MxMIndia

Author: Our Staff

  • As EP on kid’s mystery series ‘Anisha Accidental Detective’

    Archie Panjabi joins BBC Studios

    Emmy award-winning actor Archie Panjabi has teamed up with BBC Studios Kids & Family to develop the new comedic mystery series, Anisha Accidental Detective.

    Based on the successful book series of the same name, written by Serena Patel and illustrated by Emma McCann, the 10-part live-action series follows strong-willed ten-year-old, Anisha Mistry, whose life is upended when her auntie’s fiancé disappears a few days before their big Bollywood-style wedding.

    Said Stanley Fernandes, BBC Studios Vice President, Distribution South Asia: “This announcement is really exciting news for our audiences in India who can already catch a fantastic variety of our BBC Kids and Family content on BBC Kids and BBC Player on Amazon Prime Video Channel. We’re really looking forward to seeing more detail on this show as it develops.”

    Added Serena Patel, author of the Anisha Accidental Detective books: “I was thrilled when I heard that Archie Panjabi was coming on board as Executive Producer for the series. I have huge admiration for her career as an actor and for her to be involved in bringing my books to the screen feels like a dream come true.”

  • Encourages consumers to find their own glow

    Chandrika Ayurvedic soap launches new TVC

    Chandrika, an Ayurvedic soap brand part of Wipro Consumer Care and Lighting, has unveiled its latest communication campaign, inviting consumers to ‘Own the confidence to glow like you.’

    Said S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting commenting on this new direction: “Chandrika with its long-standing legacy has been synonymous with purity and authenticity. Our soaps help embracing inner radiance and thus enables everyone to exude confidence. As Chandrika evolves, we’re excited to introduce our empowering new message: ‘Own the Confidence to Glow like You.’ This strategic shift reflects our dedication to inspiring self-assurance and celebrating individuality among young women. By embracing this bold direction, Chandrika reaffirms its role as more than just a soap brand—it’s a beacon of empowerment.”

  • For SRF Floron AC Gas

    L&K Saatchi & Saatchi unveils campaign

    L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand.

    Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”

    Added a SRF Floron representative: “’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”

  • Brings debut to life in new Cradle to Crease campaign

    Tendulkar features in Ageas Federal Life

    Ageas Federal Life Insurance, introduces its latest brand campaign film, “Cradle to Crease,” an initiative focusing on financial planning and investing in life insurance.

    The campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

    Speaking about the brand film, Erum Kidwai, Senior Vice President & Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Adddd Mukund Olety, CCO VML: “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”

  • Created by Dentsu India

    L&T Finance unveils TVC for home loans

    L&T Finance Ltd. (LTF), retail financiers, has introduces a series of three TV commercials. The TVCs have been created by Dentsu India.

    Said Kavita Jagtiani, Chief Marketing Officer at LTF: “We are building futuristic digital solutions by integrating technology across all our customer touchpoints. With the launch of our first-ever campaign, we are excited to present ‘The Complete Home Loan’ proposition that is set to meet customers’ expectations while addressing their needs. Our well-designed offerings like Home Décor Finance, Digitized Process, and Dedicated Relationship Manager inspired us to introduce the ‘Kum Nahi, Complete’ tagline which promptly communicates to customers that they should not settle for less. Furthermore, we have also incorporated an essence of our newly launched Sonic brand identity into this campaign. It is a musical expression of our brand’s purpose and will continue to foster consistent engagement and a heartfelt connection with our diverse 2.3 Crore customer base.”

    Speaking at the launch, Amit Wadhwa, Chief Executive Officer, Dentsu Creative India added: “Our TV commercials are meticulously crafted to connect with the audience by showcasing everyday life situations in an amusing way. By delving deep into introducing the protagonist as a relatable person in the scenarios and making clever use of mnemonics, we aim to not only entertain but also communicate key product offerings and make our campaign memorable. The journey we’ve embarked upon with LTF has been incredibly fulfilling, and we look forward to co-creating such impactful campaigns in the future.”

  • Spotlighting real-life trendsetters

    Myntra unveils brand campaign with Kiara Advani

    Myntra launched its new brand campaign, ‘Trend IRL (In Real life)’, featuring actor Kiara Advani.

    Notes a communique: “The campaign features a series of films spotlighting various trends, from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear, reinforcing Myntra’s position as one of the trendsetting leaders.”

  • The Abby Awards will be held from May 29 to 31 as part of Goafest 2024

    Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    For the past few weeks, we have been publishing news on the announcement of names of jury chairs of various award categories of Abby 2024 (full name: The Abby Awards 2024 powered by One Show).

    So here’s one more: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures have joined as jury chairs for the Public Relations, Direct and Video Craft categories respectively.

    The Abby will be held from May 29 to 31 as part of Goafest 2024. This year, Goafest is being held in Mumbai, at Westin Powai, overlooking Powai Lake.

  • Deepshikha Dharmaraj is the new President

    Public Affairs Forum announces officebearers for 2024-25

    Public Affairs Forum of India (PAFI), the association of corporate public affairs practitioners, has announced names of its officebearers for 2024-25. PAFI represents members from over 100 major Indian and global companies. Deepshikha Dharmaraj took over as the President of PAFI for 2024-25 with immediate effect from Vinita Sethi

    “This is a pivotal year as the world turns its attention to India and its influence in geopolitics, climate change, and business uncertainty,” said Dharmaraj, who is CEO of BCW India Group (soon to be Burson India Group). “With the collective experience and guidance of PAFI’s exceptional past presidents, officebearers and the PAFI secretariat, I am looking forward to foster meaningful ideas and facilitate dialogue to support the government, policy and corporate decision makers.”

