MxMIndia

Category: ADVERTISING

  • Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as Executive Creative Director at ITSA Brand Innovations

    BBDO India appoints Ritu Sharda as Senior ECD – Delhi

    By A Correspondent

     

    Ritu Sharda

    BBDO India has appointed Ritu Sharda as the new Senior Executive Creative Director – Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’.

     

    Josy Paul, Chairman & Chief Creative Officer, BBDO India, commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

     

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as Executive Creative Director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia.

     

    Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

     

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

     

    In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi

     

  • First Media will now be fully integrated into the Publicis Groupe

    Leo Burnett Worldwide acquires majority stake in Solutions Group

    By A Correspondent

     

    Leo Burnett Worldwide, a part of the Publicis Groupe announced the acquisition of a majority stake in the Solutions Group, the leading communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

     

    Ranil de Silva

    Since its inception, the company has been headed by renowned communications leader, Ranil de Silva. Today, the company has 81 professionals whose work have been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

     

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Rich Stoddart, CEO of Leo Burnett Worldwide. Ranil de Silva, Managing Director, Leo Burnett Sri Lanka, stated, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

     

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe.

     

  • Nair's appointment is effective immediately and he will be based in Mumbai

    Sudhir Nair to head digital mandate at Omnicom

    By A Correspondent

     

    Sudhir Nair

    Omnicom Media Group India has appointed Sudhir Nair as Managing Director – Digital. In his new role, Nair will drive the digital agenda for the network and its brands – OMD and PHD as well as lead its growth and momentum.

     

    A digital evangelist with more than 15 years of experience, Nair moves to Omnicom Media Group from Grey Global where he set up their digital offering incorporating a holistic and comprehensive set of services for leading brands across multiples sectors. Under his leadership, Grey Digital transformed into an agency delivering award winning, effective work with the distinction of having won the Agency of the Year accolade, twice at the Indian Digital Media Awards (IDMA) besides other accolades. Post Grey, Nair set up a full service creative agency 21N78E. Prior to that, Nair has spent time at Duckshake.com, Booz Allen & Hamilton, Repro India Limited and VANS Info & Investor Services.

     

    Commenting on his appointment, Jasmin Sohrabji, CEO India & SEA of Omnicom Media Group, said, “As a network, Omnicom Media Group has witnessed a huge growth in digital across all platforms – search, display, social, and mobile offerings in India. Sudhir’s proven track record of delivery will keep our momentum going with a focus on further growth and innovation. Sudhir will work collaboratively with the business units and agency leads to further our digital mandate.” “As a network, we are committed to investing in talent to ensure that we are ahead of the curve when it comes to digital expertise and we are thrilled to have Sudhir on board,” added Jasmin Sohrabji.

     

    Nair commented, “Digital has transformed the advertising and marketing industry for the better. Thanks to the digital revolution, customer engagement has been taken to another level leading to more meaningful brand and consumer connections. In this exciting landscape, I am delighted to join Omnicom Media Group, a network at the forefront of digital innovation. I am looking forward to work closely with both the experienced as well as young talent that exists within the agency to strengthen our offering and make it more future facing.”

     

    Nair’s appointment is effective immediately and he will be based in Mumbai. Nair moves to the position vacated by his predecessor, Avinash Jhangiani, who has taken the role of Chief Innovation Officer within Omnicom Media Group India.

     

  • Zivame, a category innovator is probably India's first and largest online lingerie store for women

    Lodestar UM Bangalore wins media duties of Zivame

    By A Correspondent

     

    Lodestar UM Bangalore recently added to its vast portfolio of clients by bagging the media duties of Zivame. The media agency, in India has been on a winning spree and has emerged as the dominant players in Bangalore market.

     

    Zivame, a category innovator is probably India’s first and largest online lingerie store for women. Zivame takes on the age old tradition of women buying lingerie at a store and offers them a whole new experience in lingerie buying.

