MxMIndia

Author: Our Staff

  • M, E & A is the second-last among 18 sectors surveyed by ‘Happiest Places to Work’. Fintech leads with 40% of employees being happy, real estate/construction employees at 20%

    Only 23% of Media, Entertainment & Advertising employees happy: survey

    Media, Entertainment and Advertising is the second-last category among 18 sectors in an employee happiness study conducted by Happiest Places to Work, in Association with the Happiness Research Academy. Fintech leads with 40% of employees being happy while real estate and construction is at the bottom where employees happiness is at 20%

     

    The Happiest Places to Work, in association with Happiness Research Academy, has released its latest report titled ‘Happiness at Work – How Happy is India’s Workforce ?- 2024’.  This report is the result of an all-India research exercise that examining patterns of happiness across various genders, age groups, geographies, and industry sectors within India’s urban workforce.

     

    The “Happiness at Work” report spoke with 2,000 respondents across 18 industry sectors.
    Said Namrata Tata, Director, Happiest Places to Work: “This report offers crucial insights into the current state of workplace happiness in India. The stark disparities in happiness levels across different demographics and sectors are a call to action for organizations to prioritize employee well-being.”

     

    Key Findings:

    • 70% of the Indian workforce reports being unhappy at work: A significant majority of employees across the nation are grappling with dissatisfaction in their professional lives.
    • Wide disparities in happiness levels within the same age cohorts: People of the same age are experiencing vastly different levels of happiness, indicating that factors other than age play a crucial role in workplace satisfaction.
    • Gender and geographical gaps in happiness: The report highlights notable differences in happiness levels between men and women across different regions and industry sectors. In the East and Central zones, women report higher levels of happiness, whereas in the North zone, men are significantly happier than women.
    • Sectoral happiness rankings: The Fintech sector has emerged as the happiest industry, while the Real Estate sector is reported as the least happy.
    • 54% of employees are considering leaving their organizations: This alarming statistic points to a potential wave of resignations, particularly among employees who feel unsupported or unfulfilled at work.
    • Conducive environments reduce turnover: Employees who have the opportunity to pursue personal interests within a supportive environment are 60% less likely to leave their jobs.
    • Millennials at risk of departure: The intention to leave is highest among Millennials, with 59% of them contemplating a job change.
    • Collaboration and expression challenges: 63% of employees experience inertia in collaboration due to conflicts, while 62% struggle to express their views openly.

     

    The Happiness Research Academy plans to make this report an annual publication, nots a communique. With each successive report, the Academy aims to uncover trends that will become indispensable to evidence-based management practices in India.

    To access the report, https://happiestplacestowork.in/report/#latest-report

     

  • She will soon be featured as a playable character within BGMI

    Deepika Padukone partners with Krafton as Brand Ambassador

    Krafton, makers of Battlegrounds Mobile India (BGMI), are partnering with actor-producer Deepika Padukone to the world of BGMI. This exclusive one-year collaboration will see the actor as the brand ambassador of BGMI.

    Said Sean Hyunil Sohn, CEO, Krafton India: “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”

  • To enhance Pay-TV User Experience and monetization opportunities

     To the New, Irdeto join forces

    To the New, the global digital technology services company, and Irdeto, the digital cybersecurity platform, have expandied their partnership to address the needs of Pay TV and streaming operators which aim to support content super aggregation for end users.

    Said Narinder Kumar, Co- Founder & CEO, To the New: “Our partnership with Irdeto focuses on revolutionizing OTT experience with a rich, flexible, and extendable solution, which enables content providers to delight their audiences across platforms, while also opening up new avenues for monetization.”

  • Patel is a typeface designer from Vadodara (Baroda)

    Vadodara’s Shaily Patel is Young Guns 22 finalist

    Vadodara -based typeface designer Shaily Patel is among the talented young finalists from 18 countries in The One Club for Creativity’s prestigious Young Guns 22 competition, celebrating global creative professionals age 30 or younger.

    Notes a communique: “Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  This year’s entries were judged by a diverse jury of 101 creatives — many of whom are past YG winners — from 45 countries.”

    This year’s winners will be announced on October 30, 2024, and celebrated at a special in-person party on November 13, 2024 at Sony Hall in New York.

  • For the launch of the Zomato Dining Carnival

    Zomato collaborates again with Entourage Films

    Entourage Films has announce another collaboration with Zomato for the launch of the Zomato Dining Carnival.

    Said Sharat Katariya who directed the film: “The film beautifully reflects the joy and spontaneity that the Zomato Dining Carnival is all about, bringing the essence of the campaign to life. Ahsaas and Adarsh were the perfect fit to bring that quirk to life, their individual performances brought an extra layer of charm to the campaign. They fully embraced the playful nature we intended to capture and delivered it with exceptional flair.”

    Added Harshil Dhawan – Creative Head of Zomato, who has conceived the campaign:  “When dining deals are so irresistible, every moment feels like a cue to make a plan! With the Zomato Dining Carnival in full swing, featuring over 8,000 restaurants and up to 50% off, we’ve turned spontaneous cravings into spontaneous plans. Our films hilariously capture how an epic dining deal can make you drop everything and head out for a feast, no matter where you are or what you are doing.”

    https://www.youtube.com/watch?v=IYwg9l_WhNg

  • To feature Hollywood blockbusters from the Warner Bros. catalog

    Warner Bros. Discovery revamps DTamil Channel

    Warner Bros. Discovery has announced a revamp of its DTamil Channel.

    In its new avatar, DTamil will feature Hollywood blockbusters from the Warner Bros. catalogue, top global superhero shows, classics, and its signature non-fiction programming. The channel will also feature local original productions from Discovery+ and Discovery Channel.

