MxMIndia

Author: mxmadmin

  • Stars Sara Ali Khan getting candid on her weight loss journey

    WondrLabs films for brand campaign of HealthifyMe

    By Our Staff

     

    HealthifyMe, the health and fitness app, has unveiled its first brand commercial campaign ‘Sab karenge try’ to drive adoption of health in the new year. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s  PoV and encourages the viewers to try the app as well. It is conceptualised by WondrLabs and the in-house creative team at HealthifyMe.

     

    Speaking about the campaign, Tushar Vashisht, CEO & Co-founder at HealthifyMe, said: “We are excited to launch our first TV campaign and have Sara Ali Khan as our brand ambassador. Sara is a high achiever who has herself been on a tremendous fitness transformation as she lost 40kgs and overcame PCOS – going from being overweight to one of the fittest bollywood celebrities. She understands the challenges that our customers face when it comes to adopting a fitter lifestyle within their busy schedule. We are confident that she is perfectly placed to motivate millions of Indians to start their fitness journey with HealthifyMe.”

     

  • Yes, we actually asked this question. And he responded to it. So let's get straight to it. Here's how Dr Bhaskar Das responded to our ultra-sensitive question in the January 12, 2022 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | It’s said that many news entities unofficially take monies to publish political news around elections. Is it true?

    Bhaskar DasYes, we actually asked this question. And he responded to it. So let’s get straight to it. Here’s how Dr Bhaskar Das responded to our ultra-sensitive question in the January 12, 2022 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. It’s said that many news entities unofficially take monies to publish political news around elections. Is it true? As someone who has been in the  business of news for the best part of his professional life, do you see elections and the increase of consumption of media an opportunity to make monies or an increase in news gathering spends?

     

    A. There is no proof of that alleged perception. I have worked in the biggest media houses. I have never experienced it.  It’s a fact that during elections, all governments do invest in amplification of their achievements. It’s a legit promo tool. It is also true that for news channels, exhaustive election coverage improves their stickiness. Obviously, investment for news gathering has to go up to do justice to any cutting edge coverage. It’s like your investment goes up when you cover industry events like Goafest exhaustively.

     

  • With Akshay Kumar and Samantha Ruth Prabhu

    Wunderman Thompson rolls out ‘masaledaar’ campaign for Kurkure

    By Our Staff

     

    Kurkure has unveiled a film featuring Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack. The TVC is created by Wunderman Thompson.

     

    Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India, said: “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack. We are confident that our latest blockbuster combination of Akshay’s exuberant energy and Kurkure’s ‘masti’ will be an eccentric and compelling experience for the fans.”

     

    Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “Daily life can be such a routine and boring when there is no ‘masaledar’ twist… but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”

     

  • Lowe Lintas creates campaign film 'Made of Pride'

    Alia Bhatt to be the new face of Blenders Pride

    By Our Staff

     

    Blenders Pride welcomed Alia Bhatt as the new face of the brand with a campaign film, ‘Made of Pride’. Conceptualised by Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

     

    Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life.”

     

    Added Prateek Bhardwaj, Chief Creative Officer – Lowe Lintas: “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”

     

  • For their no-gas deodorant range with Smart Perfume Burst

    Leo Burnett creates TVC for Cuticura Fragrance

    By Our Staff

     

    Cuticura, a beauty and personal care brand from Cholayil, has launched a new television commercial for their no-gas deodorant range with Smart Perfume Burst. The commercial designed by the Leo Burnett. The brand ambassador for Cuticura is actor Deepti Sati.

     

    Said Ashish Ohlyan, Vice President Sales and Marketing at Cholayil Private Limited: “We wanted to create something disrupting in the category of no gas deo popularly known as Body Perfume. There’s a huge need gap in the category right now where ordinary deodorant are not able to provide long lasting fragrance and consumers either have to carry deo in the purse or feel the constant fear of smelling bad due to ever evolving fast lifestyle. The newly launched Body Perfume range addresses this need gap and provides product that can give upto 24 hours fragrance. It gives mesmerizing fragrance when applied and works even better with sweat.”