     

    Commenting on the win, Nandini Dias, CEO Lodestar UM said, “Zivame is a prestigious business to have on our roster and we were glad to win that business. I would like to thank the client for having expressed their confidence in Lodestar UM’s differentiated offering in terms of in-depth understanding of e-commerce and the technology sector, with incredible strategy and planning credentials.”

     

    The win adds significant weight to Lodestar UM’s client portfolio, which includes marquee clients such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Wipro etc.

     

  • Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

    Vineet Singh joins DigitasLBi India as Client Partner, Delhi

    By A Correspondent

     

    DigitasLBi India announced the appointment of Vineet Singh as Client Partner- Delhi. Vineet comes with over10 years of working with global marketing communications companies and has been successful in driving growth and thought leadership for iconic global and local brands. Vineet will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi.

     

    On his new awaiting challenge Vineet said, “My goal at DigitasLBi is to supercharge an already strong growth engine across new business development as well as existing partnerships. While doing this, I plan to also leverage my experience of working in both MNC and startup environments to further strengthen and evolve our digital proposition.”

     

    Commenting on the appointment Prithviraj Banerjee, Head of Agency, India, DigitasLBi said, “Vineet has high levels of strategic prowess and an unparalleled enthusiasm. His multi-platform experience will help identify new innovative solutions for our clients while his stint as an entrepreneur will ensure true ownership of brands. He is the perfect mix that we were looking for.”

     

    In his prior appointments, Vineet has worked with Google where he helped multinationals meet their online advertising, branding and performance needs. Moving on from Google, Vineet joined the ecommerce logistics startup Delhivery, where he helped set up their Omni Channel business in India. In 2015, Vineet co-founded Upbeat Retail Private Limited and took on the task of changing the outlook of Indian consumers towards imported goods – in terms of pricing, quality and access.

     

     

  • It's a fortnight since Goafest 2016 happened, and Ajay Chandwani takes us through top takeaways for the creative frat

    4 noteworthy trends from the Creative Abby 2016

     

    By Ajay Chandwani

     

    The Goafest Creative Abbys this year saw a few macro trends judging by the participation and results.

     

    The most important highlight was the enthusiastic participation by over 300 companies sending in over 4600 entries. The Abby Award which is in its 49th year has now truly come of age. It has evolved into a communication award with ad agencies and marketing companies sharing the platform with organisations from Digital, Direct, Design, PR, Film Production, Promotion, Branded Content, Broadcaster and Publisher domains.

     

    1. Digital Dominates with the five-minute video

    This year, the digital vertical overtook every other vertical in entries firmly establishing the growing importance of this medium of today.

     

    One of the highlights of digital companies entering this year is the popularityof online videos which has now become as large as a category. The birth of the five-minute HD film made for the internet is definitely the trend of the year. Many companies are seeing the advantages of creating mood, atmosphere and attitude in long format digital films with both clients and film producers relishing the possibilities opened up by the luxury of extra time.

     

    2. Craft Rules!

    Craft in Print, Design, Out-of-Home and Film continues to push the envelope and seems to have been raised to a new high even though gold-winning ideas may have become scarce. Photography, illustration and use of copy made more impact than great ideas per se.

     

    Going by last year’s Indian performance in International festivals like Cannes One Show and D&AD it was apparent that Craft  in Print and Design is slowing gaining momentum as an Indian strength even as we continue to struggle to produce gold winning ideas in film and mainstream verticals.

     

    3. Blurring of Sub-categories

    A trend visible was the blurring of some of sub-categories caused by work which is rooted in the digital space. For instance, work entered in Direct which is based on use of Digital Marketing will also find its way in other verticals like Digital or Promotion and Activation as the case may be.

     

    4. Birth of two ‘Nice’ Categories

    It was heartwarming to see the first lot of entries in the debutant categories of Gender Sensitive Abby and Young Abby. Even though entries were not too many being the first year, the quality of work entered was good and it kept the juries engrossed in discussion.

