Author: mxmadmin

  • Disney Star appoints George Cherian to head comms & CSR

    By Our Staff

     

    George Cherian
    George Cherian

    Disney Star has announced the appointment of George Cherian as Head of Corporate Communications and Corporate Social Responsibility (CSR). In this role, he will be responsible for overseeing all strategic communications and CSR efforts for the Disney Media and Entertainment Distribution (DMED) business in the country which includes television network, streaming platform and studios. George will report to K Madhavan, Country Manager and President, The Walt Disney Company and Star India and will join the India leadership team that drives Disney Star businesses in the country.

     

    Said Madhavan: “We are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature. As the country’s leading media, entertainment and digital network, we have a strong and compelling story to tell. We are delighted to welcome George to the Disney Star team to help us communicate our vision, strategy and commitment to the Indian market, and to the various external stakeholders.”

     

    Added George: “The combination of an industry that is on the cusp of exponential growth and a brand that is trusted and respected by millions of people the world over, could not have made for a more convincing case for me to join Disney Star. I look forward to the opportunity of building the Disney Star brands in India and working with some of the most talented professionals in this industry.”

     

  • OZiva launches film to break stereotype about men’s health

    By Our Staff

     

    OZiva, a certified plant-based nutrition and wellness brand, has launched a social experiment film #BeYourOwnMan, delving on the plethora of issues that Indian men face with respect to their health. The film aims to break the stereotype of what it means to be a man by encouraging every man to #BeYourOwnMan and tell them that it is okay to speak up about health and get help when needed.

    Speaking of the campaign, Aarti Gill, Co-founder, spokesperson for OZiva said: “The importance of good health cannot be defined by genders. However, we are seeing a huge divide in the way health is perceived by men and women. At OZiva, we want to empower every individual to be healthier and better in every way. Whether men or women, physical and mental health should always be a priority. And we are hoping to open more conversations and also encourage men to seek help when needed as there is no shame in prioritizing health.”

     

  • Et tu, Indian Express?

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiHere we are with the first column of 2022 and I thought it would be all about lists, general outrage, what to look forward to, plus my daft bits of advice and dreams of better journalism.

     

    Well, ha-ha to that!

     

    Instead, we’re in one more fine mess. So, let’s just jump straight to it!

     

    The Indian Express’s position in the world of Indian journalism is a unique one. Its reputation is not just of an anti-establishment newspaper; it is of a newspaper that was willing to invest in investigative journalism and focused, comprehensive reportage. A journalists’ newspaper, we called it.

     

    But are we looking a bit tattered at the edges now? Money is something the Express never had a lot of. Chutzpah and courage, plenty. Money though is apparently of bigger concern now than before. Because the current cosiness between the UP Government and the Indian Express has made a mockery of the Express’s pompous lie of “journalism of courage”.

     

    The front page of the newspaper carried an ad from UP which suggested through its photographs that before the Yogi Adityanath-run government came to power in 2017, Indian Muslims were terrorists and now cap in hand, they beg for mercy. The BJP’s hatred for Muslims is not new but it was still shocking to see it played out in such stark terms in the front page of a respected newspaper.

     

    For context, last year, in an advertorial between the UP Government and the Express, photographs of infrastructure from other parts of India were presented as examples of UP’s “development” under Adityanath. Some weak apology was presented after the mistakes were pointed out.

     

    But this time? Silence.

     

    This ad, a series of badly-made half-pages about the supposed achievements of the UP Government, came after the terrible “dharma sansad” in Haridwar where Hindu religious “leaders” called for genocide against Muslims. The timing and context are both despicable.

     

    In spite of enormous anger directed at the Indian Express, there was no public explanation or apology. Apparently under the Express’s rules, it’s all right to publicly vilify all Indian Muslims as violent terrorists.

     

    Many media people tried to explain how the editors of the Express were innocent and probably did not know. And even more pathetically, shift focus to say that if Express was bad, the Dainik Jagran was no better. Pathetic because, compared to the Indian Express, what high level of anti-establishment investigative journalism has even been expected of the Dainik Jagran, with due respect to them? The Express has to take the flak here; no deflection will help.

