MxMIndia

Author: mxmadmin

  • A campaign to educate audience about saving tax under Health Insurance

    SBI General launches awareness initiative

    By Our Staff

     

    SBI General Insurance has launched an awareness campaign on Save Tax with Health Insurance. Titled “#BahaneChhodoTaxBachao” the campaign will also underline the other benefits of opting for health insurance.

     

    Commenting on the campaign, Shefali Khalsa, Head – Brand and Corporate Communications, SBI General Insurance, said: “At SBI General, we are cognizant of the fact that while there is an increase in the awareness level for health insurance, but a major part of the population is still underinsured. Additionally, there is a lack of awareness that health insurance can also help save tax under section 80 D of Income Tax laws of India. This was the core brief for the new #SaveTax Campaign launched by SBI General riding on #BahaneChhodoTaxBachao.”

     

  • He will be heading the company's creative initiatives

    Anand Rajwanshi joins Penta Esports as CCO

    By Our Staff

     

    Anand Rajwanshi
    Anand Rajwanshi

    Penta Esports, the Esports brand of Newgen Gaming, has appointed Anand Rajwanshi as the Chief Creative Officer. He will be heading the company’s creative initiatives and bringing the brand’s ideas to life. Anand will be working alongside internal and external teams to lead the creative conception and execution for all of Penta Esports’ initiatives including live broadcast and video IPs.

     

    Prior to joining Penta Esports Gaming, Anand Rajwanshi was Chief Operating Officer with Azzura International, and Associate Vice President for Publicis Groupe before that. While his gaming experience spans back to Kreeda, Reliance Games and training faculties at Aptech. With more than two decades in the industry, he is a seasoned professional delivering award winning creative products for brands like, Disney, Tata Motors, Nestle and Airtel among others.

     

    Said Anand Rajwanshi: “I was fortunate to be in the first batch of people who were responsible for starting the gaming industry in India. Having worked in several verticals, I feel gaming is the only domain to challenge every talent present in me. This perhaps is the reason I call it my first love. Getting back into gaming is the full circle that I needed. I look forward to teaming up with movers and shakers of esports in India.”

     

    Added Penta Esports founder and CEO Anurag Khurana: “I’ve worked with Anand in the past and have always admired his creative approach and vision. I believe his addition to the team will be immensely beneficial to the brand as he shapes the creative messaging going forward. I look forward to working with an old friend and colleague.”

  • Roll out a digital film

    Paytm & Dentsu partner for financial autonomy of women

    By Our Staff

     

    Paytm in association with Dentsu Impact has rolled out a campaign with a digital film. The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy.

     

    Commenting on the campaign, Anupama Ramaswamy, National Creative Director & Managing Partner, Dentsu Impact said: “Giving it back, by paying it back makes the intent of this campaign palpable for both women and men. The New Year campaign demonstrates how it pays to challenge the conventions of how we think of finance and gender. And any challenge to the traditional way of accepting things makes the brand and the message it conveys modern and aspirational, striking a chord especially with a younger generation.”

     

  • Prior to this, he was associated with Wunderman Thompson

    Grapes appoints Partha Sengupta as Creative Director

    By Our Staff

     

    Partha Sengupta
    Partha Sengupta

    Grapes marketing agency has appointed Partha Sengupta as the Creative Director. He will be based out of the agency’s Delhi office and will report to Shradha Agarwal, Chief Operating Officer and Strategy Head at the company. Sengupta will be responsible for the agency’s creative output for brands.

     

    Speaking on the appointment, Shradha Agarwal, COO and Strategy Head, Grapes, said:“We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands. I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”

     

    Partha Sengupta, Creative Director, Grapes, added: “I am extremely excited and ready for the new and exhilarating journey at Grapes. Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients.”

     

  • Features senior actors and real-life partners – Anil and Swaroop Khopkar

    Wavemaker films for Friends adult diapers

    By Our Staff

     

    Friends Dry Pants – the flagship brand of Nobel Hygiene, specially designed for people suffering from incontinence, has launched a digital film to spread awareness on how the use of adult diapers can mean ‘urine leakage se azadi mubarak’.  The film features an elderly couple essayed by Marathi theatre actors and real-life partners – Anil Khopkar and Swaroop Khopkar.  The video was conceptualized and filmed by agency Wavemaker India.

