Author: mxmadmin

  • Polycab India refreshes identity

    By Our Staff

     

    Polycab India, the wires and cables manufacturer, unveiled its renewed brand identity and philosophy that reflects its future business roadmap.

     

    Said Inder Jaisinghani, Chairman and Managing Director, Polycab India Ltd: “As we reflect on our remarkable journey, from the inception as a single electrical store to the leader in wires and cables manufacturing, we are filled with pride. We have always believed evolution is the key to staying relevant and hence continue to work towards offering futuristic solutions to our customers. We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”

     

    Added  VR Rajesh, Group President, Ogilvy India: “Polycab’s new positioning is ‘Ideas. Connected’. It is about having a culture of meaningful innovation that will be at the core of all their offerings. This requires rethinking and re-engineering the way they approach product development. To bring this thinking alive to our consumers we had to show them what this vision will fructify into in the future. A home that intuitively understands what you need and makes it a place truly built around your life.”

     

  • Kick EV two-wheeler launches digital TVC

    By Our Staff

     

    Kick EV, one of the newest entrants in the electric 2-wheeler segment under the umbrella of Auto i Care, has launched its brand anthem “Safar” performed by Dharavi, Mumbai-based hip-hop group 7Bantaiz in a digital TVC.

     

    Speaking about the collaboration, Sagar Joshi CEO and Founder Kick-EV said: “We are incredibly excited about this collaboration with 7Bantaiz, their passion for music and dedication to raising awareness about sustainability align perfectly with our vision. ‘Safar’ will be more than just a song; it will be a rallying cry for change. With ‘Safar,’ we have aimed to inspire a new generation of eco-conscious travellers who are ready to embrace electric vehicles and reduce their carbon footprint.”

     

  • Alstom launches its brand campaign

    By Our Staff

     

    Alstom, a French manufacturing company which operates worldwide in rail transport markets, unveiled a brand campaign, titled ‘Taking India Places.’ The campaign will include the launch of a film ‘Taking India Places’  that celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail for more than a century, and Alstom’s journey that is intertwined with India’s rail revolution. #TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group.

     

    Speaking about the launch of the campaign, Olivier Loison, Managing Director, Alstom India said: “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyperlocal brand campaign was much needed to celebrate our journey and the way forward.”

     

  • Boomlet announces key leadership hires

    By Our Staff

     

    Ayushi Rai
    Ayushi Rai
    Anish Saha
    Anish Saha

    Boomlet Group, an influencer marketing and crisis communication agency, has appointed two professionals to its executive team. Anish Saha joins as the National Sales Head and Ayushi Rai takes on the role of Lead Brand Solutions and Talent.

     

    Said Danish Malik, Co-founder & CEO of Boomlet Group: “Our vision is to establish Boomlet as the leading agency in the field of influencer marketing and crisis communication. Anish and Ayushi are perfect fits for Boomlet, as they completely align with our vision of expanding operations and exploring new opportunities that will bring us closer to our goal. Their roles are critical to our growth strategy, and we are confident that together we will lead Boomlet towards greater success.”

     

  • Manish Menon to head HR @ Madison World

    By Our Staff

     

    Manish Menon
    Manish Menon

    Madison World has appointed Manish Menon as Vice President of Human Resources. He will be based in the agency’s Mumbai office.

     

    Announcing the appointment, Sam Balsara, Chairman, Madison World, said: “We have a number of new initiatives planned for Madison to face the ever-changing environment we live in. Manish joins us at the right time and his agency experience will help him head the function effectively to even further help our clients improve ROI on their Brand investments.”

     

  • Laqshya Media rejigs top deck

    By Our Staff

     

    Amarjeet Singh Hudda
    Amarjeet Singh Hudda
    Yuvrraj Agarwaal
    Yuvrraj Agarwaal

    Laqshya Media Group has unveiled leadership changes to help fuel the company’s “journey towards achieving strategic growth”. Here are the elevations: Amarjeet Singh Hudda has been promoted to Chief Operating Officer, Yuvrraj Agarwaal has been promoted to Chief Strategy Officer and Satyabrata Das to Chief Alliance Officer.

     

    Satyabrata Das.
    Satyabrata Das

    Said Atul Shrivastava, CEO of Laqshya Media Group: “We are proud to announce the well-deserved promotions of Amarjeet Singh Hudda, Yuvrraj Agarwaal, and Satyabrata Das. Their dedication, experience, and leadership will be instrumental in propelling Laqshya Media Group to new heights of success.”