     

    The “money” argument is the stupidest. The general public may imagine that the news media is a philanthropic exercise. It is not. Money is a must, or how will any organisation be run? The general public also apparently believes that journalists should not get paid for their work and live on stale polluted air. Yes, there is idealism and in my day, there wasn’t a lot of money and but there was and is still some money. The only way the “money” argument weakly works is to sort through the degrees of desperation that lead you to make certain decisions.

     

    This “innocence” explanation is sweet. But I have also been involved in pagination for years and it is more than possible for the editorial department, from top to bottom, to know what’s happening in the ad scheduling department. You sit together, you negotiate. In the old days, you got dummies. In the not-so-old days, with software like Quark Xpress, the ad department placed the ads first and then released the page to the page-makers. By the time the page was converted to PDF format to release to the printing press – by the editorial department – the page was complete with ads. Now I believe the software has changed. But there is always communication between the two departments. You may need to change the page. Some breaking news may mean ads have to be shifted or removed. I cannot therefore buy the “no one knew” argument.

     

    Here are your options: a weak and spineless editorial and management or a sold-out editorial and management.

     

    The Indian Express has said nothing. Two prominent contributors, both academics, Apoorvanand and Jayati Ghosh have said they will no longer write for the Indian Express because of the ad.

     

    But as far as the paper’s reputation, built up over years with hard work and dedication? It’s sad to see what’s happened to it. Very sad.

     

    **

     

    To make the New Year even worse, there was the targeting of prominent Muslim women, including many journalists. They found themselves put up for “auction” on a website. This is the second time has happened to them. The first was called Sulli Deals and appeared in July 2021. This time, they are being “sold” as Bully Bais.

     

    This is not just part of the general patriarchy of the commodification of women. It goes beyond that to the dehumanisation of women, of prominent women and of Muslim women who speak out against injustice. And against Muslim women in the media.

     

    Although FIRs have been filed and complaints made, and even one arrest by the Mumbai Police, there is a sort of dismissive attitude of general society and the authorities when it comes to crimes against women unless they involve extreme violence. The media itself, if an organisation like the Indian Express thinks it’s okay to vilify all Muslims as terrorists, cannot be relied on. The Network of Women in Media, India, politicians like Priyanka Chaturvedi and Priyanka Gandhi have spoken out but it is unlikely any more will happen.

     

    I will update this, as and when official statements from media organisations are made.

     

    But sadly, the beginning of 2022 does not bode well for the Indian media. Here we go again.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

     

  • PR Professionals bags Eldeco Group mandate

    By Our Staff

     

    PR Professionals, a real estate and infrastructure communication agency, has won the PR and Digital mandate of Eldeco Group. The firm will help the real estate group to enhance trust among all the stakeholders through effective communication strategies implemented across all platforms.

     

    Speaking about the association, Varun Kapoor, AVP-Marketing, Eldeco Group, said: “PRP’s extraordinary track record of serving the real estate sector made us come in partnership with them and we are confident of achieving our PR and digital goals. The realty sector is witnessing an avalanche of changes in the post-pandemic world to better serve the ever-increasing aspirations of new-age and well-informed consumers. Eldeco Group is embracing these changes with an aim to enhance the experience of homebuyers in India, and this needs to be communicated effectively to the stakeholders. We found PRP the most suitable firm that can handle the responsibility with the assurance of stimulating the sentiments among the stakeholders.”

     

    Added Sarvesh Tiwari, Founder & Managing Director – PR Professionals: “We are on the continuous rise with new clients coming onboard almost every month from across the domains. The association with Eldeco Group boasts of our expertise in delivering result-oriented communication solutions to the players operating in the real estate sector. We have an astonishing track record of establishing the companies as brands through our robust deliveries, making us the most preferred agency for the firms from the segment. We are excited by Eldeco’s trust in our services and look forward to a successful partnership, ensuring the realisation of goals.”

     

  • Das ka Dum with Dr Bhaskar Das | It’s the last of the 12 days of Christmas. So did Santa bring you all that you had desired?

    Bhaskar DasA soft question in the middle of the week, but we knew it would elicit a philosophical response from our Wizard with Words. Here’s Dr Bhaskar Das in the January 5, 2022 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. It’s the last of the 12 days of Christmas. So did Santa bring you all that you had desired?

