Author: Our Staff

  • From the Editor: We need to change!

    From the Editor: We need to change!

    When I watched the Exit Poll results over the weekend, I was dismayed. How can the masses be such asses, I wonder. Should I go in for a Vipassana-like self-exile for a week after the results and figure what I should be doing in life, and with MxM?

     

    Yes, I am a Hindu, and am proud of my religion, but I am of the firm belief that majoritarianism sucks. Especially of the form that has existed over the last three decades and that reached a crescendo in the last five years. I have seen some close friends and even members of my family turn aggressive (if not rabid) Hindutva propagators. That India or Hindustan is meant for Hindus. I have seen a vulgar exchange of trash in many WhatsApp groups.

     

    Over the years, MxM has paid a very heavy price for its journalism. We’ve been castigated just because we believe in commenting on the editorial policies of media entities. Even now – and the absence of any ads on our homepage is testimony to this, we don’t get too many ads, because we refuse to call a spade a rose.

     

    But this article is not about MxM. It’s about how the Indian media catapulted. MxMIndia was the first to flag off a clear bias that was creeping into the narrative of our news channels. Senior journalist and friend Ranjona Banerji has been at it – scanning the print, television and digital media. Her columns are an integral part of MxM, and are by far the most read on our website and across the media spectrum. Some of our other columnists have also been fairly critical of the news media.

     

    There have been times when I’ve been embarrassed when they have written about someone known to me, or a channel with whom I am set to close an advertising deal. But I have never disagreed with them, and I’ve never ever asked them to change their views.

     

    The election results have been amazing. Amazing in the way the BJP fared, and the margins in many of their wins – including that of Prime Minister Narendra Modi in Varanasi – have dipped. That despite all the frenzy around the building of the Ram temple, the BJP lost in Ayodhya indicates a clear anti-BJP wave. Yes, a wave, just as there was one in 2014 for the BJP.

    Coalition politics can be quite a bitch. Be ready for a fair bit of action over the next few years.

    So what do we do now: We will continue the way we are. Applaud and Damn. Offer bouquets and brickbats, wherever necessary. The election results have given us hope that despite the negatives of various political formations, there is hope in Indian democracy.

    The masses aren’t; asses after all.

    Meanwhile, MxM will change. Our business model is advertiser-dependant. That can’t continue given the kind of journalism we love to practise. In the next few months, we will move to a platform that will only be available if you pay for our content.

    Thank you for keeping the faith,

    Pradyuman Maheshwari

    Editor-in-Chief

  • Kurlon unveils fresh identity

    Kurlon, the mattress brand, has refreshed its identity with a new logo and the tagline ‘Life Banegi Hula Hula’. This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.

    Said Nilesh Mazumdar, CEO SheelaFoam Ltd.: “Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep, Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights.”

    Added Piyush Pandey, Chief Advisor, Ogilvy India: “Kurlon’s new identity and the ‘Life Banegi Hula Hula’ campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it’s about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India.”

  • Media Corridors secures communication mandate for Incuspaze

    Incuspaze, a managed office space provider, has onboarded Media Corridors, a public relations and online reputation management agency, as its communications and public relations partner.

    Said Sanjay Chathrath, Managing Partner, Incuspaze: “We are excited to partner with Media Corridors, a team that understands our vision and has the expertise to elevate our brand narrative. Their strategic approach and proven track record in the PR domain makes them the perfect fit for us as we continue to grow and expand our footprint.”

    Added Ayushi Arora Gulyani, Founder & CEO, Media Corridors: “We are delighted to have Incuspaze on board and are committed to delivering impactful PR campaigns that drive brand awareness and engagement. Incuspaze’s innovative approach to co-working aligns perfectly with our goal of promoting brands that make a difference in their industries. We are excited to be part of their growth journey.”

  • Parle launches new campaign for 20-20 Cookies

    Parle Products has launched its latest campaign for Parle 20-20 biscuits. The three-film campaign has been created and executed by the Mumbai team of Thought Blurb Communications.

    Speaking on the campaign, Mayank Shah, Vice President, Parle Products, said: “We tried this new brand message last year and tested it out. The market response was positive, so we decided to put our full effort behind it. All marketing initiatives were directed towards supporting the brand message”, he said. “Still, no caution has been thrown to the wind and everybody knows that a brand message needs to grow in stages.”

    Added Renu Somani, National Creative Director of Thought Blurb Communications: “It was interesting looking for an alternate take on the tagline. Last year, we were trying to establish the idea, and needed the films to simply explain the direction of the messaging. We now have the confidence to push the envelope outward.”

  • Venice TV & Branded Content Festival 2024: Entries close June 30

    The Venice TV and Branded Content Festival has announced its call for entries. It follows the Venice Film Festival every year. The Festival is supported by Egta( Brussels), ACT and the City of Venice. The deadline for submission of entries is June 30, 2024.

    Indian companies have done well in winning Awards in recent times, according to a source. Viacom18 won Golds every year in the last four years for Nickelodeon and Big Boss while Zee, Sony and Freemantle have also won awards in previous years..

