By Our Staff
Our offices will be closed on Monday, January 1, on New Year’s Day. Hence our scheduled updates and newsletter will not be published on Monday, January 1, 2024.
See you on Tuesday, January 2, 2024.
Author: mxmadmin
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Revolutionising Fixed Deposits Across 22 Cities in India Stable Money launches multimedia campaign
By Our Staff
Stable Money, which specialises in fixed-income investment opportunities, has rolled out its campaign, “Naye India ki Nayi FD,” with the completion of its inaugural session taking place in Lucknow.
Notes a communique: “The campaign is aimed at reaching existing consumers and prospective customers, emphasising the importance of trust and loyalty in the financial landscape. Every city, big or small, holds a community with unique financial needs, and the campaign seeks to address these diverse requirements on a broader scale.”
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Focuses on Loneliness of Senior Citizens Goldmedal rolls out New Year Campaign
By Our Staff
Goldmedal Electricals launched its new year’s ad campaign, which aims to highlight the increasing loneliness amongst senior citizens. As per reports, notes a communique, almost 75% of seniors feel alone despite having families. Social isolation and loneliness among seniors are widespread and are recognised as a priority health problem.
Conceptualised and executed by FoxyMoron, the flagship agency of Zoo Media, campaign invites the audience to reflect on the emotional needs of the elderly, often overshadowed by the relentless pace of modern life. The busy lifestyles of the younger generation mean that they are often unable to give the time and attention that their elders need. Goldmedal’s ad depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special New Year’s resolution – giving the gift of time to seniors who might be longing for companionship.
Speaking about the campaign, Kishan Jain, Director, Goldmedal Electricals said: “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasizing the need to show appreciation to those who have given us so much. It’s a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”
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For their strategic advertising and communications Troo Good appoints Wunderman Thompson
By Our Staff
Troo Good, the millet snack enterprise, has appointed Wunderman Thompson (soon to be VML) as its advertising agency, solidifying a multi-year, multi-crore collaboration.
Speaking on the announcement, Raju Bhupathi, Founder and CEO, Troo Good, said: “Troo Good has seen exponential growth since inception. We are making heavy investments in brand building and retail to further expand on that momentum and are exploring the utilization of all possible channels to highlight the benefits of millet-based snacks to consumers and make them aware of our affordable and healthy offerings. As a means of achieving this, we have assigned our advertising mandate to one of the top agencies in the country, Wunderman Thompson, after a detailed shortlisting process. We see a strategic fit and a professional alignment in this association that will help us accomplish our marketing goals.”
Commenting on winning Troo Good’s advertising mandate, Vijay Jacob Parakkal, Managing Partner at Wunderman Thompson, added: “We are delighted to partner with the new exciting millet brand Troo Good. Our strategy weaves affordability and nutritional excellence into Troo Good’s brand story. By amplifying the brand’s unique selling proposition, we are poised to deliver a compelling narrative that not only captures attention but also reinforces Troo Good’s market distinction.”
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To inspire collective responsibility towards clean toilets Harpic & News18 collaborate
By Our Staff
Harpic and News18 Network under their initiative, Mission Swachhta Aur Paani, unveiled a cause awareness film to encourage “collective responsibility towards toilets”.
Said Saurabh Jain, Regional Marketing Director- Hygiene, South Asia at Reckitt: “Toilet habits are still evolving in our country, and brand Harpic has strived for access to clean and hygienic toilets, is taking up the challenging task of starting this conversation among Indians. Together with our partners, we are helping people adopt better sanitation and practice good hygiene habits. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this cause-driven awareness film will inspire people to embrace appropriate toilet behaviour that is critical to the growth of our nation.”
Added Sidharth Saini, SVP & Head of Marketing Content & Operations, News18 Studios: “As India achieves significant strides in universal sanitation coverage, News18 Network is dedicated to driving on-ground action through Mission Swachhta Aur Paani to promote the adoption of appropriate toilet behaviour. This film, symbolizing Mahatma Gandhi’s ideals, serves as a powerful call for collective responsibility in championing cleanliness. It marks a transformative moment where the film becomes a beacon, propelling conversations on cleanliness, sanitation, and hygiene to the forefront of our public discourse.”
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Titled 'Elevator' Ogilvy releases new film Cadbury 5 Star
By Our Staff
Cadbury 5 Star, the chocolate brand from Mondelez, and Ogilvy India have come together to launch a campaign titled ‘Do Nothing’.It has been directed by Prasoon Pandey of Corcoise Films.
Speaking about this, Nitin Saini, VP- Marketing, Mondelez India, said, “Cadbury 5 Star has always been synonymous with indulgence and joy. With the new TVC we wanted to recapture that feeling of pure indulgence, where even the most insistent interruption can’t break the spell of enjoying a delicious 5 Star. This campaign is a playful reminder that in a world obsessed with doing more, slowing down and savoring the simple pleasures can be the ultimate act of chilling. We’re confident that this dramatic and quirky ad will connect with chocolate enthusiasts nationwide, further enhancing the distinct identity of Cadbury 5 Star as the champion of ‘Doing Nothing.”
Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “5 Star is back with another crazy interpretation of ‘Do Nothing’. Over the years, the brand’s counter-culture stance has resonated strongly with the youth, with each piece adding to the campaign’s massive popularity. We hope our latest avatar continues to surprise and entertain people.”
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… over resolutions for a 'Future Fearless Life' Ageas Federal unveils video encouraging financial planning…
By Our Staff
Ageas Federal Life Insurance unveiled a video encouraging financial planning over resolutions for the new year.
Said a communique: “The video underscores Ageas Federal’s dedication to guiding individuals on their financial journeys. It emphasises the transformative shift from fleeting resolutions to a holistic approach grounded in financial preparedness and strategic planning. Our aim is to inspire viewers to embrace a #FutureFearless life by transcending traditional goal-setting limitations.”
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The campaign targeted audiences nationwide both on-ground and digital TheSmallBigIdea promotes Merry Christmas film
By Our Staff
Marketing services firm TheSmallBigIdea’s film marketing division went to cities nationwide to promote Katrina Kaif and Vijay Sethupathi-starrer ‘Merry Christmas.’
Commenting on the campaign, Sanmesh Sapkal, Director – Key Accounts, TheSmallBigIdea, said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”
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Supari Studio is the content studio owned by Kulfi Collective Supari Studios creates End of Year campaign for Netflix
By Our Staff
Supari Studios, the Kulfi Collective content studio, has partnered Netflix India to bring the End Of The Year 2023 campaign to life.
Akshat Gupt Said Akshat Gupt, Co-Founder and Chief Creative Officer, Supari Studios: “We are thrilled to have partnered with Netflix India to bring forth the Netflix End of Year 2023 campaign. Our aim was to transcend conventional storytelling, infusing the essence of pop culture seamlessly into Netflix’s iconic moments. With a narrative that surprises, delights, and pays homage to the year’s most memorable moments, the campaign effectively encapsulates the essence of 2023 in a remarkably entertaining manner.”
Parikshit Vivekanand Added Parikshit Vivekanand, Senior Creative Director, Supari Studios: “The Netflix team was incredible to work with. They approached us with a great brief and gave us the liberty to exercise our creative muscles to bring the campaign to life. The result is a fun, engaging video that reflects the amazing year that was! This campaign is a testament to our relentless pursuit of crafting captivating narratives that resonate deeply while pushing the boundaries of creativity in storytelling”
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She has been already been heading the business and editing domains for a while Kalli Purie to also be Executive Editor-in-Chief of India Today Group
By Our Staff
Kalli Purie, vice chairperson of India Today Group, will also be Executive Editor-in-Chief of the entire group.
Announcing the new designation in an internal communication, Aroon Purie, founder and editor-in-chief, India Today Group, wrote: “…KP has been successfully heading the business and editing domains for a while. In line with her role, I would like to announce an additional designation for her.”
“I am designating her as executive editor-in-chief in addition to being vice chairperson of the India Today Group. This will not require any operational change for now.”
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Created by Titus Upputuru Company ad agency DS Group honours female farmers in film campaign
By Our Staff
On the occasion of the National Farmers’ Day, Dharampal Satyapal Group (DS Group) has launched a new film honouring the invaluable contribution of the female farmers in India. The stirring film was scripted by Grapes and brought to life by The Titus Upputuru Company.
Commenting on the initiative, Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group said: “DS Group remains dedicated to championing initiatives that advocate the instrumental contributions of female farmers. As the nation celebrates the diligence and resilience of farmers on National Farmers Day, DS Group continues its commitment to raising awareness and fostering inclusivity within the agricultural sector. The #SaluteTheFarmHER initiative strives to showcase the diverse roles and expertise of women in farming, challenge stereotypes and portray an accurate representation of their vital role in the agricultural sector.”
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To leverage its extensive network of media contacts Mediatronics PR secures mandate for ‘MTV D2R’
By Our Staff
Mediatronics PR has been chosen as the official PR partner for the show ‘MTV D2R Mr & Miss India Runway Model’ under Buddies Productions. Does this have anything to do with the television channel MTV? It appears it does, though no one from the channel has been quoted. It’s perhaps an AFP or some such.
Said Richank Tiwary, Director at Mediatronics PR: “We are honoured and excited to be entrusted with the PR mandate for MTV D2R under Buddies Productions . Our team is dedicated to ensuring that this show receives the attention it deserves, and we are eager to showcase our creativity and strategic approach in amplifying its reach.”
Added Mohit Raghav, Director at Buddies Productions: “We believe that Mediatronics PR’s track record and innovative approach align perfectly with the vision we have for this groundbreaking show. We look forward to a successful collaboration and a memorable journey ahead.”