     

    A. I am always blessed by the Almighty (Santa or any other power) with the things that He considers right for me. My expectations are not something that requires Aladdin like-magical power. I am satisfied with what I get as gift from God. Christmas is no exception.

     

  • What you become is up to you

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaI think it is the right time to talk about the subject. Right at the start when you are euphorically welcoming the new year, fully knowing that it could be full of uncertainties. So, when you read  something like ‘What You Become is Up to You’, I expect to you to react in one of the two ways. Either, you like it because you are part of the minority who have some achievement in life and for whom things are working out the way they want them. Or, you hate it. You want to shout and tell the world, the author knows shit about life. That, we all are but puppets in the hands of circumstances. There is always a lack of resources. Everything in life is not in your control.

     

    Either way, you are partially right or wrong, depending upon your attitude towards life. And that gets primarily defined by the realised gap between expectations and experience across life.

     

     

    YOU JUST ADDED ANOTHER YEAR.

    Another year has gone by. New year wishes have stopped hitting the inbox. You are yet to self-audit the year, so you are unaware of the areas you have gained and lost in. Most likely, your priorities have changed, and your perspective on things and approach to life have been affected.

     

    Life on Dec 31, 2020 was quite different from life on Dec 31, 2021, and it will be different on Dec 31, 2022 and every year. Change is real. The experience is real, and the polarised demand on emotions, resources, and time is a reality. And the demands on life and resources are genuine. However, perception is stronger than reality. And you, like anyone else, continue to live in a world where perception is stronger than reality.

     

     

    RESOLUTIONS DON’T WORK.

    Resolutions are mere Wishlist unless packed with a persistent desire, motivated outcome and a solid plan. So, if you have made any resolutions of taking up or leaving or exploiting or experiencing something this year, forget it. As you read this, it is already 5th day of the new year, and many resolutions have lost the battle that never started. Most resolutions will commit suicide in the first 10 days.

    Most people will accept the situation. They have been doing so for the last many years. What could they have done? The circumstances were not conducive enough and there was no motivation. Pointing fingers and blaming your misguided helplessness is so easy. You reach Nirvana- no alternative- no problem.

    It will not be wrong to presume that we move on without even analysing the cause of our failure. I understand, there were other things to do. By shifting focus, we leisurely escape from questioning our failure.

     

     

    THE REASON BEHIND FAILURE.

    Most likely, the truth is that you never intended to achieve what you so proudly wrote as your resolution. You had a list and most likely tried to do too many things, with no plan to achieve them. You were overdependent on your ever fragile willpower and a prisoner of your bloated ego. You started with doubt without ever understanding the real potential. And you were not overtly dissatisfied with the status-co. You had no reason to stretch to achieve what you said.

    So, in the last 365 days, you did nothing substantial to propel your career or redefine the life you were leading. You really did not change. You avoided getting into focus. You failed to scrutinise your movements and actions. You never celebrated the small successes. You never analysed the cause of the failure or penalised yourself for the outcome but for inaction. There was always the next year or another more important work to do. You forgot once again that your first responsibility and accountability is to yourself and your success, your life.

    You always found yourself at crossroads and took the easiest, most comfortable path. The one that you knew something about it. You did not dare to stretch and explore the path you never knew of. You never had the guts to go All-in. You never burnt your boats.

     

     

    POST RATIONALISATION WITH TIME.

    After the euphoric high of the new year resolutions, with every sunrise, the task started looking daunting. Small failures started getting accumulated, and you had more answers and understanding of WHY NOT than of HOW.

    You accepted every one of the excuses and easily post rationalised to yourself. You were convinced they were true because you created them.

    In reality, they were just a barrier. A lock without a key. You knew the key exists. And if you tried for long enough, you will find the key. But, you took the easy path, and that’s human nature. In the process- you continue to be branded by Default.

     

     

    IS THERE A POSSIBLE SOLUTION?

    Even though it works, I will not talk about the secret and visualisation.

    The solution is easy if you first prioritise and only work on one or two primary objectives for the year. See, I refuse to call them New Year Resolution.

