Author: mxmadmin

  • Aditya Birla Group forays into decorative paints business

    By Our Staff

     

    Grasim Industries Limited, flagship company of the Aditya Birla Group, unveiled the brand name of its paints business, ‘Birla Opus’. The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment.

     

    Kumar Mangalam Birla, Chairman, Aditya Birla Group said: “Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape. Our paints business will build on the power and trust associated with the Aditya Birla brand. The Company has over the last couple of years built a strong foundation to enable a successful business launch. We endeavour to become a profitable No. 2 player in the coming years and announcing our brand name is the first of many steps that will follow in this direction.”

     

  • Philips launches campaign for OneBlade

    By Our Staff

     

    The New Philips OneBlade launches brand campaign film. The ‘Move Fearlessly’ campaign is targets India’s Gen Z and is driven by the mission to empower young males and inspire confidence throughout their journey. At the core of this campaign is the New Philips OneBlade, a grooming innovation designed to make a difference.

     

    Commenting on the new campaign, Deepali Agarwal, Business Head, Personal Health, Philips Indian Subcontinent said: “The ‘Move Fearlessly’ campaign transcends grooming, and it is a call to empower young Indians to confront life’s uncertainties with confidence. With the New Philips OneBlade, we aspire to be their companion, enabling them to face each day unafraid. Our ‘No Nick. No Cuts’ promise epitomizes our commitment to well-being, ensuring that young individuals always present their best selves to the world.”

     

  • Sony Sports unveils campaign for 19th Asian Games

    By Our Staff

     

    Sony Sports Network launches a campaign to mark the 19th Asian Games Hangzhou 2022.

     

    Recognizing the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports.

     

    Said Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “The Asian Games is one of the grandest stages in the sporting world of Asia and the Indian contingent is training hard to add to our medal count. It’s a moment of national pride as we have stalwarts from every walk of life joining us for the campaign to rally behind our Indian athletes making this the grandest campaign ever for the Asian Games. Adding to that, we have also received great support from our sponsors who will surely benefit from the strategic partnership with Sony Sports Network for the Asian Games.”

     

    Sandeep Mehrotra, Head Ad Sales, Network Channels, Sony Pictures Networks India added:  “Over the years, multi sporting events have attracted significant viewer interest and we have done well to tap into the immense potential of non-cricket sports in India. Brands want to associate with content that is not only culturally relevant but also inspirational and evokes national pride. The 19th Asian Games on Sony Sports Network will provide advertisers the ideal platform to communicate their message to a wide demographic of receptive viewers from across the country through innovative advertising solutions. We are thrilled to witness a tremendous response for the upcoming 19th Asian Games with advertiser interest from across categories like Automobiles, BFSI, Beverage, consumer durables and others.”

     

    Virat Khullar, AVP & Head of Marketing, Hyundai Motor India Ltd. said: “Hyundai’s partnership with Sony Sports Network for the Asian Games signifies a strategic commitment that extends beyond the world of sports in India. Sport serves as a formidable catalyst, fostering performance, personal growth, teamwork, and discipline among our youth. By investing in events like the Asian Games, Hyundai not only promotes youth participation but also ignites their aspirations, encouraging them to dream big and realize their full potential. This initiative is one of many in Hyundai’s sports portfolio, aligned with our overarching mission of enriching vibrant and healthy communities.”

     

  • Wanderin Man & Changing Tree collaborate

    By Our Staff

     

    ‘Wanderin’ Man’, a travel firm that organizes adventure tours like trekking, mountaineering, cycling, water sports for individuals, corporate houses and schools has collaborated with  Bengaluru-based digital creative agency Changing Tree and launched a series of Celebrity video campaign ‘#GetWanderin’ to launch the brand.

     

    The ‘#GetWanderin’ video campaign involves short videos of celebrities Remo D’Souza, Vishal Dadlani, Shakti Mohan, Karanvir Bohra, Nia Sharma and the Founder Salman Yusuff Khan opening the gateway to the serenity of the mountains on an original humming track by Salman Yusuf Khan. The short videos showcase an enticing invite to explore the mountains which resonates with the core offerings of Wanderin Man. The short videos can be viewed here

     

    Changing Tree was responsible for both conceptualizing and executing the campaign, with a primary objective of generating immense brand awareness. To clearly communicate Wanderin Man USP and bring immediate attention to the brand’s launch, the team at Changing Tree crafted a strong video campaign involving a short film of the Founder Salman Yusuf Khan, capturing the thought and the journey that led to the brand’s inception supported by 5 celebrity videos.

