Author: mxmadmin

  • DangleAds Technologies expands globally in Europe

    By Our Staff

     

    DangleAds Technologies has announceed the opening of its newest office in Amsterdam, Netherlands, as part of its strategic global expansion plan.

     

    Said Pulkit Narayan, Founder and CEO, DangleAds Technologies:  “We are thrilled to step into the vibrant city of Amsterdam, a place celebrated for its entrepreneurial spirit. This move aligns with our mission to comprehend diverse markets, bridge cultures, and craft a worldwide presence as we actively begin to contribute to the city’s digital ecosystem while taking our clients’ businesses to new heights. As a part of our global mission, we plan to collaborate with industry leaders, local tech platforms, and marketing experts in Amsterdam and across Europe to create an extensive ecosystem for performance marketing innovation.”

     

    Added Harsh Manocha, who has recently been appointed as Regional Head-Europe in DangleAds Technologies: “I’m excited about our new Amsterdam office. This strategic move brings us closer to our European partners, allowing us to tailor our client-centric approach to local needs. We aim to foster cultural inclusivity, build collaborations, and help our clients reach new heights in the dynamic European market.”

     

  • InMobi partners with Ad Net Zero

    By Our Staff

     

    InMobi, provider of content, monetisation and marketing technologies, has partnered with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the advertising industry.

     

    Said Kunal Nagpal, Chief Business Officer at InMobi: “InMobi’s partnership with Ad Net Zero symbolizes our dedication to ushering in a more sustainable era for the advertising industry.  We are proud to stand alongside fellow tech companies and agencies, united in the pursuit of a greener, more responsible future. By fully embracing Ad Net Zero’s comprehensive plan, we are steadfast in our commitment to minimizing our environmental impact while advancing the power of advertising.”

     

    Added John Osborn, Director of Ad Net Zero in the U.S.: “Ad Net Zero is thrilled to work with InMobi as they support more sustainable advertising solutions, contributing to our collective global impact. InMobi’s commitment is another significant step toward an eco-friendly future for the industry.”

     

  • Torque Pharmaceuticals launches campaign

    By Our Staff

     

    Torque Pharmaceuticals is going to commemorate Pharmacist’s Day on September 25, with a campaign to pay tribute to and celebrate pharmacists.

     

    Commenting on the digital film launch, Abhay Iqbal Singh Bedi, Director Torque Pharmaceuticals said: “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude shared between a pharmacist and a customer. Through this cinematic endeavour, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year’s theme: ‘Pharmacists fortifying the foundations of health systems.”

     

  • X-Files, 30 years on

     

     

    By Bethan Jones

     

    On September 10 1993 the pilot episode of The X-Files aired. Thirty years later to the day, I was at a convention centre in Minneapolis with 500 other fans and the show’s creator, Chris Carter, celebrating its legacy.

    Ostensibly a show about aliens, The X-Files swiftly became part of the cultural lexicon and remains there to this day. In part its success was down to the chemistry of its two leads – David Duchovny, who played FBI Special Agent Fox Mulder and Gillian Anderson, who played FBI Special Agent Dana Scully. After all, it was the X-Files fandom that invented the term “shipping” (rooting for characters to get together romantically).

    But, as I argue in my new book, The Truth Is Still Out There: Thirty Years of The X-Files, what really made the series successful was its ability to tap into contemporary cultural moments and ask us to really think about the times we’re living in.

    When the series began in 1993, the US was still grappling with the effects of Watergate and the Vietnam war, but concerns were also rising about the approaching millennium and the economic and cultural divisions within US society. It also coincided with Bill Clinton becoming president – marking the end of more than a decade of Republican leadership.

    It’s little surprise that fears about immigration, globalisation, national identity and technology emerged and were adopted – and sometimes foreshadowed – by The X-Files’ writers. Several episodes throughout the first nine seasons dealt with artificial technology, for example, and Eve, an episode in season one about clones, came four years before the birth of Dolly the Sheep.