     

    Added Sachin Kamble, National Creative Director, Leo Burnett: “Today’s generation is always on the go.  And while they are working hard and multi-tasking their way to their goals, they are also looking for solutions which help and support them in achieving their dreams. The latest range of body perfumes by Cuticura, with its groundbreaking smart perfume burst technology which releases fragrance every time you sweat, is the perfect partner to keep you fresh all day long. Our film featuring popular actor Deepti Sati, shows how the perfume works throughout the day whether you are outdoors, working out or at a party.”

     

  • To be incharge of consolidated media duties of media planning and buying

    Wavemaker wins media mandate for Tata Consumer Products

    By Our Staff

     

    Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

     

    Said Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products: “We have been working with Wavemaker on the packaged beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

     

    Commenting on the win, M K Machaiah, Chief Client Officer & Head – South, Wavemaker India, said: “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework compliments the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”

     

  • To spearhead  business operations and leadership team in India

    Gozoop Group appoints Samrat Bedi as CEO

    By Our Staff

     

    Gozoop Group, the digital marketing agency, has appointed Samrat Bedi as Chief Executive Officer. Bediwill spearhead  business operations and leadership team in India.

     

    Speaking on his new role Bedi said, “I am elated to take ahead the legacy that Ahmed and Rohan have built over the years. Their deep understanding about brands and businesses in a modern age has helped build Gozoop be the independent and homegrown integrated agency it is today. I look forward to working with a group of passionate leaders at Gozoop to build brands of the future and create work that will be outstanding.”

     

    Rohan Bhansali, Chairman & Co-founder, Gozoop Group said, “In Samrat we have a rare blend of a leader who has a strong growth orientation and a spirited people-first approach. Samrat is a leader who we believe will drive Gozoop India’s vision. I am confident that his experience and leadership in nurturing brands, teams and creative minds will take Gozoop forward on its glorious journey.”

     

  • John Abraham and Tiger Shroff roped in to launch Garnier Men BroCast

    Zee5 partners with Garnier & Wavemaker for male-grooming podcast

    By Our Staff

     

    Zee5, has entered a partnership with Garnier and Wavemaker exclusively to stream – Garnier Men BroCast, a celebrity podcast on male grooming, conceptualised in partnership with Schbang. The brand has roped in actors John Abraham and Tiger Shroff.

     

    Commenting on the engagement, Zeenia Shroff, General Manager – Marketing (Garnier), L’Oréal India, said: “As India’s leading men’s skincare brand, Garnier Men is happy to launch ‘The Garnier Men BroCast’ to equip Men with life hacks, ‘Bro Tips’ about skincare, grooming, biking and so much more. It is the first-ever, celebrity hosted, video podcast dedicated to men starring true Bollywood “Bros”, John Abraham and Tiger Shroff. Leveraging tech in beauty in collaboration with Zee5’s reach, we are confident of reaching the right audience, to drive talkability and consumer love for Garnier Men.”

     

    Speaking on the Association, Gaurav Kanwal, Chief Revenue Officer – Digital & SMB, South Asia, Zee Entertainment Enterprises Limited, said: “Gone are the days when conversations around grooming had to be gender specific. Care routines are no longer limited to women, and today’s man is cognizant of it. In fact, now they are more eager to explore grooming choices. We are glad to partner with Wavemaker to exclusively host the show, created by Garnier Men to lead conversations around this subject, along with lifestyle problems with their solutions. John and Tiger being the epitome of charm, will be the best examples to immerse and inspire across this trend of men’s grooming.”

     

  • Ropes Thaikuddam Bridge rock band for 'New Ultima Protek Song'

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

     

    Asian Paints Ultima Protek has embarked upon a new journey that further strengthens its position as the Ultimate weatherproof paint. After successfully launching a TVC with Suraj Venjaramoodu for Kerala in 2020, the brand is back with a new commercial starring rock band Thaikkudum Bridge along with Kerala’s very own, award-winning Director & Writer Jeethu Joseph.

     

    The new TVC clearly establishes how Ultima Protek offers round the clock protection against algae and moss. Conceptualised by Ogilvy India, the ad is directed Prakash Varma.

