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Tag: Anupriya Acharya

  • Rana Barua, was unanimously elected Vice-President of the Association

    Prasanth Kumar re-elected AAAI President

    By Our Staff

     

    Prasanth Kumar, CEO – South Asia of Group M, was re-elected President of the Advertising Agencies Association of India (AAAI) for the year 2023-24 at the Annual General Meeting of AAAI held on December 1.

     

    Rana Barua, Group CEO, Havas Worldwide India was unanimously elected Vice-President of the Association.

     

    Other elected members of the Board are (in alphabetical order):

    Sam Balsara (Madison Communications Pvt Ltd)

    Tanya Goyal (Everest Brand Solutions Pvt Ltd)

    Vishandas Hardasani (Matrix Publicities and Media India Pvt Ltd)

    Mohit Joshi (Havas Media India Pvt Ltd)

    Kunal Lalani (Crayons Advertising Ltd)

    Chandramouli Muthu (Maitri Advertising Works Pvt Ltd)

    Sridhar Ramasubramanian (Beehive Communications Pvt Ltd)

    Vikram Sakhuja (Platinum Advertising Pvt Ltd)

    K Srinivas (Sloka Advertising Pvt Ltd)

     

    Anupriya Acharya, Chief Executive Publicis Group South Asia will be the ex-officio member of the AAAI Board for 2023-24 as AAAI’s immediate past president.

     

    On this occasion, Kumar said: “I am deeply grateful to the members of the AAAI for re-electing me as President, a role I accept with great honour and responsibility. Our collective vision is to strengthen an inclusive environment, actively engaging with all stakeholders to shape a dynamic and future-ready organization. Our commitment is steadfast in strengthening unwavering support for every member, recognizing that while we have achieved few milestones together, there is still a considerable journey ahead. This prospect excites us; it fuels our motivation. When we collaborate and exert our combined efforts, we not only enhance each year for everyone involved but also solidify our resolve to be architects of change within our industry. We stand dedicated to not just witnessing but actively creating a transformative era, steering our organization towards new horizons of innovation and impact.”

     

    On his appointment as Vice President, Barua added: “I am passionate about policymaking that leads to impactful and positive changes to the advertising industry, that benefit all the stakeholders, including, media, consumers, and advertising agencies. I believe in the potential of advertising to foster economic development and enhance meaningful social changes. I look forward to collaborating with the AAAI members to bring these shared goals to life.”

     

  • To ensure that only the best in the region are awarded

    Anupriya Acharya & Dennis Perez appointed Heads of Jury for APAC Effies

    By Our Staff

     

    Effie Asia Pacific announces Anupriya Acharya, South Asia CEO of Publicis Groupe, and Dennis Perez, Digital Marketing, Media and Commerce Lead of Unilever as the first two Heads of Jury for the APAC Effie Awards 2023. Both familiar faces at the judging table, they will continue to ensure that only the best in the region will be recognised for their efforts.

     

    Ranked among Fortune India’s Top 50 “Most Powerful Women in Business” consecutively in 2018 and 2019, and honoured by Forbes India as a ‘W-Power’ Trailblazer in 2018, Anupriya is an eminent marketing and advertising professional with 28 years of experience under her belt. Anupriya joined Publicis Groupe in 2013, and previously held senior leadership positions with WPP in India and Aegis Media Singapore. She has served as a jury member on several key media industry awards in the region, including the APAC Effie Awards where she was a Head of Jury in 2020.

     

    She is also actively involved in the industry and until recently was the President of the Advertising Agencies Association of India for the terms 2020-2022. She is also on the Board of other industry bodies like BARC, ASCI, and MMA, apart from being an Independent Director on the Board of DB Corp, the largest newspaper group in India.

     

    On her appointment, Anupriya said: “It’s a great honour to be a Head of Jury for the APAC Effie Awards 2023. The APAC Effies is the gold standard for brand ideas that can withstand the test of the market and bring in true business results. Advertising is undergoing a massive shift; brands are reinventing how they engage with consumers – be it in their authenticity or the way they use technology. The APAC region has some of the best use cases of this change and I look forward to seeing some of this exciting work.”