    There are 19 categories with key ones being Branded Content, Craft in Film Production, Film Craft in Cinematography, Animation, Direction, New Talent, The TV and OTT properties cover Documentary, News, Reality TV, Comedy, Sport, Light Entertainment, Program Promotion, Performing Arts, Children/Youth, Best of Technical, New Talent, Best Soap / TV Novella, Animation, Cinematography, Direction, Cross Platform Programming etc.

    Many leading lights from global TV networks like Disney, BBC, ITV, Sky Italia, Fox, Kansai TV etc are on the jury every year. This year’s ury includes Frauk Neeb RTL Germany, Carlo Arturo Sigon, President Italian Directors Guild; Cristina Freiherr, Sky Germany, Alan Holland, Head of Documentary, BBC Studios; Arild Erikstad, President IMZ; Karim Bartoletti, Indiana Production Company, Marcello Lezama, AMC Argentina; Paula Kirchner, Unscripted Content Director, Warner Bros. Discovery, Latin America.

  • Donald Duck @ 90: how the Disney favourite has evolved to appeal to a changing society

    Donald Duck @ 90: how the Disney favourite has evolved to appeal to a changing society

    Caption: Donald-duck wallpaper by AdorableKitty08 on DeviantArt. Creative Commons

    By Joel Gray

    Donald Duck’s first appearance on screen was the animated short titled The Wise Little Hen. He was intended as a one-off supporting character, but his immediate popularity meant Disney used him in subsequent comic stories and animated shorts.

    Within a few years of his debut appearance in 1934, Donald Duck had already achieved a celebrity status comparable to Shirley Temple or Greta Garbo. His popularity is made clear in Disney’s 1939 animated short The Autograph Hound, whereby the Hollywood A-List of the time drop their studio filming commitments to seek Donald’s autograph.

    By 1940, Walt Disney himself referred to Donald Duck as “the Gable of our stable” – pairing Donald’s popularity with the Hollywood superstar Clark Gable, the biggest name at MGM Studios at the time. Donald’s icon status was cemented in the 1940s the world over, from comic books in Europe and South America, to starring in US government domestic propaganda during the second world war.

    Donald starred in cartoons designed to encourage Americans to rally behind the war effort. These short animations range from encouraging people to invest in American government bonds, to ridiculing Hitler as a deranged despot. The latter short – Der Fuehrer’s Face – won Donald his first Oscar in 1943, though it has since been widely criticised for its caricatured imagery of Japanese people.

    Donald is arguably as popular now as he was in his mid-20th century peak. Media researcher Chris Rojek has even used Donald as an example in his categorisation of celebrities. The duck represents the archetypal “celeactor”, a “fictional character who is an institutionalised feature of popular culture”.

    Der Fuehrer’s Face won Donald Duck an Oscar in 1943.

     

    Unlike many Disney characters, Donald’s stories take place in the present day and his stories are contemporary to the audience enjoying them. This is clear in his relationships with female characters.

    In Donald’s early days, female characters were often limited to representing beauty, domesticity and subservience to the patriarchy – reflecting the experiences of women the world over. For example, Daisy Duck was originally almost never shown as having her own job or career, in sharp contrast to Donald, who is shown in many jobs including private detective, postal worker and salesperson.

    In more recent years, though, female characters have developed to reflect the modern world. This includes the animated debut of characters such as Donald’s sister Della Duck. Della is a skilled pilot, often found in the middle of action scenes and essential to the plots of the comic-book series Ducktales (2018), as well as the television show of the same name. Della Duck, Daisy Duck and other female characters have agency in these stories – they are main characters and not merely there to support the male superstar.

    Arguably, Donald Duck is a more relatable character than aliens from a galaxy far away, or teenage royals from a place of “once upon a time”. Donald and his friends meet the same daily challenges and enjoyment we do; traffic jams, job (dis)satisfaction, seaside holidays, festive family gatherings and so on. It is not difficult for his audiences to empathise, identify and understand the situations Donald finds himself in.

    In Ducktales (2017), Della Duck is a female character, and one of the stars of the show.

     

    Relatable experiences have been an important narrative device for Donald Duck over the past 90 years. Donald enjoyed the technological developments of radio and television in the animated shorts he starred in during the 1930s, 1940s and 1950s. And in his most recent animated appearances in Ducktales, characters are seen using social media platform QuackChat – an obvious parody of Snapchat.

    Donald Duck is eternally popular because he is the “everyman”. People the world over still find much to relate to and laugh at in his temper tantrums at life’s travails. He provides a way to project our own frustrations in a comparable way to more adult cartoon stars, such as Homer Simpson of The Simpsons or Peter Griffin of Family Guy.

    As long as Donald keeps pace with society, and continues to reflect the ever-changing world we live in, this duck is unlikely to fly away anytime soon.The Conversation

     

    Joel Gray, Associate Dean for Teaching and Learning, Sheffield Hallam University. This article is republished from The Conversation under a Creative Commons license. Read the original article.