     

    Speaking about the new ad, Amit Syngle, MD & CEO, Asian Paints Limited said: “Over the years “Ultima Protek” has been holding fort as the gold standard of exterior painting and has proven to be the Ultimate weatherproofing solution for the Kerala consumers against algae and moss. The brand has always produced iconic ads with jingles communicating the essence of consumer need solved by the product. With 2022 kicking off, we are back with a new one, but this time with a very contemporary twist added by the fabulous Thaikkudam Bridge to communicate the Non-stop protection against algae that the brand offers. The song very strongly communicates thepromise we intend to offer to all our consumers: “Ultima Protek Non-Stop, Paayal Poopal Full Stop.”

     

    Added Kiran Anthony, Chief Creative Officer, Ogilvy and Mather, India: “Asian Paints and Kerala share a very special bond between them. The ads have always been a talking point. So, this time around, we paired Thaikkudam bridge against Jeetu Joseph. People have always seen Thaikkudam Bridge perform on a stage. But we got them performing on a moving truck and in their own style, make fun of Jeetu’s house which is covered in paayal poopal and offers Asian Paints Ultima Protek as a solution.”

     

  • Get the right things in your planning and stop believing the myth of multitasking, asdvises Sanjeev Kotnala

    Survival & Prioritising in 2022

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaThe last year is over, and my best achievement is surviving the Covid scare. The scare is not over. After the numbing second wave, the virus continues mutating with ever-increasing frequency and challenging the current science and infrastructure. This is time to focus. Get the right things in your planning and stop believing the myth of multitasking.

     

    There has been an increased availability, accessibility, and availability of online and OTT entertainment. Along with social media, it has slowly robbed your attention span and time available for other things. Or you have traded time to escape from many other essential but maybe more challenging things. You have been busy as an ant. Watching moving pictures across screens and playing on Twitter, Facebook, Instagram and WhatsApp.

     

     

    Time To Focus.

    Your priority and focus must remain survival. Don’t take things lightly. Continue to diligently follow all the precautions. Mask up, double mask up, wash your hands frequently and keep a safe distance when you step out. The Omicron or whatever new name the virus will take may be softer and milder with less need to hospitalise. However, that is the only good news. The physical pain and the emotional torture for the patient and the family are still the same horrifying moments of uncertainty. Forget any doubts you may have about vaccination. And on the very first possible window, take your booster shot.

     

    Priority Two.

    Second, you should decide what you really want to do in these times of uncertainty. All of us have kept ourselves engaged on multiple fronts. Too many fronts professionally and personally. And recently would have made our own wish list of new year resolutions. Scrap that. Re-evaluate your life and capability, re-think objectives and ambitions, Re-plan and re-establish your priorities- to make yourself future proof. Remember, to be selfish and put self before everything else. It’s for you to decide what new chapters you will write in your life.

     

    Go Public.

    Once you have your priorities and plans for 2022, go public with them. Commit to them but let a close group of people know about them. People who will ask you questions, monitor your progress, and maybe help you focus on delivering on your commitments.

     

    Focus On Achievable And Important Milestones.

    You only realise your dreams, and hence you must dream big. It sounds so good, but that’s it. You will fail if your dreams are horrendously unachievable. Well, keep a natural stretch to push yourself. Break them into timelines and milestones; that way, they become more achievable. And don’t forget to celebrate the success of reaching these milestones and bearing the pre-decided penalties if you fail.

     

    The Third Priority.  

    The third is to further enhance your skills in the selected field of current or future possibilities. The era of uncertainty will question everyone in their area of expertise and opportunities. Check out the courses you can take and pick a subject. Read on the internet and read books on it. If you can read just 50 pages every day, you will read 4500 pages in three months. That is equivalent to approximately 12 books- a lot by any standard of knowledge.

     

    Reminder

    Remember, in life, what you become is only up to you. Every possibility is open. However, you still need to execute your plan and pick your options. Also, we may have more wants than the time on hand, and resources can help us realise. Be sure of your basic plan and demands on yourself. Rest will be a bonus. Do not lose your focus and concentrate on your priorities.

     

    Personally Speaking.

    When I start the new year, I do not see much change in my approach. So, I am re-evaluating, re-thinking, re-planning. In the process, realising that suggesting and recommending is far too easy than execution.

    I am now purposefully questioning my thinking and activities.

     

    Going Public With My Plan For 2022.

    Basic Ask From Self.

    In addition to focusing on the Brand and Marketing consultancy and contributing to Aid-et-Action as my part of giving back to society, I have a simple plan.