     

    Dennis is the Digital Marketing, Media and Commerce Lead for Unilever Beauty and Wellbeing Southeast Asia, where he heads the creation and execution of integrated digital and media strategies in the region. He is also steering the digital transformation agenda in Unilever by developing next generation marketing and commerce practices in the beauty category through data driven marketing, content partnerships, influencer marketing, beauty technology, and advanced analytics.

     

    Dennis is also the Country Media Head of Unilever Philippines. Whilst enjoying media and marketing as a profession, Dennis is also a licensed Chemical Engineer. Thus, he believes in building brands with magic and logic, math and meaning.

     

    On his appointment, Dennis said, “As marketing goes into a continuous state of flux, maximising effectiveness means anchoring unmissable creativity to a good and solid strategy. The APAC Effies is a good reminder that creativity starts way before the craft begins. I’m excited to head this year’s jury in celebrating work that embraced bolder bets from the beginning of strategy creation to deliver amazing results at the end. Together with the jury, I’m looking forward to pushing the edges of what creativity means for the industry – with strategy and effectiveness pinning the spectrum of marketing and brand communication.”

     

    Globally recognised as the gold standard in marketing effectiveness excellence by clients and agencies, the APAC Effie Awards continue to uphold this standard by awarding only the best campaigns in the Asia Pacific region.

     

    The first group of jurors have been announced at https://apaceffie.com/competition/2023-jury, and the remaining Heads of Jury will be revealed in the coming weeks. To access the latest competition updates, visit www.apaceffie.com.

     

  • South Asia of GroupM, was elected President of the AAAI

    Prasanth Kumar is President of AAAI

    By Our Staff

     

    Prasanth Kumar
    Prasanth Kumar

    Prasanth Kumar, CEO – South Asia of GroupM, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2022-23. Rana Barua, Group CEO of Havas Group India, was unanimously elected Vice President of the Association.

     

    Other elected members of the Board in alphabetical order are:

     

    :: Vishandas Hardasani: Matrix Publicities and Media India Pvt Ltd

    :: Kunal Lalani: Crayons Advertising Pvt Ltd

    :: Rohan Mehta: Kinnect Pvt Ltd

    :: Chandramouli Muthu: Maitri Advertising Works Pvt Ltd, Kochi

    :: Sridhar Ramasubramanian: Beehive Communications Pvt Ltd

    :: Shashidhar Sinha: Initiative Media India Pvt Ltd

    :: K Srinivas: Sloka Advertising Pvt Ltd, Hyderabad

    :: Vivek Srivastava: Innocean Worldwide Communications Pvt Ltd

     

    Immediate Past President, Anupriya Acharya will be ex-officio member of the AAAI Board for 2022-23.

     

    On this occasion, Kumar said: “I’m extremely honoured to be elected President of this prestigious association. Advertising is, in my opinion, a dynamic and idea-driven industry. Collaboration with industry organizations will allow us to shape the industry in a progressive way that benefits everybody. I look forward to building synergies with like-minded people and organisations and I believe that we will be able to achieve our goals if we work together. As always, I expect lots of support from my peers and colleagues within AAAI as well as from the broader ecosystem as well.”

     

    PK, as he is popularly called, is a GroupM veteran with over 25 years of experience having worked across the industry. He has worked at Pepsi, The Hindu, The Media Edge and McCann Erickson before joining GroupM. He has also been Vice President of AAAI from 2020-22.

     

    Added outgoing President Anupriya Acharya: “It has been a privilege to hold the office of President and take on the responsibilities that come with it for the last two years. We transitioned AAAI from a Society to a Section 8 Company, returned with our key events as the nation moved out of covid restrictions, relaunched the iconic Goafest and Abbys in partnership with The One Show, refreshed the AAAI logo in step with the times. But most importantly, we furthered our agenda on inclusion as we partnered with UN Women backed Unstereotype Alliance and brought more digital agencies into the fold and continued strong partnerships with other industry bodies. I would like to take this opportunity to thank my fellow Board members for giving their energy, expertise, and time when most needed. I would also like to congratulate Prasanth Kumar on his election as President. He has been a key member of the Indian media and advertising industry for a long time. I’m sure he will take the Association from strength to strength.”