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “We have found that consumer truths resonate the most with our audience, and consequently, helps them break the adult diaper taboo at home. Also recently, a primary study we conducted found that it takes anywhere between 9 months and 1.5 years for those facing incontinence to start using adult diapers. For several months, sufferers attempt to ‘manage’ concerns instead of choosing dry pants because of social stigma. Consequently, we used consumer truths heroed by our female protagonist in this ad showing her as a trendsetter and urging her husband to join the dry pant league! We were helped by the real-life chemistry of Mr and Mrs Khopkar, and we hope to keep making many more such slices of reality for our growing audience.”

     

    Speaking on the campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India added: “With this Friends campaign our attempt was to encourage conversations around the category without feeling awkward or embarrassed and show adult diapers as a part of their existing life that they’ve embraced fully. By showing an elderly couple enjoy their life while accepting their need for an adult diaper was the key to normalizing the conversation.”

     

  • To promote stand-up comedy content on its OTT platform Hungama Play

    Hungama Artist Aloud & DeadAnt to boost regional comedy

    By Our Staff

     

    Hungama Artist Aloud, a platform that supports and promotes independent artists and content, has partnered with DeadAnt to curate, acquire and distribute regional stand-up comedy content on its OTT platform Hungama Play and also in the podcast format  from 5TH January2022. The idea is to provide regional comedians a platform within Hungama’s network for a wider reach.

     

    Speaking about the concept and the association, Soumini Sridhara Paul – Senior Vice President, Hungama Artist Aloud, said: “Regional comedy acquisition perfectly ties in with our core philosophy of creating pathways for independent artists from different backgrounds and cultures. While all these artists are popular names in the regional market, we wanted to provide them a global platform via OTT. Since regional content, in terms of web series, movies and songs are popular in the country, we know the potential stand-up comedy has all over the world, and even closer to home. We also wanted viewers to enjoy comedy while being in the comfort of their homes along with their friends and family, and this partnership with DeadAnt has given us the opportunity to make this happen.”

     

    Added Ravina Rawal, founder and editor-in-chief, DeadAnt: “Comedy is emerging as the new voice of the youth, with the power to unite people and uplift their mood. The internet has made it possible for content in different Indian languages to get the attention it is due. With this partnership with Hungama Artist Aloud, we hope to harness Hungama Play’s wide network to introduce talented regional comedians to new audiences across the country, and even beyond borders. Comedy always finds its audience irrespective of languages, boundaries and cultures. Thanks to Hungama’s global network the laughs will be heard from a global audience now.”

     

  • Gets back celebrity pair Gajraj Rao and Priyamani for the campaign

    Wunderman Thompson rolls out sequel film for Tata Pravesh

    By Our Staff

     

    Wunderman Thompson has created a 360-degree campaign for Tata Pravesh steel doors and windows, subsidiary of Tata Steel. Produced by Small Fry Productions, the film – propelled by the combined celebrity of Gajraj and Priyamani –  is supported by print, OOH, POS and digital.

     

    Commenting on the film, Animesh Roy, National Business Head – Tata Pravesh, Tata Steel Ltd., said: “The previous campaign ‘Akela Hi Kaafi Hai’ helped Tata Pravesh enter the consideration set of customers and we’re proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family. The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

     

    Commenting on the creative concept, Arjun Mukherjee, VP & Senior ECD, Wunderman Thompson, Kolkata, said: “In this film, we take up where we left off in the first one. Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”

     

    Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said, “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team. They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

     

  • Will be responsible for driving strategic marketing initiatives

    LogiNext appoints Keyur Shah to lead global marketing

    By Our Staff

     

    LogiNext, technology and automation company that offers a SaaS Vehicle Routing and Last Mile Delivery Platform, has appointed of Keyur Shah as Vice President- Marketing. He will be responsible for driving strategic marketing initiatives to help support this growth of LogiNext brand and customer base.

     

    Commenting on his appointment, Dhruvil Sanghvi, Founder & CEO, LogiNext, said, “It is a pleasure having Keyur on board with us at LogiNext. A marketing industry veteran with his experience and subject matter expertize, will add tremendous value to the team, and help us in achieving our business goals. The SaaS wave is here to stay, and by 2025, I am optimistic that Indian SaaS revenues would be north of $15 billion. With Keyur coming on board, his expertise in the SaaS space will be a great value addition to LogiNext’s efforts to grow in this space. We look forward to working with him, and wish him the best for a long and fruitful relationship with LogiNext.”

