MxMIndia

Author: Our Staff

  • To accelerate growth strategies

    Tredence appoints Munjay Singh as COO

    Munjay Singh
    Munjay Singh

    Tredence, a data science and AI solutions company, has appointed Munjay Singh as Chief Operating Officer (COO).

    Said Shub Bhowmick, CEO and co-founder of Tredence. “Tredence collaborates with more than forty Fortune 500 companies to help them uncover opportunities in marketing, customer experience, supply chain, and other functions. We have developed verticalised collections of AI and data accelerators that our clients have implemented to achieve tangible business improvements within weeks. Under Munjay’s leadership and strategic guidance, we aim to propel this vision forward, driving innovation and operational excellence across our business functions and practices, and achieving new levels of success.”

  • Promises a rejuvenating experience

    Santoor relaunches lime soap with new TVC

    Santoor, the Wipro Consumer Care and Lighting flagship brand, has unveiled a new TVC for its lime soap.

    Said S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting: “We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood.”

  • Created by FCB Interface

    Dhoni features in new TVC of Swaraj Tractors

    Swaraj Tractors, a brand in the domestic tractor industry and a part of the Mahindra Group, has unveiled a new campaign starring brand ambassador, MS Dhoni. The new TVC has been created by FCB Interface for Swaraj and will is now available in various regional languages.

    Notes a communique: “The advertisement beautifully captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features and powerful engine.”

  • Strengthens Full Funnel Digital Capabilities

    Wondrlab appoints Ritika Malhotra as Head of Digital

    Ritika Malhotra
    Ritika Malhotra

    Wondrlab has appointed Ritika Malhotra as Head of Digital, further strengthening its leadership team. Malhotra’s last stint was at FCB Kinnect as VP – West, where she was responsible for the P&L for their largest region and leading solutioning for the brands managed from the region.

    Sanju Menon
    Sanju Menon

    On the appointment, Sanju Menon, Chief Operating Officer, Wondrlab said: “We are thrilled to welcome Ritika to the Wondrlab Network. Her impressive track record, forward-thinking approach and leadership skills make her the perfect fit to lead our platform first thinking. Her key focus areas would be to create phenomenal value for our existing clients and shape the digital practice of Wondrlab to set new benchmarks. Her addition strengthens our team’s capabilities and reinforces our dedication to pushing boundaries in the digital landscape by unleashing and delivering full-funnel solutions for our partners.”

  • To champion the group’s vision, and nurture future-ready teams

    Omnicom Media appoints Rita Verma as its Chief Talent Officer

    Rita Verma
    Rita Verma

    Omnicom Media Group has appoints Rita Verma as the organisation’s new Chief Talent Officer. She succeeds Anju Kurien – who has retired from her position after 13 years of service, during which she was instrumental in accelerating OMG’s strategic footprint in the market.

    In her role, Verma is tasked with solidifying OMG India’s people-centric ethos, championing the group’s vision, and nurturing future-ready teams to advance the growth trajectory.

    Speaking of the appointment, Kartik Sharma, Group CEO – Omnicom Media Group India, said: “Talent is our defining edge when it comes to propelling our collective success and that of our clients. With Rita steering our talent practice, we look forward to fortifying our commitment to our people-centric approach and driving transformations to progress further on our future-fit agenda.”

  • To bridge demand-supply gaps

    Dentsu & Ripplr join forces

    Dentsu has entered a strategic partnership with Ripplr, a leader in digital-first distribution and logistics companies, driving customised strategies that fuel client growth.

    Narayan Devanathan
    Narayan Devanathan

    Under the joint leadership of Narayan Devanathan, President & Chief Strategy Officer, South Asia at Dentsu, and Abhishek Nehru and Santosh Dabke, Co-Founders of Ripplr, this collaboration will leverage the expertise of each party to deliver client-led solutions that bridge the gap between demand and supply chains.