     

  • For his long and successful career in the industry spanning over 40 years

    Colvyn Harris to be conferred with AAAI Lifetime Achievement Award

    By Our Staff

     

    Colvyn Harris
    Colvyn Harris

    The Advertising Agencies Association of India (AAAI) announced that the AAAI Lifetime Achievement Award for 2022 will be conferred on senior advertising professional Colvyn Harris. This is the highest honour to be given to an individual in India for his/ her outstanding contribution to the advertising industry.

     

    Anupriya Acharya
    Anupriya Acharya

    Making the announcement, Anupriya Acharya, President, AAAI, said: “Colvyn Harris is in every sense a true pioneer and visionary. Apart from singlehandedly making JWT a top agency, he has also contributed significantly to the industry in various capacities, including as President of AAAI. He’s been a key driver and pivotal force in establishing Goafest as the largest advertising festival in India.  I am pleased to say that the entire committee was unanimous in selecting Colvyn as this year’s AAAI’s Lifetime Achievement Award winner. He is truly deserving of this honour.”

     

    Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, and Arvind Sharma amongst others.

     

  • In the past, industry leaders like Rajan Anandan, Uday Shankar, Ronnie Screwvalla have delivered keynotes

    Aroon Purie to deliver AAAI Subhas Ghosal Memorial Lecture on Oct 7

    By Our Staff

     

    The Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF) are have announced that the Subhas Ghosal Memorial Lecture will return this year with Aroon Purie, Chairman and Editor-In-Chief, India Today Group, as speaker. The event will be held on Friday, October 7 in Mumbai. While talking about his personal and professional experiences, Purie will share many valuable insights which he has gained during his lifetime.

     

    With the support of Advertising Agencies Association of India (AAAI), the SFT has been hosting its ‘AAAI Subhas Ghosal Memorial Lecture’ series, for several years, where industry leaders like Rajan Anandan, Uday Shankar, Ronnie Screwvalla have delivered keynotes.

     

    Said Sam Balsara on behalf of SGF: “We live in an age where media and advertising are shaping and also rapidly changing society. It will be interesting to hear Aroon speak about his journey, how he built a media empire, as well as his views on life today and how the media has changed over the years. I believe this lecture will be helpful and enlightening for both immigrants and natives of the advertising and media”.

     

    Ahead of the lecture, Anupriya Acharya, President, AAAI added: “Aroon Purie has been at the forefront of change and innovation in the news business as it transitioned from print to electronic media and then to digital and social media. A recipient of the Padma Bhushan award, his contribution to Indian journalism is exemplary. I am sure that Aroon’s life experiences will be fascinating for the audiences and we look forward to his perspectives at the Subhas Ghosal Memorial Lecture.”

     

  • Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia

    Rajdeepak Das is Chairman of Publicis’s South Asia Creative Council

    By Our Staff

     

    Publicis Groupe has announced the launch of its Creative Council for South Asia, which, note a communique, will “further strengthen the group’s inspiring, truly remarkable creativity that transforms brands and businesses”.

     

    Das will continue to be CEO and CCO of Leo Burnett South Asia, in addition to his current role will be  the Chairman of this Creative Council, South Asia.

     

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “At Publicis Groupe,  we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the Power of One. There is no better time than now to bring all these together and partner our clients in building truly Epic Work and Epic Brands. Rajdeepak who apart from being a dynamic and gifted Creative Leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today;  he was but a natural choice for this role.”

     

    Added Das: “It’s an honour to lead The Creative Council for Publicis Groupe South Asia. The Council will use the power of brand purpose and new-age creativity to bring positive impact to people’s lives. The Council will help  pedigreed brands to collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed Council that is going to create next-generation solutions.”

