Creative Officer, Taproot Dentsu India, says, “This was a lovely insight that captured how our drive for success leads us to neglect some of the most important stages of our life. So caught up are we in our ambition that we tend to forget the reasons why we had that ambition in the first place. A warm, comfortable home for us and our loved ones, for instance. This is a simple, powerful film that captures exactly that.â€