     

    The Glass Lion last year and the Gender Sensitive Abby this year are among the nicest things to have happened to two of the most iconic awards shows atleast in terms of Indian participation. More and more creative folks are now sensitive to communication that connects with the audience at a deeper level.

     

    As we look back on the cheering crowds at Goafest, it’s good to remind ourselves the need to keep looking harder for the elusive big ideas even as kudos must go out to all those metal winners who made it worthwhile to celebrate creativity!

     

    Ajay Chandwani is Director, Percept Ltd and a Member of the Awards Governing Council of the Goafest Abbys and of the Managing Committee of the Advertising Club

     

  • Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore

    Swapnil Puranik to head Strategy function at Razorfish

    By A Correspondent

     

    Swapnil Puranik

    Razorfish has announced the appointment of senior team member, Swapnil Puranik, as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital road maps for Razorfish’s clients.

     

    With 13+ years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Swapnil has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

     

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, Longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

     

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

     

    Prior to joining Razorfish, he was Business Head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital + tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

     

    Says Gaurav Pathak, COO Razorfish India, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

     

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course client’s who have the appetite for it to take their brands to the next level of this matrix.”

     

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

     

  • The first edition of the Fulcrum Awards 2016 will kick off with 37 categories divided under four sub heads with an objective to recognise both Individuals and team contribution

    Fulcrum Awards announces entry submission for India

    By A Correspondent

     

    The Fulcrum Awards to honour excellence in Indian Public Relations aimed at both in-house and consultancy professionals was announced by PRmoment.in – a leading online magazine for PR professionals in India along with Event Capital – an event IP specialist. The Fulcrum Awards will be hosted on September 24th, 2016 at Aamby Valley soon after closing of PRAXIS. The submission phase has begun.

     

    The Fulcrum Awards is the only award of its kind which will ensure separation of jury, sponsors and participants to ensure utmost transparency. The invited jury members have been carefully selected to leverage their experience to position the awards as the most prestigious in India The jury members, as of now, include :

    • Arijit De (Senior Vice President & Head of India Marketing and Corporate Affairs -Bank of America Merrill Lynch)
    • Daniel Feiler (Senior Director, Communications ,eBay Asia Pacific)
    • Dimple Kapur (Former Regional PR and communications lead Qualcomm)
    • Meena Vaidyanathan Founder NIITI Consulting
    • Paarul Chand (Editor PRmoment.in)
    • Rashmi Naik (Director Marketing  and Communication, Omidyar Network)
    • Roma Balwani (President, Sustainability, CSR & Communications, Member of the Group Executive Committee,Vedanta Resources plc)
    • Sabiana Anandaraj  ( Chief Operating Officer, Trilegal)
    • Sanjiv Kataria (Strategic Communications and PR Counsel for the Services sector)
    • Sunil Gautam (Serial entrepreneur, strategic communications veteran)
    • Suvodeep Das (VP Marketing at Sodexo SVC India)
    • Veena Gidwani (PR Consultant, Corporate Trainer and Teacher Retired as CEO Madison Public Relations)

     

    The first edition of the Fulcrum Awards 2016 will kick off with 37 categories divided under four sub heads with an objective to recognise both Individuals and team contribution and they will be:

    • Technique Awards: There are 12 sub categories under the technique awards that will be judged for outstanding campaigns
    • Consultancy Professional Awards: There are 10 individual categories that will honour professionals from PR consultancies
    • In-house professional: There are 10 individual categories that acknowledge the stars from corporate communication world
    • Special awards: These will honour five  outstanding entities.

     

  • The integrated mandate was won following a multi-agency pitch

    D’lecta assigns creative duties to Havas Worldwide

    By A Correspondent

     

    D’lecta, an innovative dairy products and food services company, has appointed Havas Worldwide as its creative partner for its dip Cheese, slice Cheese and cream Cheese ranges. The brand will be handled by the agency’s Mumbai office. The integrated mandate was won following a multi-agency pitch.