    Added Sethi, the outgoing President of PAFI and Senior Vice President & Chief Public Affairs at the Apollo Hospitals Group: “Over the last year, we have implemented steps towards increasing member engagement through sectoral councils, hosted a very well- received 10th Annual Forum, and continued our efforts to build capacity among young public policy professionals. We also initiated a focused initiative towards accelerating the participation of women in the workforce and leadership. Looking ahead, I believe PAFI will continue to deepen this work and lead public policy practitioners across more areas.”

    Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President. Medha Girotra, Vice President- Communications, Asia Pacific, Mastercard is the new Secretary, and Shivnath Thukral, Director and Head Public Policy, Meta India is the new Treasurer.

  • To enhance viewing experience

    Star Sports partners with Asian Legends League for next three seasons

    Star Sports has partnered with the Asian Legends League as the Official Broadcast Partner for the next three seasons, spanning from 2024 to 2026. The Asian Legends League, a platform for former retired cricket legends from Asian countries, is set to showcase the talents of iconic players in an exhilarating league format.

    The league, organised by World Sports Group (WSG), will feature five franchise teams representing renowned cricketing nations: Indian Royals, Sri Lankan Lions, Bangladesh Tigers, Pakistan Stars, and Afghanistan Pathans. The highly anticipated event is scheduled to take place from May 27th to June 4th, 2024.

    Said League Commissioner Chetan Sharma: “We are delighted to partner with Star Sports, a pioneer in sports broadcasting, to bring the Asian Legends League to fans across the globe. This collaboration will undoubtedly enhance the viewing experience and elevate the stature of the league.”

    In addition to the partnership announcement, WSG has finalised key committees to uphold the integrity and standards of the league. The Code of Conduct & Ethics Committee, chaired by Ashok Malhotra, includes esteemed members such as Chetan Sharma, Vijay Dahiya, Harwinder Singh, and Parwinder Singh. Furthermore, the Playing Condition Committee, led by Vijay Dahiya, comprises Harwinder Singh, Sarabh J Singh, and Nensi Patel.

  • Indulge us, puhleez. There are times, even without a drop of beer or any alcoholic beverage in our system, we go a little berserk. Here’s how Dr Bhaskar Das answered our question for the May 10 edition of Das ka Dum with Dr Bhaskar Das. Here goes…

    Das ka Dum with Dr Bhaskar Das | A Friday question: When you hear the word Canne(s) as in Kaan, what comes first to your mind? Cannes, Ears, Con, a can of beer…

    Bhaskar DasIf you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

    Q: A meaningless Friday question: When you hear the word Canne(s) as in Kaan, what comes first to your mind? Cannes, the festival city South of France, Ears, Con mispronounced, a can of beer or cola or the auxiliary verb which indicates the ability to do something?

    A: Obviously Cannes is a city of festivals— the Mecca of showcasing global creativity- either in film-making or in the A&M industry. All other possibilities, mentioned by you in your question, are adjacent images/ perceptions that add to the fun and freedom of expression for those who have a creative bent of mind.

  • Season 4 of Demon Slayer launched

    JioCinema targets youth with Anime Hub

    JioCinema has bolstered its content offerings with an all-new Anime slate for its Premium subscribers. Starting yesterday, May 12, JioCinema will be home to top Anime shows having cult fandom and the launch will be headlined by the global simulcast of Season 4 of Demon Slayer. JioCinema Premium members will have unlimited access to the Anime Hub, a communique adds.

    With an aim of growing the Otaku (anime fan) community in India, the offering will be home to a curated selection of hits and hidden gems, all available in an ultimate ad-free experience with offline viewing options. Animayhem will continue to thrill its fans with new content everyday across the month with hits like ‘Bofuri: I Hate Getting Hurt, So I Put All My Skill Points Into Defense,’ dark comedy  ‘My Next Life as a Villainess: All Routes Lead to Doom!,’ magic driven ‘The Familiar of Zero,’ goblin-hunting action ‘Goblin Slayer,’ and supernatural mystery with ‘In/Spectre’, ensuring there’s something for everyone.

    If you aren’t familiar with the above names, then you are obviously much older and not in sync with the GenZ is watching. And some millennials and Gen Alpha folks as well.

    Speaking on the introduction of a dedicated hub for Anime, a JioCinema spokesperson said: “JioCinema Premium’s consumer-first approach has opened access to high-quality and diverse content for audiences across India. Our latest offering, Anime Hub offers a world of content that will keep anime fans entertained. From simulcast real-time global releases to hundreds of hours of top Anime titles, we are confident that JioCinema’s Anime Hub will grow to become a destination of choice for anime fans in India.”

  • For their work on denims

    Kyoorius Young Blood Award goes to two CDs from Dentsu

    Devansh Chaudhary
    Devansh Chaudhary
    Rohit Sharma
    Rohit Sharma

    Dentsu Creative celebrates the achievement of Devansh Chaudhary, Associate Creative Director – Copy, and Rohit Sharma, Art Director, who have won the Kyoorius Young Blood Award 2024 for their work ‘Cali: The Indian Denim Thread’. The winners will be honoured with the Red Elephant – an award that recognises excellence and innovation among young professionals under 28 years of age.

    The challenge, presented by brief partner Myntra, was to reimagine the timeless denim with an Indian twist and create a narrative that reflects the rich and diverse culture of India, with a contemporary appeal.Under the guidance of Manzoor Alam – Executive Creative Director, Dentsu Creative India, the duo created the winning proposition.

    Amit Wadhwa
    Amit Wadhwa

    Speaking on the win, Amit Wadhwa, CEO, Dentsu Creative India said: “We are extremely proud of Devansh and Rohit, who have shown exceptional talent and originality in their work. They have not only met the challenge but also exceeded our expectations by creating a product that is both functional and meaningful. This recognition reinforces our belief in nurturing and empowering creative minds to make a lasting impact on the industry.”