     

    Added Keyur: “The LogiNext team has built a winning product that has made its mark across various industry sectors both in India and globally. This is evident in the customer feedback and also through reviews on various analyst reports and Peer Insight portals. I am quite excited and looking forward to new challenges and learning as I work alongside the team to take the LogiNext brand to the next level. I would like to express my gratitude to Dhruvil, for placing his trust in my efforts towards achieving the same.”

     

  • He will be responsible for directing the marketing function and defining the short-team and long-term strategies of the brand as Head of Marketing

    Eggoz appoints Samarth Wadhwa as Head of Marketing

    By Our Staff

     

    Samarth Wadhwa
    Samarth Wadhwa

    Gurgaon-based Eggoz consumer brand for fresh and chemical-free eggs, has appointed Samarth Wadhwa as the company’s new head of marketing. His appointment as Head of marketing is a strategic move by Eggoz to capitalise on the company’s recent success and the vision to grow. He will be responsible for directing the marketing function and defining the short-team and long-term strategies of the brand as Head of Marketing.

     

    Samarth Wadhwa, Head of Marketing, Eggoz  said: “It is an honour to be a part of EGGOZ, the first consumer-focused and integrated farmer egg brand in India and promote their mission of supplying chemical-free eggs fully integrated from farms in every corner of India. I am confident that EGGOZ’s products, services and strategies will quickly propel it to the top of India’s business landscape. I’m looking forward to working with the EGGOZ team and helping the company thrive in the market.”

     

    Added Abhishek Negi, Co-founder of Eggoz: “Samarth is an expert in the field of marketing as well as a strategic thinker. He provides a varied set of abilities and a wealth of expertise to help Eggoz expand in India. Samarth’s enthusiasm and dedication to his work will be invaluable in helping Eggoz shape and develop new opportunities. I look forward to Samarth making a strategic contribution to the company’s success.”

     

  • To bring the brand's ideas to life in the creative canvas

    Reset Tech appoints Shirin Johari as Creative Head

    By Our Staff

     

    Shirin Johari
    Shirin Johari

    Health-tech company Reset Tech has appointed Shirin Johari as its creative head. She will be working closely with the management to bring the brand’s ideas to life in the creative canvas and take integrated messaging to the users and media alike.

     

    Said Reset Tech Founder Karan Talreja: “While Shirin’s portfolio and accolades speak for themselves, I believe our brand’s messaging and outreach will specifically benefit immensely from her creative direction. Her rich experience in design, brand building and storytelling will surely make the brand stronger and create a fresh outlook for our existing and prospective consumers.”

     

    Added Johari: “There is a compound value that has emerged in my ability to collaborate in unfolding larger visions from having innovated as an advertising creative and an entrepreneur. To build exciting, enlightening and impactful work in the confluence of mindfulness, science and creativity, is a space that deeply resonates with and thrills me. So coming on board RESET TECH to launch and build the Aayu app, with such a fabulous team seems serendipitous.”

     

  • Features stand-up comic Aadar Malik and Ayush Mehra to promote fitness

    Cultbike.fit rolls out new campaign

    By Our Staff

     

    Cultbike.fit, the fitness bike brand, recently acquired by Cult.fit, has launched a new campaign. The promotion features stand-up comic Aadar Malik and actor Ayush Mehra.

     

    According to Mohit Ahuja, Marketing Director, Cultbike: “The campaign will make a difference in the attitude towards correct fitness amongst the audience. Continuing with our commitment to make fitness content fun and consumable, we’re introducing Pushkar and Bhaskar to the cultverse. We want to share the same bond of friendship with our users as that of these two.”

     

  • To display toughness and power

    Tiger Shroff to be brand ambassador of APL Apollo steel pipes

    By Our Staff

     

    APL Apollo Tubes Limited, branded steel pipes manufacturer, has roped actor Tiger Shroff as brand ambassador for its exclusive product line ‘Apollo Column’.

     

    Commenting on this announcement, Sanjay Gupta, CMD, APL Apollo said: “Our association with the young sensation and the heartthrob of millions ‘Tiger Shroff’ is like coming together of two promising stars. Just like Tiger Shroff has established himself as an unrivalled icon reflecting strong body and swift moves, Apollo Column has become an essential feature in the Pre-Engineered Buildings due to its high weight bearing capacity and enhanced construction speed.”