MxMIndia

Author: mxmadmin

  • Releases a CDP guide for marketers

    Wavemaker helps marketers demystify Customer Data Platform

    By Our Staff

     

    Wavemaker India has released a white paper titled ‘Demystify Customer Data Platform’ – A Guide for Marketers. The white paper, notes a communique, emphasises on the importance of a Customer Data Platform (CDP) as a robust tool that brings together data and provides a comprehensive understanding of customers.

     

    Commenting on the launch of this white paper, Ajay Gupte, CEO – South Asia, Wavemaker, said: “We are experiencing the most dynamic shift in the world of media and marketing where the role of a  Chief Marketing Officer is evolving drastically. With the technological advances shifting the way people consume media, we need to stay a step ahead to guide our brands and clients on how to maximise efficiency on their marketing spends.  We believe this report will assist marketers and provide them with much required insights, and help them craft strategies to navigate through the complex data transformation journey and provide better customer experiences”.

     

    Added Vishal Jacob, Chief Transformation and Digital Officer, Wavemaker India: “Consumer data has been and continues to grow in importance in driving business outcomes.  Customer Data Platforms (CDPs) therefore have now become a very integral part of all key marketing conversations. The goal of this white paper is to demystify, the why, how and what of CDPs and  provide marketers with valuable insights on how to effectively leverage them. By delving into the intricacies of CDPs, this resource aims to clarify the potential benefits and strategies associated with utilizing these platforms. We hope you find it useful and enjoy reading as much as we have had curating for you”.

     

    The CDP guide can be accessed at https://indgrm.com/WMCDP/

     

  • Our offices are closed on August 15 for Independence Day

    Happy Independence Day. See you on Aug 16

    By Our Staff

     

    Our offices are closed on August 15 for Independence Day. Hence there will be no updates or newsletter edition tomorrow. We’ll be back on Wednesday, August 16 with our regular fare of news, views and analyses.

     

    We wish you a very Happy Independence Day!

     

  • The campaign has bee created by Ogilvy Mumbai

    NPCI launches third Edition of UPI campaign

    By Our Staff

     

    The National Payments Corporation of India (NPCI) has launched the third edition of its UPI Safety Awareness campaign. Titled ‘UPI Chalega’, it has been initiatied in collaboration with key players in the payments ecosystem.

     

    Said Praveena Rai, Chief Operating Officer, NPCI: “We at NPCI are thrilled to unveil the third edition of our popular ‘UPI Chalega’ campaign. This dedicated initiative, developed in collaboration with key stakeholders in the payments ecosystem, aims to educate users about the seamless adoption of digital payments using UPI. Through this campaign, we strive to instill confidence in users, empowering them to make secure and hassle-free transactions with UPI and experience the true potential of this transformative payment platform.”

     

    Added Sukesh Nayak – Chief Creative Officer – Ogilvy India: “This time when we decided to take the already popular ‘UPI Chalega’ campaign forward we zeroed in on a simple approach. We put Mrs. Rao, the mouthpiece that we have created, bang in the middle of a family wedding. She introduces the versatility of UPI through three situations in the wedding and shows how UPI can be deployed for different kinds of payments. From transferring the money for shagun to giving shagun to musicians during the baarat or activating UPI for non-stop automatic payments. Mrs. Rao interjects and saves the day in her characteristic style with a dash of humor and a refrain that builds the fact that UPI Chalega, in any situation.”

     

     

  • Sharief Bhai is a known name for its biryanis

    Cricketer T Natarajan to be brand ambassador of Sharief Bhai

    By Our Staff

     

    Sharief Bhai, well known for its biryanis, has onboarded cricketer T Natarajan as its brand ambassador.

     

    Said Gokul Kandhi, Chief Business Officer of Curefoods, shared his enthusiasm about the collaboration, saying, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”

     

  • … aims to foster a strong sense of belonging among Indian overseas students

    HSBC’s new campaign with Virat Kohli

    By Our Staff

     

    HSBC has unveiled a new digital campaign to nurture a sense of belonging among Indian overseas students. In the film, cricketer Virat Kohli mulls over the emotions that accompany the decision to send a child abroad for education.