     

    Confirming the appointment, Deepak Jain, Managing Director, D’lecta Foods Pvt. Ltd., said, “Havas understood the product and its creative demands and have presented an approach that is in sync with our product vision and ideology.”

     

    Nirmalya Sen, CEO, Havas Worldwide India, said, “With its commitment to innovation and great taste, D’lecta is well poised to give the long-established players in the category a run for their money. And we are delighted to have been chosen to partner D’lecta in this journey.”

     

    Commenting on the association, Rayomand Patell, Executive Creative Director, Mumbai added, “From the very first interaction, there was great chemistry in the room. Being a bunch of foodies, working on a cheese brand excited us tremendously. We look forward to making D’lecta a household name as respected as it already is in the food services space.”

  • MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place were: BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai

    India rules at APAC Effie Awards as Mullen Lowe Lintas is Agency of the Year 2016

     

     

    The winners of the APAC Effie Awards 2016 were revealed at an awards gala Thursday evening celebrating Asia Pacific’s most effective marketing campaigns.

     

    MullenLowe Lintas Group India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting three agencies in the tie on the third place, BBDO India, Barnes Catmur& Friends Dentsu and Ogilvy & Mather Mumbai.

     

    On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.

     

    Two new Special Awards were added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These special awards were accorded based on the points received on all winners and finalists.

     

    The awards gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage,contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.

     

    Said Cheuk Chiang, Chairman of the 2016 APAC Effie Awards: ” Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”

     

    Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

     

    The full list of winners can be viewed at the APAC Effie website – www.apaceffie.com.

     

    APAC Effie Awards 2016 – Winners
    (Results by Award)

     

    Brand of the Year: Ariel Matic

    Marketer of the Year: Procter & Gamble

    Agency of the Year: MullenLowe Lintas Group, India

    Agency Network of the Year: BBDO Worldwide

     