    Commenting on the alliance, Devanathan said: “Ripplr stands out as the unparalleled digital-first leader in distribution and logistics solutions, facilitating the most efficient movement of products from factory to retail. Moreover, when it comes to motivating consumers to engage with products across various channels—be it offline, online, or omnichannel—nobody does it better than dentsu. With our comprehensive suite of solutions at the intersection of marketing, technology, and consulting, this alliance will enable businesses to pinpoint the sweet spot between demand and supply, creatively and effectively bridging gaps across the entire value chain.”

    Abhishek Nehru
    Abhishek Nehru

    Added Nehru: “Ripplr is one of the largest FMCG authorised distribution companies, and our platform services more than one lakh retailers across 10+ cities. We have built a robust tech-enabled playbook for all FMCG brands, along with smart data analytics, helping brands to scale up in the ever-changing omnichannel market. With dentsu as a partner, which is a powerhouse of research, analysis, and strategy, and Ripplr’s execution and reach capability, the combined synergy will enable us to launch and scale brands faster and more efficiently across multiple geographies.”

    Harsha Razdan
    Harsha Razdan

    Said Harsha Razdan, CEO South Asia, Dentsu said: “In today’s dynamic business landscape, where time is of the essence, we understand the urgency of responding swiftly to client needs. We firmly believe that complementary solutions are paramount to not only meeting these demands but also overcoming challenges and fostering sustainable growth. Our partnership with Ripplr marks a significant milestone in our journey. By joining forces, we are empowered to offer a comprehensive spectrum of distribution and customer-facing solutions that cater to the evolving needs of our clients. This collaboration enables us to provide unparalleled value and innovation, ensuring that our clients remain ahead of the curve in an ever-changing market landscape.”

  • To collaborate with leaders across agencies

    FCB India appoints Mayuresh Dubhashi as CCO

    Mayuresh Dubhashi
    Mayuresh Dubhashi

    FCB India, part of the FCB Group agencies, has appointed Mayuresh Dubhashi as the new Chief Creative Officer (CCO).

    Mayuresh brings a wealth of experience to his new role as Chief Creative Officer, with over twenty years in the advertising industry working on some of the biggest brands in the country from The Times of India, Airtel, Pepsi Co, P&G, Oreo, Flipkart, Amazon etc. He’s been at the forefront of combining new-age technologies with classic storytelling in his work which includes designing the Indian Cricket Team’s jersey for MPL using data as well as turning an Oreo cookie into an A.I tool to express oneself.

    As the new Chief Creative Officer, Mayuresh will be at the forefront of FCB India’s creative efforts, partnering closely with FCB India’s CEO Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

  • Killer hoarding!

    Killer hoarding!

    In the marketing services arena, the outdoor media business is known to have reported questionable trade practices and governance in the past. Things may have improved much over the last decade-odd with international players and networked agencies entering the fray, but what happened in Mumbai on Monday was a shocker. Or perhaps not. Given reports of trees being poisoned trees to ensure visibility of a billboard.

    It’s all over the news media: a hoarding in Mumbai has caused the death of 14 people, and there are 74  who have been rescued from the spot where the hoarding crashed. Updates on this are still coming.

    We are basing our reports on what has appeared in multiple newspapers.

    Here’s what Mumbai’s Free Press Journal has reported:

    The death toll after a big hoarding collapsed in Maharashtra’s Ghatkopar area has risen to 14 on Tuesday. According to the National Disaster Rescue Force, 74 people have been rescued alive from the spot, while 14 have been declared dead.

    The count of total victims stands at 88. National Disaster Response Force (NDRF) has been conducting rescue operation for those trapped since Monday evening, when the incident happened due to heavy rains and strong winds.

    The incident is said to have happened at 5pm on Monday.

    Meanwhile, another report in FPJ notes:

    “… an FIR was registered at Pant Nagar police station against Bhavesh Bhinde, owner of the hoarding (Ego Media Company) under section 304 (culpable homicide not amounting to murder) among other sections of the Indian Penal Code. A case under section 304 (culpable homicide not amounting to murder), 338 (causing grievous hurt by act endangering personal safety of others), 337 (causes hurt to any person by doing any act so rashly or negligently as to endanger human life) and 34 (common intention) of the Indian Penal Code was filed against Bhavesh Bhinde by Mumbai Police.”

