MxMIndia

Author: Our Staff

  • Celebrates MG 100-year Limited Edition

    Cheil India launches campaign for MG Motors

    Cheil India has launched a campaign for MG Motor India’s celebration of 100 years of the brand’s existence as it commemorates the milestone with a limited edition range of cars in green colour.

    Speaking about the campaign, Udit Malhotra, Head of Marketing, MG Motor India, said: “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”

    Said Amit Nandwani, National Creative Director, Cheil India: “The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future.”

    Talking about the film, Neeraj Bassi, Chief Growth Officer, Cheil India, said: “We take immense pride in working on a legacy brand like MG Motor. The film is a piece of work that celebrates the Britishness of MG Motor as it completes an iconic milestone of 100 years. We have infused a sense of panache and style into the film that elevates its tone to match the momentous occasion which the film is celebrating”.

  • Emphasises the importance of milk for growing children

    ITC’s Aashirvaad Svasti Milk launches campaign

    On the occasion of World Milk Day, Aashirvaad Svasti, a dairy brand from ITC, has unveiled a campaign titled #AajDoodhPiyaKya.

    Said Abhishek Mehrotra, Vice President & Head of Marketing – Dairy & Beverages ITC Ltd: “Milk has always been an integral part of our culture and daily lives, and the simple question ‘Aaj Doodh Piya Kya?’ is deeply rooted in the affection and care that our loved ones have shown us over the years. Through this campaign, we aim to celebrate and honour the countless caregivers – from mothers and grandparents to teachers and neighbours – who have ensured that we receive the goodness of milk every day.”

  • To connect with consumers across North India

    Kiara Advani is brand ambassador of Pond’s Skin Institute

    Pond’s Skin Institute ropes in Kiara Advani as its latest brand ambassador. She will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon.

    Elaborating on the association, Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said:  “We are delighted to welcome Kiara to the Pond’s family, as we usher in a new era of Pond’s Skin Institute. Being a remarkable celebrity, she’s also renowned for her iconic beauty and style across the country. This strategic partnership underscores our dedication to merging innovation with aspirational beauty, ensuring Pond’s Skin Institute’s leadership in skincare.”

  • To boost company’s growth and innovation

    Liqvd Asia strengthens leadership team

    Sunil Gangras
    Sunil Gangras
    Monish-Sanghavi
    Monish Sanghavi

    Liqvd Asia advertising agency appoints Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

    Said Arnab Mitra, Founder of Liqvd Asia: “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

  • To bring together OMG’s products, services and capabilities

    Omnicom Media appoints Rabe Iyer as Chief Media Officer

    Rabe Iyer
    Rabe Iyer

    Omnicom Media Group India has appointed Rabe Iyer as its Chief Media Officer.

    In his role, Iyer will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. He will be based out of the Gurugram office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

    Said Kartik Sharma, CEO of Omnicom Media Group India: “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

  • The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners

    Antara Senior Living appoints Bang in the Middle as its creative agency

    Antara Senior Care has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been mandated to create the launch communication for Antara’s upcoming senior living projects across India. The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners.

    Speaking on this, Rohit Khatua, CMO, Antara Senior Care, said, “2024 is a critical year for us as we increase our footprint and expand outreach in new geographies. We know we have a very popular and proven product offering in the senior living market and after our success of two communities in Dehradun and Noida, we can’t wait to positively impact lives of many more seniors and their families across India. Bang in the Middle has a challenging and exciting opportunity to tap into. They have to create the campaigns that establish Antara’s brand ethos and what makes the ‘Antara Way Of Life’ a much sought after proposition for seniors.”

    Added Rajive Mathur, COO, Bang in the Middle, “We are delighted to have been chosen as creative partner for communication by Antara. The brief that we have been entrusted with is very exciting and we are working towards creating campaigns as unique as the offering from the brand.”

  • BBT will be responsible for EMGEE’s corporate rebrand and a lineup of luxurious projects

    Emgee Group appoints BigBrandTheory (BBT) as its branding agency

    Emgee Group has announced the appointment of BigBrandTheory (BBT) as its official branding agency.

    Commenting on the agency’s appointment, Emgee Group’s Founder & CMD Mudhit Gupta, said: “We’ve chosen to partner with BBT as they truly understand our company’s values and vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that BBT’s expertise and creative approach will help us on this ambitious growth path.”

    Added Pravin Shah, Founder, BigBrandTheory: “We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We look forward to collaborating closely with EMGEE Group to bring their projects to life and support their vision for growth and success.”

  • Will focus on creating a unique brand identity

    DDB Mudra wins mandate for Narayana One Health

    Narayana One Health, part of the healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand. The account will be handled by the agency’s Bengaluru office.

    Said Ravi Vishwanath, CEO, Narayana One Health:, “We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

    Added Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra added: “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

  • The Supreme Court has issued an advice for self-declaration of all advertisements

    ASCI presents view on SCàMIB requirement self-declaration

    The Supreme Court has issued an advice for self-declaration of all advertisements – for television and print. Manisha Kapoor, CEO and Secretary General, ASCI, has issued a statement on the same: “The Ministry of Information and Broadcasting has established new features to their portals to enable advertisers to obtain the self-declaration certificate to comply with the Supreme Court directives. Given the vast number of creatives that now need certification, this is a challenge that advertisers, agencies and media owners will need to gear up for.

    “ASCI’s Advertising Advice service can support advertisers be compliant with the ASCI Code, which forms a key part of the Advertising Code under the Cable TV Network (Regulation) Act. This would help advertisers be more confident of their self-declarations which are now mandated for print. TV and Internet ads.  Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.

    “To avoid any disruptions in their campaigns, advertisers and agencies are advised to familiarise themselves with the portals and the requirements during the buffer period provided until the June 17, 2024.”

  • Utterly Butterly Poll-icious!

    Utterly Butterly Poll-icious!

    It’s Counting Day, and no better way to recap the seven-phase election process than the Amul Butter topicals

     

     

     

     

     

     

     

  • A US Entertainment Content Website

    Absolute Sports acquires assets of SoapCentral.com

    Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, providers of sports news and analysis, has signed an asset purchase agreement, subject to closing conditions, to acquire all of the assets of SoapCentral.com, a source of entertainment content in the US.  The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days. In CY23, SoapCentral.com had revenues of US $621K (~ INR 5.2 crores). Absolute Sports will use its cash reserves to fund the transaction.

    Said Ajay Pratap Singh, CEO of Absolute Sports: “We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories,” “Having tested our content publishing and hyper-growth playbook with the acquisition of Pro Football Network last year, we are confident of scaling Soap Central in a very short time.”

  • For empowering business owners

    Godrej Capital launches campaign

    Godrej Capital, the financial services arm of the Godrej Industries Group, has launched its new campaign ‘Hum Samajhte Hain Business’. As part of the campaign, the brand has released a new digital film conceptualised by Publicis Worldwide.

    Said Nalin Jain, Chief Marketing Officer of Godrej Capital: “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Added Oindrila Roy, Managing Director, Publicis India: “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”