    Entry Title Category Client Agency Country
    GRAND EFFIE
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    GOLD
    Must Be Milk Beverages Non-Alcohol Fonterra Colenso BBDO / Proximity New Zealand
    $HRED Financial Products & Services Bank of New Zealand Colenso BBDO / Proximity New Zealand
    Tiger Infrequent Flyers Club Travel / Tourism Tigerair McCann Melbourne Australia
    Dove “Silk Smooth ASMR” Brand Experience Mars Food China BBDO Beijing (China) China
    Love from Land Rover Brand Experience Land Rover New Zealand Y&R New Zealand New Zealand
    Ariel – Share The Load Brand Revitalisation Procter & Gamble India BBDO India India
    Introducing India to Commute Commerce David vs Goliath Clues Network Enormous India
    Ariel – Share The Load GoodWorks – Brand Procter & Gamble India BBDO India India
    Devalue Rhino Horn GoodWorks – Non Profit Rhino Rescue Project Ogilvy & Mather Viet Nam Vietnam
    Breast Cream Small Budget-Products NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    A for Anthem Small Budget-Services The Akanksha Foundation Ogilvy and Mather India
    The People’s Beer Sustained Success Boundary Road Brewery Barnes, Catmur& Friends Dentsu New Zealand
     SILVER 
    Breast Cream Beauty & Wellness NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    Pure Potential Beverages – Alcohol Lion Special Group New Zealand
    Reversing the Curse of Concentrates Beverages Non-Alcohol Mondelez India Foods Bates India India
    Democratising Money Transfer Financial Products & Services Vodafone India Ogilvy & Mather Advertising India
    #MyFamilyCan Food SPC Ardmona Leo Burnett Melbourne Australia
    Ariel – Share The Load Household/Home Products & Services Procter & Gamble India BBDO India India
    Maxis’ New Network IT /Telco Maxis Mobile Services Ogilvy Malaysia Malaysia
    Holding Australia To Ransom Restaurants Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    VisitBritain Naming Campaign Travel / Tourism VisitBritain Ogilvy Beijing China
    Maxis’ New Network Asia Pacific Brands Maxis Mobile Services Ogilvy Malaysia Malaysia
    Fool-proof Internet Service Asia Pacific Brands Idea Cellular MullenLowe Lintas Group, India India
    TURD Talks Brand Experience SilidAralan Y&R Philippines Inc. Philippines
    An Ugly Disease Turned Beautiful Brand Experience MS Grey Australia
    Must Be Milk Brand Revitalisation Fonterra Colenso BBDO / Proximity New Zealand
    ANZ’s push for an equal future. GoodWorks – Brand ANZ Whybin TBWA Melbourne Australia
    Breast Cream GoodWorks – Non Profit NZ Breast Cancer Foundation / Skinfood Colenso BBDO / Proximity New Zealand
    End Acid Sale GoodWorks – Non Profit Make Love Not Scars Ogilvy & Mather India
    Hershey’s Happygrams Real Time Marketing The Hershey Company MRM/McCANN Singapore Singapore
    Love from Land Rover Small Budget-Products Land Rover New Zealand Y&R New Zealand New Zealand
    Hell Pizza Sustained Success Hell Pizza Barnes, Catmur& Friends Dentsu New Zealand
    World Gallery Multi-market – Products Apple, Inc. TBWA \ Media Arts Lab United States
     BRONZE
    Tough Is Not Enough Automotive Ford Motor Company Australia Blue Hive Australia Australia
    Love from Land Rover Automotive Land Rover New Zealand Y&R New Zealand New Zealand
    Band-Aid Heal with love Beauty & Wellness Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    The Unofficial Official Beer of SG Beverages – Alcohol Asia Pacific Breweries BBDO Singapore Singapore
    AdaAQUA Beverages Non-Alcohol Danone Y&R Indonesia Indonesia
    OMRON: Your Voice, Their World Corporate Reputation/Professional Services Omron Automation India McCann Worldgroup India
    Price of Living 2040 Financial Products & Services Manulife (International) PHD Hong Kong Hong Kong
    Nimble It And Move On Financial Products & Services Nimble McCann Melbourne Australia
    Snickers, Hungry Barber Food Mars Japan I&S BBDO / BBDO Japan Japan
    Bet Regret Government / Institutional VRGF McCann Melbourne Australia
    Ashbeclee Media, Entertainment & Leisure Perth Racing 303MullenLowe Australia
    The Suffering of Buffering Media, Entertainment & Leisure Google, India MullenLowe Lintas Group, India India
    A Day Made Better Teacher Awards Other Products & Services OfficeMax Australia Ogilvy Melbourne Australia
    Holding Hands in Depend Other Products & Services Yuhan Kimberly Diamond Ogilvy Korea
    Cellphone to Sellphone Other Products & Services OLX India MullenLowe Lintas Group, India India
    Challenge 100 Retail Anta MullenLowe China China
    Wish Chain Retail Flipkart Internet MullenLowe Lintas Group, India India
    Must Be Milk Asia Pacific Brands Fonterra Colenso BBDO / Proximity New Zealand
    Teaching India the Dettol Habit Brand Revitalisation Reckitt Benckiser (India) McCann Worldgroup India
    Band-Aid Heal with love Brand Revitalisation Shanghai Johnson & Johnson Pharmaceuticals BBDO & Proximity China China
    Track The Bite Branded Utility Godrej Consumer Products MullenLowe Lintas Group, India India
    IBM BlueHub Business-to-Business IBM Japan Ogilvy and Mather Japan Japan
    Brave and Beautiful David vs Goliath Dabur India MullenLowe Lintas Group, India India
    Brave and Beautiful GoodWorks – Brand Dabur India MullenLowe Lintas Group, India India
    Know Your English Banner Media Innovation British Council SIngapore Grey Group Singapore Singapore
    Challenge 100 Real Time Marketing Anta MullenLowe China China
    Hungry Slip Ups Small Budget-Products Mars Food Inc. BBDO Hong Kong Hong Kong
    An Ugly Disease Turned Beautiful Sponsorship & Event Marketing MS Grey Australia
    OMO Reunion Champions Sponsorship & Event Marketing Unilever MullenLowe Group Singapore
    Challenge 100 Sponsorship & Event Marketing Anta MullenLowe China China
    Curing Beer Boredom for 5 Years Sustained Success Beam Suntory The Works Australia
    Discovering Real Togetherness Sustained Success Hindustan Unilever MullenLowe Lintas Group, India India