     

    Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “The flow of international students has been steadily increasing over the last few years, reaching a record high in 2022 and is expected to surpass in 2023. International education represents an important opportunity for HSBC. For international students and their parents, our proposition extends beyond conventional banking with offerings such as planning support, beyond banking, cross border banking, account opening set up and global support. With an expansive array of offerings, we are strategically poised to bolster various aspects of the journey for international students, positioning ourselves for significant growth.”

     

    On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing – Wealth and Personal Banking, HSBC India added: “Gully cricket with Virat Kohli celebrates the unbreakable bond that bridges distances and cultures whether at home or abroad. Through the campaign, we are reiterating our purpose of ‘Opening up a world of opportunity’.  We are committed to invest for the long-term success of our clients globally, fostering a sense of belonging that transcends borders and resonates with international students and their parents.”

     

  • …to Strengthen the Group Company’s Solution-driven Digital Transformation Offerings

    Social Panga to be part of LS Digital

    By Our Staf

     

    Social Panga has joined LS Digital (eka Logicserve Digital) to further its its solution-driven digital marketing transformation offerings.

     

    Adds Prasad Shejale, CEO & Founder, LS Digital: “Social Panga will give the group an extra edge to our robust digital marketing transformation services. We share a common vision of building this group for the globe with Indian roots. This further enhances our capabilities post Langoor Digital & F1Studioz joined the group last year. I extend a warm welcome to the Social Panga team and I am very excited about the next phase of growth with them.,” said .

     

    The integrated creative agency will become part of LS Digital’s 6-pillar framework, which comprises Media, UI/UX, Creative & Communication, CX (MarTech), Data & Insights, and Tech Innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

     

    Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with 150+ clientele and a team of 350+ ‘marketing mafias’ providing a solution-driven approach.

     

  • Titled #PragatiKiDhun

    K Raheja Corp film on I-Day

    By Our Staff

     

    As India marks her 77th Independence Day, K Raheja Corp has unveild a music campaign titled #PragatiKiDhun. It has been created by the real estate major’s inhouse corporate communications Team. The idea though, adds a communique, was born during an ideating discussion with its social media agency, The Small Big Idea.

     

    Speaking on the musical’s launch, Cheryl D’souza Waldiya, AVP – Corporate Communications, K Raheja Corp said: “Through #PragatiKiDhun, we have endeavoured to capture the myriad everyday positive encounters that Indians experience with our brands. We have artfully woven distinct sounds from construction sites and each of our brands, harmonising them to weave in the melody of the iconic patriotic song Saare Jahaan se Accha. The purpose is to ignite a sense of patriotism, while highlighting the pivotal role that the real estate industry plays in propelling India’s advancement, beyond of bricks and mortar.”

     

     

  • Etnowswadesh.com is the url

    ET Now Swadesh launches digital platform

    By Our Staff

     

    ET Now Swadesh, the Hindi business news channel from Times Network, announced its dedicated digital platform, etnowswadesh.com on August 15.

     

    Said Rohit Chadda, President & COO – Digital Business, Times Network said: “Our recent launch of etnownews.com has successfully registered a staggering 5 crore users in a short span of time. This achievement propels us to introduce the unparalleled Hindi business news offering of ET Now Swadesh in its digital avatar, ensuring accessibility for all segments of viewers who consume business news online. We are encouraged by the promising results of the ET NOW Swadesh website, which has already received half a million page views even before its launch. We are confident it will further our mission of fostering financial freedom for every discerning Indian.”

     

    Added Nikunj Dalmia, Managing Editor, ET Nowand ET Now Swadesh added: “Over the last two years, ET Now Swadesh has championed a revolution of financial empowerment and progress for millions of Hindi-speaking viewers. As we expand our digital footprint, etnowswadesh.com seamlessly integrates the channel’s Live stream and content with a host of web exclusives including special shows, videos, and compelling analysis, uniquely curated for Hindi viewers. I am confident that etnowswadesh.com will deeply resonate with the audience, fulfilling their aspirations to rise with India.”

     

  • To Launch 'Planet Bharat' A Hyperlocal OTT Platform

    Planet Marathi Group & Vistas Media collaborate for hyperlocal OTT

    By Our Staff

     

    Planet Marathi Group has joined hands with Vistas Media to launch an OTT platform called ‘Planet Bharat’. This new OTT will showcase high-quality local language content across a diverse range of formats, languages, dialects and genres. It will be launched in November 2023.