     

  • Kapiva partners with Wondrlab’s WYP

    By Our Staff

     

    Shantanu_Kapiva
    Shantanu Kapiva

    Wondrlab’s creative arm, WYP, has won the creative mandate for Kapiva, a global Ayurvedic D2C brand and a leader in wellness solutions.

     

    Said Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab: “In an era where Ayurveda is gaining immense traction on the global stage, securing Kapiva’s business mandate is a thrilling achievement. Kapiva, which was launched as a modern Ayurvedic nutrition brand, holds a unique place in today’s wellness landscape. We are enthusiastic about harnessing our creative acumen to amplify Kapiva’s brand story. This partnership is an opportunity to create impactful narratives that not only celebrate Ayurveda’s universal appeal but also resonate with Kapiva’s diverse audience. By marrying our creative expertise with Kapiva’s Ayurvedic legacy and contemporary approach, we aim to craft campaigns that inspire healthier living on a global scale.”

     

    Added Shantanu S, Co-Founder from Kapiva: “Ayurveda has been gaining prominence across the globe as a preventative medicine system- breakthrough research and innovation have been conducted in the space in the past few years.  As a front-runner in the industry, we believe in constantly pushing the needle to increase awareness and adoption. Keeping the same principle in mind, we have collaborated with Wondrlab. Through this partnership, our aim is to empower consumers globally with holistic and modern solutions.”

     

  • PhonePe launches voice feature with Amitabh Bachchan

    By Our Staff

     

    PhonePe has launched celebrity voice feature on its SmartSpeakers in collaboration with actor Amitabh Bachchan as part of its Golden Voice Project. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the voice of Mr Bachchan. This has been executed by 82.5 Communications.

     

    Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, Ramesh Srinivasan, Director, Brand Marketing, PhonePe said: “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

     

    Added Mayur Varma, CCO, 82.5 Communications: “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

     

  • Kapture CX appoints Garima Rai as VP, Marketing

    By Our Staff

     

    Kapture CX, the SaaS-based Customer Experience platform, has appointed Garima Rai as the new VP of Marketing.

     

    Commenting on her appointment, Sheshgiri Kamath, CEO & Co-founder, Kapture CX, said: “Vikas and I are excited to welcome Garima to the team and the rocketship that is Kapture. Garima arrives with an impressive 14-year journey as a seasoned marketer within the B2B software industry. Her wealth of experience and insights make her a valuable asset to our team, and we are genuinely excited to have her join us. This is a step in the right direction for both of us as we look forward to scaling Kapture together in the coming years.”

     

  • Suryakumar Yadav features in Lenskart TVC

    By Our Staff

     

    Lenskart, the eyewear brand, has unveiled an ad film featuring cricketer Suryakumar Yadav. The tagline ‘Lenskart Dhaakad Hai’ encapsulates the central theme of the TVC.

     

    Commenting on the TVC Ramneek Khurana, Co-Founder & India CEO, Lenskart said: “I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly.”

     

  • 5 Tips, 5 Books & 5 Movies that can Help Us Mainstream Deaf Individuals

     

     

    By Shruti Pushkarna

     

    Shruti PushkarnaHow many of you have watched the Academy Award winning movie CODA? A film that won the Best Picture, Best Supporting Actor and Best Adapted Screenplay at the 94th Oscars.

     

    CODA (or Child of Deaf Adults) features deaf actors Marlee Matlin and Frank Kotsur portraying their disability on screen. The film centres around Ruby Rossi, the only hearing character in this family drama.

     

    What really stood out for me in this fictional representation of a complex issue, is its ending. When their seventeen-year-old daughter (Ruby) decides to follow her passion and leaves for college to pursue music, the deaf family is left to fend for themselves. But throughout the movie, the filmmaker never puts the onus of inclusion on the disabled, and same is true of the conclusion. Their surrounding community, which is the (hearing) fishing community figures out ways of communicating and transacting with the Rossi family.

     

    September is observed as the Deaf Awareness Month and this year the theme is ‘Building Inclusive Communities for All’, where deaf people feel connected to their community as well to those without a hearing impairment.

     

    Officially, India has only 250 certified sign language interpreters for a deaf population of ranging between 1.8 and 7 million.

     

    With an estimated count of 700 million people (globally) to experience hearing loss by 2050, it’s time we learn ways of including deaf individuals in mainstream conversations. And what better time to start than the Deaf Awareness month!