     

    Salman Yusuff Khan, Founder of the Wanderin’ Man, and his team take people on a journey of self-discovery to explore new destinations.

     

  • Two views on the I.N.D.I.A. boycott of 14 news anchors

     

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiThe decision not to speak to certain TV anchors by the opposition coalition, I.N.D.I.A., is not an easy one to parse. On the one hand, you might think it’s a good comeuppance for these anchors. In their less offensive – relatively speaking – avatars, these anchors have been propaganda voices for the BJP and for Prime Minister Narendra Modi. In their more sinister personas, they have actively created social divisions and fanned the flames of hatred against Muslims, other religious minorities and Dalits.

    In between they have consistently flayed the Opposition as one entity as well as their individual party components. While giving the BJP-led Government at the Centre, various BJP state governments and the BJP, the RSS and all its attendant organisations a free pass, the opposition has always been placed on the “losing” side of these so-called “debates”. They are not time to put forward their case, BJP spokespersons are allowed to speak over them and so on.

    Several fans and followers of opposition parties have begged them not to appear on these channels, where night after night they are humiliated, their voices cut off and they are put under greater and nastier scrutiny than BJP participants.

    It has taken more than nine years for the Opposition to become a cohesive coalition, and then to make this decision and make it public. According to their statement, they will not attend shows held by 14 anchors. They have not however refused to appear on the channels where these anchors work. So it is not a boycott of television so much as avoidance of certain people.

    Should they have then made this list public?

    They could have done the same thing behind the scenes. Refused to appear on X’s show but agreed to appear on Y’s and so on. Possibly they want to make a point.

    Within the journalists’ communities, opinions are varied and contradictory. When I use the word journalists here, I mean journalists. Not TV anchors who are hate-mongers and BJP propagandists. Many of us – myself included – believe that these TV anchors have long surrendered the right to be called journalists. They do not even qualify as the worst of the ambulance-chasing bottom feeders our profession has specialised in. And any person has the right to decide who they want to speak to.

    Other journalists take the high ground and feel that one should give everyone a fair chance. A boycott does nothing for democracy and the future of a free press. This is an honourable position, and one to be admired. Even if it does ignore the sort of nonsense that goes on in Indian television.

    But most importantly, it ignores the massive elephant in the room when it comes to politicians and the Indian media. The refusal of Prime Minister Narendra Modi to take questions from the media.

    The Indian PM does not interact with the Indian media. He does not take questions. He tries to avoid the media when he travels abroad. And at the recently concluded G20 Summit in New Delhi, he did not allow US President Joe Biden to address a press conference either.

    In functioning democracies, press conferences are part of the process. As is media scrutiny of government actions and decisions. India is a rare democracy where all the questions are asked of opposition politicians but few, if any, of the party in power. You might consider than under such circumstances, India is not a democracy at all in the traditional sense.

    In the light of Modi’s refusal to be held accountable for the actions of his government and his party, and his own actions as well, in the light of the sustained harassment of journalists and media houses who show truth to power, what is the weight exactly of a list of 14 anchors who have no connection to journalism?

    Further, we have the defence of Modi’s position by these anchors and propagandists masquerading as journalists. The hypocrisy is stark: when Modi does it, we’re happy. If anyone else does it, how dare!!

    In the end, here’s a “both sides” story, that bad journalists confuse with objectivity, to keep “both sides” happy. At the height of his career as “the angry young man” of Indian cinema, superstar Amitabh Bachchan boycotted the gossipy, spicy film media. It made no difference to his career, which reached amazing heights of stardom never seen until then. It made no difference to film magazines who wrote what they wanted anyway.

    Make of that what you want!

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

     

     

    By Pradyuman Maheshwari

     

    Pradyuman MaheshwariAt the outset, we must admit that we are appalled that the I.N.D.I.A. alliance of Opposition political parties has decided to boycott shows and events hosted by certain journalists and anchors on Indian news television. Even though they may have enough reason to be peeved about the way they conduct themselves on television.