     

  • As Managing Director & Head, Publicis Content

    Hari Krishnan to head Publicis Content

    By Our Staff

     

    Hari Krishnan
    Hari Krishnan

    Publicis Groupe India announced that it has further strengthened its content practice with the appointment of Hari Krishnan as Managing Director & Head, Publicis Content.

     

    Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence and seamless delivery to the rapidly expanding field of branded content. He will lead the groupe’s teams of content specialists, as well as shaping further the groupe’s creative product, particularly around advice to brands about how to participate in culture.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Given that more and more brands are looking for newer, continual storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari with his proven track-record and passion for content is a perfect fit for the role and I am sure that he will advance our Content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”

     

  • To be responsible for media, creative and digital business

    Publicis Media picks up PepsiCo India mandate

    By Our Staff

     

    Publicis Groupe India has won FMCG major, PepsiCo India’s media mandate. The account was bagged post a multi-agency pitch process.

     

    With this development, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe.

     

    Commenting on this development George Kovoor, Senior Vice-President, PepsiCo India, said, “Publicis Media was selected after a very thorough and competitive pitch process.  Their expertise in areas such as media, data, digital, analytics, content, commerce, and ability to orchestrate and leverage diverse capabilities for seamless brand experiences led to them to be our partner of choice. We are confident that this new partnership, and their technological excellence will help us reach our consumers in an engaging and impactful manner.”

     

    Added Tanmay Mohanty, CEO, Media Services, Publicis Groupe India: “We are proud and elated at having been chosen as PepsiCo India’s media agency partner. Through data driven decision-making, new insights and ideas on the category, our teams were able to demonstrate how PepsiCo India could grow its portfolio brands further and leverage the power of integrated communications. PepsiCo India has iconic brands, and we look forward to bringing in media excellence and innovation for them and generating the right business outcomes.”

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Publicis Groupe looks forward to working with PepsiCo India, channelising our full spectrum of media, creative and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, resources, proprietary tools and capabilities from across the Groupe and helping PepsiCo India accelerate and devise consumer strategy.”

     

  • The Leo Burnett Group was Creative Agency, Famous Innovations was runner-up

    Goafest 2022 ends with some partying, a new Creative Agency winner & some stars in the house

     

     

    By Our Staff

     

    Saturday, May 7 saw curtains drawn on the 15th edition of Goafest. The three-day fest saw several marketing and glamour stars, master classes and parties and of course awards on each of the evening. Around 1500 delegates are reported to have been in attendance.

     

    Day 3 began with Mithali Raj – Indian women’s cricket captain in conversation with Sharlene Lobo, Anchor, Mirror Now.  This was followed by a digital conclave an introductory address by Gowthaman ‘Gman’ Ragothaman, CEO, Aqilliz & Co-Founder, Web3 Marketing Association. And then there was Sandeep Bhushan, Director and Head of India GMS for Meta.

     

    Later, there was a fireside chat on Diversity, Equity & Inclusion with Rathi Gangappa, CEO, Starcom India, Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett, Rohit Ohri, Chairman & CEO FCB Ulka and Suhela Khan, Country Program Manager, We Empower Asia, UN Women on the panel. Post the lunch break, actor and comedian, Aiyyo Shraddha regaled the house with her stand-up act.

     

    Later then was a session on influencers with Ranveer Allahbadia, Niharika NM, Raj Shamani, and Madan Gowri moderated by Viraj Sheth, Co-Founder & CEO of Monk Entertainment.

     

    There was also Rujuta Diwekar, Nutrition Expert and Author in conversation with Anupriya Acharya, CEO-Publicis Groupe, South Asia.

     

    The highlight A&M session of the day was by Kash Sree – Executive Creative Director / Writer who was later engaged in a Q&A by Rana Barua.

     

    The last session for the day had actor Madhuri Dixit in conversation with actor Tisca Chopra.

     

    The mastercasses through the day were conducted by Keigan Pinto, Chief Creative Officer, FCB Ulka, Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India, Ram Cobain Creative Shop, Meta, Prakash Jha, Indian film Producer, Actor, Director, and Screenwriter in conversation with Mayank Shekhar, journalist and film critic. The last of the masterclasses on YouTube Shorts by Google.

