By A Correspondent
Shan Jain has joined Publicis Media India as Head of it Business transformation Practice earlier this week. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.
Jain comes with more than 24 years of experience across media, account planning, strategy and account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete.
Said Anupriya Acharya, Publicis Media India CEO: “We all know it – we are right in the beginning of a new industrial revolution. The fourth industrial revolution. Industry 4.0, is altering the way in which people live, work, and connect with one another unlike any other revolution before it. More than “We live in interesting timesâ€, today it is more like “we live in exponential timesâ€. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. This is where Business Transformation Practice of Publicis Media fits in. It unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan was the perfect choice to lead this given her in-depth experience across diverse businesses and consumer segments. We are delighted to have her on board. She will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.â€
Said Jain: “I am most excited to be on board at Publicis Media, in such a meaningful role. The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis.Sapient puts us in a very advantageous position in the market to strike these conversations with clients.â€