    For a political grouping that aspires to be forming the next central government, this is unfortunate. There are ways and means to counter journalists who are biased, and we are certain that the various political parties have enough veterans in their fold who can take on even the most biased and toxic of anchors.

    I am sure a Sanjay Raut of the Uddhav Thackeray wing of the Shiv Sena or Mani Shankar Aiyer can take on the mightiest. Or the DMK former finance, now IT minister. Or a variety of other Congresspersons. Or Derek O’brien or Mahua Moitra. Why not field them?

    There’s also the judiciary, and the Supreme Court under Chief Justice DY Chandrachud can be trusted to be, well, provide justice.

    Also to be noted is that the ban is only on anchors and editors, and not the entire channel or network. Obviously it would’ve been a bit much to ban an entire channel, but why isn’t I.N.D.I.A. doing that? For, the fact is that if Channel X accords a primetime/prominent slot to a Anchor Y, then it is equally responsible for the views that are aired. Unless of course it has an equally unbiased show or anchor leaning against the other side just before or after the journalist who the Opposition considers biased..

    But let’s leave the argument of questioning the I.N.D.I.A. alliance’s decision for now. The vote-casting masses are not as uninformed as some people may think. Else, the people of Karnataka and West Bengal wouldn’t have voted for Congress and TMC respectively. The anchors named by the I.N.D.I.A. alliance (and their ways) existed even when these states went to the polls.

    What has triggered this comment from me, and pulled Mediaah! out of its slumber is the statement issued by the News Broadcasters & Digital Association (NBDA).

    Let’s read the statement first:

    “News Broadcasters & Digital Association (NBDA) is deeply anguished and concerned by the decision taken by the I.N.D.I.A. Media Committee not to send their representatives on the shows and events hosted by certain journalists/anchors. The decision taken by the I.N.D.I.A. Media Committee sets a dangerous precedent.

    “The ban on representatives of the opposition alliance from participating in TV news shows anchored by some of India’s top TV news personalities goes against the ethos of democracy. It betokens intolerance and imperils press freedom. The opposition alliance claims to be the champion of pluralism and a free press, but its decision betrays callous disregard for democracy’s most fundamental tenet – the inalienable right to openly express ideas and opinions.

    “The boycott of certain journalists/anchors takes the nation back to the Emergency era, when the press was gagged, and independent opinions and voices were crushed. NBDA urges the opposition alliance to withdraw its decision of boycotting certain journalists and anchors as such a decision would amount to browbeating journalists and stifling freedom of speech and expression of the media.”

    I am not sure that the comment “The boycott of certain journalists/anchors takes the nation back to the Emergency era, when the press was gagged, and independent opinions and voices were crushed” is correct. The I~~ alliance isn’t doing that. There is no censorship being imposed here.

    My issue with the NBDA is that why doesn’t it issue similar statements against biases that exist in some of the news channels. Why doesn’t it call out the toxicity amongst its member channels. Why doesn’t it damn the fake news dished out?

    Also, why doesn’t it make a statement on the reluctance of the Prime Minister to address a press conference, as most Prime Ministers have done in the past.

    Why is the NBDA shying away from all of this?

    Some of the ‘banned’ anchors listed are leading lights of the NBDA member channels. Am sure they will not be impacted with this boycott. They may even put an empty chair there for effect, as has been done in the past by one or more channels.

    But there is a larger problem which the channels could face. There is a fresh move to  campaign against toxicity of news channels, and this may find a shrill in states ruled by I.N.D.I.A.-affiliated parties.

    I must also add here that the ruling BJP too has a reluctance of some of its top leaders being interviewed by senior editors like Rajdeep Sardesai. It may not be a boycott, but when was the last time you saw Sardesai interviewing the two Big Boys, one-on-one for television or for the various India Today/Aaj Tak conclaves? It’s not a ban for sure, but there is a clear hesitation to be subjected to an interaction.

    While I am glad that the NBDA has issued a statement on the I.N.D.I.A. boycott, it must also look at issues on bias, toxicity and the like with enough speed, even if it is nothing new and needs to done retrospectively.

    Pradyuman Maheshwari is Editor-in-Chief, MxMIndia. His views here are personal.