    As per the FPJ, it had first reported about this illegal hoarding last Friday. “The Pant Nagar police, who were conducting the investigations on who poisoned the trees on the land owned by the Government Railway Police, said they have received complaint in the name of the company which owns the hoarding and now will proceed with the investigation,” a report adds. “As of now (Monday evening) we are in the rescue operation of over (expected) to be around 100 plus people, trapped under the hoarding that fell. Immediately after, along with the BMC, a new FIR will be registered in the matter and stringent action will be taken against the offenders under relevant sections,” an official said. He added, “If the company who owns the hoarding is the same as the ones who poisoned the trees, a supplementary FIR shall be registered.”

    According to a report in The Times of India, the hoarding size was a problem. It was illegal. “Not only was the hoarding illegal, but it was also far bigger (120×120 sqft) than the maximum size (40×40 sq ft) allowed by the civic body.”

    Now if you see a hoarding that’s illegal, why allow it to be there in the first place? Demolish it instantly. Yes, what happened on Monday — ‘Acts of God’, as they are called, happen once in a blue moon, but it’s not just enough to damn the hoarding firm. The civic authorities and all those who are responsible must also be booked.

    It’s also important for the various industry associations – the Advertising Agencies Association of India and the Indian Society of Advertisers chief among them to be vigilant. The Ego Media website boasts of some discerning corporates as its clients. It’s time they also crack the whip.

    Cleanse the system, or get cleansed!

  • To offer Prime Benefits to viewers across TV and OTT

    Tata Play & Amazon Prime collaborate

    Content distribution platform Tata Play has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s content. Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month, that offer a variety of their TV channels along with Prime Lite with Tata Play. In addition, Binge subscribers can get Prime Lite with Tata Play along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to 6 OTT apps, including Prime Video, from a list of 33 apps, or can subscribe to all 33, including Prime Video at INR 349 per month.

    Said Harit Nagpal, Managing Director and CEO, Tata Play, on the partnership. “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition.”

    Added Gaurav Gandhi, vice president, APAC & MENA, Prime Video: “At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series. The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

  • To support in strategizing and planning

    Waaree appoints Carat as media partner

    Carat India has bagged the television media mandate for Waaree Energies Limited, manufacturer of solar PV modules. As per the mandate, Carat will oversee the brand’s television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital.

    Said Nilesh Malani, Chief Marketing Officer, Waaree Energies Limited: “Selection of Carat as our media partner is a choice intended to amplify our brand’s impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India’s ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

    Commenting on the partnership, Anita Kotwani, CEO, Media, South Asia, Dentsu, added: “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”

    Said Sanchayeeta Verma, CEO, Carat India: “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in Dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited’s vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”

  • Created by Tilt Brand Solutions

    Turtlemint unveils new ad film

    Turtlemint, the insurtech platform, has launched its newest digital ad campaign, ‘Bharosa Jeet Liya’ created by Tilt Brand Solutions.

    During the launch, Dhirendra Mahyavanshi, Co-Founder & CEO of Turtlemint, said: “At Turtlemint, we believe in the power of trust and the indispensable value of human touch in our services. ‘Bharosa Jeet Liya’ is more than a campaign; it’s a celebration of how our advisors use our technology to enhance their ability to connect with and support their clients. This campaign stands as a tribute to the dedication of our insurance advisors, who tirelessly work to make the insurance experience more accessible, understandable, and, most importantly, trustworthy for our clients.”

  • Delivers Investment Strategy, Analysis, and Portfolio Tips for Financial Success

    BTTV launches another market show

    Business Today TV, the digital news channel from the Business Today stable, has launched  its market show titled ‘Daily Calls’. The show is hosted by Sakshi Batra.

    Notes a communique: “The show gives viewers insights and clarity on their market queries through live sessions featuring expert analysts,” adding: “A helpline number – 73030 80488, has also been floated where viewers send their queries in both written and video formats.”