MxMIndia

Author: Our Staff

  • To optimise influencer marketing efforts

    Oasis Fertility partners with Qoruz

    Qoruz, an influencer marketing analytics platform, has partners with Oasis Fertility, a comprehensive healthcare provider specialising in fertility treatments.

    Said Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz: “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”

    Added Soumyadip Chatterjee, Chief Marketing Officer at Oasis Fertility: “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”

  • Live on TV & OTT platform ZEE5

    Zee to broadcast DP World ILT20 Season 3

    Zee Entertainment is getting set to broadcast DP World ILT20 Season 3. Season 3 of the DP World International League T20 that is scheduled to begin from Saturday, January 11, 2025.

    The 34-match event will be played at the three UAE cricket venues – Abu Dhabi, Dubai and Sharjah – starting from January 11, 2025 to February 9, 2025. It will be aired on Zee TV channels and on Zee5.

    The franchise-style tournament will see six teams playing 34 matches. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

    Said Ashish Sehgal, Chief Growth Officer – Ad Sales, ZEE Entertainment Enterprises Limited (ZEEL): “Zee is delighted to present DP World ILT20 third season and promises an electrifying experience to cricket fans in India and around the world. With the world’s finest players, iconic stadiums, and infrastructure and six leading sporting franchises, our goal is to build upon the previous year’s success, further solidifying the league’s stature as one of the most-widely followed cricket events in the world. In our pursuit to grow the market, we are continuously exploring innovative ways to enhance the fan experience, making it more interactive, immersive, and engaging. We are collaborating with cutting-edge technologies and creating new avenues for cricket enthusiasts to connect with the sport. As we embark on this exciting new season, our goal is to ensure that this truly-global league becomes more accessible to viewers worldwide.”

    Added CEO DP World ILT20 David White: “We are delighted to confirm the window for DP World International League T20 Season 3. The window has been finalised after discussions with our stakeholders. We have begun our preparations for Season 3 with an aim of making the league even bigger and better.”

  • To leverage its vast expanse of fibre and direct broadband customers

    OneOtt Intertainment & Triple Play Broadband enter partnership

    OneOTT Intertainment Ltd (OIL), a private Internet Service Provider (ISP) and Triple Play Broadband, a Class A regional ISP with a strong presence in Delhi and the national capital region have announced a strategic alliance. OIL, a part of NxtDigital Media Group and a subsidiary of Hinduja Global Solutions Ltd. (HGS), will work with Triple Play to leverage its vast expanse of fibre and direct broadband customers across the predominantly commercial regions of the national capital region, especially Gurugram. The alliance comes close on the heels of entering into an agreement with leading Mumbai-base ISP Seven Star – for acquiring a majority stake.

    Said Vynsley Fernandes, Whole-time Director at HGS and MD and CEO of OIL: “Triple Play is an exceptional ISP in terms of market reach and quality of service and we’re delighted to welcome them into the Hinduja fold. We’re committed to working together to deliver value to our customers; a commitment which is also solidly reflected in us acquiring a majority stake in Seven Star’s broadband business, with whom we entered into an alliance earlier this year.”

    Added Triple Play Broadband Chairman and Managing Director, Navneet Sethi: “We have established a very strong business in Triple Play across Delhi and the NCR, built on significant investments in infrastructure. We believe it is the right time to align with what is easily one of India’s most agile ISPs, viz. OIL – where together we will not only expand the customer base but also offer a wider portfolio of solutions”.

  • The Abby Awards powered by One Show will be held on May 29, 30 and 31

    Praful Akali, Ashish Khazanchi Jury Chairs for Abby 2024

    Praful Akali, Managing Director and Founder, Medulla and Ashish Khazanchi, Founder and Chief Creative Officer, Enormous, have joined as Jury Chairs for Health category and Still Print category respectively, at The Abby Awards 2024.

    The Abby Awards powered by One Show will be held on May 29, 30 and 31 as part of Goafest 2024 which is being held in Mumbai this year.