     

  • Cottonworld launches new brand film

    By Our Staff

     

    Cottonworld launches new brand film. It is the second part of the comfort trilogy titled ‘Be Comfortable with Uncomfortable’. It is directed by Gautam Kohli, Creative Director at Cottonworld’s creative advertising agency Pulp India.

     

    Said Lavin Lekhraj, one of the owners of Cottonworld: “Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.”

     

    Speaking about the inspiration around the film, Gautam Kohli, Founder- Pulp India added: “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”

     

  • Hardik Pandya joins Gatorade family

    By Our Staff

     

    Gatorade announced its association with Hardik Pandya. This partnership comes on the back of Gatorade mission to reiterate the importance of hydration whilst being active.

     

    Commenting on the association, Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, said: “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again   align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

     

  • Parle Krackjack launches new TVC

    By Our Staff

     

    Parle Products, biscuit brand, has released its latest campaign for KrackJack. The three-film campaign created by Thought Blurb Communications tells stories of conundrums that are solved in hilarious ways by the two protagonists, Krack (played by Dharmesh Yelande) and Jack (played by Raghav Juyal).

     

    The over-the-top style of humour follows a legacy that was started in the 90s with Boman Irani and Vijay Patkar playing the titular roles. The torch then passed on to Swapnil Joshi and Gaurav Gera in the noughties, and after a decade, Krackjack has now found renewed vigour with Raghav Juyal and Dharmesh Yelande.

     

    Mayank Shah, Senior Category Head, Parle Products, speaks about Krackjack and the direction it has taken over the years. “Krackjack is the first biscuit in India to find that magical spot in the consumer’s palate with a flavour that tickles sweet and salty taste buds. When the flavour is so out-of-the ordinary, how can its communication not be unusual? Over the years, the characters Krack & Jack, have endeared themselves to audiences across the country. Every new generation resonates with these sweet and salty characters. Dharmesh and Raghav are new age celebrities with a wide fan following among the youth. More importantly, we chose them because we felt they have a spontaneity in their repartee, which is key to the brand’s communication.”

     

    Vinod Kunj, Founder and Chief Creative Officer, Thought Blurb Communications echoes the sentiment and explains the challenges: “It’s a big challenge to work on a legacy brand like Krackjack with a high decibel legacy communication. When we got the brief we were clear that we have to carry forward the torch to the next generation of audiences across India. Not only do we have to appeal to a wide section of audiences across socio economic segments, we also had to touch their funny bone. Evidenced by the viewer responses we have received, the execution seems to have hit the bull’s eye. The dash of rollicking humour coating the films make them entirely enjoyable.”

     

    Joining in with her perspective on the creative execution, Renu Somani, National Creative Director, Thought Blurb adds, “We started off with a product that is sweet but also has salty overtones. That kind of dictated the tone and tenor of the campaign. In one of the brain storming sessions when the strategy team came up with the idea of ‘contrarian views working towards a common goal’ we knew we had our campaign. This in turn finds resonance in the claim – ‘sweet aur salty saath jab aaye, baat ban jaaye’. The fun part was working with the film crew to get Dharmesh and Raghav to work in tandem to translate this strange combination of diametrically opposite views. We wanted the viewers to have fun, and I think that has come out quite well.”

     

  • Club Mahindra launches new brand film

    By Our Staff

     

    Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, has launched a new brand film, showcasing amazing holiday experiences from a child’s lens. In line with the brand’s commitment to deliver magical family holiday experiences, the new campaign, titled #HappyHolidaysHappyFamilies, places a special emphasis on providing children with enriching and enjoyable adventures alongside their families, all while discovering the beauty of India.

     

    The campaign was launched during the Asia Cup Series in September.

    Sharing his thoughts on the campaign, Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, said: “Our new campaign, #HappyHolidaysHappyFamilies, not only celebrates the incredible moments families can enjoy at our resorts but also recognizes the power of children as storytellers. At Club Mahindra, we prioritize creating magical experiences for children and reimagining their holiday adventures. We firmly believe that when children are content, families find happiness, and this campaign exemplifies that sentiment.”

     

  • Vikas Mehta: The changing temperament of citizens

    With apologies to none at all

    By Vikas Mehta

     

    Vikas MehtaI have been a Urban Bhartiya citizen, living in Dehradun for almost 10 years now. Urban Bhartiya because while mid-size towns like Dehradun retain a local and slightly rural oriented stance to culture, traditions and habit, it has been quick to adapt to urban modes like consumerism, lifestyle and new products.