     

    At the Creative Abby, a total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation & Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were handed out to deserving winners.

     

    Speaking about Goafest 2022, Anupriya Acharya, President – Advertising Agencies Association of India (AAAI) said, “Goafest 2022 had an electrifying start by celebrating the superpower within. It has grown to become the magnum opus event for the industry. With meaningful sessions and evenings filled with entertainment and fun, the last 3 days of the festival and the ABBYs, truly celebrated excellence and creativity, making Goafest a unique and enthralling experience. I would like to thank everyone who has contributed towards making Goafest 2022 a huge success with their encouragement and moral support. I’d also like to congratulate all the participants and winners in making the ABBYs’ an eventful evening at all three days.”

     

    On awarding the ABBYs at Goafest 2022, Partha Sinha, President – The Advertising Club said, “Goafest has once again proven itself to be an extravaganza that brings together the entire media and creative fraternity. Reinvigorating Goafest after a break of two years was a challenge that we successfully sailed through. After months of dedication and relentless work by the AAAI and The Advertising Club teams, bringing international jury and the enthusiasm witnessed from all has resulted into yet another marvellous festival this year. Our collaboration with The One Show this year proved to be a game changing proposition, making the ABBYs’ even more aspirational. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards more globally recognised.”

     

    Added Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee: “After two difficult years, Goafest 2022 came together to celebrate the true essence of happiness and cheer amongst the industry. Over the last three days, not only did we witness some of the best speakers deliver insightful and encouraging talks, we also witnessed stories of empowerment and futuristic innovation. We also saw some of the brilliant creative minds engage and interact with each other, reiterating the true spirit of the festival. I’d like to congratulate each and every one for their incredible win.”

     

    Said Rana Barua, Chairman, Abby Awards Governing Council 2022 & Vice President of The Ad Club: “As we come to the conclusion of Day 3 and of Goafest 2022, I would like to take this opportunity to thank all the speakers and delegates for taking out time in to make the conference and the awards a great success. This year, we have witnessed an overwhelming response in terms of participation but what is heartening to note is that agencies are making their presence felt, showcasing some brilliant work.”

     

  • 'To maintain its impeccable reputation'

    Paritosh Srivastava, CEO L&K- S&S to also helm Publicis Worldwide

    By Our Staff

     

    Paritosh Srivastava
    Paritosh Srivastava

    Publicis Groupe India has announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett, who were overseeing Publicis Worldwide India, move into a Groupe advisory role and BBH leadership role respectively, as announced earlier.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi  has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength. He has also played an important role in the success of Publicis Worldwide in India for many years  and is very familiar with its culture, talent, and key clients and hence was a natural choice.  I am confident that his appointment will benefit our clients, business and people  immensely.”

     

    Added Srivastava: “This is a huge honour and Publicis Worldwide is very close to my heart. I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data driven. Publicis Worldwide is a powerful brand for the Groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”

     

  • Kamath will work on strategic initiatives for Publicis Groupe

    Subhash Kamath moves to advisory role. Dheeraj Sinha will also be Chairman of BBH, Russell Barrett is CEO & CCO

    By Our Staff

     

    Publicis Groupe India announced that it has appointed Dheeraj Sinha as the Chairman of BBH India in addition to his existing mandate as CEO & CSO, Leo Burnett, South Asia. Partnering Sinha will be Russell Barrett, as CEO & Chief Creative officer, BBH India. Subhash Kamath moves into an advisory role for the group on other strategic initiatives.

     

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “I would like to thank Subhash for his leadership and contributions on BBH. Today BBH India is synonymous with truly world-class advertising. With Russell as CEO and CCO of BBH India and Dheeraj taking additional charge as Chairman, BBH India, we will further accelerate the agency’s spectrum of capabilities and creative product to deliver unmatched value to clients. Dheeraj comes with an impeccable track-record on growth, and this is also a testament of the strong leadership talent we have”

     

    Added Kamath: “It’s been a fantastic journey of 13 years, having founded this agency from scratch in India. It’s an agency built on a very strong people’s culture with creative excellence & strategic thinking at its very core. But I’ve been doing this for a very long time and as I enter the twilight of my 35-year career in advertising, I believe it’s time to hand over the baton to the next generation of leadership as I transition into an advisory role for Publicis Groupe. I’ve known Dheeraj for many years, and I know his passion for strategy & creativity. Along with Russell and Sanjay and many of the talented ‘black sheep’ in the organisation, I know I’ll be leaving BBH in very safe hands.”