     

     

  • Dheeraj is the author of two books on the Indian consumer market: "India Reloaded – Inside the Resurgent Indian Consumer Market" and "Consumer India – Inside the Indian Mind and Wallet"

    Dheeraj Sinha to join Leo Burnett as CSO South Asia

    By A Correspondent

     

    Leo Burnett has announced the appointment of Dheeraj Sinha as Chief Strategy Officer. Dheeraj will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

     

    In a career spanning 17 years, Dheeraj has worked with McCann Erickson, Euro RSCG, Bates and Grey. In his last role, he led the strategic planning function for Grey in India, South & South East Asia.

     

    Saurabh Varma, Chief Executive Officer – South Asia, said, “We are really excited that Dheeraj is joining us at this critical juncture in our evolution as an agency. We have incredible momentum as a team and both Raj and I were in the hunt for a partner. We wanted someone who can join us in our crusade to change the communication narrative in India. With Dheeraj we hope to get radical convergence around our purpose and radical divergence around how to get there.”

     

    Dheeraj Sinha commented on his joining, “There’s great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There’s also a serious ambition to create work that’s in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of.”

     

    Dheeraj has worked on brands and businesses across markets such as Malaysia, Singapore, Indonesia, Vietnam and Bangladesh. He has spent time across categories on brands like Sensodyne, Indian Army, Britannia, 3M, ITC Juices, Maybank, Telekom Malaysia, Grameenphone, Reliance Mobile, Colgate, MasterCard, LG, DBS Bank, Tata AIA, TVS, Virgin Mobile, Max Bupa, Fiat, Reckitt Benckiser, Emirates, Dabur, Marico and CavinKare.

     

    Dheeraj is the author of two books on the Indian consumer market:  “India Reloaded – Inside the Resurgent Indian Consumer Market” and “Consumer India – Inside the Indian Mind and Wallet”.

     

    He is also a three times winner of the prestigious Atticus Awards and has won several effectiveness awards, including the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award, Yahoo Big Idea Chair APAC Effies and the Effie awards in India.

     

  • Times Internet launches it’s one stop creative powerhouse for marketers to cater to branded content needs

    Times Internet out to make an impact with ‘Spotlight’

    By A Correspondent

     

    Times Internet has launched ‘Spotlight@TimesInternet’, an all-encompassing content studio, providing marketers with content strategy, development and marketing solutions for their brands. This has been created with a vision to be an end-to-end solution provider for marketers, giving them a chance to own a full scale content hub. What makes it stand out will be its ability to create branded content not only in English, but nine other Indian regional languages across 150 million users.

     

    Spotlight aims to be a strategic partner for brands – from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. To ensure the success of its latest venture, Times Internet has announced that Neha Gupta has joined as Head, Spotlight with the mandate of working with marketers to create compelling branded content that meets their goals. Neha, was formerly VP Brand Solutions and Sales Strategy at NDTV convergence.

     

    Speaking on the launch, Neha said “I’m extremely excited to be a part of creating SPOTLIGHT. This content studio will create new, best in class branded content.  Along with Times Internet’s unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, infographics, galleries, videos and new exciting native content solutions in English and multiple regional languages.”

     

    Gulshan Verma, Chief Revenue Officer, Times Internet said, “We are ushering in an era, where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight-India’s first all-encompassing content studio, will not only develop branded content, but will also give them access to India’s largest digital network – Times Internet and beyond.”