    Then only work on them. You will succeed if you believe it was possible with a bit of stretch. And for that to happen, use the 5WH model. Relax, think through and answer What, Why, When, Where and How of the objective and the process. Once you know the detail, chances are it is no longer part of a Wishlist. But, it is now a project backed by a plan.

     

     

    IMAGINE THE END.

    To help yourself, visualise a no barrier path to the final outcome. What life would be if you could do it? What will be the feeling? And as you are only thinking of something- visualising it- make it big. You only realise what you dream of- so why not dream big.

     

     

    BREAK IT DOWN INTO MANAGEABLE STEPS.

    Define and select the path you will take to achieve the objective. Don’t be bogged down with the ultimate result. Fix milestones and timelines. Make them micro, make them manageable. Reward yourself at every small success and penalise yourself only for inaction.

     

    Attack the objective as if your life depended on it.

     

    Find the challenges you need to overcome to actualise the objective. Acquire skill set and resources to make it happen. Do something. Don’t merely dream and think of strategies. Act.

     

     

    REVIEW-RETHINK-REVISE.

    Here is the final ask. And it may be the Golden key- the difference between success and failure. Before you close the day and go to sleep, give yourself five minutes of peace to think of your day.

    Answer simple five questions concerning the objectives.

    1. Did you think of your final objective during your waking hours, or you were busy tackling other elements of life?

    2. Did you take any positive action to achieve the objective?

    3. What could have you done better?

    4. What has been your learning of the day?

    5. What will you do differently tomorrow?

     

     

    IT IS OKAY NOT TO HAVE THE ANSWERS.  

    If the challenge and opportunities look big, it is okay to say yes to them. It is okay not having answers to everything, and no one does. You know that the solution must exist, and you can find the key.

     

     

    ASK SUBCONSCIOUS MIND TO HELP.

    Allow the subconscious mind to help. Induce lucid dreams by thinking of the problem- situation- barriers or enjoying success while you prepare to sleep.

    Keep a pencil and copy at your bedside. Note down- whatever part of dreams you can remember. Check if there is a hint. Check if there is a dream that repeatedly occurs.

     

     

    EVERY DAY IS A FRESH START.

    Start the day- as if it was another start of the year.

    Think, what one thing different that you would do?

    Think. how would you do something different?

    How will you move forward, one step at a time, towards your final objective?

    If there has been no progress in the first 15 days or even months, it does not mean that no progress will happen. Re-look, Re-evaluate, Re-think and repeat the process.

     

     

    WHAT YOU BECOME IS UP TO YOU.

    That is the truth. No one else defines you better than you do. Your action- inaction, experiences- expectations, exposures and shielding – beliefs and fears- all define and brand you. Now, you can decide to take charge of the situation and work towards a desired outcome or perspective- or let the default option define your life’s journey. The decision was always yours and will always be yours. And the same holds for the questions and answers.

     

    Happy New Year!

     

  • Advent PR partners with football Veterans Super League

    By Our Staff

     

    Advent Public Relations has acquired the mandate for Veterans Super League (VSL). The agency will manage the brand’s 360-degree media presence spanning from PR and communications to social media creatives and digital media campaigns and innovations.

     

    Said Danish Parvez Khan, Chairman & Managing Director, Veterans Super League: “We were looking for an agency that gives us the best ROI and with Advent PR, we found all that and more. Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making VSL a pan India sports brand with such a successful agency on-board. It shall be an exciting collaboration.”

     

    Added Kheman Kumar, Director, Advent Public Relations: “Advent PR is thrilled to announce that we are the official communication partner for the first ever Veterans Super League, which is going to start in Kolkata from April22. VSL as a platform is built to support and bring back all those forgotten heroes from the sports of football, who lost their shine with time. This is what convinced us about the league and we are confident that as their trusted communication partners we can support them in this vision and help them meet their goal.”

     

  • Priyanka Mehra to head Comvergence ops in South Asia

    By Our Staff

     

    Journalist-turned-communications and marketing professional Priyanka Mehra has joined Comvergence Worldwide as Regional Director – South Asia.