  • To elevate digital and virtual inventory sponsorship sales in India

    ECB partners with Rise Worldwide

    England and Wales Cricket Board (ECB) and Rise Worldwide have announced their partnership for exclusive digital and virtual inventory sponsorship sales in India for select upcoming marquee series to be played in England.

    Speaking about the partnership Tony Singh, ECB’s Chief Commercial Officer, said: “The market in India presents huge opportunities and we are excited to explore unique digital and virtual sponsorship sales in the country with Rise. By combining our expertise, we are looking forward to unlocking innovative opportunities for brands to interact with India’s passionate cricketing fan base.”

    Added Nikhil Bardia, Head of Rise Worldwide, added: “Given our expertise in enabling strong brand properties through impactful interventions, the growth of digital and virtual inventory is the next step to build more value. We are committed to identifying customized avenues tailored to ECB’s brand partners to engage with their target demographics in India. The association also enables us to push the boundaries of possibility, and deliver unparalleled value to fans and sponsors alike.”

  • For the wedding season

    Nykaa unveils wedding extravaganza in latest campaign

    Nykaa has unveiled its latest campaign, “Nykaa Waali Shaadi” setting the stage for its wedding offerings.

    https://www.youtube.com/watch?v=hty4EGYweiI&t=5s

    Commenting on the new campaign, a Nykaa spokesperson said: “Nykaa Wali Shaadi isn’t just a campaign; it’s a celebration of love, beauty, and the joy of weddings! We were thrilled to bring this vision to life, offering brides and baratis across the country a one-of-a-kind experience filled with glam, style, and expert guidance. From our comprehensive beauty and style guides to the top makeup artists and brands, Nykaa Waali Shaadi was there to make every wedding dream come true.”

    Added Karen Thompson, Brand Director – Mac Cosmetics India: “We at Mac Cosmetics were thrilled to partner with Nykaa for the “Nykaa Wali Shaadi” campaign, leveraging our shared values of diversity, inclusivity, and innovation. The bridal season in India is when beauty and fashion merge, and Nykaa’s unique insights allowed us to tap into this key shopping moment. Our artistry expertise shone through as we created bespoke looks that not only enhanced customer experiences but also highlighted our commitment to innovation in makeup direction. Together, we reached a wider audience and delivered unforgettable beauty experiences tailored to the season. Our collaboration was a success, and we look forward to future partnerships that inspire and elevate our customers’ beauty journeys.”

    Said Zeenia Shroff Bastani, General Manager, Maybelline New York & Nyx, L’Oréal India: “We’re thrilled to partner with Nykaa for this wedding season with Nykaa Wali Shaadi. Maybelline New York, known for leading innovation, longwear makeup and setting makeup trends, has been a favorite for glam wedding makeup by brides and their bride-tribes. This collaboration celebrates the union of two giants in the beauty industry – Maybelline NY, the world’s #1 makeup brand, and Nykaa, the preferred beauty retailer giving our consumers the best of makeup & looks for the most special day in their lives!”

  • Ogilvy South creates the TVC

    Alia Bhatt stars in Titan Raga campaign

    Titan Raga timepieces has announced the launch of its latest campaign, ‘Beautiful Together’.

    Said Aparna Ravi, Marketing Head, Titan Watches: “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message.”

  • For ICC Men’s T20 World Cup 2024 campaign

    Kartik Aaryan becomes the face of Disney+ Hotstar

    Disney+ Hotstar has collaborated onceagain with Kartik Aaryan for the latest campaign ICC Men’s T20 World Cup 2024. The ad film for the campaign emphasises on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

    Said a Disney+ Hotstar spokesperson: “Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We’re thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign.”

  • Spotlights the importance of different oils for diverse households

    BN Group unveils new campaign for Nutrica cooking oil

    BN Group, the edible oil manufacturing company, has unveiled a campaign #JaisaGharWaisaCookingOil for its newly launched retail brand – Nutrica. Conceptualized and developed by Gozoop Group, the campaign consists of six commercials (TVCs), OOH, print, in-shop and other digital assets.