    Said Sai Abishek, Head of Factual & Lifestyle Cluster at Warner Bros. Discovery, South Asia: “By bringing captivating Hollywood stories and offering hit global movies and TV shows to the Tamil cinema-loving audience, we are proud to deliver a robust blockbuster slate with Warner Bros.  catalogue gems, now with a brand-new flavor in language of their choice. By presenting engaging content tailored to diverse audience preferences, the revamped DTamil channel is poised to deliver premier global entertainment. We are committed to enhancing the daily viewing experience for our Tamil- audience, offering a rich mix of cinema and valuable viewing options.”

  • Shruti Pushkarna spoke with MxMIndia editor-in-chief Pradyuman Maheshwari on India's performance at the recently concluded Paris Paralympics

    MxM Live with Shruti Pushkarna: On the India’s performance at the Paris Paralympics & coverage of disabilities

    The Indian team’s performance at the Paris Paralympics was exemplary, but did our media do enough justice to this? Vis-a-vis the various wins at the Olympics for the Abled, also held recently?

    MxMIndia has always held the belief that the media has a critical role to play in improving the world for the disabled in India. And it’s with this objective, we invited Shruti Pushkarna, a former colleague (and member of the MxMIndia founding team) to write a column focusing on disability and the media.

    Through nearly five years, she has written 99 articles (columns, as we call them), and this discussion on the eve of Column #100 with MxMIndia editor-in-chief Pradyuman Maheshwari also touched upon on what the Indian media should do to better its coverage. For, Persons with Disabilities need empathy, not sympathy.

    Do check this engaging conversation.

    Watch/Listen, Like, Enjoy.

    Apologies, we do not have this in sign language, but we will try and see if we can manage it….

     

     

  • Tool for Business Transformation, Communication Strategy, and Innovation

    Dentsu Creative launches ‘Future Mandala’

    Dentsu Creative has launches ‘Future Mandala’, a tool designed to equip brands with the insights and foresight necessary to innovate and build entirely new business ecosystems. Developed by Dentsu Tokyo in 2011, the tool has already been deployed in markets across the globe, and now, it’s poised to offer to Indian brands into a future of sustainable growth and market leadership.

    Said Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative: “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”

    Added Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative: “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems–from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data–from government reports, industry insights, and trends–giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”

  • A gaming community platform

    Nazara announces investment in Stan Technologies

    Nazara Technologies Limited, the gaming, esports and sports media company, has through the company’s wholly owned subsidiary Nazara Dubai FZ, announced an acquisition of 15.86% stake in GetStan Technologies Pte. Ltd (Stan), an esports community platform.

    Stan is said to be a key player in the Indian esports and fan engagement space, founded by Parth Chadha, Nauman Mulla and Rahul Singh.

    Said Nitish Mittersain, Founder and CEO of Nazara Technologies: “Nazara’s investment in Stan strengthens our position in the rapidly growing gaming and esports landscape. Stan’s mobile-first approach and focus on community engagement align perfectly with our vision to become a leading player in the global esports ecosystem. This acquisition allows us to expand our reach while empowering content creators and fostering a stronger gaming community.”

    Added Parth Chadha, CEO of Stan: “Nazara’s investment will be a major boost for Stan, fast-tracking our journey to redefine gaming and esports, communities and help us achieve our vision.”

  • LS Digital introduces DigiVerse 2.0 for digital marketing

    LS Digital introduces DigiVerse 2.0 for digital marketing

    LS Digital, a leader in digital business transformation, has announced the launch of DigiVerse 2.0.

    Commenting on this launch,  Vinay Tamboli, CEO – Data & Insights, LS Digital said: “By providing greater control, visibility, and collaboration, DigiVerse 2.0 empowers brands to transform their digital marketing operations and stay competitive in a rapidly evolving landscape. DigiVerse is designed to unlock significant productivity gains, enhance decision-making ability, and prepare organizations for an AI-driven future.”

  • ETML wins digital mandate for the House of Chikankari

    ETML wins digital mandate for the House of Chikankari

    ETML, the growth advertising and analytics company, has announced a partnership with House of Chikankari for elevating the company’s online presence and drive them toward significant growth.

    Said ETML Founder and CEO  Raghav Kansal: “We’re thrilled to join forces with House of Chikankari, a brand that embodies the beauty and tradition of Chikankari. Our proven track record in fashion e-commerce and data-driven marketing positions us perfectly to craft a digital strategy that would ignite their online presence. Our secret weapon lies in our robust data analytics capabilities and real-time dashboards. These tools provide us with unparalleled insights into customer behaviour, allowing us to constantly optimize and refine our strategy. We’ll leverage these to weave a captivating brand narrative and drive sustainable growth for them.”

    Added House of Chikankari’s Founder, Aakriti Rawal:  “We’re confident that ETML’s expertise will be instrumental in propelling House of Chikankari to new heights. Their proven expertise in e-commerce, particularly within the fashion sector, is exactly what we need to take our brand to the next level. We’re eager to leverage their knowledge and data-driven approach to reach the right audiences. Together, we aim to redefine the online experience for Chikankari enthusiasts, showcasing the artistry and heritage behind each meticulously crafted piece.

  • Through a series of four digital films

    Sensodyne to celebrate Dentist Day

    Sensodyne, the oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has launched a four-film #DoctorsOfJoy campaign for World Dentist Day, observed on October 3.

    Said Kishlay Seth, Category Lead – Oral Healthcare at Haleon: “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health. We recognize the important role they play in shaping the future of dental care and enhancing our quality of life.  At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”

     

    View this post on Instagram

     

    A post shared by Sensodyne India (@sensodyne_in)