    Critical theorist Douglas Kellner argued in 1994 that The X-Files “generated distrust toward established authority, representing institutions of government and the established order as highly flawed, even complicit in the worst crimes and evil imaginable”. Though I’d argue it was less that the show generated this distrust and more that it leveraged the growing number of reports about the government’s secretive activities to inspire its storylines.

    As the public became more aware of the government’s role in – and surveillance of – public life, so too The X-Files considered the ways in which technology could be used as a means of control.

    In the season three episode Wetwired, for example, a device attached to a telephone pole emits signals that tap into people’s paranoid delusions and lead them to kill. And in the season six episode, SR 819, a character’s circulatory system fails because he has been infected with nanotechnology controlled by a remote device belonging to a shadow government.

    These themes reflected growing concerns about government agencies using technology to both spy on and influence the public.

     

    The X-Files’ enduring appeal

    During my X-Files research, carried out with viewers after a revival was announced in 2015, it became clear that the show has remained part of the cultural lexicon. As one fan explained: “The cultural context of conspiracy theories has changed since the beginning of X-Files. Nowadays, every pseudoscience documentary uses similar soundtrack and narrative.”

    Of course, the X-Files didn’t invent conspiracy theories, but as one of the show’s writers and producers, Jim Wong, points out, it did “tap into something that was more or less hidden in the beginning when we were doing it”.

    The trailer for The X-Files revival.

     

    The focus on the rise of the alt-right, disinformation and fake news in seasons 10 and 11 seemed like a logical angle from which to approach the changing cultural context the revival came into. Carter and his co-writers dove straight in to what Guardian critic Mark Lawson calls “a new era of governmental paranoia and public scepticism”, fuelled by the 2008 financial crisis, the fall out of the war on terror and scores of political scandals.

    Season 10 saw the introduction of a right-wing internet talk show host who argues that 9/11 was a “false flag operation” and that the mainstream liberal media lie to Americans about life, liberty and the right to bear arms. The parallels to conspiracy theorists like Alex Jones and Glenn Beck were obvious.

    Carter’s incorporation of topics like surveillance, governments’ misuse of power and methods of social control meant that seasons ten and 11 were very much situated in the contemporary moment. This is perhaps most obvious in the season 11 episode, The Lost Art of Forehead Sweat, which deals with the disinformation of the Trump era head on. The episode’s protagonist, Dr. They, tells Mulder that “no one can tell the difference anymore between what’s real and what’s fake”.

    While The X-Files’ search for the truth in the 1990s may have ultimately been a philosophical endeavour, in the 21st century it is a commentary on how emotion and belief can be more influential than objective facts.

    Watching the show again while researching my book, I was struck by how it was dated predominantly by its lack of technology, rather than the ideas it expresses. In the second season episode Ascension, Mulder pulls a phone book off a shelf in his search for Scully – now we’d use Google. But in other aspects the show remains as relevant today as it was in the 1990s, encouraging us to think about the big questions relating to faith, authority and truth.

    Bethan Jones is Research Associate, University of York. This article is republished from The Conversation under a Creative Commons license. Read the original article.

     

  • Srinivasan K Swamy elected Chairman of Audit Bureau of Circulations

    By Our Staff

     

    Srinivasan Swamy
    Srinivasan K Swamy

    Srinivasan K Swamy, Executive Chairman of R K Swamy Hansa Group, has been unanimously elected as Chairman of Audit Bureau of Circulations (ABC) for the year 2023-2024.

     

    Swamy currently serves as Chairman of Asian Federation of Advertising Associations, he was earlier President / Chairman of International Advertising Association (IAA), IAA India Chapter, Confederation of Asian Advertising Agency Associations, Advertising Agencies Association of India, Advertising Standards Council of India, All India Management Association, Madras Chamber of Commerce & Industry and Madras Management Association.

     

    Meanwhile, Riyad Mathew, Chief Associate Editor & Director of Malayala Manorama representing publisher members on the Council was unanimously elected as the Deputy Chairman of the Bureau for the year 2023-2024.  Mohit Jain, Executive Director of Bennett, Coleman & Co. Ltd, also representing publisher members on the Council was unanimously elected as Hon. Secretary of the Bureau for the year 2023-2024.