    I am committed to Pahaadi-II. 2022 is the second season of a short story writing contest for writers from Uttarakhand. Plan to make it bigger this year. And yes, I am open to associating with publishing houses or brands focusing on Uttarakhand. The book release (tentatively titled Pahaadi- Bhula Bhuli) is scheduled for the 1st October 2022 launch.

    I am all set to end the year with 474 consecutive weeks of Wednesday column ‘Kotmartial’  and blog – Perception adulterated with reality. Will continue as I have set myself a possibly achievable target of 500 weeks on the trot. I am fully aware that past performance is no guarantee for future results.

    Having lost some 18kg weight, plan to monitor and stabilise it, if not to lose more weight.

    Last to top it is to read, read and read more. I plan not to buy any new books until I finish my accumulated library on Audible, Kindle, and physical copies. Maybe this will help me push reading more. This time, to borrow a phrase from Suman Srivastava, the author of Don’t beg- Inspire, focus on connecting dots across learnings from different books.

     

    Bonus – If It Happens

    Finally, if the time is right, publish a fifth book and my second novel, ‘Enchanting Neeli- First love, Second time’ after ‘Chimera of Lansdowne’, ‘Life Reloaded’, ‘Reflections’ and ‘Pahaadi- The Storytellers’.. See how I build up uncertainty in the possibilities. And to have the draft of one of my next books completed by the year-end.

    Further, work on monetising my doodles- which is my way to meditate. So, experimental concepts and customised doodles will be my focus. I have already sold one doodle artwork this year, which is a good start. I aim to sell at least 10 pieces in 2022. Maybe an NFT- why not- but that is currently not part of the 2022 plan.

     

    The Toughest Ask From Self- Failure not Guaranteed.

    Next on cards is rationing my social media presence and avoiding wasting time on every piece of entertainment. No, entertainment is essential, but I will pick and choose what to watch this year.

    Facebook profile is already set to private. I am ruthlessly opting out of unproductive WhatsApp groups and free webinars. To be more productive on Instagram, I am switching to a business account and counting the time I spend on Twitter. Of course, I can’t stop reading those ‘Anthe Twitter’ stories from Ramki.

    Stopping myself from watching endless stories and reels on Facebook and Instagram will test willpower. However, to start with will try not to watch any forwarded video that does not come with a text recommending or explaining why I should watch it.

    Having succeeded in weaning away from my erstwhile favourite Bigg Boss I am hopeful of doing a decent job of it. I have attended every edition of GoaFest,  however, this year I will take a call nearer the date.

     

  • With every purchase customers can win LED smart TV, gift hampers and more

    Just Corseca launches campaign for latest smartwatches

    By Our Staff

     

    Just Corseca, a flagship brand of Damson Technologies Pvt Ltd and a market leader for the new-age technology driven gadgets, has announced a campaign to invite customers to rejoice and reward themselves with dynamic health through smartwatches.

     

    Said Ritesh Goenka, Group Managing Director at Just Corseca: “We are glad to announce this offer to our customers in the Indian market. The reason why we have launched this offer is to engage with the new customers to not only deliver the best products but also to ensure that it is among the top brand known for delivering quality products.”

     

  • To rope in new users to invest in crypto token

    Bitbns launches campaign to create awareness

    By Our Staff

     

    Bitbns, a cryptocurrency exchange platform, has launched a campaign to create awareness among the crypto enthusiasts to invest in Crypto. The ‘Enter the Metaverse’ campaign is associated with a leading blockchain-based gaming platform – The Sandbox, which will provide five SAND tokens for every new trade by the new user.

     

    Commentating on the latest campaign, Gaurav Dahake, CEO & Co-founder Bitbns said: “In our constant endeavor of offering unique propositions to customers, we have introduced the SAND utility token on Bitbns via “Enter the Metaverse” campaign. We wish to raise awareness among the new users to invest in crypto with this campaign. With the listing of this metaverse token on Bitbns, we have opened an avenue for investment in the Metaverse. At Bitbns we always believe that Incentivizing learning through rewards is one way to make users remember the crypto token and keep their tabs on the performance of the tokens. The SANDBOX that combines the blockchain technology, DeFi, and NFTs in a 3D metaverse, is undoubtedly a promising metaverse project that is bound to reach greater heights.”