     

    Said Akshay Bardapurkar, Founder and CEO of Planet Marathi Group: “It is essential that we elevate the standards of creating and consuming Indian content. Our country is home to numerous languages, each possessing its own unique power and potential that remains largely untapped. There is a significant void in exceptional content from India across languages, and Planet Bharat aims to bridge that gap. With the launch of Planet Bharat, we strive to create a unified one stop destination, where audiences across the globe can enjoy and embrace the diverse cultural heritage that India has to offer.”

     

    Added Abhayanand Singh, CEO of Vistas Media: “Our country is made up of various languages, cultures and dialects and often, many of them get neglected for various reasons. Planet Bharat aims to bring the whole nation together, wherein we will celebrate the diversity of our culture with a significant representation across segments.”

     

  • To provide professional daily news monitoring

    Concept PR wins mandate for Bikaji Foods

    By Our Staff

     

    Concept Public Relations India Limited (Concept PR), part of the Concept Group has been appointed as the public relations agency for Bikaji Foods International Ltd, maker of Bikaneri Bhujia.

     

    As part of the mandate, Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR.

     

    Commenting on the development, Neha Rao, Vice President, Marketing said: “Bikaji has come a long way in the past three decades; our journey from Bikaner to Bombay Stock Exchange has been nothing short of amazing. We are on a growth path, with a lot of interesting developments that our industry and brand are witnessing. Therefore, when it came to appointing a PR firm to handle our account for better outreach and take our story to the world, Concept PR was definitely a strategic choice. The professional and dedicated approach with which the team managed our IPO journey was commendable and we are excited to build our brand equity with their support!”

     

    Added Lalit Jaisingh, Senior Vice President and Lead Capital Markets PR: “Since the announcement of the Initial Public Offering, we have enjoyed a great working relationship with the Bikaji Team. We are elated to continue our association with the “Bikaji” Brand – a true “Make in India Story” that has been wowing the Indian taste palate since 1993. As Bikaji forays into other segments beyond the Namkeens and expands into other geographies and boosts its distribution network, we look forward to sustaining and building on their communication internally and externally.”

     

  • To provide creative solutions across OOH, retail and digital touchpoints

    Tribes launches 1.618 Studios creative agency

    By Our Staff

     

    Tribes has launched 1.618 Studios creative agency that will work with brands to craft designs and communication for OOH, Retail and Digital media.

     

    Speaking about the new offering, Kartik Sharma, Group CEO, Omnicom Media Group, which has been partnering with Tribes for a long time, said: “Max Pub, a unit of Tribes, has been a great partner to OMG and have delivered some fantastic solutions for our clients. With this new creative agency launch it’s a step in the right direction and I believe it will bring back creativity to the forefront and is the need of the hour. I am sure this new initiative from Tribes will further strengthen Tribes’ offering and we wish them the very best.”

     

    Added Gour Gupta, Chairman of Tribes Group: “Brands want to move beyond using screen grabs of their TVCs with minor adapts for their OOH campaigns because they don’t even break the clutter, let alone enhance brand recall. The true potential of digital billboards and anamorphic hoardings needs to be explored further. We want to help these brands truly connect with their audiences and get their money’s worth in non-traditional spaces.”

     

  • To lead the Marketing, Brand, Corporate Communication functions

    Poonawalla Fincorp appoints Kumar Gaurav as CMO

    By Our Staff

     

    Poonawalla Fincorp Limited (PFL) has appointed Kumar Gaurav as Chief Marketing Officer.

     

    In his new role, Gaurav will lead the Marketing, Brand, Corporate Communications, Public Relations, Digital Marketing and will be responsible for developing brand campaigns to enhance company’s brand presence and reputation in a manner that drives consistent business growth.

     

    Said Abhay Bhutada, Managing Director, Poonawalla Fincorp: “We are thrilled to welcome Kumar to Poonawalla Fincorp as we continue to strengthen our leadership team. Kumar’s expertise in storytelling, analysing market trends and identifying growth opportunities will help the brand build as we continue to navigate the ever-changing media landscape. We are confident that Kumar will play an instrumental role in continued success and growth of Poonawalla Fincorp.”