  • Lada Guruden Singh to turn producer with Sony studio

    Lada Guruden Singh

    Lada Guruden Singh has stepped down from his role as General Manager, Sony Pictures International Productions, India where he oversaw local production and has signed a producing deal with the studio.

    During his stint as General Manager at SPIP India, Singh was instrumental in bringing and developing the biggest IPs at the studio- from the superhero IP- ‘Shaktimaan’ to the film rights of ‘Madhubala’. He set up these projects along with the remake of Spanish film Campenoes in addition to Chetan Bhagat’s One Indian Girl.

    Said Shebnem Askin, EVP, Creative Production and Head of Sony Pictures International Productions said: “We are thrilled to be able to continue to work with Lada in his new journey as a producer. Of course, we will still be working closely with him, on his slate which includes many of the terrific projects he brought into the company, this should keep us closely connected.”

  • Posterscope & Milton launch campaign

    Milton, the home and kitchenware brand, in association with Posterscope, the out-of-home (OOH) agency from Dentsu India, has aunched a campaign titled ‘Milton Liya Kya?’ The campaign aims to create awareness about the brand’s range of bottles and tiffins. The campaign is executed by Posterscope.

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”

  • Cheil India hires Mandeep Sharma

    Mandeep Sharma
    Mandeep Sharma

    Cheil India has appointd Mandeep Sharma as the National Head, Cheil India- Samsung Business. Mandeep will report to Sanjeev Jasani, COO, Cheil SWA.

    As a part of Sharma’s remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. He will be driving the integrated marketing campaigns for our key client Samsung India, weaving together the capabilities which Cheil offers.

    Commenting on the appointment, Carlos Limseob Chung, MD, Cheil SWA, said: “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India.”

  • ABP Network expands into online gaming with GamesLIVE launch

    ABP Network has announced its expansion into the world of casual online gaming with the launch of GamesLIVE, under the flagship of ABP LIVE. This platform offers the ultimate free online gaming experience, featuring a vast library of over 600 HTML5 games. GamesLIVE promises endless fun and entertainment, making high-quality games accessible to everyone, anytime, and anywhere.

    Commenting on the launch, Avinash Pandey, CEO of ABP Network, said: “We are delighted to launch GamesLIVE, our new gaming platform under ABP LIVE, which represents our dedication to expanding into the digital entertainment landscape. Our goal is to provide a seamless and enjoyable gaming experience for our users, both at home and on the go. As we look to the future, we constantly strive to expand our offerings to our stakeholders and provide them with an unparalleled experience. Our reputation as a trusted network is well-established, and we aim to achieve the same level of excellence with this gaming platform.”

  • DDB Mudra Group boosts strategic leadership

    Shashank Lanjekar
    Shashank Lanjekar

    DDB Mudra Group has onboarded Shashank Lanjekar as its National Strategy Head. Lanjekar brings over 25 years of experience in advertising, brand management, and strategic planning to the role and will work out of the Group’s Mumbai office. He will closely work with Rahul Mathew, CCO of the Group, to focus on advancing the agency’s strategic offerings across disciplines to further solidify it with strong creative fundamentals.

    Rahul Mathew
    Rahul Mathew

    Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “We believe in strategy that has the power to move the work and the consumer. Not a strategy that merely sits pretty on PowerPoint slides. Shashank embodies the same belief. He will also help us strengthen many of the rigours needed to have a strong strategic backbone. Really excited to work with him again.”

  • Havas Play inks strategic partnership with Mahesh Bhupathi

    R. Venkatasubramanian and Mahesh Bhupathi
    R. Venkatasubramanian and Mahesh Bhupathi

    Havas Play, Havas Media Network’s global brand dedicated to earning consumers’ attention and creating enduring business impact through experiences at the intersection of entertainment, sports, technology, and fandom, has entered a strategic partnership in India with SG Sports, Media and Entertainment (SGSE), an arm of the APL Apollo Group. SGSE is helmed by tennis icon Mahesh Bhupathi as Chief Executive Officer.

    As part of the strategic partnership, Havas Play will assist SGSE in executing premium entertainment and sports IPs spanning football, squash, hockey, chess, table tennis & tennis.

    Said Mahesh Bhupathi, CEO, SGSE: “We have always had a clear vision on building a comprehensive and sustainable sports and entertainment story and believe it is the right time to do this at scale in India. We look forward to working closely with Havas Play and tapping into their extensive network to make this happen.”

    Added R Venkatasubramanian, Chief Operating Officer, Havas Play: “Embarking on this strategic journey with SGSE, a visionary in the sports and entertainment realm, is a testament to Havas Play’s commitment to elevating meaningful experiences and fostering innovation in the country’s cultural landscape. With Mahesh Bhupathi’s leadership and our shared vision, we’re poised to create immersive fan engagements through premium IPs, reshaping India’s sports and entertainment ecosystem for generations to come.”