The Supreme Court has issued an advice for self-declaration of all advertisements – for television and print. Manisha Kapoor, CEO and Secretary General, ASCI, has issued a statement on the same: “The Ministry of Information and Broadcasting has established new features to their portals to enable advertisers to obtain the self-declaration certificate to comply with the Supreme Court directives. Given the vast number of creatives that now need certification, this is a challenge that advertisers, agencies and media owners will need to gear up for.
“ASCI’s Advertising Advice service can support advertisers be compliant with the ASCI Code, which forms a key part of the Advertising Code under the Cable TV Network (Regulation) Act. This would help advertisers be more confident of their self-declarations which are now mandated for print. TV and Internet ads. Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.
“To avoid any disruptions in their campaigns, advertisers and agencies are advised to familiarise themselves with the portals and the requirements during the buffer period provided until the June 17, 2024.”