     

    Vikram Sakhuja, Partner & Group CEO Media & OOH of Madison Communications representing Advertising Agencies Members on the Council was unanimously re-elected as the Hon. Treasurer of the Bureau for the year 2023-2024.

     

    Other members on the Bureau’s Council of Management for the year 2023-2024 are as follows:

    Advertising Agencies Representatives: 1. Srinivasan K Swamy, R K Swamy Ltd. – Chairman 2. Vikram Sakhuja, Madison Communications Pvt. Ltd. – Hon. Treasurer 3. Prasanth Kumar, Group M Media India Private Limited 4. Vaishali Verma, Initiative Media (India) Pvt. Ltd

     

    Publishers Representatives: 1. Riyad Mathew – Malayala Manorama Co. Ltd.. – Dy. Chairman 2. Mr. Pratap G. Pawar – Sakal Papers Pvt. Ltd. 3. Mr. Shailesh Gupta – Jagran Prakashan Ltd 4. Mr. Praveen Someshwar – HT Media Ltd. 5. Mr. Mohit Jain – Bennett, Coleman & Co. Ltd. – Hon. Secretary 6. Mr. Dhruba Mukherjee – ABP Pvt. Ltd. 7. Mr. Karan. Darda – Lokmat Media Pvt. Ltd 8. Mr. Girish Agarwal – DB Corp Limited

     

    Advertiser Representatives: 1. Karunesh Bajaj, ITC Ltd. 2. Mr. Aniruddha Haldar, TVS Motor Company Ltd. 3. Mr. Shashank Srivastava, Maruti Suzuki India Ltd.

     

    Secretariat: Hormuzd Masani – Secretary General

     

  • The Advertising Club elects Rana Barua as President

    By Our Staff

     

    Rana Barua
    Rana Barua

    The Advertising Club has announced the Managing Committee for 2023-2024, at its 69th Annual General Meeting held last Friday. Rana Barua, Group CEO, Havas India has been elected to lead the body. Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

     

    Speaking about the appointment, Barua said: “It’s an honour to serve as the President at The Ad Club, a nearly 70-year-old venerable institution, whose legacy is deeply rooted in its unwavering commitment to excellence and is a beacon of inspiration for our industry. Our mission extends beyond accolades; it’s about actively shaping belonging and how we engage and influence the larger fraternity and the newer generation. Our new management team, a mosaic of diverse leaders across sectors, embark on a journey of limitless possibilities and opportunities. Together, we commit meaningful initiatives that will enable us to attract fresh talent into the industry, championing women empowerment, nurturing future leaders, advancing diversity, equity, and inclusion, and fostering progressive alliances and conversations.”

     

    The officebearers are:

    Rana Barua – President

    Dheeraj Sinha – Vice President

    Dr Bhaskar Das – Secretary

    Shashi Sinha – Joint Secretary

    Mitrajit Bhattacharya – Treasurer

     

    Other Managing Committee members:

    Avinash Kaul, Malcolm Raphael, Prasanth Kumar, Punitha Arumugam, Shubhranshu Singh, Sonia Huria, Subramanyeswar Samayam.

     

    In addition, given below is the list of co-opted industry professionals:

    Ajay Kakar, Pradeep Dwivedi, Vikram Sakhuja

     

    The following are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    Ajay Chandwani, Alok Lall, Anusha Shetty, Lulu Raghavan, Mansha Tandon, Nisha Narayanan, Raj Nayak,  Satyanarayan Raghavan and  Vikas Khanchandani

     

  • Winners of 1st Jethmalani Prize in Journalism announced

    By Our Staff

     

    The Sunday Guardian Foundation;s Will of Steel Awards recently announced the Ram Jethmalani Prize in Journalism. On September 15, the awards were presented by Arjun Ram Meghwal, Minister of Law and Justice of India, Mahesh Jethmalani, Rajya Sabha MP and the late jurist’s son, and Kartikeya Sharma, Member of Rajya Sabha..