     

    The obvious question to ask is how can we include deaf individuals in day-to-day activities, at work or even in social settings?

     

    Here are five easy tips.

     

    1. Learn basic sign language to initiate communication with a community severely dependent on visual cues. In 2017, the United Nations officially recognised September 23 as the International Day of Sign Languages. The aim was to raise awareness about the importance of sign languages as a means of communication and as a fundamental human right of deaf individuals.

    2. Speak clearly without overemphasising or speaking too loudly or slowly, remaining natural in your delivery.

    3. It always helps to communicate in quiet environments because noisy backgrounds can make it harder for the deaf (and hard of hearing) to focus on what is being said.

    4. Always face the person you are communicating with while speaking or signing. Deaf individuals rely on gestures, facial expressions, and lip movements to communicate effectively.

    5. Use visual aids like whiteboard, notepad or smartphone apps makes it easier to engage with the deaf especially if it involves information exchange.

     

    In case you are curious about life with hearing impairment, here are five books that focus on the theme of inclusion using deaf characters.

     

    1. El Deafo– This is a graphic novel based on the childhood experiences of American author, Cece Bell. It’s a heartwarming and humorous tale of a young girl navigating the world with her hearing aid, recounting her challenges and triumphs.

    2. You’re Welcome, Universe– This book by Whitney Gardner features an Indian teenage deaf girl who gets expelled from her school for spraying graffiti on the wall. In her new school, she tries to find new friends and embarks on a journey of self-discovery.

    3. Wonderstruck– This is an illustrated novel by Brian Selznick which follows the story of Ben, a deaf boy traveling to New York in 1977, and Rose, a deaf girl traveling to New York in 1927. The two stories overlap around the themes of connection and belonging.

    4. Deaf Like Me– This novel by Thomas S Pradley and James P Pradley, is based on a true story. It recounts the journey of a hearing family raising a Deaf child. It delves into the challenges they face and their efforts to support their child’s communication and inclusion.

    5. Deafening– This is a novel by Frances Itani, set during/before World War I, which tells the story of a young woman who becomes deaf due to a bout of scarlet fever.

    And in case you are someone who prefers movies to books, here are five cinematic recommendations with diverse portrayals, exploring themes of deaf culture and inclusion.

     

    1. Sound of Metal (2019)- Directed by Darius Marder, this film tells the story of a heavy metal drummer who begins to lose his hearing and must adapt to a new way of life within the Deaf community.

    2. Iqbal (2005)- Directed by Nagesh Kukunoor, Iqbal is centred around a Deaf and mute aspiring cricketer. The film highlights his determination to overcome obstacles and pursue his dream of playing cricket at the national level.

    3. The Shape of Water (2017)- Directed by Guillermo del Toro, this fantasy drama features a mute, non-verbal female lead who communicates using sign language. The film explores the power of communication beyond words and the connection between the characters.

    4. Children of a Lesser God (1986)- Directed by Randa Haines, this film revolves around the romantic relationship between a hearing teacher and a Deaf custodian at a school for the Deaf. It explores issues related to communication, love, and societal expectations.

    5. Soundtrack (2011)- Directed by Neerav Ghosh, this film is loosely based on the life of musician and composer Suman Sridhar. The film features a DJ who loses his hearing but continues to create music. It explores his journey of adaptation and resilience.

     

    Change is not easy to come. Especially not in a country as diverse and complex as ours. It’s true that it takes more than one to transform and build an accessible world. But it’s the action of one that translates into a collective movement for change.

     

    Can you commit to learn to sign at least one word this September?

     

    Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world of persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and  now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 75-plus columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

     

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

     

     

     

  • 5 Tips, 5 Books & 5 Movies that can Help Us Mainstream Deaf Individuals

     

     

    This article has been updated at https://www.mxmindia.com/columns/5-tips-5-books-5-movies-that-can-help-us-mainstream-deaf-individuals/

    By Shruti Pushkarna

     

    Shruti PushkarnaHow many of you have watched the Academy Award winning movie CODA? A film that won the Best Picture, Best Supporting Actor and Best Adapted Screenplay at the 94th Oscars.

     

    CODA (or Child of Deaf Adults) features deaf actors Marlee Matlin and Frank Kotsur portraying their disability on screen. The film centres around Ruby Rossi, the only hearing character in this family drama.

