By Our Staff
‘Wanderin’ Man’, a travel firm that organizes adventure tours like trekking, mountaineering, cycling, water sports for individuals, corporate houses and schools has collaborated with Bengaluru-based digital creative agency Changing Tree and launched a series of Celebrity video campaign ‘#GetWanderin’ to launch the brand.
The ‘#GetWanderin’ video campaign involves short videos of celebrities Remo D’Souza, Vishal Dadlani, Shakti Mohan, Karanvir Bohra, Nia Sharma and the Founder Salman Yusuff Khan opening the gateway to the serenity of the mountains on an original humming track by Salman Yusuf Khan. The short videos showcase an enticing invite to explore the mountains which resonates with the core offerings of Wanderin Man. The short videos can be viewed here
Changing Tree was responsible for both conceptualizing and executing the campaign, with a primary objective of generating immense brand awareness. To clearly communicate Wanderin Man USP and bring immediate attention to the brand’s launch, the team at Changing Tree crafted a strong video campaign involving a short film of the Founder Salman Yusuf Khan, capturing the thought and the journey that led to the brand’s inception supported by 5 celebrity videos.
Salman Yusuff Khan, Founder of the Wanderin’ Man, and his team take people on a journey of self-discovery to explore new destinations.