     

    Said Sinha: “BBH is a dream brand amongst creative agencies. The brand has always believed in great work powered by sharp thinking. I have been a great admirer of its philosophy and the work that BBH has done globally. I am very excited with this opportunity. We have some great work, clients, and teams at BBH. Our goal will be to be one of the topmost agencies in the BBH network globally, creating work for our clients that brings them growth and glory.”

     

    Added Barrett: “BBH is an amazing brand, and this is an exciting new chapter in the exceptional story that has been scripted so far. I’ve enjoyed an enriching partnership with Subhash, Sanjay and Arvind, as we’ve done some proper black sheep work together. I now look forward to partnering with Dheeraj, who I’ve worked with before, and I can say from experience, that he brings a lot of energy and dynamism to every interaction and piece of work he touches.”

     

  • Current leaders Pallav Jain and Sarfaraz Khimani to focus on Publicis Groupe Central Initiatives

    Lalatendu Das is now CEO Performics

    By Our Staff

     

    Lalatendu Das
    Lalatendu Das

    Publicis Groupe India has announced the appointment of former McKinsey Partner Lalatendu Das as CEO of Performics India. Current bosses Pallav Jain and Sarfaraz Khimani will focus on Publicis Groupe Central Initiatives.

     

    Das joins Publicis as CEO of Performics India, after almost 10 years with McKinsey, where he was Partner, Core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Technology practice, Asia Pacific. He is an engineer and an Executive Postgraduate in Business Management from IIM Ahmedabad.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, CEO, Publicis Groupe South Asia: “Pallav & Sarfaraz have continually paved the way for Performics taking the agency to great heights of success. We are fortunate to have had their leadership and now look forward to leveraging them on key Groupe priorities. Lalatendu is an accomplished leader with an impeccable track-record of building client businesses and leading digital transformation at scale. He was the clear choice as the next leader of Performics, which is a front-runner in performance and digital solutions today. In his previous stints, Lalatendu built strong, well-insulated teams of technologists, software specialists, engineers and pivoted new products and experiences. His expertise and energy will help us further in providing maximum value to our clients.”

     

    PallavJain
    Pallav Jain
    Sarfaraz Khimani

    Added Jain and Khimani: “This has been an incredible journey for both of us, right from being founders of Convonix in 2003 to being leaders of Performics. It has been hugely gratifying to witness the growth of the organization from a bedroom to the 700+ people behemoth it is today. We are most proud of the ecosystem we were able to build that allowed young talent to thrive and make careers both within Performics and outside. Performics has had an extraordinary run and 2021 was our best ever year from a business perspective. With the momentum in the business and the stable leadership team in place, there is no better time for us to hand over the keys of Performics to a new leadership while we recalibrate our compass and see what to create next both within Publicis Groupe and outside. We will always be grateful to the support we have received from the Groupe both in India and globally, our clients who gave us an opportunity to grow their business and most of all our colleagues who trusted us with their careers. We are very excited with Lalatendu’s appointment and will always be the biggest cheerleaders for Performics.”

     

    Said Das: “I am honoured to be appointed as the CEO for Performics India and I thank Publicis Groupe for the opportunity. Publicis Groupe is an exceptional company, with the right structures, investments and focus on future-facing areas and this is clearly visible through tangible, exponential growth for its clients in the marketplace. I look forward to leading Performics at an incredibly exciting time, opening new growth opportunities and partnerships, pivoting strong products, strategic initiatives and services. This is a new chapter and I hope to drive further momentum and digital acceleration for Performics’ strong roster of brands, building further on market leadership.