     

    What really stood out for me in this fictional representation of a complex issue, is its ending. When their seventeen-year-old daughter (Ruby) decides to follow her passion and leaves for college to pursue music, the deaf family is left to fend for themselves. But throughout the movie, the filmmaker never puts the onus of inclusion on the disabled, and same is true of the conclusion. Their surrounding community, which is the (hearing) fishing community figures out ways of communicating and transacting with the Rossi family.

     

    September is observed as the Deaf Awareness Month and this year the theme is ‘Building Inclusive Communities for All’, where deaf people feel connected to their community as well to those without a hearing impairment.

     

    Officially, India has only 250 certified sign language interpreters for a deaf population of ranging between 1.8 and 7 million.

     

    With an estimated count of 700 million people (globally) to experience hearing loss by 2050, it’s time we learn ways of including deaf individuals in mainstream conversations. And what better time to start than the Deaf Awareness month!

     

    The obvious question to ask is how can we include deaf individuals in day-to-day activities, at work or even in social settings?

     

    Here are five easy tips.

     

    1. Learn basic sign language to initiate communication with a community severely dependent on visual cues. In 2017, the United Nations officially recognised September 23 as the International Day of Sign Languages. The aim was to raise awareness about the importance of sign languages as a means of communication and as a fundamental human right of deaf individuals.

    2. Speak clearly without overemphasising or speaking too loudly or slowly, remaining natural in your delivery.

    3. It always helps to communicate in quiet environments because noisy backgrounds can make it harder for the deaf (and hard of hearing) to focus on what is being said.

    4. Always face the person you are communicating with while speaking or signing. Deaf individuals rely on gestures, facial expressions, and lip movements to communicate effectively.

    5. Use visual aids like whiteboard, notepad or smartphone apps makes it easier to engage with the deaf especially if it involves information exchange.

     

    In case you are curious about life with hearing impairment, here are five books that focus on the theme of inclusion using deaf characters.

     

    1. El Deafo– This is a graphic novel based on the childhood experiences of American author, Cece Bell. It’s a heartwarming and humorous tale of a young girl navigating the world with her hearing aid, recounting her challenges and triumphs.

    2. You’re Welcome, Universe– This book by Whitney Gardner features an Indian teenage deaf girl who gets expelled from her school for spraying graffiti on the wall. In her new school, she tries to find new friends and embarks on a journey of self-discovery.

    3. Wonderstruck– This is an illustrated novel by Brian Selznick which follows the story of Ben, a deaf boy traveling to New York in 1977, and Rose, a deaf girl traveling to New York in 1927. The two stories overlap around the themes of connection and belonging.

    4. Deaf Like Me– This novel by Thomas S Pradley and James P Pradley, is based on a true story. It recounts the journey of a hearing family raising a Deaf child. It delves into the challenges they face and their efforts to support their child’s communication and inclusion.

    5. Deafening– This is a novel by Frances Itani, set during/before World War I, which tells the story of a young woman who becomes deaf due to a bout of scarlet fever.

    And in case you are someone who prefers movies to books, here are five cinematic recommendations with diverse portrayals, exploring themes of deaf culture and inclusion.

     

    1. Sound of Metal (2019)- Directed by Darius Marder, this film tells the story of a heavy metal drummer who begins to lose his hearing and must adapt to a new way of life within the Deaf community.

    2. Iqbal (2005)- Directed by Nagesh Kukunoor, Iqbal is centred around a Deaf and mute aspiring cricketer. The film highlights his determination to overcome obstacles and pursue his dream of playing cricket at the national level.

    3. The Shape of Water (2017)- Directed by Guillermo del Toro, this fantasy drama features a mute, non-verbal female lead who communicates using sign language. The film explores the power of communication beyond words and the connection between the characters.

    4. Children of a Lesser God (1986)- Directed by Randa Haines, this film revolves around the romantic relationship between a hearing teacher and a Deaf custodian at a school for the Deaf. It explores issues related to communication, love, and societal expectations.

    5. Soundtrack (2011)- Directed by Neerav Ghosh, this film is loosely based on the life of musician and composer Suman Sridhar. The film features a DJ who loses his hearing but continues to create music. It explores his journey of adaptation and resilience.

     

    Change is not easy to come. Especially not in a country as diverse and complex as ours. It’s true that it takes more than one to transform and build an accessible world. But it’s the action of one that translates into a collective movement for change.

     

    Can you commit to learn to sign at least one word this September?

     

    Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world of persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and  now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 75-plus columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

     

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

     

    An earlier version of this article had misspelt Movies in the main headline as Bovies. It has been corrected. Our apologies – Ed