     

    The one area where Urban Bharat seems to be degenerating is unfortunately neither a rural nor a metro city phenomena. It is more a function of the change which has been sudden and not gradual. The rise of impatience and temper. Everyone seems to be having a short fuse and is in a great hurry.

     

    Cities like Dehradun were famous for a leisurely, almost lazy lifestyle. Shops would not open before 11 (they still do not) but would close by 7 (now they are open till beyond 9). And it was not uncommon for most shops to close for lunch for two hours in the afternoon. People would not commit to a time. I will see you around 12-12:30, was the common refrain and no one would bat an eyelid if that would become 1. Traffic was far and few with two-wheelers, also of the non-motorised types being more visible. There was no rush to overtake or to be ahead. Indeed, to a metro visitor, it would seem that the Lucknowi tehzeeb of ‘pehle aap’ was evident on the road too. And early mornings and evenings had more brisk walkers than traffic on the road. Polite small conversations on the road were not uncommon. Polite eye contact, recognition and acknowledgement, care for each other, exchange of festival greetings… all was par for the course.

     

    While the change was already underway when I moved to Doon, the situation has deteriorated quite rapidly in the last few years. Yes, unplanned growth and urbanisation is the primary cause of impatience and a sense of anger in almost everyone, but I think there is much more than meets the eye. The city is going through some major changes.

     

    From being a city that prided itself on individual houses to a city which is now being overrun by flats and apartments.

     

    A city that had narrow lanes which did not seem narrow for two-wheelers or walkers to a city, which still has narrow lanes but has now been dwarfed by four-wheelers of all sizes.

     

    A city where time was measured maybe in hours to a city, where every second now seems to be like an hour.

     

    A city which regarded tourists as guests to a city, which looks at tourists suspiciously like outsiders.

     

    A city, which was actually a village at heart with a sprawl of a city to a city which thinks that being smart is its pride. The city it seems is becoming too smart for itself.

     

    Primarily, the change is happening because of narrow outlook. Both literally and metamorphically.

     

    Maybe we are feeling hemmed in and claustrophobic. Both literally and metamorphically.

     

    Maybe there is a sense of being overrun. Both literally and metamorphically.

     

    Maybe there is a fear of missing out. Both literally and metamorphically.

     

    And maybe there is a true sense of alienation. Both literally and metamorphically.

     

    That is why, a two-wheeler driver is always angry because s/he is not happy being elbowed out.

     

    That is why a four-wheeler driver is on short fuse because s/he is not allowed to dominate the small lanes.

     

    That is why a walker refuses to acknowledge a co walker because they are fighting for the same limited space.

     

    That is why a visitor is looked at upon as an intruder because he is buying property and driving prices up.

     

    That is why there is anger and sadness to mass cutting of trees because the locals think it is only for the benefit of the tourists.

     

    And that is why the smart city project is dragging on because no one knows if the negative connotation of the word smart as in “smart boy” is what the city should look forward to.

     

    It’s uncanny how the physical change in a city can spoil the mood, behaviour and temperament of the city.

     

    We talk about consumer behaviour from a viewpoint of culture, language, tradition etc. But physical transformation also affects our behaviour.

     

    Frankly, it also tells us how much wrong is happening in the city.

     

    And I suspect a similar story is being played out in other Urban Bhartiya cities.

     

    I don’t know if a similar trend played out in the metros but I suspect the metros had never seen the ill-effects of a big unplanned city. They just did not know what they were getting into it.

     

    But we, the citizens of Urban Bharat, have seen our metropolitan cities. And we are seeing our small towns careening towards exactly the same place.

     

    So, we are mad, bad and definitely not glad.

     

  • Ganesh Chaturthi holiday tomorrow

    By Our Staff

     

    Our offices will be closed on Tuesday, Septmber 19 on account of Ganesh Chaturthi. Hence there will be no scheduled update or the newsletter tomorrow.

     

    See you on Wednesday, September 20.

     

  • Amazon India rolls out campaign for festive season

    By Our Staff

     

    As the festive season approaches, Amazon India has announced the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi’.

     

    Said Noor Patel, Vice President, Amazon India: “The campaign touches upon the sweet spot of self-realization and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”