    Kiran Giradkar
    Kiran Giradkar

    Sharing his insights into the campaign, Kiran Giradkar, Chief Marketing Officer, BN Group said: “Nutrica is a lifestyle brand that recognizes and honors the individuality of your family’s health and wellness needs. With our #JaisaGharWaisaCookingOil campaign, we’re attempting to question the status quo and bring some excitement in the otherwise very serious category. The communication developed by GOZOOP Group breaks the mold and infuses fun to cut through the clutter. We intentionally stayed away from showing those done-to-death visual cues like a kitchen set up, pouring of oil and those dinner table smiles. We hope our communication will travel seamlessly to make a healthier lifestyle a matter of pride for every household.”

    Mohit Ahuja
    Mohit Ahuja

    Added Mohit Ahuja, President, Gozoop Group: “Here we had a range of oils, all with specific benefits. Rather than just highlight these benefits, we thought it would be nice if a distinct need for each can be shown through examples of human behavior. The creative team has done that beautifully. The humorous tonality of the thematic ads further #BreaksTheBox in the category.”

  • Conceptualised by Wondrlab

    Kapil Sharma and team promote Navratna Oil in new campaign

    Navratna Oil has joined hands with Kapil Sharma for its new campaign this summer.

    Conceptualised by Wondrlab, the series involves Kapil offering a solution in his signature style as Sumona Chakravarti, Kiku Sharda and Gaurav Gera deal with problems caused by everyday chaos.

    Talking about the films, Kaushik Vedula, AVP – Marketing, of Emami Ltd. said: “This year we wanted to break the mould. As a market leader in this segment, we have always had brave campaigns that redefine benchmarks. With the growing market, and brands finding new ways to be relevant, we decided to take the plunge into the wild. For a mass brand like Navratna, taking a step towards branded content opens up new avenues to reach and connect with our target audience. I am truly excited for this campaign and confident that it will significantly enhance our market presence.”

    Added Amit Akali, CCO and co-founder of Wondrlab: “The idea for the campaign came from Navratna’s history of entertaining the viewers with their ads. So, we decided to go all out. And who better than India’s Comedy Superstar to headline the campaign? We even got Kapil’s writers on board and worked with them to make sure the essence of Kapil Sharma shines through. And the result was better than we imagined. Of course, the credit goes to Kapil, Kiku, Sumona and Gaurav too for bringing alive the characters with their charm and improvisations on set.”

  • To celebrate "Loktantra ka Tyohar"

    Inventech unveils illustrated animated content

    Inventech, the tech and content vertical of Laqshya Media Group, is presenting an animated content piece designed to commemorate ‘Loktantra ka Tyohar’ (The Festival of Democracy). Specifically tailored for Gen Z and first-time voters, this creation aims to infuse the youth with the spirit of democratic participation and celebration.

    Said Sommnath Sengupta, CEO of Inventech: “The concept behind this animated content is to celebrate the essence of democracy and voting, especially for the younger generation who are experiencing this festival for the first time.”

  • Signs up Mahendra Singh Dhoni as new 'captain'

    Cleartrip onboards Dhoni as brand ambassador

    Cleartrip, now a Flipkart company, has onboarded Mahendra Singh Dhoni as its new brand ambassador.

    Speaking on the arrangement, Ayyappan R, CEO, Cleartrip, stated, “We are thrilled to welcome Mahendra Singh Dhoni to the Cleartrip family. He is a revered sportsman who has inspired an entire generation – he is known for his values and is often associated with building trust and great leadership skills. Through our association with him, we hope to empower individuals to make the right choices in travel, seamlessly. As we continue to grow in scale, we hope to make travel an achievable aspiration for everyone, no matter where they are from. With Mahendra Singh Dhoni aboard, we aim to encourage a large demographic to step out and explore the world with confidence.”