     

    In the first category, ‘Journalism in Service to Humanity’, Aditya Raj Kaul, Executive Editor of TV9 Network, received a Gold Medal and an award purse of Rs 14 lakh.

     

    In the second category, ‘Legal Journalism’, the winner was Bar & Bench. The legal content portal received a Copper Medal and an award purse of Rs 111,000.

     

    The third category, ‘Empowerment’ Hina Rohtaki, Special Correspondent at The Indian Express, receiv received a Copper Medal and an award purse of Rs 111,000.

     

  • Ranjona Banerji: Desperate for distractions media gets a gift from Canada

    By Ranjona Banerji

     

    Ranjona BanerjiThe Indian mainstream media, desperate for distraction from the state of the nation, and ever-increasing problems created by its favourite government, has just been handed a gift by Canada.

    Canadian Prime Minister Justin Trudeau announced to the Canadian Parliament on Monday afternoon of “credible allegations” that Indian forces killed Hardeep Singh Nijjar, Canadian politician and Khalistani supporter. Nijjar has been deemed a terrorist by India. He was shot inside his car on June 18, in Surrey, British Columbia.

    https://www.politico.com/news/2023/09/18/canada-expels-diplomat-amid-allegations-india-involved-in-killing-canadian-00116602

     

    https://timesofindia.indiatimes.com/india/hardeep-singh-nijjar-killing-india-rejects-allegations-by-canada-khalistani-terrorists-and-extremists-pm-justin-trudeau/articleshow/103770665.cms?from=mdr

     

    https://edition.cnn.com/2023/09/18/americas/canada-hardeep-singh-nijjar-india-intl/index.html

     

    The chilly distance between Indian Prime Minister Narendra Modi and Trudeau were evident at the recently concluded G20 summit in New Delhi. The decline in Indian-Canadian relations has been swift, after Modi’s self-congratulatory “2ab” visit to Canada in 2015.

    There is no doubt that Canada’s support for Khalistani separatists has long been a problem for India. And that India is deeply concerned. But how bad is the Khalistani separatist movement for India’s sovereignty at this time? It has become, more often than not, a big stick for a Hindu supremacist government to threaten Sikhs in India with. As we saw during the year-long farmers’ protests in 2020-21, over the Modi government’s farm laws. The farmers themselves and people who supported them were accused by the government and the media of being Khalistani separatists, with no proof and with serious consequences for the accused.

    The RSS-BJP and its lapdog media often bring up the unconscionable 1984 anti-Sikh riots which took place after the assassination of Prime Minister Indira Gandhi by her Sikh bodyguards, to attack the Congress Party. But also use the Khalistan stick to attack Sikhs, in a neat reversal of logic.

    As the Indian media starts to go ballistic and anti-Canada, we will find ourselves on the edge of an international diplomatic disaster. I have no doubt that the Indian media will go all patriotic – no harm in that – but will also largely ignore the diplomatic mis-steps which have brought us to this pass with Canada. Already trade relations are in jeopardy, as are the futures of thousands of Indian students in Canada.

     

    **

    The alumni of the prestigious Vasant Valley School in the National Capital Region have reportedly written a remarkable public letter to Aroon Purie, owner of the school and of the India Today media group. The letter is said to request Purie to “clamp down on the hatred emanating from your airwaves”. The letter is allegedly written by 165 former students over 18 batches.

    It mentions India Today’s stellar journalistic achievements in the past and compares those to the “polarizing tenor” of some anchors on India Today-owned channels like Aaj Tak.

    The letter ends with a carefully and brilliantly worded paragraph: “Our school environment nurtured within us values of inclusivity, empathy and responsibility. You don’t owe us any answers, nor are we writing this to demand an explanation. Our only hope is that some of the values that were instilled within us as students, through our teachers, the school administration, our peers, and indeed Mr. Purie, find their way back to the India Today newsrooms”.