     

    An awardwinning professional, Mehra has worked for nearly two decades in journalism, content marketing, communications and later marketing services of an agency network. She was until a few months back Chief Marketing Officer at the Havas group, and before that with Creativeland Asia and Exchange4media. Said to be among the most connected journalists in advertising and marketing services, Comvergence will see her head all operations of the company in South Asia, which includes research and client relations.

     

    Founded in 2016 by Olivier Gauthier, Comvergence offers research data and rankings and varied support for advertising agencies and advertisers at the global, regional and country level. Gauthier incidentally was Partner and headed research and advertiser relations at Recma for nearly 14 years. In 2019, GroupM broke off its association with Recma and aligned with Comvergence. Comvergence has leapfrogged and most large network have aligned with but, and but its equity can be expected to grow with Mehra’s entry.

     

  • Amrit Thomas to be CDO at Zee

    By Our Staff

     

    Amrit Thomas
    Amrit Thomas

    Zee Entertainment Enterprises Ltd has appointed Amrit Thomas as the Chief Data Officer to enhance its overall capabilities in data analytics across all aspects of decision-making.

     

    Thomas will report into Nitin Mittal, President Technology & Data, Zee and will be based out of the Technology & Innovation Centre in Bengaluru. The appointment is effective immediately.

     

    In his previous stint, Thomas was CEO, Strategic Advisor and Investor for a retail-tech start-up. He was also associated with Diageo for 13 years, where he was responsible for the digital and marketing transformation of the organisation. His previous stints include Hindustan Unilever, where he led the western region personal product sales team and later, the beverages business of the Company. He also spearheaded a direct- to-consumer start-up venture setting up and scaling phone-commerce home delivery service.

     

  • Voot Select goes original for Kannada

    By Our Staff

     

    Voot Select, the Viacom18 OTT plaform, is set to launch its maiden Kannada-language series ‘Humble Politiciann Nograj’. The 10-episode web series is produced by Applause Entertainment in association with Firstaction Studios and Danish Sait. The show is written and directed by Saad Khan.

     

    Speaking on the launch of its first Kannada Original, Ferzad Palia, Head – SVOD & International Business at Viacom18 said: “At Voot Select, we have been constantly growing our content offering. The release of our first Kannada original, reinforces our commitment to cater to audiences across the country and serve them entertainment in a language of their choice. Humble Politiciann Nograj is the first in a robust list of Regional originals that will drop over 2022. Over the next 12 months, we will significantly dial up our regional language roster, while we continue to strengthen our Hindi, international, sports and kids offering.”

     

  • Ipsos India rejigs healthcare top deck

    By Our Staff

     

    Ipsos has rejigged its top team in healthcare cesearch in India. Gauri Pathak has been roped in to spearhead the Custom Healthcare Research business with immediate effect and will report to Vivek Gupta, Managing Director- Research, Ipsos India. Her predecessor, Monica Gangwani is taking up a key strategic role as the Healthcare Expert Advisor and will report to Ipsos India CEO, Amit Adarkar.

     

    Amit Adarkar
    Amit Adarkar

    Commenting on the key new roles, Adarkar said: “Ipsos India is already a market leader in custom Healthcare research. However, Healthcare is a dynamic space and post pandemic the whole sector has undergone a complete transformation with a number of non-traditional players entering the space. Healthcare has also seen immense Start Up activity. To juggle a plethora of opportunities with a diverse mix of clients and their portfolios in Healthcare, we have reinforced the team to cater to clients’ needs, providing them with the best of expertise and depth of knowledge and advice.”

     

  • BOB ropes in Shafali Verma as brand endorser

    By Our Staff

     

    Bank of Baroda has announced the signing of cricketer Shafali Verma as its brand endorser.

     

    Said Sanjiv Chadha, MD & CEO, Bank of Baroda: “Bank of Baroda has a history of associating with ace athletes and sportspersons as its brand endorsers and being a crucial part of their journey. The bank continuously supports the youth of the country through its various banking and non-banking initiatives and this announcement reflects the Bank’s ethos of adding value to its customer experience by choosing youth-icons like Shafali to inspire them. Shafali’s personality resonates grit, determination and dependability which reflects the bank’s brand ideologies.”