    The letter was written on September 13 and there has been no public reply yet. Will the self-declared “gold standard of journalism” try a course correction as these alumni hope for?

    https://thewire.in/media/vasant-valley-alums-fire-salvo-at-school-owner-the-india-today-group-for-communally-polarising-tv-news

     

    **

    Serious as the Canada-India problem is, we can rest assured that the bulk of the Indian media will make a further hash of it.

    And will also stop them from reporting on the very serious allegations of corruption in government schemes made by the Comptroller and Auditor General of India. But CAG reports, as we know, are important sometimes and not at other times for the Indian media.

    We’ve mentioned the recent CAG reports before and for what it’s worth, here’s one more:

    https://thewire.in/government/cag-finds-tardy-performance-by-gujarat-and-kerala-govts-and-holes-in-centres-accounting

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Friday, and sometimes (like today) on other days as well. Her views here are personal.

     

  • Reliance Entertainment & Mid-Day Infomedia ink pact

    By Our Staff

     

    Reliance Entertainment, the Reliance ADAG group company, and Mid-Day Infomedia Limited, a 100% owned subsidiary of Jagran Prakashan Limited, have announced a “strategic collaboration” to “leverage the strengths of both entities to create captivating content inspired by real-life stories”.

     

    Said Chhitra Subramaniam, Senior Vice President, Creative & Production, Reliance Entertainment: “We are thrilled to join forces with Jagran Group, a venerable institution in Indian media. This collaboration reflects our shared commitment to delivering impactful and engaging content to audiences. By blending Reliance Entertainment’s creative & producing prowess with Jagran Group’s deep-rooted understanding of real-life stories, we aim to create content that resonates deeply with people from all walks of life.”

     

    Added Shailesh Gupta, Director of Mid-Day Infomedia Limited and Whole-Time Director of Jagran Prakashan Limited: “Our collaboration with Reliance Entertainment aligns seamlessly with our mission to connect with audiences on a profound level through meaningful narratives. The power of storytelling is immense, and together, we can harness this power to bring stories that inspire, inform, and entertain.”

     

  • Mullen Lintas chosen AOR  for Reliance fashion brand Yousta

    By Our Staff

     

    Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the youth-focused fashion brand under the umbrella of Reliance Retail. The account will be managed by the Mumbai office of Mullen Lintas.

     

    Said Hari Krishnan, CEO, Mullen Lintas: “We are delighted to have won the mandate for Yousta. Fast Fashion is a booming category that is seeing many disruptions and innovations in terms of products and formats. Using Mullen Lintas’ ‘Challenger Thinking’ framework we were able to craft a sharp brand strategy and a compelling narrative for Yousta, which we’re confident would make the desired impact for the brand. We look forward to partnering Yousta and making it one of the most preferred fashion destinations in the country.”

     

  • Star Sports unveils campaign for ICC Men’s CWC

    By Our Staff

     

    Star Sports, the official broadcaster of the ICC Men’s Cricket World Cup, unveiled its campaign for the tournament that starts October 5 and ends on November 19.

     

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said: “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023.”

     

  • Avinash Pandey re-elected NBDA President

    By Our Staff

     

    ABP Network CEO Avinash Pandey has been re-elected President of the News Broadcasters & Digital Association. M V Shreyams Kumar, Managing Director, Mathrubhumi Printing & Publishing Co. Ltd., has been re-elected Vice President. Anuradha Prasad Shukla, Chairperson-cum-Managing Director, News24 Broadcast India Ltd., will continue to be Honorary Treasurer of the NBDA for the year 2023-2024.

     

    The other members on the NBDA Board are:

    > Rajat Sharma, Chairman – Independent News Services Pvt. Ltd.

    > MK Anand, Managing Director & Chief Executive Officer – Times Network – Bennett, Coleman & Co. Ltd

    > Rahul Joshi, Managing Director – TV18 Broadcast Ltd.

    > I Venkat, Director – Eenadu Television Pvt. Ltd.

    > Kalli Purie Bhandal, Vice-Chairperson & Managing Director – TV Today Network Ltd.

    > Sonia Singh, Editorial Director, NDTV – New Delhi Television Ltd.

    > Anil Kumar Malhotra, Advisor, Zee Media Corporation Ltd.